PPC ads

Your 2021 PPC Audit Guide | 8 PPC Audit Steps for Beginners

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Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!

PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.

When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.

What is a PPC audit, you ask?

Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).

During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.

This will all be determined in a thorough PPC audit.

The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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What is PPC? Pay Per Click Advertising / Marketing Explained & What a PPC Manager Does? | @NodreenK

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What is PPC? Pay Per Click Advertising / Marketing Explained & What a PPC Manager Does? | @NodreenK

I often get asked by many aspiring digital marketers, what is PPC? So I made this video! If you want to know all about pay per click advertising or pay per click marketing, I explain everything in this video and also talk through what a PPC manager role might entail. Enjoy and don’t forget to SUBSCRIBE – https://goo.gl/2nIHzs

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PPC Advertising: An Overview for Beginners

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Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.

PPC Advertising YouTube Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5E9k6B3NFjlWryR4lOxpBc

PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/

What is Pay-Per-Click Advertising (PPC)?

Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.

Why Use Pay-Per-Click Advertising (PPC)?

– Businesses can easily promote current offers, discounts, products, and services.

– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).

– Ads are targeted, which helps drive conversions like leads and sales.

PPC vs. SEM vs. SEO:

– PPC is any form of paid advertising where Advertisers pay for each click on their ads.

– SEM is when Advertisers pay for their website to appear on the search results pages.

– SEO is when Marketers optimize their website and their content to appear on the search results pages.

Simplified PPC Process for an Advertiser:

1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

Top PPC Advertising Networks:

– Google Ads
– Microsoft Advertising
– Facebook Ads
– LinkedIn Ads
– Instagram Ads
– Pinterest Ads
– Twitter Ads
– Amazon Advertising
– Quora Ads
– AdRoll

PPC Advertising: What Is It? This is Why You Need It

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Aren’t you ready to get started with your PPC advertising? Let us know. Follow the link below to start getting more leads.

PPC Audit Services

*Transcript*
Hi, I’m Tyler your PPC Specialist here at NMG.

Over the past year, we’ve seen a 33% increase in revenue for each of our clients within the first month of running their Google ads, also known as PPC advertising.

Now I want to help you achieve the same results.

You may know that SEO is a great way to organically rank higher on search engines, but we all know that it can take time…In fact, it can take anywhere from 3 months to a year!

SEO is important, but if you want to see immediate results, then pay-per-click advertising is what you’re going to need.

If you’re not spending money on Google yet, or you’re just not quite seeing the results you want, then you’re missing out on a huge marketing advantage.

Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.

PPC advertising often has a higher conversion rate that drives immediate results to your business. In fact, PPC stands for “Pay-per-click,” which means, you’re only paying for your ad whenever someone actually clicks on your ad.

Here at Now Media, we dedicate our efforts to analyzing and monitoring your Google account so we can ensure your PPC strategy is delivering you the right traffic and high-quality leads that will help your business grow.

Here’s what you can expect when we work on your PPC campaign. My team and I will: Properly Manage Your Account, Closely Monitor Your Budget, Only Reach Your Target Audience, Create Customized Landing Pages That Are Proven to Convert, Ensure You’re at the top of Your Competition, and most importantly, Offer Trustworthy & Consistent Client Services

Want to get started with Google ads or have questions about PPC? Get in touch me and my team or check out the link below to learn more.

Learn Everything About Google Adwords(PPC) In Hindi | From The Beginning

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learn everything about Google Adwords(PPC Campaign) from the start step by step in hindi. google adwords help us to target people who search on google by targeting specific keywords and it is not only for google search engine we can even show our ads on google network partner websites too. in google adwords(some people call it ppc) we can run ads for search network, display network, shopping ads, video ads and universal app campaigns.

I hope this video will help you in learning and understanding ppc campaign and if you want me to make video on any other topic on google ads please comment it and do not forget to watch my other videos on facebook ads.

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What is PPC? Pay Per Click Advertising / Marketing Explained by Bluehost

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https://www.bluehost.com/blog/videos/video-what-is-ppc-6889/ — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.

PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between $1 and $2. That means some clicks are as cheap as a few pennies while others total more than $50.

So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:

1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.

2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.

3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs $15 but the product you’re selling costs $400, you’re still get a great return on investment.

4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.

5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.

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