Amazon Ranking PPC

How to optimize your Amazon PPC campaign bids to maximize rank and improve ACoS

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In this video I’ll be showing you an actual example of one of our new clients unoptimized campaigns and what kind of opportunities we look for to help improve performance. We want to improve traffic and sales for the good keyword and optimize the ACoS for the poor performers.

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Amazon Advertising – 15 Minute PPC Optimization Tips and Tricks

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In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes!

Focuses –

🔶Primary Metrics vs Secondary Metrics
🔶 Influence of placements, impressions, CPC and CTR
🔶CPC and Bid Correlations
🔶Quick bid management formula for optimizations

This video is a LITE video for bid optimization.
My goals is to help explain the relationship between bid optimization and ACoS.

At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting.

When you have a keywords with data –

Sales * Target ACoS = X
X / Clicks = Bid