CPC

What is PPC Strategy? | Lesson 3/36 | SEMrush Academy

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Learn how to create your strategy and budget accordingly.
Watch the full course for free: https://bit.ly/3gyzJpa

0:11 Platforms like Google AdWords and Facebook have made it so that anyone can use them
0:53 PPC strategy
1:37 Establish milestones along the way
1:48 You need a strategy

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You might find it useful:
Conduct your bird’s-eye research of any website with the help of the Domain Overview report:
➠ https://bit.ly/3gyJeEy

Learn how to use SEMrush PPC tools in our free course:
➠ https://bit.ly/3ce2h3F
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Launching a campaign is easy. However, just because you do it, doesn’t mean it works. You need strategy. Platforms such as Google Ads and Facebook have made it so that anyone can use them. An Ads account can be created in a few clicks and launched by following their step by step process. This process, incidentally, includes entering your billing details. Before you know it you’re paying for clicks to your website.

Facebook makes it even easier by prompting you to turn your Facebook posts into ads. Great example of what a very important part of the strategy – the call to action: “Boost this Post”.

By following these steps, you will successfully launch a campaign, but your campaign may or may not be successful. You will spend money on clicks, but most likely you will not earn more from those clicks than they cost you.

What you need is an effective PPC strategy.

You need a strategy behind the way you use the tools, messages, and images, the PPC platform provides. All of this serves to have your ads seen by qualified internet users, users that have, or could have intent to buy. You need a well planned strategy behind both the ads themselves, and the steps the users take on your website in order to convert.

The bottom line is that you need to have a strategy on how you reach a portion of those billion users on the internet and lead them on a journey from point “a” to point “b”, from the click to the sale.

Most users embarking on this journey, by clicking, on your ads will not finish it. You need to establish milestones along the way to help optimize your traffic as well as to optimize the path you take users on to becoming your paying customers. For that, you need a strategy behind how you track and measure the progress of users along the journey.

Before we dive into actual PPC advertising, showing your ads and getting users to begin their journey, you need to plan the route they take to its end, to the sale. Think of it like really good Google Maps instructions. If not, they could get lost along the way and go from being a potential sale to one of those billion internet users out there that will never buy your product or service.

#PPC #PPCcourse #PPCstrategy #PayPerClick #SEMrush #SEMrushAcademy

How To Win At Pay Per Click Advertising In 2020! – PPC Trends

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Today Sam is talking about how he plans on winning over his competition using Pay Per Click Advertising in 2020! And how you can too!

🔴 Subscribe To Keep Up To Date With Digital Marketing: https://mttr.io/2AVGw86

Right now the world is rapidly changing, and that goes double, or even triple for any digital industry. Pay Per Click Advertising is constantly innovating and while the basic rule of “You Pay Per Click” will always be around, the way you play the game has changed immensely.

These days you have Smart Campaigns with Google Machine Learning bidding for you, competitors for Google, who has the largest market share are popping up constantly with new and better approaches such as Amazon Pay Per Click or Pinterest or Facebook ads, people are searching differently, and gone are the days of reading now we consume more video than ever.

🕘Timestamps:

0:20 – Context
1:25 – First Trend: Smart Shopping
4:35 – First Trend: Key Takeaways
5:26 – Second Trend: New PPC Platforms
6:57 – Second Trend: Key Takeaways
7:22 – Third Trend: Voice Search
8:34 – Fourth Trend: Video

The PPC Trends of 2020 have already started, so here’s what you need to know to get ahead of your competition and don’t worry we will also explain what you need to do! We don’t do tips without action here at Matter!

So that’s what we’re going to be doing today, talking PPC, CPC, and all the different platforms you can use to target people.

