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What is Amazon PPC? How does it Work? What is ACoS?
Difference between automatic and manual campaigns?
These are some of the questions is tried to answer in this video.
Pay per click campaigns are simple to set up but it can be little tricky to optimize. understanding budgets and bids are the important keys when it comes to Amazon advertising.
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In this video we have deeply explained How to Setup Pay per Click campaigns on AMAZON in Hindi and Urdu.
We have got multiple suggestions regarding this topic so we have decided to create a video on Sponsored Products Campaigns.
Running advertisements on Amazon helps you achieve better ranking in amazon search results and hence better conversion.
If handle Properly, We can do AMAZON PRODUCT LAUNCH THROUGH PPC successfully.
A9 Algorithm of amazon ranks your amazon product listing on the basis of your sales against a keyword.
So PPC helps us bringing sales on our desired keyword to acheive better Product Rank on AMAZON.
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Full process of manual keyword research and setting up Amazon advertising manual campaigns.
Structuring campaigns with broad, phrase and exact match ad groups. And showing how to use suggested bid features for keywords.
Advanced manual strategies: https://youtu.be/CKIlFKBQb94
Follow on Linkedin for more content: https://www.linkedin.com/in/lucas-kwiatkowski-00941250/
Setting Amazon PPC campaign account can be difficult for beginners but we got you covered!
In this video, we’ll be discussing the crux of featuring Sponsored ads on Amazon by using Amazon ACoS Calculation.
– Different types of Amazon PPC Keywords – 0:35
a. Search Terms – 0:40
b. Keywords – 0:49
– Different types of Amazon Match Types – 1:41
a. Broad Match Type – 1:54
b. Phrase Match Type – 2:17 (At 2:38, Men’s shoes running is an incorrect example for ad being displayed for ‘running shoes’ in phrase match type)
c. Exact Match Type – 3:10
– Starting Automatic PPC Campaign on Amazon Seller Central – 3:36
– Formulas to calculate ACoS (Advertising Cost Of Sale) – 4:40
a. Target ACoS – 4:42
b. Breakeven ACoS – 5:25
c. Partial Profit ACoS – 5:39
– A formula to calculate Default Bid – 6:24
– Running Manual PPC Campaign on Amazon. – 8:00
– Key Amazon PPC campaign strategies – 9:21
– Various forms of Amazon PPC Optimization that are derived in-house by SellerApp – 11:34
a. Odd-Week Optimization – 12:40
b. Even-Week Optimization – 15:43
– Tips & tricks to improve Conversions – 20:04
– Setting Up Amazon PPC Budget & Bid
#amazonppc #amazonsponsoredads
—————————————————————————————————————————————————————
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Also, check out SellerApp Free Tools.
PPC on Amazon FBA is no walk in the park. In this Amazon PPC tutorial, we break down how to draw insights from campaigns and perform Amazon PPC management. Your Amazon PPC strategy in 2020 needs to be optimized to reduce your Amazon PPC ACOS and boost profitability. We explain why a minimalist approach to Amazon sponsored ads yields better results and is also far more manageable, leading to faster Amazon PPC optimization. In this Amazon PPC tutorial 2020, we pick up where we left off in Part 1 on Amazon PPC for beginners, starting with keywords insights and campaign adjustments to improve the performance of your PPC on Amazon FBA.
Check out PART 1: https://youtu.be/zPrXCUFOZoU
🎥 Subscribe To My Channel: https://bit.ly/2Bp6amp
This Amazon PPC strategy for 2020 focuses on Exact match campaigns for efficient Amazon PPC management. We move our Amazon Sponsored Ads from Amazon PPC automatic campaign and a broad Amazon PPC manual campaign to an exact match PPC campaign. We explain a multitude of Amazon PPC tricks which will help you in evaluating your PPC keywords and Amazon PPC campaigns overall. The end goal resulting in you running a profitable Amazon advertisement for your listing via a group of targeted keywords. Our key focus here is Amazon PPC optimization, reducing your ACOS, and finally, how to continually replicate this for effective Amazon PPC management.
👌🏼 Join Just One Dime, Amazon FBA membership: https://bit.ly/31NraPo
Timestamps:
00:00 – Intro
00:30 – PPC data periods
01:02 – Create PPC reports
02:16 – Structure PPC reports
03:21 – PPC optimization goals
03:54 – All PPC report columns explained
04:08 – Keyword
04:24 – Customer Search Term
05:30 – Impressions
06:12 – Relationship between Impressions and Clicks
06:52 – Click Thru Rate
07:22 – Cost Per Click
08:23 – Spend
08:38 – 7 Day Sales
08:52 – Advertizing Cost of Sale (ACoS)
09:23 – Why are there stars (*) in my report?
