amazon strategy

Ep 37 – Mastering Amazon Advertising: Expert Strategies and PPC Campaign Optimization

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Are you ready to level up your Amazon advertising game? Join us as we welcome digital marketing expert Vince Montero, who shares invaluable insights on the evolution of Amazon advertising strategies and his journey through the industry. With 18 years of experience under his belt, Vince’s expertise has taken him from affiliate marketing to helping Amazon sellers improve their PPC campaigns.

In this conversation, we dive into the world of Amazon PPC, discussing different types of campaigns, budget recommendations, and the importance of using data to inform your creative approach. Vince also reveals the power of video ads, and why repetition and visibility are crucial in advertising. Plus, we discuss his current work with Trivium Group, as well as his experience with Helium 10’s atomic product.

Don’t miss this opportunity to learn from a seasoned expert in the digital marketing field! As a special treat, Vince generously offers a free ticket to the Profitable PPC Challenge. So tune in, gather your notes, and get ready to transform your Amazon advertising strategy with Vince Montero.

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John Cavendish Social Media
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
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Business Social Media Links
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Facebook Page: https://www.facebook.com/AMZStrategistShow
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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About Us
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon.

Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests.

Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon.

Whether you’re just starting out or have been selling for years, this show has something valuable to offer you.

So if you’re ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon! 🗣🎙

For content collaborations, please email us at: vivian@sellercandy.com

If you have any questions, feel free to post them in the comments.​
#amazonseller #amazontips #amazonbusiness #ecommerce #AmazonStrategistShow #podcast

[Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023

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In this video, Steven Pope explains his top Amazon marketing hack for 2023: the four-pillar strategy. He focuses on SEO and PPC for traffic, Catalog and Design for conversion rates, and how combining all four elements together is the key to increasing sales and market share on Amazon. He provides detailed tips for optimizing each pillar for maximum success.

00:00 [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023
01:25 Running auto campaigns using the most basic strategies
02:28 The problem with negating words from auto campaign and converting them to an exact match keyword campaign
02:57 ACOS will be higher
03:14 Exact match campaign has become very expensive
04:32 PPC Tip: Manage broad match campaign by negating bad keywords every week
06:42 SEO TIP: The amount of characters of SEO juice is so important
09:22 By adding Spanish characters, you can index as fast as 48 hours
09:44 For every photo included in A Plus Content and Brand Story, a hundred characters of alt text should be provided
10:47 Catalog TIP: Answer customer questions by uploading a video and do it on every single product
14:57 Design TIP: Include the specific product’s main keyword on the main image
27:20 SEO and PPC Masterclass
27:53 Grab a copy of Amazon Selling Tips Book
28:16 Get full service management from My Amazon Guy

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Amazon Advertising – 15 Minute PPC Optimization Tips and Tricks

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In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes!

Focuses –

🔶Primary Metrics vs Secondary Metrics
🔶 Influence of placements, impressions, CPC and CTR
🔶CPC and Bid Correlations
🔶Quick bid management formula for optimizations

This video is a LITE video for bid optimization.
My goals is to help explain the relationship between bid optimization and ACoS.

At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting.

When you have a keywords with data –

Sales * Target ACoS = X
X / Clicks = Bid

How to (Correctly!) Structure your Amazon PPC Campaigns

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Amazon PPC is getting more complex, more difficult, but yet increasingly more important. Here at Viral Launch, we’re on a mission to change the way you think about and manage your ads… so that you can start seeing REAL results. Our Amazon PPC tool – Kinetic – gives you research, strategy, automation, and analytics… all in one powerful tool!

In this video, learn how to correctly set up your Amazon PPC campaigns. There are a lot of methods out there, but this one has been proven time and time again. Here at Viral Launch, we run PPC for small brands all the way up to Fortune 100 companies. Our experience and vast data points to this strategy as the winning one. Structure your campaigns for success with Kinetic.

💬Let us know what you think in the comments below!
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Remember…
The data is out there.