amazon seo

Amazon PPC Case Study | Do Amazon Ads LEAD TO Organic Rankings? – 6 Individual Case Studies

by

Full Amazon PPC case study results: https://amazonseoconsultant.com/2025-case-study-for-amazon-ppc-seo-organic-ranking-correlation/

We rank Amazon products, every single time. For more info visit our Amazon SEO Agency: https://amazonseoconsultant.com/

There’s a lot of misinformation online about Amazon PPC, generally by agencies trying to sell PPC services without actually knowing anything about how useless this is nowadays in 2025 for sellers.

If you can make a profit on the front end, or you have a great LTVC so losing money upfront is fine for you then this post is not for you, continue on.

For 99% of sellers though there’s a few common points I see thrown around that based on our prior testing seems to be incorrect.

To solve this once and for all we ran a few case studies to split test some of these variations and answer some core questions/hypothesis below.

Yes, this is a short-term, low sample case study and your products are different, market is different, etc.

But the core issue nowadays is that Amazon Advertising has become so saturated that any front-end advertising on the platform very rarely results in profit, and spending for “reviews, rankings, gain traction” is usually just sales jargon by consultants or agencies trying to sell you on using their PPC management services.

How to 4x SALES – Amazon Image Optimization & Amazon PPC Ads

by

Learn how to 4x SALES – Amazon Image Optimization & Amazon PPC Ads

👉 Ads running, profits missing? Let’s fix that! Click here https://docs.google.com/forms/d/e/1FAIpQLSfOj9PHoiFQbaOXnnf1MLj-bqMflFI6XAaCeYZSM9IC6uCB_w/viewform

Hi, I’m Noemi Bolojan, co-founder of Scale Wave.

We’re an Amazon PPC Agency that helps 6 and 7 figure Amazon private label brands scale their revenue through strategic Amazon PPC Ads.

When I started 5 years ago, mastering Amazon PPC was my biggest challenge. I wished for a clear, structured way to learn the fundamentals faster.

Now, I create quick, actionable training to simplify ads and help you think strategically-not just follow tips.

I sat down with John Aspinall, CEO & Founder @johnaspinallctr
and Brand Evangelist @PickFu to go over this topic in depth.

In this video, we cover:

1. How to optimize your main image for higher click-through rates
2. The biggest mistake hurting your conversion rate
3. Why A/B testing is crucial for success
4. How to make your ads more profitable

Follow John: https://www.linkedin.com/in/jaspinall/
John services: https://www.goaspi.com/

Ready to scale with Amazon PPC and optimized images?
Let’s chat here: https://calendly.com/scalewave/call

#amazonppcagency #amazonppctips #amazonppcstrategy #amazonfba #amazonads #amazonppc

AMAnews OKTOBER 2024 Amazon SEO PPC Marktplatz Neuigkeiten von AMALYZE

by

Eine kurze Zusammenfassung der monatlichen Neuerungen auf dem Marktplatz Amazon

Alles rund um Amazon aus den letzten 4 Wochen

Im heutigen Video erfährst Du alle neuen & relevanten Neuerungen rund um Amazon. Alles was Du als Amazon Seller, Amazon Vendor oder Amazon FBAler beachten musst erfährst Du hier.
—————————————————————————————————————————————————————
#AmazonSEO #AMAnewsSonderedition #AmazonPPC
—————————————————————————————————————————————————————
❗ Folge uns ebenfalls auf unseren Social-Media-Kanälen❗

📘 Facebook:

/ amalyze
📷 Instagram:

/ amalyze.tool
ℹ️ LinkedIn:

/ amalyze

—————————————————————————————————————————————————————

#️⃣ Weitere Links #️⃣

🔸 Amazon Chrome Extension AMALYZE: https://www.amalyze.io/Extension_CHROME
🔸 Amazon Edge Extension AMALYZE: https://www.amalyze.io/Extension_EDGE
🔸 Informationen zur Chrome Extension: https://www.amalyze.com/browser-exten…
🔸 Amazon Analyse Tool AMALYZE: https://www.amalyze.com
🔸 Alle wöchentlichen AMAnews Amazon News von Christian Otto Kelm: https://www.amalyze.io/AMAnews
🔸 Alle AMAnews Sondereditions von Christian Otto Kelm: https://www.amalyze.io/SpecialEditions

