In this video, Pat from AsteroidX Amazon PPC Management Software shares a simple method to troubleshoot your Amazon PPC ads. Learn how to break down the performance into key funnel steps such as cost per click (CPC), conversion rates, and more. By understanding each component, you can identify where your ads may be underperforming and make data-driven adjustments to improve your results.
Whether you’re dealing with high CPC, low conversions, or other ad performance issues, this breakdown approach can help you optimize your Amazon PPC campaigns for better success. For more tips and expert advice, subscribe to our channel and boost your Amazon business today!
Pay-per-click (PPC) is a digital advertising model that has revolutionized the way businesses market their products and services online. In PPC advertising, advertisers pay a fee each time someone clicks on one of their ads. This model has proven to be incredibly effective, as it allows businesses to reach a targeted audience and only pay for results. With the rise of search engine advertising platforms such as Google Ads and Bing Ads, as well as social media advertising platforms such as Facebook Ads and Twitter Ads, PPC has become an essential part of any digital marketing strategy. In this Video, we’ll explore what PPC is, how it works, and the different types of PPC advertising available. Whether you’re a small business owner or a digital marketer, understanding PPC can help you drive traffic, generate leads, and grow your business online.
PPC advertising is different from other types of online advertising, such as display ads or banner ads, in that it is based on a bidding system. Advertisers bid on keywords and phrases relevant to their target audience and pay a fee each time their ad is clicked. The cost per click (CPC) varies depending on the competitiveness of the keyword, the relevance of the ad, and the quality of the landing page.
To get started with PPC advertising, there are several key steps you’ll need to take:
Choose your platform: There are several PPC advertising platforms available, including Google Ads, Bing Ads, and Facebook Ads. Each platform has its own strengths and weaknesses, so it’s important to choose one that aligns with your marketing goals and budget.
Conduct keyword research: To create effective PPC ads, you’ll need to identify the keywords that your target audience is searching for. This will allow you to create ad copy that is relevant and compelling to your target audience.
What is PPC or Pay-Per-Click marketing? How does it work? How do you lower your CPC or cost-per-click? And how did we use PPC advertising to drive over 13k in revenue with 4k in ad spend for this small business in a short amount of time?
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I’ll be answering those three questions above and more in this video.
Oh, and be sure to watch until the end of the video where I reveal a SECRET tool we use to spy on our competitors’ PPC campaigns in less than 30 seconds, see all of their ads and keywords, and outperform them!
Video Outline
Intro (00:00)
What Is PPC? (0:51)
How Does Pay-Per-Click Advertising Work? (1:39)
Why Should You Use PPC? (2:37)
Basic Structure Of A Google Search Campaign (5:51)
Our SECRET TOOL: (9:02)
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In this video, we discuss CPC also known as Cost Per Click.
I explain,
— What is the Cost Per Click & Pay Per Click?
— Difference between CPC vs PPC
— How CPC works?
— How to calculate? or CPC calculation to analyze digital marketing campaign
— How to optimize CPC?
— Bidding Strategies and much more.
I hope this helps.
I am going to explain CTR in my upcoming video so stay tuned!
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What is PPC? Pay Per Click Advertising / Marketing Explained & What a PPC Manager Does? | @NodreenK
I often get asked by many aspiring digital marketers, what is PPC? So I made this video! If you want to know all about pay per click advertising or pay per click marketing, I explain everything in this video and also talk through what a PPC manager role might entail. Enjoy and don’t forget to SUBSCRIBE – https://goo.gl/2nIHzs
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Are you spending money on google adwords? If so, here’s a step by step formula on how to make the ads more profitable.
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The first thing I want to educate you about is SKAG, Single Keyword Ad Group. If you have a hundred keywords in one ad group, what’s going to happen?
Your ad text isn’t going to be related to all of those keywords. But on the flip side, if you only have a handful or one keyword related to one ad copy, what’s going to happen?
That ad copy is going to be so relevant to that keyword, that you’re quality score’s gonna skyrocket, people are going to click on it, you’re going to save money, and you’re going to convert better. So instead of writing the same ad text for hundreds and hundreds of keywords, write the same ad text for one keyword, or a handful of keywords max. But, ideally, just one keyword. That way, it’s specific each and every single time to the keyword you want to bid on. The second thing I want to teach you about is a landing page optimization. Why does AdWords ROI have to be related to your ads purely? That’s a bunch of BS.
That’s what everyone thinks, oh we have to fine-tune our ads and keep tweaking and adjusting our bids. And, yes, I’m not saying you don’t have to do that. But, you’re going to cap out on optimizing your ads. Eventually, the real ROI is going to be your landing page, your product that you’re selling, the offering that you’re going to make.
Also, optimize that landing page. And the way you do that is you install Crazy Egg. With Crazy Egg, it’ll show you how far people scroll down, where they click, they provide you with reports like heat maps.
You’ve heard me talk about Crazy Egg tons and tons of times. Of course, I wouldn’t be talking about it if it didn’t benefit you. Plus, I also own the company, so that’s a plus for me as well. But check it out, it’s useful. Once you have all of that running, you’ll get reports on where people are clicking and engaging with your landing page.
Then you’ll want to run A/B test with Craz Egg and you can do that through the WYSIWYG Editor. Make some tweaks, some changes, and then boom, start running some tests, and you can optimize your conversions. Because you know what, if you keep paying a dollar per click from AdWords, and in general, you’re only getting one lead or one sale out of a hundred clicks, you’re paying $100 per conversion. But if you can optimize your conversion on your landing page by four times using Crazy Egg, or any other A/B testing tool out there, right, you don’t have to use Crazy Egg. Now you’re paying $25 per conversion.
You see how that’s a drastic difference for inbound marketing? And that happens a lot. Countless times. I see it day in and day out. A lot of people just focus on their ad campaigns, and they forget about their landing pages. To do well, you have to do both.
https://www.bluehost.com/blog/videos/video-what-is-ppc-6889/ — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.
PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between $1 and $2. That means some clicks are as cheap as a few pennies while others total more than $50.
So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:
1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.
2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.
3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs $15 but the product you’re selling costs $400, you’re still get a great return on investment.
4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.
5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.
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