Amazon PPC Tutorial for Beginners in 2021 – I Wish I Knew These 10 Things

This Amazon PPC Tutorial for Beginners in 2021 covers amazon ppc for beginners. We cover 10 KPIs in this amazon ppc tutorial 2021. These are what you need to track and all should be mentioned in any amazon fba ppc tutorial. Amazon ppc 2021 needs to be handled more carefully with these metrics as the platform becomes more competitive. This amazon ppc step by step guide will explain each KPI so you can use them to improve. The goal is to leave amazon ppc explained through this amazon fba ppc guide. I hope this amazon ppc for beginners 2021 tutorial aids you in generating profitable sales.

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Timestamps:
00:00 – Introduction
01:21 – 10 Metrics
02:19 – Impressions
02:33 – Clicks
02:43 – Orders
02:58 – Click Through Rate
03:27 – Conversion Rate
04:00 – ACoS
05:33 – Cost Per Click
05:54 – Ad Spend
06:04 – Average Order Value
06:29 – Ad Sales
06:50 – ROI Use Case
07:45 – Tactical Use Case
08:23 – Problem Identification
10:03 – Growth Potential

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How To Optimize Amazon PPC Advertising Campaigns in 2021

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What is Amazon PPC | Beginners Tutorial 2021 | Auto Campaign

What is Amazon PPC | Beginners Tutorial 2021 | Auto Campaign

Hi All,
In this video, you will learn what is Amazon PPC and how to launch auto PPC campaign. Amazon PPC is a complex topic and one of the biggest challenges for any Amazon seller.

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How to earn money as an Amazon PPC Expert

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Amazon PPC Advertising Negative Keywords Analysis with Examples

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Diving into how to spot exact and phrase negative keywords in your PPC advertising campaigns and what to do with them.

Advanced analysis on a search term report to track customer search habits and cut wasted ad spend.

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Amazon Prime Day Hacks to Increase Sales and Reduce Amazon PPC Costs

Amazon Prime Day is here. I’ve got some fresh hacks and strategies to help you increase your Amazon FBA sales while decreasing your Amazon PPC costs. Tune in!

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0:38 Going over Prime Day Hacks
1:06 Summary of Helium10 article
1:21 Strategy #1 – Plan for CPC spikes
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Amazon PPC Launch Masterlass, Launch & Rank on Amazon with PPC Step by Step Strategy 2021 Tutorial

In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.

As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.

Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!

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Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
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Amazon PPC Guide for Beginners – How To Set Up New PPC Campaigns for New Product Launch Step-by-Step

Amazon PPC Strategy 2021 (Pay-Per-Click) – Can be a very confusing & stressful topic. You can spend a lot of money really quickly with out much results if done incorrectly. To AVOID wasting money and not getting results with PPC- Follow along in this Amazon PPC for Beginners Step by Step Guide.
I’ll cover: What is Amazon PPC, how do you use it most effectively for a new product launch, how to set up all your campaigns, different campaign types, setting the best budgets & bids, keywords, improving Ad spend, ROAS, and ACOS. You’ll go from beginner to expert by the end.

-Thanks for watching. I appreciate each one of you!

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Video Timestaps:
Intro: (0:00)
Intro To PPC: (0:10)
Video Topics: (0:30)
My Story: (2:00)
PPC Overview: (2:30)
What is PPC: (3:30)
Types of PPC Campaigns: (4:00)
Is PPC Enough?: (5:10)
Automatic Campaigns: (5:45)
Setting up Autos From Day 1: (6:20)
Autos: ‘Test’ vs. ‘Sales’ Campaign: (7:00)
PPC – What’s Important to Customers: (8:15)
Getting the Most Clicks: (8:40)
PPC – Pricing Factor: (8:57)
Setting up Your First Campaign: (10:00)
Bidding Strategy: (10:40)
What to Look Out For w/ PPC: (14:00)
High Spend & No Sales: (15:00)
Do I Need Reviews Before PPC?: (15:30)
Optimizing Campaigns: (16:00)
PPC – “Targeting”: (16:30)
Manual Campaigns: (17:25)
Keyword Targeting: (18:30)
Amazon Suggested Keywords: (18:40)
What Keywords to Run in PPC: (19:00)
Reverse ASIN Look-up on Competitors: (20:00)
Entering Keywords into PPC: (21:45)
Finding Keywords: (22:00)
Keyword Tracker Tool: (23:00)
‘Exact’ Match: (26:30)
Setting Bids: (27:00)
‘Broad’ Match: (28:00)
Product Targeting Campaigns: (31:00)
Analyzing PPC Spend vs. Sales: (34:40)
Helium 10 ADS (PPC Automation): (35:50)
Wrap-up: (37:05)

Amazon Advertising – 15 Minute PPC Optimization Tips and Tricks

In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes!

Focuses –

🔶Primary Metrics vs Secondary Metrics
🔶 Influence of placements, impressions, CPC and CTR
🔶CPC and Bid Correlations
🔶Quick bid management formula for optimizations

This video is a LITE video for bid optimization.
My goals is to help explain the relationship between bid optimization and ACoS.

At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting.

When you have a keywords with data –

Sales * Target ACoS = X
X / Clicks = Bid

SEO Agency Philadelphia
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