In this video, Pat from AsteroidX Amazon PPC Management Software shares a simple method to troubleshoot your Amazon PPC ads. Learn how to break down the performance into key funnel steps such as cost per click (CPC), conversion rates, and more. By understanding each component, you can identify where your ads may be underperforming and make data-driven adjustments to improve your results.
Whether you’re dealing with high CPC, low conversions, or other ad performance issues, this breakdown approach can help you optimize your Amazon PPC campaigns for better success. For more tips and expert advice, subscribe to our channel and boost your Amazon business today!
In this TACoS Tuesday episode, our Amazon PPC expert guest will be talking about strategies for launching with paid ads, campaign optimization for profitability, and how to find the best keywords for your campaigns.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product’s lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive.
Explore the crucial role of keyword optimization during a product launch with Vincenzo’s actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo’s guidance, you’ll be armed with the knowledge to set up effective campaigns right from the start.
Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product’s lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers.
In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss:
00:00 – Strategies for Launching With Amazon PPC
02:52 – PPC Tips for Successful Launch
04:08 – Optimizing Amazon PPC Keywords for Success
10:47 – Keyword Research and Profitability Analysis
15:07 – PPC Strategy Hierarchy and ACoS Goals
19:23 – Optimizing ACoS for Amazon Sales
25:20 – Scaling Product With PPC Campaigns
26:48 – Optimizing ASIN Targeting for PPC
29:33 – Keyword Variation Strategy for Campaigns
30:49 – Connecting With Vincenzo and Ecomcy
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
PPC או מודל תשלום לקליק הוא מודל תשלום לפרסום ממומן שבו אתה משלם רק במידה והגולש לחץ על המודעה שלך. כיום השם מתייחס למקצוע של קמפיינר גם אם הקמפיין שהוא מריץ הוא לא בהכרך לפי ההגדרה הזאת (איש PPC יכול לעבוד גם עם רשתות חברתיות, ושם אתה משלם לפי חשיפות). שיווק דיגיטלי ממוקד ויעיל הוא הסוד לשיווק רזב בעל אחוזי המרה גבוהים, וכדאי לכם ללמוד איך להשתלב בעולם הזה.
Pay-per-click (PPC) is a digital advertising model that has revolutionized the way businesses market their products and services online. In PPC advertising, advertisers pay a fee each time someone clicks on one of their ads. This model has proven to be incredibly effective, as it allows businesses to reach a targeted audience and only pay for results. With the rise of search engine advertising platforms such as Google Ads and Bing Ads, as well as social media advertising platforms such as Facebook Ads and Twitter Ads, PPC has become an essential part of any digital marketing strategy. In this Video, we’ll explore what PPC is, how it works, and the different types of PPC advertising available. Whether you’re a small business owner or a digital marketer, understanding PPC can help you drive traffic, generate leads, and grow your business online.
PPC advertising is different from other types of online advertising, such as display ads or banner ads, in that it is based on a bidding system. Advertisers bid on keywords and phrases relevant to their target audience and pay a fee each time their ad is clicked. The cost per click (CPC) varies depending on the competitiveness of the keyword, the relevance of the ad, and the quality of the landing page.
To get started with PPC advertising, there are several key steps you’ll need to take:
Choose your platform: There are several PPC advertising platforms available, including Google Ads, Bing Ads, and Facebook Ads. Each platform has its own strengths and weaknesses, so it’s important to choose one that aligns with your marketing goals and budget.
Conduct keyword research: To create effective PPC ads, you’ll need to identify the keywords that your target audience is searching for. This will allow you to create ad copy that is relevant and compelling to your target audience.
Whenever you are working on any marketplace like Amazon,eBay, or Walmart, if you optimize your PPC campaign perfectly it will help you grow more traffic and sales. So if you have any eBay PPC campaigns and if you can optimize those campaigns perfectly by following some strategies, your sales will gradually increase over time. To optimize eBay campaigns, you have to follow some steps, as there are two types of campaigns, mainly standard and advanced, so we have to optimize for both parts to get the best results from those campaigns.
For Optimizing the “Standard Campaign”, you have to follow some of the steps mentioned below.
✅ Adjust ad rate based on item performance.
✅ Push more on high-selling products.
✅ Add more variations in your listings
✅ Give a discount for a limited time for slow-moving items
For Optimizing “Advanced Campaign” , you have to follow some of the steps mentioned below
✅ Adjust bids based on keywords performance.
✅ Push on keywords with a high conversion rate.
✅ Select long date range data to find out accurate data.
✅ Add more keywords with different match types.
✅ Pause the keywords that are spending without sales.
✅ Use keywords to find out which keywords are getting most of the sales
This is how you can easily optimize your campaign.
If you require any additional assistance, please leave a comment in the comment section, and we will get back to you with the proper solution.
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What is PPC or Pay-Per-Click marketing? How does it work? How do you lower your CPC or cost-per-click? And how did we use PPC advertising to drive over 13k in revenue with 4k in ad spend for this small business in a short amount of time?
Subscribe: https://bit.ly/36gszTL
I’ll be answering those three questions above and more in this video.
Oh, and be sure to watch until the end of the video where I reveal a SECRET tool we use to spy on our competitors’ PPC campaigns in less than 30 seconds, see all of their ads and keywords, and outperform them!
Video Outline
Intro (00:00)
What Is PPC? (0:51)
How Does Pay-Per-Click Advertising Work? (1:39)
Why Should You Use PPC? (2:37)
Basic Structure Of A Google Search Campaign (5:51)
Our SECRET TOOL: (9:02)
// LYFE Marketing
➡ Check out our blog: https://bit.ly/37HdNFh
➡ Royce’ Chocolate Case Study: https://www.lyfemarketing.com/portfolio-posts/royce-ppc-case-study/
➡ Learn more about our ppc management services: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/
➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us
In this video, we discuss CPC also known as Cost Per Click.
I explain,
— What is the Cost Per Click & Pay Per Click?
— Difference between CPC vs PPC
— How CPC works?
— How to calculate? or CPC calculation to analyze digital marketing campaign
— How to optimize CPC?
— Bidding Strategies and much more.
I hope this helps.
I am going to explain CTR in my upcoming video so stay tuned!
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In diesem Video klären wir, wie teuer ein Klick(CPC) auf deine Amazon Werbung ist.
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Teil 2: https://youtu.be/IP5dMkTUrkM
Facebookgruppe: http://bit.ly/MstrMndfb
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Dann Abonniere Jetzt den Kanal und erhalte kostenlos mehr Wissen rund ums Thema Amazon FBA!
➤ Hol dir mein FBA Buch:
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Schneller mehr erreichen:
✅ Zur Website: http://build-your-business.de/amazon-fba/
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✅ Meine Buchhaltung: http://bit.ly/BuchhaltungAutomatisch
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Amazon FBA ist deine Chance! Nutze sie.
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What is PPC? Pay Per Click Advertising / Marketing Explained & What a PPC Manager Does? | @NodreenK
I often get asked by many aspiring digital marketers, what is PPC? So I made this video! If you want to know all about pay per click advertising or pay per click marketing, I explain everything in this video and also talk through what a PPC manager role might entail. Enjoy and don’t forget to SUBSCRIBE – https://goo.gl/2nIHzs
My last video in this series: https://youtu.be/Pdm-ibjl-dA
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