BEST WAY To Audit Amazon PPC Performance In 2021 [How To] | Amazon Advertising Hacks #SunkenStone

Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/

Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!

Reasons why you NEED to watch this video:

👉 If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
👉 If You Have A High ACoS & Don’t Know How To Reduce It
👉 If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns

Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy

Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!

Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe

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Discover other great Amazon Advertising hacks & tips to improve your ROI here:

👉 https://sunkenst.one/amazon-advertising-strategy-guide-2021 👈

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If you want to work with a team of advanced Amazon sellers who have scaled our clients into multi-million dollar Amazon Sellers, then book a call now:

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00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion

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Watch These Videos Next
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🔥 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0

🔥 Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA

Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
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🔥 Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt

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Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.

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Why Your Amazon PPC May Not Be Working As Well in 2022

There are many reasons why your Amazon PPC campaign may not be performing well or resulting in actual conversions, and if you’ve been running Amazon PPC ads for a while now, you’re probably seeing them perform worse than ever. Make sure to watch this video to learn why your Amazon PPC is not working and how you can pivot and implement an Amazon advertising strategy that works better at this point in 2022 to get you a lower ACoS, higher return on ad spend, and a higher conversion rate to keep the momentum up. These alternative Amazon ad strategies include external ad platforms, deep linking, and more. Don’t miss these Amazon marketing strategies and make sure to implement these tips to get lower-cost traffic, boost your sales, and do what your competition isn’t doing to keep their Amazon business profitable and scaling.

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Are Amazon Top of Search PPC Ads Worth It? Calculate Amazon Conversion Rates for Amazon Placements

Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.

By the end of this video you should learn:

Is Top of Search worth it for your Amazon business?

✔️ – 00:00 – In this Amazon PPC tutorial, we will use real Amazon Seller PPC accounts and real Amazon Seller data to find out if Top of Search Amazon keyword campaigns is worth it for certain clients and Amazon brands. By watching this Amazon video, you should be able to determine if Top of Search is worth it for your brand.

✔️ – 0:49 – Luke starts this Amazon PPC video by showing exactly how he sets up Top of Search keyword campaigns for his Amazon FBA clients. He likes to use Amazon Fixed Bids and only raises Top of Search Bid Adjustments to negate Amazon Product Page ads and Amazon Rest of Search ads. For the purpose of the video these Amazon Campaign examples are only targeting one Amazon PPC Keyword.

✔️ – 1:17 – In this part of the Amazon PPC tutorial Luke covers how to determine Amazon conversion rate on a Per Amazon Placement Stat on Amazon Top of Search, Product Pages, and Rest of Search. Learn how to determine which Amazon Placement Stat your Amazon Products should be advertised on.

✔️ – 3:40 – We cover a special Amazon client in this example who had over a 15% increase in TACoS in 6 months. Amazon PPC Tip: If Amazon Ad Spend is going up, but Amazon PPC Sales are stagnant or not increasing at the same rate…. you’re spending too much.

✔️ – 3:03 – Sometimes, when handling a 6-figure Amazon brand it’s important to look into more reasons why TACoS increased for most brands including product catalog, quarterly Amazon reports, inventory supply issues, and Amazon price changes. Learn how to pull an Amazon Report that allows you to check where you’re overspending on Amazon PPC.

✔️ – 3:25 – In this part of this Advanced Amazon PPC lesson we talk about how different Amazon Store sizes may determine the impact these Amazon PPC strategies can have on your Amazon account. It is okay to realize your Amazon product is not the top performer in your Amazon category.

✔️ – 4:00 – What to do if you can’t sustain Top of Search Amazon PPC spending. Watch a real live example in this part of the Amazon Pay-Per-Click video.

✔️ – 5:30 Watch this part of this advanced Amazon PPC video for Amazon PPC Managers and Amazon FBA Sellers for a secret Amazon PPC Tip to beat similar Amazon Competitors. Hint: Sometimes, it is alright to let an Amazon Competitor take the best ad spot. If your ACoS is increasing try these Amazon PPC tips.

I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.

This Video:

This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y

Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY

Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs

Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es

Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

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6 Killer Amazon PPC Ad Strategies in 2022 for Product Launch and Growth

🔥Get the AMZScout Complete Toolset for Selling on Amazon Now
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Get All-In-One: Tools for keyword search, product research, and a course about how to sell on Amazon for beginners!

