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In this episode, we spoke to top #PerformanceMax practitioners — the people who are actually using this new campaign type every day.
They shared their experiences, tips, and best practices from their experiments.
You will learn:
– How Performance Max performed against other campaign types
– How to deal with cannibalization with existing campaigns
– Performance Max Campaign optimization tips
and more
Our expert guests:
– Andrew Lolk, SavvyRevenue
– Brooke Osmundson, Smith Micro Software
– Duane Brown, Take Some Risk
– Antonia Vasile, Antonia-Vasile.com
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Nick Perry moved from Virginia to Austin, Texas (now Miami) with a bag of clothes inside a trash bag and no money or job opportunities. All he knew was he wanted to start a business. He chose Real Estate!
It took him 104 appointments and 11 months to get his FIRST DEAL! 😳
Now fast forward to 2021 and he has built a 7-figure team Wholesaling Real Estate NATIONWIDE using ONLY PPC marketing.
Watch the full video and drop a nugget you took in the comments section
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Follow on IG and Tiktok @J.R.clutch
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RSAs will be the only type of text ads you can create in #GoogleAds starting July 1, 2022. And there’s going to be a pretty big shift in how #PPC marketers approach text ads.
Learn from two PPC experts with long-standing track records and significant experience building managing RSAs.
This panel covers:
• How RSAs have done compared to ETAs so far
• How pinning certain components affects RSA performance
• Tips, tricks, and best practices for running better RSAs
Hey sellers! Looking for a POWERFUL PPC strategy that will help you control your overall ACoS?
Riya Mittal, Product Evangelist of SellerApp is here to give you a crucial tip developed by our PPC experts!✅
🔷Structure your Ad campaigns based on the performance of a product, instead of keyword performance!
Often, we create ad campaigns based on the performance of keywords. If we see a keyword that is converting very well in an auto campaign, we move it to manual and set match types for better control over bids and daily budget.
While this has proven to be an excellent strategy to improve your products’ rank on Amazon, it can be a bit tricky to control the overall ACoS – as some products may require more clicks than others to make a sale.
So, instead of creating ad campaigns based on keywords, consider creating them based on the performance of a product.
What are the benefits?
1️⃣ The first thing you will achieve here is to reduce the overall ACoS of your first campaign.
2️⃣ Secondly, it will become easy for you to work on reducing your ad spends and improving the performance of your PPC campaigns.
👉Click HERE to learn more powerful Amazon PPC strategies: https://www.sellerapp.com/blog/advanced-amazon-ppc-strategy-revealed/#8
#amazonppc #sellerapp #amazonFBA #amazonadvertising #amazonSEO #amazonkeywords #amazonsourcing #amazonproductlisting #buybox #ecommercetrends #amazonselling #sellonamazon
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✅ Visit our website – https://www.sellerapp.com
✅ Sign up for a free trial here – https://dashboard.sellerapp.com/register
Check out our other channels for more info
Join our Facebook seller community to discuss your challenges and get tips from expert fellow sellers
https://www.facebook.com/groups/423591284664675/
Also, check out SellerApp Free Tools.
Skeptical of Amazon PPC software I decided to run a REAL WORLD TEST using an Amazon PPC Automation tool. Here are the results. This can be used for your Amazon PPC Launch Strategy 2022 or as an Amazon PPC Management Software as you conduct Amazon PPC optimization in 2022. In all cases, Amazon PPC tools aim to remove the guesswork from your Amazon PPC strategy.
// Links
▶ ADVANCED FBA TRAINING: https://bit.ly/38XnvqA
▶ FREE RESOURCES: https://bit.ly/3r0CupQ
▶ COUPON CODES ON TOOLS: https://bit.ly/3r0CupQ
▶ MASTER VIDEO: https://bit.ly/3rKuBoP
▶ WHAT I OFFER: https://bit.ly/3OyhbGo
// Next (PPC Videos)
▶ PART 1: https://youtu.be/zPrXCUFOZoU
▶ PART 2: https://youtu.be/PwbFgWiUJrs
▶ PART 3: https://youtu.be/DBPmeKleIqk
▶ PART 4: https://youtu.be/iQMtN3S6nPg
// PPC Tool
▶ Benchmark your PPC for FREE: https://bit.ly/3jMllMB
▶ Create Smart Campaigns: https://bit.ly/3vqzOmO
// Follow
▶ INSTAGRAM: https://bit.ly/3wYkOz9 or @officialdanrodgers
▶ FACEBOOK: https://bit.ly/35RItmY
▶ TWITTER: https://bit.ly/3LbFMPa or @Dan__Rodgers
▶ YOUTUBE: https://bit.ly/2Bp6amp
This Amazon PPC optimization tool is called Sellics Smart Campaigns. It has been designed to optimize your PPC on Amazon through a specific Amazon PPC campaign structure that includes an Amazon PPC auto campaign and manual campaign. As with most software, it claims to be able to do more than just one Amazon PPC expert. Amazon PPC 2022 is more competitive than ever, so I tested these PPC smart campaigns to see if they can help us reduce ACoS and boost profits.
Timestamps:
00:00 – Intro
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.
Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.
00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
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Some social media platforms are trying to censor the PPC. Make sure to check us out on Rumble: https://rumble.com/c/c-1315213
Let’s keep in touch in case cancel culture comes for us! Subscribe to our free newsletter: https://www.peoplespartyofcanada.ca/newsletter_en.
Support the PPC by making a tax-deductible donation: https://www.peoplespartyofcanada.ca/donate. Become a PPC member (or renew your membership): https://www.peoplespartyofcanada.ca/membership.
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