When it comes to marketing online, you can boil a lot of activity down to two areas – paid and organic. Otherwise known as those three-letter acronyms, SEO đ and PPC đ°.
Now Iâm sure we all like the idea of marketing âfor freeâ in an organic way, but whatâs actually the best digital path for you to take? Whatâs going to help you achieve your digital goals? It’s an internal battle of SEO vs. PPC đ„
In this week’s Giant Wednesday, we look at the different between search engine optimisation and pay per click advertising. Explaining the benefits of both and how they’ll help you achieve the best outcomes for your business marketing objectives. You can then decide where to focus your efforts đ„
Digital Marketing, Technology & Business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified! đ„
Read the transcript, check out the GIANT Cheat Sheet and learn more on our website: https://bit.ly/2UJSnRY
There are so many platforms to choose from at the moment and everyone is trying to be a professional in each and every one, which as you can imagine, is incredibly difficult to achieve with a team – let alone on your own. We need to re-align our priorities and start working through one platform to build your audience, before spinning more plates. Imagine if you tried learning five instruments at the same time?!
Let me know your thoughts below!
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Cost Per Click Graphic
https://wordstream.com/cost-per-click
A lot of SMMA owners find themselves asking, âhow does PPC workâ a little too late. PPC reaches customers close to the point of sale based on their search history. This makes pay-per-click one of the most effective forms of digital marketing, even if it is a bit behind the scenes.
Pay-per-click works by matching your company to industry-relevant keywords, then paying for your website to show up for those keywords. This can take the place of the green Sponsored results on Google, or linked keywords on AdWords integrated websites. Ads can also appear on YouTube in a similar âsponsored resultsâ or in YouTube cards.
To do this, pay-per-click managers do deep keyword research to find matches for the company. There are 4 types of keyword matches that you need to know about:
Broad matches appear when someone uses a selected keyword in any sort of context.
Modified broad matches are similar to broad matches, but use more filtering for key phrases instead of a singular keyword.
Phrase matches use a longer string of words that the user has to search in sequence, and your ad will appear whenever that exact phrase is used in a search (even if there are things in front of or after it.)
Exact matches are the most restrictive, only appearing when someone searches the exact phrase selected.
The Google algorithm is designed to give people the most relevant search results possible. It determines whatâs relevant by crawling a web page and indexing the text. Google than breaks down the text into keywords, and looks at the usage and context of those keywords to determine relevance. This algorithm creates a PPC Quality Score to determine your positioning and cost.
Your PPC Quality Score starts with the ad copy, which needs to be written to include the keyword and be enticing to users (so you can get a better CTR.) The landing page also needs good keyword relevancy and speed. Make sure that your ad links to a page that includes and expands on the keyword.
So, does that answer âhow does PPC work?â If youâre new to the SMMA world, thatâs everything you need to know about how it functions and the Pay-Per-Click algorithm. Itâs more complicated in practice, but itâs worth the practice – PPC can help launch any business in its early days, and keep it growing beyond that.
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ONLINE MARKETING LIVE SUMMIT!
https://mehr-geschaeft-summit.de/angebot
Sichere Dir jetzt hier das Mehr GeschÀft Online Marketing Kompendium: https://kompendium.mehr-geschaeft.com/salespage-kompendium
Du wolltest schon immer wissen welche Tools wir bei Mehr GeschÀft nutzen?
Hiermit bauen wir ganz einfach unsere Webseiten: https://bit.ly/2sHoWRo
So verschicken wir unsere EMails:
https://bit.ly/2AAsTMN
Unser Tool fĂŒr einen perfekten Mitgliederbereich:
https://bit.ly/2JdsHcn
Diese Plattform nutzen wir fĂŒr unsere Webinare: https://bit.ly/2sHpsii
Hier besorgen wir unsere Grafiken:
https://www.canva.com/
Die besten BĂŒcher:
Axel Andersson â Mehr Geld und Erfolg im Direktmarketing: https://amzn.to/2Hkd3WT
Ted Nicholas â Magic Words: https://amzn.to/2Jhyd9G
Ray Dalio â Principles: https://amzn.to/2JlZO9F
Bei einigen unserer Links handelt es sich um Affiliate-Produkte. Das bedeutet: Solltest Du auf diesen Link klicken und anschlieĂend ein Produkt erwerben, werden wir ggf. durch eine Provision am Umsatz beteiligt. FĂŒr Dich entstehen dabei keine zusĂ€tzlichen Kosten.