Amazon PPC optimization is the key to making your product profitable in 2022. Watch the workshop to get a step-by-step guide about how to avoid wasting money on an unprofitable advertising campaign from Chris Rawlings, one of the most accomplished experts in Amazon PPC strategy.
You can also learn tips and tricks about:
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– Tutorial with 6 killer Amazon ads campaign structures
– How to avoid the 5 most expensive ad mistakes and avoid spending your money with no results
– The advanced EBC A+ method for ads
– Follow this manual with best practices to optimize amazon advertising for your Amazon FBA business

2:08 Agenda
3:18 Who is Chris Rawlings? Why should his opinion be trusted?
9:27 What changes have affected advertising throughout the history of Amazon and Amazon advertising channels?
22:19 What are the core types of campaign goals?
25:45 Discovery, research and performance – foundation of every product portfolio
31:40 How to run a ranking campaign for your private label business
35:43 Brand attack as a tool to setup search competition with other brands
42:52 How to define the product life cycle for your product and improve it
53:52 All about the confrontation between ACOS and TACOS
1:00:17 The role of PPC as a key in improving product stats and increasing profit
1:07:43 The most common seller PPC mistakes on Amazon
1:10:56 What are the external factors that affect PPC management?
1:13:36 Explaining A+ content conversion formula
1:20:09 Review of AMZScout as an exact toolset to optimize your Amazon ads

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How Much Should I Spend on Amazon PPC? The Complete 2021 PPC Budget Guide for FBA Sellers

How much does Amazon PPC advertising cost in 2021 & how much should I spend on Amazon PPC? The complete PPC budget guide for FBA sellers! ✅

👉EXTRA CONTENT – detailed analysis of the KEY Amazon PPC budget options: https://www.sellerapp.com/blog/ppc-budget-ebook/

Understanding Amazon PPC costs and PPC charges is essential if you want to develop your Amazon PPC bidding strategy. Since these are CPC Advertising, determining and planning your PPC spend ensures that you are not spending too much. You don’t wanna spend your money on a keyword with high CPC or Cost-Per-Click yet low conversions! This is why determining your Amazon advertising budget is a crucial part of your Amazon PPC strategy in 2021. In this video. Riya Mittal answers the crucial question: how to determine your advertising budget on Amazon?” – so make sure you watch the whole video!

Timestamps

Introduction: 0:00
Types of AD Budgets: 0:57
Steps to Calculate Amazon AD Spend: 2:13
Step One: Calculating ACoS: 2:36
Step Two: Duration of Campaign: 4:25
Step 3: Setting Default Bid: 5:16
Step 4: Consider ROI: 6:10
Quick Recap: 7:01

Frequently Asked Questions (FAQs):

🔸What is Amazon PPC?

Amazon Pay-Per-Click (PPC) is Amazon’s own advertising platform that uses an auction-style system in which the advertisers can bid on relevant keywords. It uses the pay-per-click model, which means that the advertiser pays only if a potential customer clicks and views the advertised product. This model is also known as cost-per-click (CPC)

🔸What is SellerApp Bulk Operations & What Can it Do?

The SellerApp Bulk Operations feature is a smart solution for Amazon sellers within the Advertising feature. In simple words, This new feature allows you to create, edit and optimize multiple PPC campaigns in one go! The biggest advantage is that it helps you save time and the effort you spend on managing your advertising campaigns.

Learn more: www.sellerapp.com

👉Let’s get started! If you have found the video helpful, hit the like👍 button and subscribe to SellerApp (if you haven’t already!)

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#amazonppc #amazoncpc #amazonfba #ppcstrategy2021 #determiningadvertisingbudget #cpcads #amazonadspend #advertisingbidding #Amazonadvertisingbudget
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In this video, you’ll learn what the best Amazon PPC optimization strategy is for your fba products. You’ll need to first test different bid levels in your Amazon sponsored product ads in order to measure your advertising success rate. Amazon offers 3 different ppc bid tiers.

– Fixed Bids
– Down Bids Only
– Up Down Bids

After testing different bid levels you’ll see which campaigns produced the best results. This tutorial overview for Amazon sellers works especially well if you’re a complete beginner because you’ll need proper data before you can make any Amazon ppc optimizations work.

This step by step Amazon ppc guide was made to help you reach a lower acos in your campaigns for the long-term and help you produce profitable results in your Amazon FBA private label business.
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💯 MY REQUEST TO YOU 💯

If you found this helpful, help me spread the word by liking or commenting or both on this video.

When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!

See you soon 🙂

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The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.

New Amazon Advertising Tool – A New Way To Pay for PPC Cost Per Impression | Advanced PPC for Amazon

Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:

How To Optimize Your Amazon PPC Campaign For Profitability and Growth.

✔️ – 0:01 – In this Amazon PPC lesson we cover the newest Amazon bid optimization tool to add not only Amazon pay-per-click campaigns but also Amazon Pay-Per-Impressions campaigns. This new Amazon advertising tool will change how brands advertise their products on the Amazon marketplace. Now, you can spread brand awareness by constantly being at the top of search on Amazon sponsored display.

✔️ – 0:25 – Here @LukeWi creates a start to finish Amazon Cost Per Impression Campaign or Cost per 1,000 viewable impressions (VCPM) in this section of the Amazon PPC tutorial. This is an excellent way to get start with launching a brand on Amazon or to create Amazon ASIN product awareness.

