This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. Learn more about the Google Digital Marketing & E-commerce Certificate at https://grow.google/digitalmarketing.
The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
To access the full program content including readings, practice exercises, job search help, and discussion forums please visit ► https://goo.gle/3KxSgzw
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00:00 Introduction
00:27 Welcome
02:17 What is email marketing?
06:50 Conduct PESTLE and SWOT audits
13:32 Set SMART goals
19:18 The do’s and don’ts of email marketing
Get your discounted tickets now 👉 https://affiliateworldconferences.com/asia
Sell out with this Google Ads conversion tracking approach in your PPC campaigns. 💸
Sarah Gulbrandsen teaches:
✅ How to secure long-term gains vs fleeting wins
✅ The top evergreen verticals to get started with PPC
✅ Tactics to maximize your conversions with calls using the most current promotion types & demographic profiling
Affiliate World is back in Bangkok on 30 November – 1 December 2022. Join for two days of game-changing mastermind-level content, a world-class marketplace, and endless networking opportunities. Book your discounted tickets now 👉 https://affiliateworldconferences.com/asia
🔺Apply To Work With My Agency: https://go.theriotsolutions.com/book-a-call
✅Free Case Study: How We Went From Negative ROAS To $650K In 4 Months https://go.theriotsolutions.com/watch-now
📸 Follow Me On Instagram: https://www.instagram.com/nicktheriot_/
SUMMARY OF VIDEO
***
Hey! If you’re new to the channel, my name is Nick Theriot
I’m the proud owner of an E-commerce Marketing Agency called Theriot Solutions. We’ve worked with clients like Gritty Soul, Metal Address Signs, and many more!
In today’s video…
my guest is a Klaviyo expert who has sent over 15,000,000 emails that made over $6,000,000.
Nikita reveals the biggest mistakes ecom brand owners make and what to do instead.
If you want to learn how to use email marketing as an ecom brand owner – watch the video!
🔥 ¡El shopper ha evolucionado, pero email marketing no ha muerto!
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En este episodio:
00:32- Lo nuevo en #EmailMarketing
01:31 – Lo que podría generar un solo email
03:09 – La TasaDeBaja
06:02 – El shopper ha evolucionado
07:42 – Métrica de impresiones
12:52 – #TasaDeApertura y CTR
16:22 – Análisis antes de enviar un #correo
El #EmailMarketing no ha muerto 🔥😎, lo vamos a repetir todas las veces que sea necesario. Dale play a este video ▶️ y descubre por qué ahora más nunca debes reforzar tu estrategia y más si tienes una #TiendaOnline.
✉️ Conoce lo que podría generar al mes un buen #email, aprende por qué el #shopper ha evolucionado y qué debes hacer tú en #EmailMarketing ✉️ para retenerlo. Descubre las métricas que nos interesan este 2022.
No te olvides de comentar y dar tu opinión sobre el email para el 2022 💬, guardar este video y compartirlo. 🔔 Activa la campanita de notificaciones para que seas de los primeros en reproducir los próximos contenidos.
Recursos relacionados:
👉 Google Analytics 4: ¿Qué debemos saber acerca del nuevo servicio de Google?
Si quieres saber cómo planificar tu tiempo y organizar tu trabajo haz clic aquí: https://youtu.be/g7kFuzsGv80
SÍGUEME EN INSTAGRAM
Para más consejos y tips sobre marketing digital, automatización y funnels sígueme en:
Cuenta Oficial de Triunfagram: https://www.instagram.com/triunfagram/
Cuenta Oficial de Vilma Núñez: https://www.instagram.com/vilmanunez/
Cuenta Oficial de Convierte+: https://www.instagram.com/conviertemas/
✅ Top-of-Search: To show the ads in the 1st row of the search page.
✅ Rest-of-Search: Middle, bottom, and on the second page Amazon of the search page.
✅ Product Pages: To show the ads on other seller details pages. Right now there’s no option to put the place here.
From these options, sellers can get more traffic to their listings.
Amazon also offers 3 types of Bidding Strategies to help out sellers to overcome bid issues.
✅ Dynamic Bids Down Only: Amazon will never bid more than the bid you have set. They’ll adjust the bid to drive maximum conversion based on all the factors mentioned earlier. If a click is less likely to convert, the bid is reduced by up to 100%.
✅ Dynamic Bids Up and Down: If a click is likely to convert, Amazon will use your set bid and will increase by up to 100% (in other words, double it) to appear top of the page and will increase by up to 50% to appear on a product page. The downward adjustments applied to low-converting clicks are the same as for “Down Only.”
✅ Fixed Bids: Amazon will bid exactly what you are telling it to without adjusting anything. Amazon always uses your default bid.
SUBSCRIBE HERE – https://www.youtube.com/c/eComClips
In this video, Google Shopping Specialist Michael Penfold explains what PPC in digital marketing is and who should use it.
In summary, PPC advertising is a great marketing option for your business. It’s a simple yet effective digital marketing technique to promote your products, drive traffic to your website, and ultimately, increase your sales.
For further information on Google Shopping techniques, check out Bidnamic’s other resources on our website https://www.bidnamic.com
Interested in working with us to maximise your Google Shopping potential? Book a call today using this link: https://www.bidnamic.com/book-a-call
Top 3 Email Marketing Services For Beginners – 4 Tips For Success
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Looking for the best email marketing software? I’ve tried all of them and in this video I reveal my top recommendation for the best email marketing platform this year!
