ppc campaign

Your 2021 PPC Audit Guide | 8 PPC Audit Steps for Beginners

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Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!

PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.

When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.

What is a PPC audit, you ask?

Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).

During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.

This will all be determined in a thorough PPC audit.

The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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PPC Advertising: An Overview for Beginners

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Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.

PPC Advertising YouTube Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5E9k6B3NFjlWryR4lOxpBc

PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/

What is Pay-Per-Click Advertising (PPC)?

Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.

Why Use Pay-Per-Click Advertising (PPC)?

– Businesses can easily promote current offers, discounts, products, and services.

– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).

– Ads are targeted, which helps drive conversions like leads and sales.

PPC vs. SEM vs. SEO:

– PPC is any form of paid advertising where Advertisers pay for each click on their ads.

– SEM is when Advertisers pay for their website to appear on the search results pages.

– SEO is when Marketers optimize their website and their content to appear on the search results pages.

Simplified PPC Process for an Advertiser:

1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

Top PPC Advertising Networks:

– Google Ads
– Microsoft Advertising
– Facebook Ads
– LinkedIn Ads
– Instagram Ads
– Pinterest Ads
– Twitter Ads
– Amazon Advertising
– Quora Ads
– AdRoll

How to Calculate Your PPC ROI

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Are you wondering how to determine if your PPC campaign is profitable? The key is understanding how to calculate your Return on Investment and Return on Ad Spend.

How to Calculate Your PPC ROI

Interested in chatting or learning more about our services? Find us at http://www.paracore.com or shoot me an email at adam@paracore.com.

Timestamps:
[0:49] Calculating ROI
[1:28] Calculating Return on Ad Spend
[2:40] A Closer Look at Your Return
[3:34] A Closer Look at Your Investment

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Google Adwords Tutorial: How to Advertise on Google for Beginners | PPC Lead Generation Strategies!

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Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018

FREE Adwords Blueprint: Temporarily Unavailable – Join the FB Group below to get updated on when it’s complete

LEAD KINGS: Lead Generation Mastermind (FB Group)
Join Now – http://bit.ly/LeadKings

Contact Me Here: http://bit.ly/RyanMarkets

How to Sell Google Ad Services + Client On-boarding Documents [FREE]
http://bit.ly/PPC-Plugin

Table of Contents:
I. Introduction Adwords Pay Per Click
II. High-Level Google Adwords Strategies
III. How Google Adwords Works
IV. Google Adwords Keyword Research
V. Adwords Landing Page Design (PPC Optimized)
VI. Google Ads Power Editor Tool
VII. Split Testing Ads
VIII. Adwords Campaign Setup
IX. Adwords Optimization Strategies & Techniques

INTRODUCTION
This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish.

This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns.

Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more…

So buckle up, because this is going to be a long one!

– Connect With Me on Social –

Twitter Account: http://bit.ly/Twitter_RyanMarkets

Instagram Account: http://bit.ly/Instagram_RyanMarkets

PPC Calculator: How to Measure ROI For Pay Per Click Advertising

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You’re spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you’re generating ROI on your PPC ads? Subscribe here to learn more of my secret PPC tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.

Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.

The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.

You need to be looking in your database.

Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S

O, what do companies do? Well, they double check their metrics.

They know that if their Facebook metrics say that there are two conversions, they know, let’s say, if the rule of thumb is by half, because that’s what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that’s okay.

You just need to know how to optimize your spend based on your true conversions.

You have to check your database for the real sales and lead numbers. It’s that simple. There’s no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.

Everyone says hey, try out this solution, or this company but the real true way that I’ve noticed is I look at my database and my bank account. When I can see numbers coming in, that’s how I know I’ve generated sales. I don’t care to see what a number in a software solution shows me that’s off. I want to see the real dollars.

5 Local PPC Tips for AWESOME Google Ads Local Campaigns

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Running a local PPC campaign is very different to running a campaign nationally or indeed globally, there are some specific things you need to consider when building a local campaign

You need to be more aware of your competitors, you may have less budget than national businesses and you really really want to ensure that you both maximize local opportunities while also reducing your risk of paying for non serviceable enquiries from out of area.

You want to make sure that the structure of your campaign allows you to meet your local objectives too.

so in this video we are going to explore the best way to set up and succeed with a local PPC campaign.

Local campaigns have more considerations that national campaigns because of lower search volume, lower budgets and the need for strict targeting.

So lets’ explore how to build local campaigns to dominate Google Ads with 5 tips you can put in place today!

If you liked this video, don’t forget to subscribe!

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FULL PPC ONLINE COURSE (90 videos!)

Google Ads Full Training Course

I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

https://thebigmarketer.com/courses/

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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Amazon FBA Update: I Turned Off PPC + Raised Prices & Here’s What Happened!

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Get Helium 10 with code BRAX50
http://bit.ly/Helium10-7dayFREE

Here’s what happened with my Amazon FBA private label product when I turned off PPC & raised my prices. I also talk to an Amazon advertising specialist about what to do if your ACOS is too high, or you are not getting sales. We also talked about other adjustments big brands are doing to adapt in these hard times. Finally, I share how it affects my sales & profits. Hope this helps. Enjoy!

★★ Subscribe for FBA updates from me https://bit.ly/BraxYT ★★

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★★ Resources ★★

★ JOIN MY FREE FACEBOOK GROUP ★
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Code BRAX50 for 7 Days FREE + 50% OFF
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#AmazonFBA #SamerBrax #AmazonPPC

Amazon PPC 🔦I MDCS | EP 13

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In today’s video, we look at PPC! Yes, the most requested videos and questions we get are based on PPC, PPC Campaigns and just overall PPC knowledge. So let’s dive in with Greg and Rolando to learn everything you need to know.

