Are you wondering how to determine if your PPC campaign is profitable? The key is understanding how to calculate your Return on Investment and Return on Ad Spend.
Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018
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Table of Contents:
I. Introduction Adwords Pay Per Click
II. High-Level Google Adwords Strategies
III. How Google Adwords Works
IV. Google Adwords Keyword Research
V. Adwords Landing Page Design (PPC Optimized)
VI. Google Ads Power Editor Tool
VII. Split Testing Ads
VIII. Adwords Campaign Setup
IX. Adwords Optimization Strategies & Techniques
INTRODUCTION
This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish.
This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns.
Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more…
So buckle up, because this is going to be a long one!
You’re spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you’re generating ROI on your PPC ads? Subscribe here to learn more of my secret PPC tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
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Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.
Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.
The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.
You need to be looking in your database.
Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S
O, what do companies do? Well, they double check their metrics.
They know that if their Facebook metrics say that there are two conversions, they know, let’s say, if the rule of thumb is by half, because that’s what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that’s okay.
You just need to know how to optimize your spend based on your true conversions.
You have to check your database for the real sales and lead numbers. It’s that simple. There’s no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.
Everyone says hey, try out this solution, or this company but the real true way that I’ve noticed is I look at my database and my bank account. When I can see numbers coming in, that’s how I know I’ve generated sales. I don’t care to see what a number in a software solution shows me that’s off. I want to see the real dollars.
Running a local PPC campaign is very different to running a campaign nationally or indeed globally, there are some specific things you need to consider when building a local campaign
You need to be more aware of your competitors, you may have less budget than national businesses and you really really want to ensure that you both maximize local opportunities while also reducing your risk of paying for non serviceable enquiries from out of area.
You want to make sure that the structure of your campaign allows you to meet your local objectives too.
so in this video we are going to explore the best way to set up and succeed with a local PPC campaign.
Local campaigns have more considerations that national campaigns because of lower search volume, lower budgets and the need for strict targeting.
So lets’ explore how to build local campaigns to dominate Google Ads with 5 tips you can put in place today!
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Here’s what happened with my Amazon FBA private label product when I turned off PPC & raised my prices. I also talk to an Amazon advertising specialist about what to do if your ACOS is too high, or you are not getting sales. We also talked about other adjustments big brands are doing to adapt in these hard times. Finally, I share how it affects my sales & profits. Hope this helps. Enjoy!
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In today’s video, we look at PPC! Yes, the most requested videos and questions we get are based on PPC, PPC Campaigns and just overall PPC knowledge. So let’s dive in with Greg and Rolando to learn everything you need to know.
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Save time and build profits by automating your Amazon PPC!
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Amazon PPC is getting more complex, more difficult, but yet increasingly more important. Here at Viral Launch, we’re on a mission to change the way you think about and manage your ads… so that you can start seeing REAL results. Our Amazon PPC tool – Kinetic – gives you research, strategy, automation, and analytics… all in one powerful tool!
In this video, learn how to correctly set up your Amazon PPC campaigns. There are a lot of methods out there, but this one has been proven time and time again. Here at Viral Launch, we run PPC for small brands all the way up to Fortune 100 companies. Our experience and vast data points to this strategy as the winning one. Structure your campaigns for success with Kinetic.
💬Let us know what you think in the comments below!
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Brax Live Cast episode 02, Samer Brax talks with Destaney Wishon about PPC advertising & about how she co-founded Better AMS & learned to how to manage clients doing over $49M in revenue selling on Amazon. She shares the most important parts of conducting Amazon PPC, launching & optimizing campaign & how to scale your business. Enjoy!
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★Time Stamps★
10:07 – First Foundational Campaign for Starting Amazon PPC
23:38 – How to Manage Your PPC Budgets Strategically
30:57 – What is Considered Enough PPC Data
32:05 – $49,000,000.00 Ad revenue & How to get profitable ACOS
50:50 – You Should Never Negative Relevant Keywords
55:15 – Why You Should Target Frequently Bought Together Products
1:18:00 – Biggest Mistakes Amazon Sellers Make with Amazon PPC
1:29:44 – How to Scale Your Business with Intelligent PPC
1:31:50 – Destaney Shares Her Biggest Clients She Works With
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Pay Per Click (PPC) Foundations – Introduction to PPC
This video will help you learn, what is PPC often known as Pay per click or paid search even SEM.
With PPC, advertisers can reach the audience they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing, and this video will give the clear explanation of the basics behind this extraordinary channel.
So here are the basic things taught in this lesson:
• How PPC can drive valuable and measurable traffic without wasting valuable advertising spend
• What is paid search or PPC advertising
• Distinguishing the paid search results and organic search results
• Learn how display advertising can complement paid search advertising
• List situation when PPC could benefit a digital marketing strategy
• What is PPC cycle and the multiple steps involved in the PPC cycle
• PPC Use cases
• Advantages of PPC
• Three Rs of PPC
Pay Per Click (PPC) Foundation Course: http://www.simplilearn.com/digital-marketing/foundation-course-on-pay-per-click-ppc-training?utm_campaign=PPC-foundation-intro-5q341mozB-s&utm_medium=SC&utm_source=youtube
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