How To Sell Google Ads PPC To Clients | Our SIMPLE Sales Process
In this video we talk about how to sell google ads ppc.
If you are new to selling ppc / google adwords this video will give you a quick overview of our sales process for selling google ads to clients. It is way less complex than people think and it gets easier the more you do it.
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Pay Per Click advertising (or PPC ads) is one of the most effective way to generate sales or leads for your business! With PPC your ads will show on Google, Microsoft (Bing) and pretty much every search platform out there!
The track-ability with PPC ads is incredibly impressive. At Logical Position we use something we call a SKAG build (that’s Single Keyword Ad Group). This allows us to get incredibly granular with our accounts and allows us to see exactly what is and isn’t working well within your account. This gives us control when bidding.
We utilize the data we gain from Google Analytics to not only examine the traffic to your ads but the traffic across all channels. We utilize the three keyword match types: exact, phrase, and broad, depending on the needs of the client. Our coverage with exact match and phrase match and then our ability to sculpt traffic with negative keywords allows us to capture the most qualified users.
We also leverage remarketing in our campaigns. We’ll get users who’ve visited your website to come back to the site by keeping you top of mind.
We’re committed to transparency and half all of our pricing listed clearly on our website. We also have a Client Reporting Dashboard that lets you see all the important insights of how your accounts are performing. We’re about getting you the most bang for your back and not just increasing your ad spend.
Logical Position is also a Google Premiere Partner and a Microsoft Global Partner of the Year. We utilize the valuable information, beta programs, and our contacts at this groups to the benefit of our clients. This is incredibly important as the digital marketing landscape continues to change.
Grow your business with the data driven approach of PPC today!
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads? (00:44)
2) What are the various formats in Google Ads? (11:47)
3) Where is Google showing your ads? (20:05)
4) How can you create a Google ad? (33:12)
5) Important metrics to track (43:41)
6) Optimizing your advertisements (53:05)
Subscribe to our channel for more Digital Marketing Tutorials: https://www.youtube.com/user/Simplilearn?sub_confirmation=1
Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI
📚 For a more detailed understanding on Social Media Marketing, do visit: https://www.simplilearn.com/introduction-to-google-ads-article?&utm_medium=Description&utm_source=youtube
You will find in-depth content on Social Media Marketing. Browse further to discover similar resources on related topics, made available to you as a learning path. Enjoy top-quality learning for FREE.
To access the slides, click here: https://www.slideshare.net/Simplilearn/google-ads-google-ads-tutorial-2019-google-adwords-tutorial-2019-ppc-advertising-simplilearn/Simplilearn/google-ads-google-ads-tutorial-2019-google-adwords-tutorial-2019-ppc-advertising-simplilearn
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=Google-Ads-YkDXgJLpLVI&utm_medium=Tutorials&utm_source=youtube
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⏱️ Временные метки ⏱️
0:00 Вступление
0:15 Что такое PPC
0:50 Какие навыки нужны
3:26 Как обучаться
📚 С чего лучше начать освоение рекламы – https://mk.ivitskiy.com/
👍 Лучшие плейлисты 👍
📽️ Контекстная реклама Google Ads в нюансах – https://www.youtube.com/playlist?list=PLTNJkD5YDdwhptQ11fkd8coEU94tmeexp
📽️ Обзоры книг по интернет-маркетингу – https://www.youtube.com/playlist?list=PLTNJkD5YDdwhHwsOzfChP8urkheny0W5V
📽️ Видеоуроки по контекстной рекламе в Google Ads – https://www.youtube.com/playlist?list=PLTNJkD5YDdwhCriKi9pfFsx5pZyfIhdId
📽️ Обзоры интернет-маркетинга по сферам – https://www.youtube.com/playlist?list=PLTNJkD5YDdwjvyiKq-lRzN-8hl6ed5EtK
Join The PPC Accelerator™ for over 80+ video lessons + 2 free courses (Google Tag Manager and Excel Spreadsheets for PPC reporting) + Unlimited access to ask me anything, anytime! 👇
Before you run a PPC lead generation campaign, you need to make sure you set yourself up for success.
In this video, I break down the thing you need to do to make Google Ads lead gen easier and beat your competitors.
The problem with PPC lead gen is that because your sales take place offline you can’t be sure what keywords lead specifically to revenue. (or can you…)
Let’s take a look at Google Ads lead generation and how to create profitable campaigns with hot leads!
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
In this video, we discuss CPC also known as Cost Per Click.
I explain,
— What is the Cost Per Click & Pay Per Click?
— Difference between CPC vs PPC
— How CPC works?
— How to calculate? or CPC calculation to analyze digital marketing campaign
— How to optimize CPC?
— Bidding Strategies and much more.
I hope this helps.
I am going to explain CTR in my upcoming video so stay tuned!
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Do share your queries in the comment section, 💬
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Forum Marfatia Patel, 👩💼
Digital Media Marketing Expert, Certified Trainer, Industrialist, Public Speaker
🎯 “On a mission of taking 5000+ people & businesses Digital” 🎯
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Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!
PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.
When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.
What is a PPC audit, you ask?
Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).
During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.
This will all be determined in a thorough PPC audit.
The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/contact.htm
How to Get a PPC Job: Watch as i walk you through upwork.com’s platform and how you can start finding PPC jobs right now, today, within the next 5 minutes!
FREE Google Ads Audit [TEMPLATE]: https://clicksgeek.com/wp-content/uploads/2020/12/Google-Ads-Audit-TEMPLATE.pdf
► Why listen to us and who are we anyway?
My name is Rob Andolina and I’m from right outside of Philadelphia (Super Bowl XXXIX Champs!!) Aside from running these Google Ads video tutorials that you guys love so much on YouTube :P, I am co-owner of Clicks Geek, a Certified Google Premier Partner Google Ads agency. We at Clicks Geek strive to create the highest quality Google Ads training videos out there. Our aim is to demystify the Google Ads platform and supply our audience AND our clients with the knowledge, sales skills and marketing materials to win deals and grow local businesses in the process.
👍Did you enjoy this video? Don’t forget to SUBSCRIBE and click the like button! 🚨
#PPC #AdWords #GoogleAds #PPCJobs #FindaPPCJob
► (FREE 3 Part Video Training Series)
In this 3 part video series we’ll dive deep into the (step-by-step) optimization tactics that we use to CRUSH our competition in any niche that we walk into. Watch over my shoulder as I walk you through LIVE [lead generation] Google Ads campaigns converting at OVER 32%+
Join The PPC Accelerator™ for over 80+ video lessons + 2 free courses (Google Tag Manager and Excel Spreadsheets for PPC reporting) + Unlimited access to ask me anything, anytime! 👇
You’ve definitely seen the ads for some of these tools before, but you might be asking yourself a couple of questions
1 – What is click fraud and do I need click fraud prevention?
2 – If I need protection, which tool is right for me?
I answered the question of click fraud in a previous video, so if you haven’t watched that, I have linked it here
But for those of you that have, which click fraud prevention service is the best for your business ClickCease, ClickGUARD or PPC Protect.
In this video I am going to review ClickCease, ClickGUARD and PPC Protect and tell you which one I think is right for your business.
The rating criteria for this video are
UX/UI of dashboard
Pricing
Availability of Data and Optimization
I’ve also timestamped this video so you can see the separate reviews of each product in the description below along with my summary at the end.
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