10:30 – How ACOS impacts Profit Margin
11:24 – Evaluating Broad Match Campaigns
13:07 – Why CTR is so Important
14:00 – Evaluating Automatic Campaigns
14:21 – Why am I getting ASINs in my report?
16:24 – Evaluating Exact Match Campaigns
18:16 – Why ACOS is NOT everything at this point
18:37 – The 3 Outcomes
20:20 – Now what?
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IMPORTANT: This is to be entered on the Amazeowl subscription page at the bottom right where it says “ENTER PROMO CODE”, BEFORE you select which subscription you would like.
Steps:
1) https://amazeowl.com/
2) Download App
3) On Subscription Page, Enter Promo Code
4) Choose Subscription and Pay Voucher discounts:
-Established plan yearly 20% (recommended)
-Growth plan yearly 10%
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Amazon sponsored ads are one of the biggest challenges for any Amazon seller. In this Amazon PPC tutorial for 2020, we explain Amazon PPC for beginners, why you want to run PPC on Amazon FBA, a minimal Amazon PPC strategy for 2020, and your aims when it comes to Amazon PPC management. First, you’ll need your keywords, then you’ll set up your Amazon Sponsored Ads using an Amazon PPC automatic campaign and an Amazon PPC manual campaign. In this guide, we cover various Amazon PPC tricks which will help you with setting up Amazon PPC campaigns. It’s not just about running an Amazon advertisement for your listing, it’s also about Amazon PPC optimization and reducing your ACOS, so we cover Amazon PPC optimization in part 2.
Check out PART 2: https://youtu.be/PwbFgWiUJrs
🎥 Subscribe To My Channel: https://bit.ly/2Bp6amp
Timestamps
00:00 – Intro
00:34 – What is PPC?
03:08 – How do I get my ads to the top?
04:35 – What is the goal with PPC?
06:46 – Which keywords should I use?
12:15 – How do I prepare for EXACT match?
15:27 – How do I prepare for BROAD match?
17:53 – How do I set up an EXACT match campaign?
21:52 – How do I set up a BROAD match campaign?
23:54 – How do I set up an AUTOMATIC campaign?
25:47 – What do I do from here?
👌🏼 Join Just One Dime, Amazon FBA membership: https://bit.ly/31NraPo
👷🏼 SAVE on TOOLS below:
👌🏼 Get 10% off of Helium 10 every month with (RODGERS10)
👌🏼 Get 50% off the first month of Helium 10 with (RODGERS50)
1) Go here: https://bit.ly/2nmWLbO
2) Sign up free. Hover over your account icon at the top right. Click “Plan” or “Plan Details.”
3) “Upgrade” to your chosen plan and use your coupon code at the bottom of the “Plan Details” page to get that % off.
(Codes are CAP SENSITIVE and you can ONLY USE ONE.)
👌🏼 Get 15% Off Viral Launch for Life: https://bit.ly/351zcpX
👌🏼 Get 20% Off the AmazeOwl Product Research Tool with (DR118)
IMPORTANT: This is to be entered on the Amazeowl subscription page at the bottom right where it says “ENTER PROMO CODE”, BEFORE you select which subscription you would like.
Steps:
1) https://amazeowl.com/
2) Download App
3) On Subscription Page, Enter Promo Code
4) Choose Subscription and Pay Voucher discounts:
-Established plan yearly 20% (recommended)
-Growth plan yearly 10%
-Established plan monthly 20%
Save time and build profits by automating your Amazon PPC!
👊Start your 14 day free trial – https://vlaun.ch/freetrial
✅Learn how to get started with Kinetic ✅
https://vlaun.ch/kineticstart
📞Sign up for a 1-1 setup call to get started 📞
https://vlaun.ch/demo
👪 Join the Amazon FBA Data Hunters Facebook Group 👪
https://vlaun.ch/datahunters
Amazon PPC is getting more complex, more difficult, but yet increasingly more important. Here at Viral Launch, we’re on a mission to change the way you think about and manage your ads… so that you can start seeing REAL results. Our Amazon PPC tool – Kinetic – gives you research, strategy, automation, and analytics… all in one powerful tool!
In this video, learn how to break up your massive manual Amazon PPC campaigns. With too many keywords in one manual campaign, you’ll drain your budget with only a few. Our CEO, Casey Gauss, walks you through step-by-step how you should be organizing your campaigns.
