The complete beginner’s guide to Amazon PPC advertising. How to setup campaigns and optimize advertising campaigns and real life examples of successful ads.
My name is Michael Soltis and I own 2 private label brands (one launched in 2017, one in 2023). I’m a BJJ purple belt. I make these videos to educate, inspire, and promote my coaching business, Ecom Project Zero.
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What is Amazon PPC Advertising?? *BASICS* (Everything you need to know EXPLAINED)// Hey guys! I know a lot of you are confused on what PPC advertising is. I was once in your shoes asking myself “how does Amazon PPC work?”. So, in this Amazon FBA PPC guide, I will be explaining exactly what Amazon PPC is, Why it’s important to your success, and the different terminologies used in PPC advertising. If you want to understand the concept and strategy behind running your Amazon PPC advertising campaigns, then this video is a must watch for you.
This video is a perfect amazon ppc guide for beginners. This video will help you get on the right track and will give you a solid foundation of Amazon PPC and will help you fully understand everything when you dive deeper into learning amazon ppc tricks, amazon fba ppc tutorials, and how to create campaigns to help your product launch strategy be successful.
I wish you all the success with your journey. I am here for you.
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0:00 Intro
1:25 What is PPC?
2:37 What is a search term?
3:15 What is Ad ranking?
4:20 What do Ads look like on Amazon?
6:01 Why is PPC important?
10:05 How much does PPC cost?
11:49 Types of Ads
14:50 Steps to take
16:06 Types of campaigns
17:27 Basic terminology
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This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
Part 2 of this video: https://youtu.be/jPD0gRQpm_4
In This week’s tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC experts’ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaign’s than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.
Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.
Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.
In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.
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Content:
✔️ – 0:16 – Launching a Product with just 5 Campaigns
✔️ – 0:52 – Exact Match Campaign
✔️ – 1:16 – Phrase Match Campaign
✔️ – 1:33 – ASIN Targeting Campaign
✔️ – 3:33 – Video Campaigns
✔️ – 6:01 – Look at Orders and Clicks
🎁 Reach out to us for a free PPC audit: info@nomadz.com
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Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
In this week’s tutorial, I talked about our recent Amazon PPC account reviews and noticed one of the major things the Nomadz team does exceptionally well is Amazon PPC Placements. In here, I give 3 Amazon PPC Tips and Tricks that will help you create single-function-serving Amazon PPC campaigns that allow easier tracking of PPC data.
Tip and Trick #1: Use the Amazon Dynamic Bids – Up and Down Campaign Bidding Strategy With 0% Adjustments for Amazon products that convert best in the Rest-of-Search.
Tip and Trick #2: Use Bid Adjustment in Amazon Placement Stats if your campaign needs to convert ad spend better.
Tip and Trick #3: Use the Amazon Dynamic Bids – Down Only Strategy in Amazon Placement Stats with a Bid Adjustment for high-converting products on Amazon Product Pages.
Amazon Placement Stats gives you insights on creating Advanced Targeted Amazon PPC Campaigns. It’s always best to start out with small modifiers, test, and slowly work your way up in optimizing your Amazon PPC Campaigns.
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https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
👥Join My Facebook Community
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
🛑 SUBSCRIBE: https://bit.ly/3TvLYF4
Nomadz is a team of advanced PPC experts who have all come under one roof. In this call I talk with senior account manager Sharel Shamis. We are doing a 5 video mini series on bringing PPC back the fundamentals.
Sharel is an expert in hands on PPC management and client communication and has been growing brands with nomadz for years.
In our first case study we go through how to reduce ad spend to focus on organic growth. Overlapping Sponsored Brands and Sponsored Display campaigns can be kil ler for an Amazon brand. We review our campaign structure and simple steps to improve ACoS on Amazon.
Content:
✔️ – 0:25 – Increase organic rank
✔️ – 1:12 – PPC campaigns structure
✔️ – 2:25 – Case study and results
✔️ – 4:08 – Nomadz optimization process
✔️ – 7:05 – Steps you can take
🎁 Reach out to us for a free PPC audit: info@nomadz.com
💰HELIUM10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
👥Join My Facebook Community
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
Hello everyone, back with another Amazon Product PPC related video. Many people ask me how do we advertise amazon product variations and what’s the breakdown of campaign structure.
So the breakdown is into 4 types and each type is explained into detail. Hope it helps.
JazakALLAH!
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In this video i’ll be going over how you can easily copy amazon ppc campaigns to save time so you can focus on the really important parts of your business that will really move the needle!
How to strike gold with your Amazon FBA PPC Strategy
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
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Amazon PPC Advertising Campaigns – Is something both experienced Sellers, and new Amazon Sellers struggle with. It’s complex, there’s a lot of moving parts to it, and you can waste a lot of money really quickly if not done right.
One frequent compliant I see across both Youtube and in Amazon Seller Facebook Groups is: My PPC campaigns are eating all of my profits. My Campaigns are spending a lot, and getting some clicks, but with very little results or returns. What should you do? Well, in this video I’ll cover what factors affect your Sponsored Products PPC Campaigns the most, and the biggest mistakes most Sellers make when it comes to Amazon PPC Ads. And how you can make them start working for you, NOT against you!?
-Thanks for watching, Really appreciate your support. Drop any questions you have below!
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💭 OF THE DAY: Mandy Hale: “There is nothing more beautiful than someone who goes out of their way to make life beautiful for others.”
I showcase a free tool from one of the best Amazon PPC Software companies, with strategies geared towards your Amazon PPC Optimization 2023 goals. PPC Management is a crucial piece of your amazon ppc strategy 2023. This amazon ppc agency aims to help you reach your amazon ppc 2023 goals via a free benchmarker, a new performance matrix, and more. Links to all below. #amazonfba #amazonppc #amazonads
//PERPETUA
▶ Benchmark Your PPC for Free: https://partner.perpetua.io/DanBenchmarker
▶ Get Your Full Perpetua Account: https://partner.perpetua.io/DanRodgers
▶ Download Benchmark Report: https://partner.perpetua.io/danrodgers-benchmarkreport
▶ Apply for Perpetua Stream: https://partner.perpetua.io/DanPerpetuaStream
// FOLLOW
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This video covers how to optimize your sponsored ads on amazon. Amazon sponsored ads require ongoing optimization and management. Perpetua is certainly one of the best Amazon ads tools and likely the best Amazon PPC software for doing just that. Regardless of your Amazon PPC strategy, this toolsuite will provide details for how to optimize Amazon PPC campaign targets and bids. I hope this Amazon ads tutorial helps you with your PPC on Amazon.
Timestamps:
00:00 – Intro
00:26 – Analyze your overall performance
05:59 – Find your best & worst products
10:19 – Find what’s impacting any KPI
13:19 – Analyze your products in detail
14:39 – Compare your account overall
15:52 – Do this for free
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Dan Rodgers YouTube Channel may earn a commission on that purchase at no additional cost to you.