Email Marketing is still one of the best ways to boost the revenue of your business! But how do you find the best email marketing tool that works for your specific business? Well, this video will give you the answer 🙂
In this Shopify SEO tutorial, we walk you through the key steps you need to take to make sure your Shopify store ranks highly in search results. Stay tuned to the end to get all our tips on how to increase your Shopify’s store’s organic traffic and sales.
In the tutorial we cover: registering your site with Google Search Console, site speed, keyword research, getting page and product titles right, using headings correctly, meta descriptions, alt text, URL structure, rich snippets, backlink bulding…and more!
RESOURCE LINKS:
The Shopify SEO resources we mention in the video are:
👉 Style Factory free SEO toolkit: https://www.stylefactoryproductions.com/seo-toolkit
👉 Extended 30-day trial of Semrush (affiliate link): https://www.semrush.com/partner/STYLEFACTORY/
👉 Ahrefs vs Semrush guide: https://www.stylefactoryproductions.com/blog/ahrefs-vs-semrush
👉 Guide to increasing blog traffic: https://www.stylefactoryproductions.com/blog/ways-to-increase-traffic-to-your-blog
𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐲 𝐒𝐡𝐞𝐞𝐭 𝐚𝐧𝐝 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐏𝐏𝐂 𝐀𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐄𝐁𝐑 𝟑.𝟎
Creating Relevancy sheet is one of the most Important things to do when we are structuring PPC campaigns or we want search terms for optimizing our listing, In this video I will help you creating relevancy sheet and also telling you guys how to structure PPC campaigns and dividing SV.
𝑇ℎ𝑖𝑠 𝑖𝑠 𝑡ℎ𝑒 𝑒𝑙𝑒𝑣𝑒𝑛𝑡ℎ 𝑝𝑎𝑟𝑡 𝑜𝑓 𝑡ℎ𝑒 𝑡𝑟𝑒𝑛𝑑𝑠𝑒𝑡𝑡𝑒𝑟 𝑠𝑒𝑟𝑖𝑒𝑠, 𝑇ℎ𝑒 𝑝𝑢𝑟𝑝𝑜𝑠𝑒 𝑖𝑠 𝑡𝑜 𝑒𝑛𝑎𝑏𝑙𝑒 𝑒𝑎𝑐ℎ 𝑎𝑛𝑑 𝑒𝑣𝑒𝑟𝑦 𝑝𝑒𝑟𝑠𝑜𝑛 𝑖𝑛 𝑜𝑢𝑟 𝐸𝑛𝑎𝑏𝑙𝑒𝑟𝑠 𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦.
#ppc #ppccampaign #howto
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To Start your eCommerce Journey with Enablers:
https://www.enablers.org/group
Saqib Azhar ambition is to raise awareness and empower people in every city of Pakistan by guiding them through International eCommerce. He Pride himself on having ear to the ground with all the latest trends in the eCommerce field, and also on enabling our local population to build up businesses on the largest eCommerce platforms.
Saqib Azhar aims to give back his knowledge to bring a positive change in Pakistan to encourage people to start their own multi-million online international business and help build the economy of Pakistan and empower our youth, businesses and increasing exports to bring foreign income in Pakistan via eCommerce Platforms like Amazon.
Follow Enablers On Social Media:
——————————————-
https://www.facebook.com/EnablersTeam
https://www.facebook.com/SaqibAzharPage
In this video, I’m joined by Chase Dimond, co-founder of Boundless Labs, a top ecommerce email marketing agency that’s generated over $50 million in sales for clients over the past 3 years.
► Click below to see Chase’s awesome ecom email marketing course and Klaviyo training.
These are the same strategies and tactics he’s used to go from zero to 7-figures in 3 years working with 7, 8 and 9 figure clients.
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PRODUCTS & TOOLS I RECOMMEND
► BirdSend — My favorite ESP (faster, cheaper and easier to use compared to AWeber, ActiveCampaign, MailChimp, ConvertKit)
► Otter.ai — Awesome tool for transcripts
https://otter.ai/referrals/R11HY9DO
► Private Internet Access — This VPN protects my privacy when I’m working in public (airports, coffee shops, etc)
http://www.privateinternetaccess.com/…
► Workflowy — Organize your notes and projects
https://workflowy.com/invite/4dfa8691…
PARTNERS PRODUCTS
► 6 Figure Promotions by Tej Dosa
TOPIC: Sales letters
https://6figurepromotions.teachable.c…
► 80/20 Email Copy Crash Course by Ian Stanley
TOPIC: Email copywriting
http://8020emailcopy.com/ec3-aff44131669
► Hitting The Inbox by Gabby Rapone
TOPIC: Email deliverability
https://www.emailmaverick.com/ref/2/
► How I Make $10K A Month On Twitter by Lawrence King
TOPIC: Twitter growth
https://gumroad.com/a/295564403
► How I Make $200 A Day With Email by Lawrence King
TOPIC: Email and affiliate marketing
https://gumroad.com/a/647132275
► The RMBC Method by Stefan Georgi
TOPIC: Sales letters
http://spgedures.go2cloud.org/aff_c?o…
► The Inbox by Alex Berman
TOPIC: Cold emails
https://gumroad.com/a/1053889651/BdxnN
► The Vault by Cold Email Wizard
TOPIC: Cold emails
https://gumroad.com/a/718345331/ENufv
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