Fundamentos do Email Marketing | V4 TUTS

Você sabe quais são os elementos fundamentais para estruturar suas campanhas de Email Marketing? Nesse vídeo, Guilherme Lippert mostra uma visão geral das estruturas necessárias para fazer sua estratégia de Email marketing ter sucesso.

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Amazon PPC Campaigns Bidding Strategy and Placement | Amazon Advertising Adjust Bid by Placement

Amazon offers 3 types of bid placement.

✅ Top-of-Search: To show the ads in the 1st row of the search page.
✅ Rest-of-Search: Middle, bottom, and on the second page Amazon of the search page.
✅ Product Pages: To show the ads on other seller details pages. Right now there’s no option to put the place here.

From these options, sellers can get more traffic to their listings.

Amazon also offers 3 types of Bidding Strategies to help out sellers to overcome bid issues.

✅ Dynamic Bids Down Only: Amazon will never bid more than the bid you have set. They’ll adjust the bid to drive maximum conversion based on all the factors mentioned earlier. If a click is less likely to convert, the bid is reduced by up to 100%.
✅ Dynamic Bids Up and Down: If a click is likely to convert, Amazon will use your set bid and will increase by up to 100% (in other words, double it) to appear top of the page and will increase by up to 50% to appear on a product page. The downward adjustments applied to low-converting clicks are the same as for “Down Only.”
✅ Fixed Bids: Amazon will bid exactly what you are telling it to without adjusting anything. Amazon always uses your default bid.

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#Amazon #PPC #Bidding #Placement #Dynamic #Ads #Strategy #Advertising #keywords

The History of Social Media

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Social media got its start well before everyone was walking around with a smartphone in their pocket. Take a trip through the history of the social networking scene with Techquickie.

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Intro Theme: Showdown by F.O.O.L from Monstercat – Best of 2016
Video Link: https://www.youtube.com/watch?v=pm36k08jQ0M&t=2422s
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Listen on Spotify: https://open.spotify.com/album/5Zt1P3ZbnfErBkiqcfBTCN

My 3 Most Profitable Email Marketing Tactics – Retail Ecommerce Marketing

In this video I am showing you my 3 most profitable ways I send emails to my E-commerce customers.

1- Abandoned Cart Emails
2- Form Follow up Emails
3- Campaigns or Broadcasts

MY E-COMMERCE TOOLS:

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💥Easiest software to Design logos, emails or social media content Canva: https://partner.canva.com/c/2856689/647168/10068

💥 Recart (Best app for abandoned carts and new messenger bot subscribers): https://affiliate.recart.com/affiliate?afmc=i0

💥 Reconvert (Best App for immediate Up-sells): https://www.stilyoapps.com/reconvert/?scid=Kswx&ref=ST01-InX9sUw4xydPPKS

Social Media: Friend or Foe? | The Daily Show

Promoting body dysmorphia. Selling your private data. Destroying careers by way of tweets. Here’s a close look at the complex truth behind social media. #DailyShow #SocialMedia #Facebook

00:00 – Body Dysmorphia
10:03 – Facebook and Apple Battle Over Privacy
17:42 – Life in the Age of Selfies
23:13 – What Is Black Twitter?
28:20 – Are Social Media Companies Really Silencing Conservatives?

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Trevor Noah and The Daily Show correspondents tackle the biggest stories in news, politics and pop culture.

The Daily Show with Trevor Noah airs weeknights at 11/10c on Comedy Central.

SEO Predictions for 2021

What SEO will look like in 2021? Will Covid continue to change things? How will Google change the game? How much will we need to adjust our search marketing activities?
These questions and more were answered by some of the brightest minds in the industry. We were joined by some of the best experts in Australia on our webinar who drilled into the burning questions.

Transcript → https://www.semrush.com/webinars/seo-predictions-for-2021/

Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZitydR2TOxEPYqYGHaf3bie

More webinars → https://www.semrush.com/webinars

Read more → https://www.semrush.com/blog/target-audience/

Deciding Between SEO vs PPC: Which Is Better For Your Business Marketing?

When it comes to marketing online, you can boil a lot of activity down to two areas – paid and organic. Otherwise known as those three-letter acronyms, SEO 🔍 and PPC 💰.

Now I’m sure we all like the idea of marketing “for free” in an organic way, but what’s actually the best digital path for you to take? What’s going to help you achieve your digital goals? It’s an internal battle of SEO vs. PPC 🥊

In this week’s Giant Wednesday, we look at the different between search engine optimisation and pay per click advertising. Explaining the benefits of both and how they’ll help you achieve the best outcomes for your business marketing objectives. You can then decide where to focus your efforts 🖥

Digital Marketing, Technology & Business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified! 🎥

Read the transcript, check out the GIANT Cheat Sheet and learn more on our website: https://bit.ly/2UJSnRY

Presenter: Sam Caesar, Sleeping Giant Media

#GiantWednesday #PPC #SEO

Email Marketing Basics

For the complete free course and certification visit Google Digital Garage https://goo.gl/YWPNtM

Sending newsletters and special offers to customers via email can play a key part in your overall marketing plan, building and strengthening relationships with your customers. In this video, we’ll explore:
– developing a contact list
– targeting audiences based on interests
– building relationships with customers.