🎬Watch our most recent videos: https://mttr.io/LatestVideo

🎬 Playlists You Might Like:

For Beginners: https://mttr.io/BeginnersPlaylist

Google Ads: https://mttr.io/GoogleAdsPlaylist

SEO: https://mttr.io/SeoPlaylist

FAQ: https://mttr.io/FAQPlaylist

Amazon Advertising / Amazon PPC:
https://advertising.amazon.com/

Microsoft Ads / Bing Ads:
https://ads.microsoft.com/

LinkedIn Ads:
https://business.linkedin.com/marketing-solutions/ads

Pinterest Ads:
https://ads.pinterest.com/

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🐦Twitter: twitter.com/mattersolutions
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💬Website: https://www.mttr.com.au/

#digitalmarketing #payperclick #googleads

The Four C’s Of PPC (CTR, CPC, CPA And CR)

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What is PPC? An Introduction to Pay Per Click Marketing

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http://www.koozai.com – In this video guide, Samantha Noble provides an introduction to PPC, including how it works, how to save money using it and the different methods of tracking success. Don’t forget to Subscribe to our channel to receive a new Digital Marketing video each week! Check out our other useful Digital Marketing posts at: https://www.facebook.com/koozai

http://www.koozai.com/blog/

Canada’s Debt – What Most People Don’t Know – PPC

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Maxime Bernier, of the People’s Party of Canada, is very concerned with Canada’s Debt. Ron Vaillant, a PPC candidate, for the riding of Prince George – Peace River – Northern Rockies breaks it down for the Canada’s Federal Election, Oct. 21 20019.

PPC Website: https://www.peoplespartyofcanada.ca/platform
Max’s Twitter: https://twitter.com/MaximeBernier
Ron Vaillant Twitter: https://twitter.com/RonVaillant
Ron Vaillant Facebook: https://twitter.com/RonVaillant

Bob Zimmer is the Conservative Party of Canada MP, CPC

How to Skyrocket Your Google Adwords ROI | PPC Advertising Tips

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Are you spending money on google adwords? If so, here’s a step by step formula on how to make the ads more profitable.

Subscribe here to learn more of my secret PPC advertising tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog/

The first thing I want to educate you about is SKAG, Single Keyword Ad Group. If you have a hundred keywords in one ad group, what’s going to happen?

Your ad text isn’t going to be related to all of those keywords. But on the flip side, if you only have a handful or one keyword related to one ad copy, what’s going to happen?

That ad copy is going to be so relevant to that keyword, that you’re quality score’s gonna skyrocket, people are going to click on it, you’re going to save money, and you’re going to convert better. So instead of writing the same ad text for hundreds and hundreds of keywords, write the same ad text for one keyword, or a handful of keywords max. But, ideally, just one keyword. That way, it’s specific each and every single time to the keyword you want to bid on. The second thing I want to teach you about is a landing page optimization. Why does AdWords ROI have to be related to your ads purely? That’s a bunch of BS.

That’s what everyone thinks, oh we have to fine-tune our ads and keep tweaking and adjusting our bids. And, yes, I’m not saying you don’t have to do that. But, you’re going to cap out on optimizing your ads. Eventually, the real ROI is going to be your landing page, your product that you’re selling, the offering that you’re going to make.

Also, optimize that landing page. And the way you do that is you install Crazy Egg. With Crazy Egg, it’ll show you how far people scroll down, where they click, they provide you with reports like heat maps.

You’ve heard me talk about Crazy Egg tons and tons of times. Of course, I wouldn’t be talking about it if it didn’t benefit you. Plus, I also own the company, so that’s a plus for me as well. But check it out, it’s useful. Once you have all of that running, you’ll get reports on where people are clicking and engaging with your landing page.

Then you’ll want to run A/B test with Craz Egg and you can do that through the WYSIWYG Editor. Make some tweaks, some changes, and then boom, start running some tests, and you can optimize your conversions. Because you know what, if you keep paying a dollar per click from AdWords, and in general, you’re only getting one lead or one sale out of a hundred clicks, you’re paying $100 per conversion. But if you can optimize your conversion on your landing page by four times using Crazy Egg, or any other A/B testing tool out there, right, you don’t have to use Crazy Egg. Now you’re paying $25 per conversion.

You see how that’s a drastic difference for inbound marketing? And that happens a lot. Countless times. I see it day in and day out. A lot of people just focus on their ad campaigns, and they forget about their landing pages. To do well, you have to do both.

What is PPC? Pay Per Click Advertising / Marketing Explained by Bluehost

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https://www.bluehost.com/blog/videos/video-what-is-ppc-6889/ — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.

PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between $1 and $2. That means some clicks are as cheap as a few pennies while others total more than $50.

So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:

1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.

2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.

3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs $15 but the product you’re selling costs $400, you’re still get a great return on investment.

4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.

5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.

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