✔️ – 1:05 – Learn how to compare Amazons newest advertising tool with the current ways of advertising on Amazon. In this part of the Amazon Advertising guide @LukeWi will walkthrough the differences Amazon Cost Per Click (CPC) and Amazon Viewable Cost Per Impressions aka Viewable Cost per Million (VCPM).

✔️ – 2:55 – See exactly what your Amazon ad budget is being used for in this part of the Amazon VCPM portion of the Amazon PPC video. Learn how you can use Amazon Product Targeting to target Amazon customers by Amazon categories and Amazon interest instead of Amazon Keywords.

✔️ – 3:30 – @LukeWi describes how he thinks about the typical Amazon customer’s buying experience to decide which types of Amazon Ad campaigns he creates for his small business Amazon sellers. He teaches how to think about an Amazon customer’s behaviors inside the Amazon marketplace to optimize your Amazon ad budgets.

✔️ – 5:31 – Amazon DSP is briefly discussed for Amazon Advanced PPC Campaign development. Amazon Sponsored Display campaigns are beginning to launch intro tools such as the Amazon Category Targeting that are providing the basics of Amazon DSP. Learn how to view Amazon Audiences and learn what Amazon Audience Remarketing is and what it means by Amazon Potential Reach Audiences. For Advanced Amazon FBA Sellers.

✔️ – 7:42 – In this part of the Advanced Amazon PPC guide portion, @LukeWi explains the main difference between Amazon Audiences and Amazon Category in Amazon PPC Display campaigns.

The main Amazon Ad Lesson to learn is the difference between paying for Amazon Cost Per Click (CPC) and Amazon Cost Per Impression (VCPM).

This Video:

This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

💻Software & Discounts💻

Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)

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👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/

amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days

If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!

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Amazon PPC For Beginners – How To Audit New Product PPC Ad Campaigns After 30 Days – Episode 6

This Amazon PPC for Small FBA Businesses starts by showing you a real-life Amazon FBA Seller Brand account and shows the complete process of launching a new product on Amazon. Watch a complete Amazon PPC guide to creating a new product launch with Amazon PPC Expert @LukeWi and Amazon Brand Owner @KySpector. This is a great Amazon video for small business Amazon sellers or if you’re creating a new Amazon brand.

✔️ – 0:18 – In this Amazon PPC for beginner’s mini-series episode it’s been over 30 days since we started our first Amazon PPC campaign for a new Amazon Sponsored Product in the Amazon golf category. @LukeWi will focus on a single product to show us how to set up campaigns to get the best performance out of them, regardless of whether the product has features such as low ratings or low inventory.

✔️ – 0:35 – Get an inside look at what a $10 Amazon Ad daily budget can do for a new Amazon product launch. These are the basic 3 Amazon PPC templates @KySpector launches for all his new Amazon ASIN products. Watch how @KySpector and @LukeWi created these campaigns in this exclusive Amazon PPC for beginners mini-series.

*As explained there have been issues in the e-commerce with supply chain. So, @KySpector has had to make Amazon Ad Spend budget goal adjustments in order to avoid selling out of inventory. This is at the time of this Amazon PPC tutorial video the entire world has gone through a global pandemic and experience worldwide logistic delays.*

✔️ – 1:42 – @LukeWi show us the first step to follow in order to easily manage our PPC campaigns for Amazon. He highlights the importance of organizing our campaigns through their name and also using the right indicators to best describe our campaigns and the type of Amazon PPC campaign they are. SP – Sponsored Product, SB – Sponsored Brand and SD – Sponsored Display.

✔️ – 3:35 – What happens after you create an Amazon Sponsored Product Automatic Campaign and run it for 30 days? In this part of this Amazon PPC tutorial for small Amazon FBA sellers we will show you how to use the Amazon PPC Keyword and Amazon PPC ASIN data to create new Amazon PPC Exact campaigns. This will drastically begin to reduce your Advertised Cost of Sales aka ACoS.

✔️ – 5:27 – If Amazon PPC software isn’t something being used in your Amazon FBA business then this part of the Amazon PPC setup guide is very important. Learn how to export your Amazon Sponsored Reports to analyze and optimize your Amazon ad campaigns and Amazon ad budgets.

✔️ – 6:15 – @LukeWi and @KySpector talk about Amazon Negative Keyword Targeting and show us how to take advantage of data and statistics obtained from our past Amazon Pay-Per-Click Campaigns. Learn about the common Amazon PPC mistakes made when using Amazon Negative ASIN and Amazon Negative Sponsored Keywords to Amazon Automatic Campaigns in this part of the Amazon PPC lesson.