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Fragen stellen kannst und schon bereits nach wenigen Minuten die ersten Antworten darauf erwarten kannst:
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Komm zu unserem nÀchsten Workshop!
Wir veranstalten jeden Monat einen Live Workshop in unterschiedlichen StĂ€dten, in Deutschland, Ăsterreich und der Schweiz!
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In this video I’m going to walk you through how to create a Mailchimp campaign from start to finish, and show you a few helpful tips that I learned that will make it easier to send email campaigns. This guide is updated to reflect the recent UI design changes that Mailchimp made in early 2018. If you have any questions or if you liked this video, feel free to subscribe for more videos just like this one!
Just getting started with Mailchimp and need to create an account? Click on this link to create an account: http://eepurl.com/cdroQ9
Need stock photos for your next project? Check out Shopify Burst: https://burst.shopify.com, or see my full list of free image sites with a huge selection here: https://www.wiyre.com/stock-photos/
Social media is addicting – practically all of us have dealt with this. Are instagram and facebook on your side? No, they are built to profit off of your need for connection, while they truly have a very negative effect on our psychology.
Ways Social Media Ruins Everything
https://www.psychologytoday.com/us/blog/feeling-it/201603/3-ways-social-media-ruins-everything
Social Media Affects Our Brains
https://www.forbes.com/sites/alicegwalton/2017/06/30/a-run-down-of-social-medias-effects-on-our-mental-health/#75e6fa492e5a
Facebook Predicts Decline in Subjective Well-Being
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0069841&mbid=synd_msnhealth
Social Media Use and Social Isolation
https://www.ajpmonline.org/article/S0749-3797(17)30016-8/fulltext
Why Social Media Makes Us Bitter
https://www.forbes.com/sites/alicegwalton/2013/01/22/jealous-of-your-facebook-friends-why-social-media-makes-us-bitter/#6fc23e4e35cc
(HEADS UP! EPILEPSY WARNING!)
Contract: If you ask “where is (insert social media I didn’t include)?”, you have just given consent to being called a clown! đ€Ą
(captions are still in W.I.P btw! it’ll be commentary)
Social media personified is a way for me to get away with making a bunch of anti-sues lol
This is what they all look like as personified people (imo) as of 2020!
Full drawing:
DeviantArt – (high quality) –
https://www.deviantart.com/thisisfrog/art/Social-Media-Personified-official-art-lineup-826756964
Instagram – (mini bios) –
(I had to make sure each one was no more than 37 seconds each so that the video wouldn’t get too long ;v;)
Music!:
0:00 – Fallen Angel (from: Panty and Stocking with Garterbelt OST) –
4:25 – Theories (by: pLasterbrain) –
https://www.youtube.com/watch?v=2IoanTzkVV4 (YouTube)
https://soundcloud.com/plasterbrain/theories (SoundCloud)
7:43 – ç«čć ăŸăă/Plastic Love (by: Mariya Takeuchi) –
https://www.youtube.com/watch?v=Qm509gYHAe0 (remastered night tempo)
https://www.youtube.com/watch?v=3bNITQR4Uso (original)
Time:
17-19* hours in total during the span of around 5 days (Bandicam stopped recording multiple times hence the approx.)
…3 hours of it were used for sketching, the other 14-16 hours was actually drawing it. So, that’s around an hour for each character!
