I cover a new method for finding really good, relevant keywords you’ll want to target with Amazon PPC during your product launch. Targeting the right keyword search terms during a product launch is crucial to having a good launch and getting your product ranking well organically. This Amazon PPC keyword research strategy also works for products that are already selling on Amazon. The tool was built by Amazon and it is free to use. It’s called the Product Opportunity Explorer. I’ll also be giving tips and a tutorial on how to set up your PPC campaigns for the best results. Using Amazon PPC to launch and rank products is one of the best methods available to Amazon sellers today. I packed a ton of great information in video and I hope you find it helpful.
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More Keyword Research and PPC Videos I Did:
➤ Find Your Amazon Money Keywords: https://youtu.be/d9Lus5T_cSk
➤ How to Launch + Rank Amazon Products with Amazon PPC: https://youtu.be/Ssta8ZMI2mU
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★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ TIME STAMPS
0:00 Intro
1:02 Key PPC Concept
2:03 PPC Keyword Research Tutorial
6:35 Amazon PPC Campaign Setup Tips
13:55 Wrap Up
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00:00 My Amazon Guy PPC AMA with Mina Elias – Advertising Q&A – July 27, 2022
09:55 Welcome and Introduction of Podcast Guest (Mina Elias)
10:52 Talks about Culture Index
11:45 Take your own Culture Index Survey at myamazonguy.com/jobs
12:00 Discussing Mina’s survey results.
18:50 The benefits of taking the Culture Index survey in the organization based on Mina’s result.
20:14 Steven’s Question: As a fellow Architect and Highly-driven individual, what is key to your
success in building culture in the business?
20:35 Mina answers his 3 keys to building culture in the business
24:50 Question: If you advertise a product with 2 variations on the same SKUs, what’s the best
practice?
25:15 Gives observation and tips on what to do.
26:55 Difference between Amazon PPC and Google Ads
27:02 They are pretty identical. Amazon PPC is inside of the Amazon platform.
27:12 As for Google Ads, it will show up in someone’s search on Google
27:18 Discussing the difference in using Amazon PPC and Google ads
27:38 Amazon has an Amazon attribution that is largely inaccurate.
28:14 Amazon passed Google as the number 1 location for starting a product search.
28:36 Steven: Go to myamazonguy.com/internship
28:39 My product is organically ranked on all relevant keywords, but still, my organic orders are
only 30-40%. What strategy do you suggest for PPC?
29:00 Mina: There’s no certain golden metric for organic PPC. Explains
29:10 Gives observation and tips on what to do.
30:06 Steven: Every PPC sale will generate 3 organics over 6 months.
31:29 Steven: Organic is not producing much because PPC has taken over the search result
31:37 Still worth doing SEO, still highly valuable to get to the top of the search.
31:47 Please let us know about the product launching PPC Strategy.
31:57 What are 3 things to do with PPC and launching?
33:54 Steven: Never negate a good keyword
34:35 Just consider we launched a product high in demand and low in competition, what would be
the PPC strategy from the very first day and how much budget should we allocate for the
spending of the PPC?
34:55 Work it backward. Explains how to calculate your total amount of PPC
36:17 Can you give guidance with respect to when to use negative phrases vs negative exact?
I want to negate a competitor’s three-word brand name.
36:27 I would use negative exact always because I use it specifically only in the ad group where
you seem like a keyword spend is not generating any sales.
36:52 Negative phrase only if you 100% know that keyword under any circumstance you don’t want
to see it.
38:39 I want to ask that my product has four variations (black, red, green, blue) so on which
variation would you suggest me to run which campaign? Could you please give me an idea?
For how many weeks do I need to run auto campaigns?
39:06 Mina shares what he will do with the given variations.
39:50 What is the best PPC Strategy?
39:53 Steven: Run auto on every SKU all the time.
40:12 Mina: Start with doing your keyword search and the auto.
41:09 Steven: Giving a live example.
43:58 In PPC, which one is more effective? I bid on the keyword $1, on the other hand, the same
keyword low bid with top of search (TOS) placement which makes it relevant to $1 with 0.50
bid and TOS 100%.
48:15 How can we increase our organic order ratio?
48:22 Make your product extraordinarily relevant to that keyword.
48:38 Use PPC to rank organically.
48:50 Question: Can we isolate placement top of the search and product page to get the
impressions for the rest of the search only?
49:05 You can’t isolate them.
50:33 Nowadays, Amazon removes the listing detail page that says GTIN is not related to the
brand. Is there any easy way to solve it?
50:44 Yes, you need to purchase a DS1 barcode
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In this video, I’ve compared notes with other 6, 7, and 8 figure Amazon sellers to teach you…
How to optimally setup and run your Amazon Sponsored Ad campaigns
How to bid on your search terms to maximize exposure and profits
How to find profitable keywords to boost your sales with Amazon advertising.
This is a very comprehensive video on Amazon PPC and Amazon advertising so be prepared to take notes!
This breaks down updates to Amazon selling policies and how to sell on Amazon in 2022 while leveraging changes to Amazon bullet points, Amazon description HTML, Amazon Product Opportunity Explorer and your Amazon ppc strategy 2022. I hope this session of Amazon seller news keeps you up to date.