💬Let us know what you think in the comments below!
📧Contact our team with questions at service@viral-launch.com
Save time and build profits by automating your Amazon PPC!
👊Start your 14 day free trial – https://vlaun.ch/freetrial
✅Learn how to get started with Kinetic ✅
https://vlaun.ch/kineticstart
📞Sign up for a 1-1 setup call to get started 📞
https://vlaun.ch/demo
👪 Join the Amazon FBA Data Hunters Facebook Group 👪
https://vlaun.ch/datahunters
Amazon PPC is getting more complex, more difficult, but yet increasingly more important. Here at Viral Launch, we’re on a mission to change the way you think about and manage your ads… so that you can start seeing REAL results. Our Amazon PPC tool – Kinetic – gives you research, strategy, automation, and analytics… all in one powerful tool!
In this video, learn how to set up customized rules to automate your Amazon Sponsored Ads with Viral Launch Kinetic. Our CEO, Casey Gauss walks you through how to get the most out of rules, so that you can automate as much of your Amazon ads as possible.
💬 Let us know what you think in the comments below!
📧 Contact our team with questions at service@viral-launch.com
🚀 Amazon PPC Tutorial For Beginners – The Complete Step By Step Guide for FBA in 2020
💥 BEGINNER slides for free download 👉https://www.bendonovan.co.uk/ppcslides
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— — — — —
If you are a beginner and find yourself wanting some in-depth training and support, but feel you aren’t quite ready for the PPC Masters, check out my flagship program – The Amazon Masters. Not just a course, but a coaching community.
💥 Amazon Masters Mentoring Program 👉 https://www.bendonovan.co.uk/scale
— — — — —
TIMESTAMPS:
0:00 – Introduction
1:42 – Competition Time
3:18 – The 3 Phases Of Learning PPC
—
5:14 – PHASE 1 — LEARNING
5:18 – What is PPC?
7:22 – The Goals of PPC
9:22 – The Necessity of PPC
12:14 – The Definitions of PPC
13:03 – Keywords vs Search Terms
14:02 – PPC Match Types – Exact, Phrase & Broad
15:43 – PPC Targeting – Automatic & Manual
16:34 – Bid vs Cost Per Click (CPC)
18:20 – Negative Keywords
19:00 – Short, Mid, and Long Tail Keywords
20:44 – Profit Margin
21:13 – ACOS vs TCOS
24:07 – Impressions
24:38 – Clicks
24:42 – Click Through Rate
25:05 – Conversions & Conversion Rate
—
26:15 – PHASE 2 – LAUNCHING
27:10 – Launch Mindset (IMPORTANT!)
29:42 – PPC Launch Step 1 – Automatic PPC Campaign
42:19 – PPC Launch Step 2 – Manual Keyword Campaign
55:05 – PPC Launch Step 3 – Manual Product Targeting Campaign
—
01:06:47 – PHASE 3 – IMPROVING
01:11:29 – How To Use a Search Term Report
01:15:08 – Objective 1 – Improve Conversions
01:20:44 – Objective 2 – Improve Relevance
01:25:08 – Objective 3 – Improve Expense
01:29:23 – Objective 4 – Improve Expansion
—
01:33:10 – Further Resources To Help You
— — — — —
Hi, I’m Ben Donovan, I’m a business owner, brand builder, and entrepreneur encourager.
On this channel I teach all things brand building, selling on Amazon, business mindsets, and more. It’s my mission to help as many people as possible be freed from the grip money places over time by building businesses that make an impact.
In this video, I carry out a complete breakdown of every step you need to take as an Amazon PPC beginner. In phase one I walk you through exactly what is Amazon PPC, along with some key PPC terms explained, and a generally try to answer the critical question – how does Amazon PPC work?
In phase two we answer how to set up Amazon PPC campaigns the right way. We start with auto PPC campaigns, and move on to more advanced manual PPC campaigns. We also create a powerful product targeting PPC campaign.
In phase three I show you my Amazon PPC tricks to ensure you are as efficient as possible with your ad spend. Amazon PPC optimization is no small feat but hopefully with these step by step instructions you can increase the profit of your business and increase the impact of your brand.
If you’d like to know more about how to run successful Amazon PPC Campaigns or any other related aspects, please don’t hesitate to get in touch.
— Ben
— — — — —
I am not an accredited financial advisor and content on this channel should be consumed with that in mind. These are my experiences with building businesses and results may vary. I don’t promote get rich quick schemes. I promote work hard and reap the benefits schemes. Taking action is the only route to seeing change. Let’s go!