✔️ – 6:52 – Amazon PPC Tip: Learn why @LukeWi rarely adds Negative Keywords to his Amazon PPC Auto Campaigns. If an Amazon online seller is adding negative PPC keywords to their auto PPC campaigns they could be missing a valuable placement in the Amazon marketplace. Don’t miss out on Amazon’s Automatic Placement Ad spot.

✔️ – 8:10 – Watch @LukeWi explain what happens when you have the same duplicate Amazon Keywords and Amazon Product ASINs running in an Amazon Auto campaign and Amazon Manual campaign at the same time. See why it is an advantage to run them both at the same time.

✔️ – 8:39 – Teaser for what will be covered in the next episode in this Amazon PPC mini-series. Look to learn about Amazon Keyword Bidding and Amazon Cost Per Click. Should you be using Amazon Suggested Bid?

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

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How to Optimize Amazon FBA PPC Bids In Minutes // STEP-BY-STEP Bulk File Automation // PPC DOMINATOR

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One of the hardest & most important parts of the Amazon FBA game is properly optimizing Amazon PPC bids and campaigns.

In this video we break-down PPC Dominator, amazon PPC step-by-step, using an innovative way for building amazon ppc strategies and optimizing your rank, performance, and ROI on ad spend.

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Amazon PPC Budget Strategy 2021 – Increase Sales on Low ACoS Campaigns with the Budgets Tab

Increasing PPC sales on low ACoS keywords and campaigns is considered the holy Grail of Amazon PPC.

In this video I cover an Amazon PPC strategy that I use to increase Amazon PPC budgets for campaigns with a lower ACoS.

I do this Amazon PPC optimization using the budgets tab.

This specific Amazon PPC tutorial can be used for Amazon sponsored products.

So if you are an Amazon private label seller or manage PPC for Amazon sellers this video is for you.

But before we cover how to maximize Amazon advertising budget lets discuss the way it used to be.

Before getting access to the budgets tab the only way to determine whether or not the campaign was out of budget was one of two ways.

You could manually log into your campaign manager and check to see if it says out of budget.

Or you could check to see if Amazon sent you an out of budget notification to your email.

But in my opinion these methods are not optimal.

So when they released the budgets tab in the Amazon ads console I decided to take time to learn more about it.

And what I learned blew my mind.

It showed me the average time in budget for each campaign.

It also showed estimated impressions, clicks, and sales I could get with those specific campaigns if I adjust the budgets.

Let me give you an example to show you what average time in budget means.

Let’s say that in the average time in budget column it shows 40%.

That means that the campaign is out of budget 60% of the time throughout the day.

Now that I have explained average time in budget lets dive right into the Amazon PPC tutorial.

For this specific Amazon strategy you are going to want to apply three filters when you are in the budgets tab.

The first filter is going to be orders greater than or equal to one.

The second filter is going to be average time in budget less than 100.

The third filter is going to be less than your target ACoS.

Doing this will show you all of the campaigns that are less than your target ACoS and are running out of budget throughout the day.

So, what do we do with this information?

Well, you are going to want to select all of the campaigns.

Then you are going to want to click the apply all button.

This will apply the recommended budgets to the campaigns.

This will increase budgets for campaigns below your target ACoS.

The goal here is to increase low ACoS amazon advertising sales.

The budgets tab is an awesome evolution in amazon ads.

It shows that Amazon is continuing to innovate its platform and give us tools to grow ppc sales.

Additionally, optimization tools like this give us the power to segment data and make better decisions.

Which is far superior to the advertising tools we had 5 years ago.

It’s like night and day.

I’ve been testing this amazon ads optimization with my clients and am seeing that it does increase sales.

I don’t have a ton of data for this specific optimization but the results I’m seeing are promising.

I forgot to mention that Amazon does a great job of explaining the definitions of terms when they roll out new features.

You can scroll your mouse next to the words to get details on what they mean.

You can even click to learn more about that PPC feature.

Additionally, campaign manager gives you the ability to export the data so you can store it for yourself.

This is how I track the cause and effect of the changes I make in my Amazon ads.

I export the amazon ppc data so that I can refer to it after I make the changes.

Always remember that when it comes to Amazon advertising optimization our goal is to make changes, track them, and observe the results of those changes.

This allows us to develop a high level understanding of the platform.

And gives us insights so that we can make advanced ppc optimizations and get better results.

If you end up using this methodology and start seeing results I would love for you to send them to my email.

My email address is sean@ppcamsaccelerator.com.

In the subject line write ‘Budgets tab Results’ and in the body of the email share the before and after as well as your first name.

I would love to do a follow up video to this sharing peoples results.

I promise not to share any information specific to your brand. Only numbers.

I will also email you to let you know when I make the video sharing results.

If you enjoyed this video then subscribe here: https://www.youtube.com/channel/UCpkAUi4HQgB59DvPWygUO8g

If you want to work together then visit my website: https://ppcamsaccelerator.com/home