✅ Top-of-Search: To show the ads in the 1st row of the search page.
✅ Rest-of-Search: Middle, bottom, and on the second page Amazon of the search page.
✅ Product Pages: To show the ads on other seller details pages. Right now there’s no option to put the place here.
From these options, sellers can get more traffic to their listings.
Amazon also offers 3 types of Bidding Strategies to help out sellers to overcome bid issues.
✅ Dynamic Bids Down Only: Amazon will never bid more than the bid you have set. They’ll adjust the bid to drive maximum conversion based on all the factors mentioned earlier. If a click is less likely to convert, the bid is reduced by up to 100%.
✅ Dynamic Bids Up and Down: If a click is likely to convert, Amazon will use your set bid and will increase by up to 100% (in other words, double it) to appear top of the page and will increase by up to 50% to appear on a product page. The downward adjustments applied to low-converting clicks are the same as for “Down Only.”
✅ Fixed Bids: Amazon will bid exactly what you are telling it to without adjusting anything. Amazon always uses your default bid.
SUBSCRIBE HERE – https://www.youtube.com/c/eComClips
“PPC Mindset – Episode 1”
As i mentioned in my last video i will be creating a complete video series of PPC for all of you.
So here is the first episode which about the basics we need to keep in mind before we start our amazon advertisement.
#ppc #ppccampaign #howtostart
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https://www.enablers.org/group
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Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering training to those who cannot afford and they can apply from here: https://www.enablers.org/evs
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Amazon PPC ads are an incredible tool to help launch new products, and a must have these days. Use PPC to get your product ranked and indexed on page 1.But Amazon PPC ads can be a super difficult topic to learn. So, I put together a (3) part series, or 3 video mini course to help you master Amazon PPC ads! These videos will be an ultimate Amazon PPC Tutorial for beginners; where I’ll break down everything you need to new for running successful Amazon PPC campaigns.
This video (Part #2) will be all about Manual PPC campaigns: Including Broad, Phrase, and Exact match types.
Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 – I’ll cover: Automatic Campaigns.
*Part #2 – I’ll cover: Manual Keyword Targeting Campaigns.
Part #3 – I’ll cover Manual Product or ASIN Targeting Campaigns.
Thank you for watching! Please don’t hesitate to ask any questions you have down below.
Your Coach & Mentor,
-Brian Noonan
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💭 OF THE DAY: “Develop a passion for learning. If you do, you will never cease to grow.” – Anthony J. D’Angelo
Video Chapters:
0:00 Start
0:30 Intro
1:55 When To Start Manual PPC Campaigns
2:30 Competition
4:00 Importance of an Optimized Listing
6:00 Manual Campaigns for Launch
8:20 Targeting and Ad Groups
8:47 Manual Phrase Campaigns
9:20 Getting the Best Keywords for PPC
12:00 Setting Up Manual Campaigns
13:00 Difference of Exact, Phrase and Broad Keywords
13:45 How Long Campaigns Run
14:00 Bidding Strategy
14:33 Placements
15:20 Keyword vs. Product Targeting
15:27 Adding Your Keywords to the Campaign
16:25 Setting Your Bids
17:33 Manual Phrase Campaigns
19:00 Manual Broad Campaigns
21:15 Manual Exact Match
21:40 Exact Match Placements
22:11 Exact Campaign: Placements (Bid Adjustment)
22:48 Exact Match Keywords
25:00 After 1-2 Weeks: Time to Optimize!
25:23 Improving Campaign Performance
25:40 Analyzing Data: Impressions, CTR, Clicks
27:00 Optimizing Keyword Bids
28:00 Changing Bids Based on Data
28:20 When to Shut Off Keywords
29:12 Outro
Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.
Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.
00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
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YouTube.com/MyAmazonGuy
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Other Social Media links:
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There is a free tool that will help make your Amazon PPC ads more profitable. In this video, I show you what this tool is, how to sign up, and use that free tool!