…the amount of time it took for the actual video to render and upload is a whole different story đłđł
Tools:
Paint Tool SAI, Sony Vegas Pro, Adobe After Effects, Bandicam
(i only use bandicam over obs b/c my computer = shit cpu)
–
more smp shite on instagram:
https://www.instagram.com/thisisfrog/
Ich liebe Email-Marketing! Es eröffnet dir groĂartige Möglichkeiten von Zielgruppenbesitz, ĂŒber Vertrauensaufbau zu deiner Zielgruppe bis hin zur “Mehr Kontakt bringt mehr GeschĂ€ft”-Regel.
Worauf ich dabei Wert lege, zeige ich dir in diesem Video!
Viel SpaĂ,
dein Pascal!
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Du wolltest schon immer wissen welche Tools wir bei Mehr GeschÀft nutzen?
Hiermit bauen wir ganz einfach unsere Webseiten: https://bit.ly/2sHoWRo
So verschicken wir unsere EMails:
https://bit.ly/2AAsTMN
Unser Tool fĂŒr einen perfekten Mitgliederbereich:
https://bit.ly/2JdsHcn
Diese Plattform nutzen wir fĂŒr unsere Webinare: https://bit.ly/2sHpsii
Hier besorgen wir unsere Grafiken:
https://www.canva.com/
Die besten BĂŒcher:
Axel Andersson â Mehr Geld und Erfolg im Direktmarketing: https://amzn.to/2Hkd3WT
Ted Nicholas â Magic Words: https://amzn.to/2Jhyd9G
Ray Dalio â Principles: https://amzn.to/2JlZO9F
Bei einigen unserer Links handelt es sich um Affiliate-Produkte. Das bedeutet: Solltest Du auf diesen Link klicken und anschlieĂend ein Produkt erwerben, werden wir ggf. durch eine Provision am Umsatz beteiligt. FĂŒr Dich entstehen dabei keine zusĂ€tzlichen Kosten.
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Folge uns JETZT auch auf Instagram:
https://www.instagram.com/mehr_geschaeft/
– – –
Tritt jetzt unserer brandneuen Facebook-Gruppe bei, in der Du Deine
Fragen stellen kannst und schon bereits nach wenigen Minuten die ersten Antworten darauf erwarten kannst:
https://www.facebook.com/groups/107309573285712/
– – –
đ„ http://bit.ly/2dB01qT
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Komm zu unserem nÀchsten Workshop!
Wir veranstalten jeden Monat einen Live Workshop in unterschiedlichen StĂ€dten, in Deutschland, Ăsterreich und der Schweiz!
Trage dich auf unser Webseite ein um eine Einladung fĂŒr die nĂ€chsten Workshops zu erhalten: http://bit.ly/2g6AryK
Schreibe #mehrgeschĂ€ft in die Kommentare, wenn du das liest! đ
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Damit unterstĂŒtzt du 100% kostenlos unseren Kanal!
#QOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? Whatâs your $.02?
#TIMESTAMPS
01:02 – As an email marketer, I say email is not dead. Do you think email will be more or less relevant in 3-5 years?
03:07 – I work in two different spaces. How do I use social media platforms so I am not confusing my audiences?
04:58 – How do you define hustle?
06:51- What do you really get from having 10,000 followers?
11:57 – A professor once said to me, Itâs better to be a big fish in a small pond? Do you agree?
Email is definitely not dead. As most you may know by now, Iâm a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity.
Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also canât be naive to the changes have been made, such as the promotions tabs that GMail implemented recently. Sure, email is falling off and these changes have caused us to lose touch with some email lists that we may have been paying attention to prior, but itâs still very much in play so long as we leverage it wisely.
Are open rates at 90% like I had in 1997? Absolutely not. But, I still believe email is very much something to be considered. Thereâs no question that email will certainly be less valuable in 3-5 years. Heard me say marketers ruin everything? Thatâs where this fits in perfectly. Thatâs what this is all about. Platforms come along. They present value. And marketings pounce on the opportunity to arbitrage against their audiences.
But, while us marketers are working to exploit and potentially ruin email marketing, weâre still in a time where it should most definitely be considered as part of any businessâs strategy.
—
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