…and we’re BACK! Yes, the Million Dollar Case Study is here again SEASON FOUR .
Follow us as we document the launch of our fourth product with all proceeds going to Pencils of Promise.

Ready to get in on the action and become a #FREEDOMBUILDER?

Then join the #MDCSchallenge :
https://www.facebook.com/groups/milliondollarcasestudy/about/

Missed an episode? No fret, check out our entire Million Dollar Case Study Season 4 playlist here: https://jnglsct.com/MDCSSeason4

Million Dollar Case Study Season 1 – https://jnglsct.com/MDCSSeason1
Million Dollar Case Study Season 2 – https://jnglsct.com/MDCSSeason2
Million Dollar Case Study Season 3 – https://jnglsct.com/MDCSSeason3

Check out our website for more on how to sell on Amazon, be a freedom builder and make money from anywhere – https://www.JungleScout.com

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Facebook: www.facebook.com/amazonjunglescout
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#MillionDollarCaseStudy #MDCSchallenge
#AmazonCaseStudy #FreedomBuilders

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If you enjoyed this video, please like and subscribe:
http://bit.ly/jssubscribe to make sure you don’t miss out on any of our future videos that will help you become a champion seller.

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Free Amazon FBA Resources

Jungle Scout University: https://jnglsct.com/university
Jungle Scout Blog: https://jnglsct.com/blog
Top 1000 Product Ideas: https://jnglsct.com/2MhAIO7
Sales Estimator: https://jnglsct.com/estimator
FBA Calculator: https://jnglsct.com/calculator
How much is needed to sell on Amazon: http://bit.ly/2gQehzi
Trademarking:https://jnglsct.com/brandregistry

How to (Correctly!) Structure your Amazon PPC Campaigns

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Save time and build profits by automating your Amazon PPC!
👊Start your 14 day free trial – https://vlaun.ch/freetrial

✅Learn how to get started with Kinetic ✅
https://vlaun.ch/kineticstart

📞Sign up for a 1-1 setup call to get started 📞
https://vlaun.ch/demo

👪 Join the Amazon FBA Data Hunters Facebook Group 👪
https://vlaun.ch/datahunters

Amazon PPC is getting more complex, more difficult, but yet increasingly more important. Here at Viral Launch, we’re on a mission to change the way you think about and manage your ads… so that you can start seeing REAL results. Our Amazon PPC tool – Kinetic – gives you research, strategy, automation, and analytics… all in one powerful tool!

In this video, learn how to correctly set up your Amazon PPC campaigns. There are a lot of methods out there, but this one has been proven time and time again. Here at Viral Launch, we run PPC for small brands all the way up to Fortune 100 companies. Our experience and vast data points to this strategy as the winning one. Structure your campaigns for success with Kinetic.

💬Let us know what you think in the comments below!
📧Contact our team with questions at service@viral-launch.com

Remember…
The data is out there.

Amazon PPC Advertising: How To Launch & Optimize Campaigns Profitably

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Brax Live Cast episode 02, Samer Brax talks with Destaney Wishon about PPC advertising & about how she co-founded Better AMS & learned to how to manage clients doing over $49M in revenue selling on Amazon. She shares the most important parts of conducting Amazon PPC, launching & optimizing campaign & how to scale your business. Enjoy!

★Want To Get Your Questions Answered Live?
Click here 👉 https://samerbrax.ca/AskBLC

★This is an old episode, want to watch the newer ones?
Click here 👉 https://samerbrax.ca/MoreBLC

👉 Join the Facebook Group http://bit.ly/BraxGroup

★Time Stamps★
10:07 – First Foundational Campaign for Starting Amazon PPC
23:38 – How to Manage Your PPC Budgets Strategically
30:57 – What is Considered Enough PPC Data
32:05 – $49,000,000.00 Ad revenue & How to get profitable ACOS
50:50 – You Should Never Negative Relevant Keywords
55:15 – Why You Should Target Frequently Bought Together Products
1:18:00 – Biggest Mistakes Amazon Sellers Make with Amazon PPC
1:29:44 – How to Scale Your Business with Intelligent PPC
1:31:50 – Destaney Shares Her Biggest Clients She Works With

★★ Subscribe for FBA updates from me https://bit.ly/BraxYT ★★

🎥 Launch & Rank Page 1 Playlist http://bit.ly/RankPageOne
🎥 Product Research Series Playlist http://bit.ly/BNBseries
🎥 Brand New Brand Series Playlist http://bit.ly/BNBseries
🎥 Interviews with Entrepreneurs Playlist http://bit.ly/FBAintvws
🎥 FBA Meetups Playlist http://bit.ly/FBAmeetups

★★ Resources ★★

★ JOIN MY FREE FACEBOOK GROUP ★
👉 http://bit.ly/BraxGroup 👈
7,500+ sellers helping each other out 24/7

★ BEST PRODUCT & KEYWORDS RESEARCH TOOL ★
👉 http://bit.ly/Helium10-7dayFREE 👈
Code BRAX50 for 7 Days FREE + 50% OFF
Code BRAX for 10% OFF every month forever

★ BEST EMAIL AUTOMATION TOOL ★
👉 http://bit.ly/feedwhiz 👈
Code BRAX for FREE Month + 50% OFF 2nd Month

★ BEST AMAZON FBA TRAINING ★
👉 http://bit.ly/FBA-Course 👈 (not my course)
Win 3 FREE calls with me with this link

📞 Schedule a 1-1 with me https://samerbrax.as.me/

📱 DM me and let’s talk! 📱
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🎵 Music:
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Instrumental by Holstein

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#AmazonFBA #SamerBrax