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[Stream only available on pro/enterprise plans and your ad spend is over $10k/month]
// Amazon FBA Mastery
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// Product Opportunity Explorer
▶ Tutorial: https://youtu.be/7uirzgqjNDo
▶ Request access via email: opportunity-explorer-request@amazon.com
// Pay Less for:
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This amazon fba news session covers some of the latest amazon seller problems and opportunities due to policy changes. In this Amazon seller new update video, I cover the potential to add 10 amazon fba bullet points, why html for amazon product description areas will soon be phased out and other amazon seller updates. This video aims to keep existing FBA sellers up to date but will also help answer how to sell on amazon for beginners in 2022.
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
✅ Top-of-Search: To show the ads in the 1st row of the search page.
✅ Rest-of-Search: Middle, bottom, and on the second page Amazon of the search page.
✅ Product Pages: To show the ads on other seller details pages. Right now there’s no option to put the place here.
From these options, sellers can get more traffic to their listings.
Amazon also offers 3 types of Bidding Strategies to help out sellers to overcome bid issues.
✅ Dynamic Bids Down Only: Amazon will never bid more than the bid you have set. They’ll adjust the bid to drive maximum conversion based on all the factors mentioned earlier. If a click is less likely to convert, the bid is reduced by up to 100%.
✅ Dynamic Bids Up and Down: If a click is likely to convert, Amazon will use your set bid and will increase by up to 100% (in other words, double it) to appear top of the page and will increase by up to 50% to appear on a product page. The downward adjustments applied to low-converting clicks are the same as for “Down Only.”
✅ Fixed Bids: Amazon will bid exactly what you are telling it to without adjusting anything. Amazon always uses your default bid.
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🤔 Video Breakdown 👇
Today we are breaking down AMAZON PPC and how to set up and optimize Manual Keyword PPC campaigns for Amazon FBA Private Label. If you enjoyed or learned something new Hit that subscribe button for me 🙂
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Amazon sponsored ads are one of the biggest challenges for any Amazon seller. In this Amazon PPC tutorial for 2022 but also regarding Amazon PPC 2022, we explain Amazon PPC for beginners, why you want to run PPC on Amazon FBA, a minimal Amazon PPC strategy for 2022, and your aims when it comes to Amazon PPC management. First, you’ll need your keywords, then you’ll set up your Amazon Sponsored Ads using an Amazon PPC automatic campaign and an Amazon PPC manual campaign. In our Amazon PPC tutorial 2022, we cover various Amazon PPC tricks which will help you with setting up the Amazon PPC campaign 2022. It’s not just about running an Amazon advertisement for your listing, it’s also about Amazon PPC optimization and reducing your ACOS through Amazon PPC strategy 2022, so we cover Amazon PPC optimization in part 2.
“PPC Mindset – Episode 1”
As i mentioned in my last video i will be creating a complete video series of PPC for all of you.
So here is the first episode which about the basics we need to keep in mind before we start our amazon advertisement.
#ppc #ppccampaign #howtostart
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👉Demo: https://sellics.grsm.io/MyAmazonGuyIntraday Perpetua/Sellics tool for free
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What is Amazon Marketing Stream?
Stream is a new API that Amazon is releasing that essentially has way more data than they have ever made available before. The most exciting piece of this (in our eyes) is having campaign performance reporting by hour of the day as opposed to daily. This data is only available through the API and not in the ad console so advertisers need to work with a tool provider to get access. I have attached Amazon’s 1-pager on the beta to give you a bit more context, once again this is confidential until the 22nd. This is only available for SP at the current time, and only in North America.
What does this unlock?
The concept of changing bids throughout the day isn’t new, and many advertisers have tried to bid differently throughout the day to maximize sales/efficiencies. However, without this data there was really no way to know if changing bids was actually helping business (or hurting it). One example of this is bidding lower in the morning and higher in the evening – the theory being that when all auctions reset at midnight there is the most competition resulting in highest CPCs, and CPCs will drop throughout the day as more advertisers have their campaign budgets unlocked. Would really love your perspective on this as well.
Strategies you can now execute on:
Increase bids when CPCs are lowest
Increase bids when ACoS is lowest
Increase bids when impressions are highest
Increase bids when you lose SOV on your branded terms or on category terms (this isn’t new from Stream but new to Perpetua)
(Would love your perspective on other intraday strategies you can execute on)
What does Perpetua offer?
1. We track SOV by hour of the day. This allows advertisers to see when they lose SOV (can monitor by top of search, middle of search, etc based on what they care about). Some advertisers might be concerned about competitors spending on their brand names, others may want to see when they are actually serving top of search for their top keywords. To reiterate this doesn’t have to do with Stream, but this is a cool Perpetua feature
2. We compile hourly campaign data from Amazon Marketing Stream into graphs/heat maps where you can track any metric by day of week, hour of day, or day of week and hour of day. We provide this breakdown by account, by goal (all the campaigns for a set of asins), or by campaign. The level of granularity advertisers would want to go with this would vary depending on how much data they have. For instance, if you aren’t doing enough sales volume, you may want to look at data only by day of week and change bids by day of week, but advertisers doing significant volume may choose to look by hour of day and day of week. To the same extent, if all ASINs sold are similar, looking at insights by the entire account level is likely fine, advterisers with a lot of data can choose to look by goal or campaign.
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅Get 50% off First Month with Helium 10
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✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
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