Boost Your Amazon Sales with Effective PPC Strategies

by

📈 Boost Your Amazon Sales with Effective PPC Strategies 📈

In this comprehensive video, Brandon M Young shares advanced insights into Amazon’s PPC strategies and how to optimize your campaigns for better conversions and profitability. Learn crucial tactics such as:

🚀 Launching targeted campaigns with high relevancy
🔍 Analyzing your performance using impression shares, click shares, and conversion rates
⚙️ Grouping and optimizing keywords effectively
📊 Using Amazon’s advanced data for in-depth analysis and decision-making
🔄 Implementing a feedback loop to continuously improve your campaigns
🎯 Understanding when to push more traffic and when to back off
🔧 Fixing conversion rates by comparing with top competitors and optimizing product listings

Whether you’re targeting keywords like “toiletry bag” or “men’s shaving bag,” Brandon walks you through how to manage your PPC campaigns to achieve top organic rankings and maximize your profitability.

Plus, discover how to troubleshoot low conversion rates using a detailed worksheet that evaluates crucial elements such as main images, packaging, pricing, and more.

📞 Join my next FREE Masterclass and Q&A: https://sales.sellersystems.com/seller-systems-youtube

Chapters:

00:04 – Introduction to conversion factors and initial campaign steps.
00:53 – Tracking performance, impressions, and evaluating PPC performance.
02:09 – Strategies for increasing traffic and handling indexing issues.
03:07 – Feedback loop for performance and traffic analysis.
03:37 – Deciding on continuing or abandoning keyword routes.
04:15 – Question about benchmarks for conversion rates.
04:23 – Comparing conversion rates with top competitors.
05:06 – Sending traffic to related keywords and keyword grouping.
05:39 – Importance of targeting one route at a time.
05:58 – Steps to take if conversion rates are low.
06:10 – Detailed worksheet for improving conversion rates.
07:33 – Example of improving a product’s main image to boost sales.
08:30 – Conclusion and information on accessing the full webinar.

📲 Join our FREE Facebook group :
https://www.facebook.com/groups/159721144698448

👉 The System: https://www.sellersystems.com/innercircle

🛠️ The Tools: https://datadive.tools/rank-radar/

#SellerSystems #AmazonSeller #DataDive #Ecommerce
————————————————————————————————————–

👇 If you have any questions or comments, let me know!

Understanding PPC and Organic Listings on Amazon.

by

Let’s talk PPC! Bradley Sutton, Helium 10’s Director of Customer Success and Training, is back and here to answer the question, “How do I place on page one for a specific Amazon keyword?”

Look for more questions (and answers) each week. Submit your questions, here: https://helium10.com/questions OR https://helium10.com/ask

If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back?

Sign up here today to take advantage of our suite of tools: https://members.helium10.com/user/signin

See more great content from Helium 10 on our blog: https://www.helium10.com/blog/

Get more Helium 10 updates from our Facebook page: https://www.facebook.com/Helium10Software/

PPC Campaigns for Launch: Quick Start Guide:

by

PPC Keywords: Quick Start Guide

by

Why Broad Match is 15% Lower ACOS than Exact Match on Amazon PPC

by

Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR

🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Timestamps:

0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS

Amazon PPC Day Parting – How Budget Rules Can Lower your ACOS

by

NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR

🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Timestamps:

0:00 Intro/ Amazon PPC Day Parting Changes
0:04 – Testing Day Parting and Seeing Positive Results
0:59 – Increase in Revenue from Day Parting
1:15 – Lower ACost from Day Parting
1:42 – How to Set Up Day Parting (Beginner)
3:17 – Performance-Based Budget Rules
5:10 – Pros/Cons of Performance vs Schedule Budget Rules
6:49 – How Amazon Benefits from PPC Tools
13:36 – Current Limitations of Day Parting Tool
14:05 – Need for Bid Changes not just Budget Rules
15:41 – Downside of Limiting Campaign Budgets
14:52 – Example of Limiting Budget for Non-Peak Times
16:14 – Future Additions Needed for Day Parting Tool
18:11 – Alternatives Like Bulk Sheets for Now
18:30 – Outro/ Bulk Skeets