Click below to join the Waitlist For My Amazon FBA Course
https://effectiveecommerce.com/amazoncourse-ppctool
Sign Up To Sellics:
https://effectiveecommerce.com/sellics
Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
Onlinejobs.ph:https://www.effectiveecommerce.com/onlinejobs
Siteground: https://www.effectiveecommerce.com/siteground
Helium 10: https://www.effectiveecommerce.com/helium10
Jungle Scout: https://www.effectiveecommerce.com/junglescout
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
✔️ – 0:57 – What are Category Target Amazon PPC Campaigns
✔️ – 2:16 – How a Category Target Amazon PPC Campaign is Run
✔️ – 2:46 – The Biggest Mistake You Can Make
✔️ – 3:57 – Real Life Examples Of What Does and DOES NOT work
✔️ – 5:22 – See the Differences Between Creating an Amazon PPC Sponsored Display Category and a Sponsored Product Category
There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!
This Video:
This video highlights a particular Amazon Advertising PPC Campaign Strategy that has worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.
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In this video tutorial, I’ll explain step by step how to optimize your Amazon PPC budgets. Amazon sponsored product ads need continual updates in order to keep a low acos. So if you’re a beginner Amazon FBA seller this is the perfect Amazon pay per click ads training for you to learn the best tips and tricks in 2019 .
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
👉 Use a coupon code “orangeklik” to get a 15% recurring discount on Zon.Tools: https://oklik.co/zontools
In this video, Tarik Ozkan from Zon.Tools explains the importance of impressions in Amazon ads and shares tips on what to do when sellers see low or even no impressions at all. It’s very important to pay attention to it as it means your ad is not visible to your customers and therefore you will not get any sales. Here you will learn the main reasons behind it and how to fix it.
➤ Learn more about Demo Mondays series: https://demomondays.com/
➤ All Demo Mondays episodes on Youtube: https://www.youtube.com/playlist?list…
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🎬 Other related videos:
▶️ How to Optimize Your Amazon PPC Advertising Campaigns – Zon.Tools Tutorial: https://youtu.be/y-sBtuYm21E
▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-d…
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🔶 Questions answered in the video:
➤ 00:00 Reasons why Amazon PPC getting low impressions
➤ 01:07 About Zon.Tools
➤ 01:28 Why is it important to pay attention to Amazon PPC impressions?
➤ 02:31 Troubleshooting low or no Amazon PPC impressions
➤ 09:38 Automated bid management
➤ 12:13 Bonus resources
➤ 13:33 Is it always good to have many impressions?
➤ 14:20 How much you should increase your bid?
➤ 16:02 I have many impressions but few clicks. What does it mean?
➤ 18:06 Contact Zon.Tools
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🔶 About ZON.TOOLS
Zon.Tools is the leading Amazon Advertising Optimization Platform that helps retailers, brands and agencies grow revenue and increase profitability on Amazon. It optimizes billions of keywords for thousands of retailers around the world selling on Amazon marketplaces. Here are just a few of the benefits you can expect when you get Zon.Tools.
• Automate your Amazon Sponsored Products Campaigns
• Avoid paying outrageous fees to expensive consultants
• Hit your ACoS goals
• Free up time to focus more on what really counts in your business
• Create, manage and automate the optimal campaign | ad groups | targeting structure you need for virtually any type of product you want to sell, with just a click
👉 Use a coupon code “orangeklik” to get a 15% recurring discount on Zon.Tools: https://oklik.co/zontools
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🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.
Learn how to Manage and Organize Your Campaigns with Portfolios as part of the Amazon PPC.
Check out our Amazon PPC Playlist with information on Amazon PPC strategies for beginners: https://www.youtube.com/playlist?list=PLyrrqKCT7jFKagzglJm-b55MWjQ82zdPt
Register to Sell on Amazon: https://sell.amazon.com/?ld=SOUSSU-YT-F-Main2021
