Social Media Strategy: Social Media Engagement

Get certified for free in social media: https://bit.ly/2ZFk6Gi

This video is from the recently updated social media certification course, which is free in HubSpot Academy.

The world of social media has changed quite a bit in recent years. It used to be that if you published a message on a social channel your audience would see it. But now, with so many users and so many posts, plus network algorithms that don’t favor brands, it’s more difficult than ever to use social media as a channel just to share content. Clicks are no longer easy to acquire.

This means that it’s time to shift focus and start looking at social media as what it’s best used for — building meaningful one-to-one relationships. It’s quite simple, really. Listen to and engage with your customers and prospects directly. People want to talk to people, not brands. They want to engage directly with individuals, and the world of social media is the best place to do just that.

The good news is that this type of engagement is often the most rewarding. Individuals who engage with you on social are likely to trust you more, have deeper loyalty, and be more likely to recommend your products and services to others.

Engaging directly with your audience is the heart of your social media strategy. It’s the feel good, let me take care of you, let’s work together strategy.

This Completely Changed How I Use Social Media

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Deciding Between SEO vs PPC: Which Is Better For Your Business Marketing?

When it comes to marketing online, you can boil a lot of activity down to two areas – paid and organic. Otherwise known as those three-letter acronyms, SEO 🔍 and PPC 💰.

Now I’m sure we all like the idea of marketing “for free” in an organic way, but what’s actually the best digital path for you to take? What’s going to help you achieve your digital goals? It’s an internal battle of SEO vs. PPC 🥊

In this week’s Giant Wednesday, we look at the different between search engine optimisation and pay per click advertising. Explaining the benefits of both and how they’ll help you achieve the best outcomes for your business marketing objectives. You can then decide where to focus your efforts 🖥

Digital Marketing, Technology & Business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified! 🎥

Read the transcript, check out the GIANT Cheat Sheet and learn more on our website: https://bit.ly/2UJSnRY

Presenter: Sam Caesar, Sleeping Giant Media

#GiantWednesday #PPC #SEO

THE #1 MISTAKE MADE ON SOCIAL MEDIA IN 2020

There are so many platforms to choose from at the moment and everyone is trying to be a professional in each and every one, which as you can imagine, is incredibly difficult to achieve with a team – let alone on your own. We need to re-align our priorities and start working through one platform to build your audience, before spinning more plates. Imagine if you tried learning five instruments at the same time?!

Let me know your thoughts below!

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[HOW TO] PPC For Marketing Agencies

Get started on your SMMA today!
http://bit.ly/starting-smma-checklist

Cost Per Click Graphic
https://wordstream.com/cost-per-click

A lot of SMMA owners find themselves asking, “how does PPC work” a little too late. PPC reaches customers close to the point of sale based on their search history. This makes pay-per-click one of the most effective forms of digital marketing, even if it is a bit behind the scenes.

Pay-per-click works by matching your company to industry-relevant keywords, then paying for your website to show up for those keywords. This can take the place of the green Sponsored results on Google, or linked keywords on AdWords integrated websites. Ads can also appear on YouTube in a similar “sponsored results” or in YouTube cards.

To do this, pay-per-click managers do deep keyword research to find matches for the company. There are 4 types of keyword matches that you need to know about:
Broad matches appear when someone uses a selected keyword in any sort of context.
Modified broad matches are similar to broad matches, but use more filtering for key phrases instead of a singular keyword.
Phrase matches use a longer string of words that the user has to search in sequence, and your ad will appear whenever that exact phrase is used in a search (even if there are things in front of or after it.)
Exact matches are the most restrictive, only appearing when someone searches the exact phrase selected.

The Google algorithm is designed to give people the most relevant search results possible. It determines what’s relevant by crawling a web page and indexing the text. Google than breaks down the text into keywords, and looks at the usage and context of those keywords to determine relevance. This algorithm creates a PPC Quality Score to determine your positioning and cost.

Your PPC Quality Score starts with the ad copy, which needs to be written to include the keyword and be enticing to users (so you can get a better CTR.) The landing page also needs good keyword relevancy and speed. Make sure that your ad links to a page that includes and expands on the keyword.

So, does that answer “how does PPC work?” If you’re new to the SMMA world, that’s everything you need to know about how it functions and the Pay-Per-Click algorithm. It’s more complicated in practice, but it’s worth the practice – PPC can help launch any business in its early days, and keep it growing beyond that.

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Facebook: 👉 http://bit.ly/2a16rzV
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Pay per Click (PPC): Das GEHEIMNIS für perfekte Anzeigentexte!

ONLINE MARKETING LIVE SUMMIT!
https://mehr-geschaeft-summit.de/angebot

Sichere Dir jetzt hier das Mehr Geschäft Online Marketing Kompendium: https://kompendium.mehr-geschaeft.com/salespage-kompendium

Du wolltest schon immer wissen welche Tools wir bei Mehr Geschäft nutzen?

Hiermit bauen wir ganz einfach unsere Webseiten: https://bit.ly/2sHoWRo

So verschicken wir unsere EMails:
https://bit.ly/2AAsTMN

Unser Tool für einen perfekten Mitgliederbereich:
https://bit.ly/2JdsHcn

Diese Plattform nutzen wir für unsere Webinare: https://bit.ly/2sHpsii

Hier besorgen wir unsere Grafiken:
https://www.canva.com/

Die besten Bücher:

Axel Andersson – Mehr Geld und Erfolg im Direktmarketing: https://amzn.to/2Hkd3WT

Ted Nicholas – Magic Words: https://amzn.to/2Jhyd9G

Ray Dalio – Principles: https://amzn.to/2JlZO9F

Bei einigen unserer Links handelt es sich um Affiliate-Produkte. Das bedeutet: Solltest Du auf diesen Link klicken und anschließend ein Produkt erwerben, werden wir ggf. durch eine Provision am Umsatz beteiligt. Für Dich entstehen dabei keine zusätzlichen Kosten.
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Fragen stellen kannst und schon bereits nach wenigen Minuten die ersten Antworten darauf erwarten kannst:
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Melde dich hier für eine kostenlose Strategie-Session an:
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Komm zu unserem nächsten Workshop!
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Trage dich auf unser Webseite ein um eine Einladung für die nächsten Workshops zu erhalten: http://bit.ly/2g6AryK

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SOCIAL MEDIA:

Facebook: 👉 http://bit.ly/2a16rzV
Instagram: 👉 http://bit.ly/2eisGEi
Webseite: 👉 http://bit.ly/29P29e1

Schreibe #mehrgeschäft in die Kommentare, wenn du das liest! 😁
+ Gib doch einen Daumen nach oben, wenn es dir gefallen hat.
Damit unterstützt du 100% kostenlos unseren Kanal!

Tutorial: How To Create a Mailchimp Campaign – Beginner’s Guide (2018 Updated Version)

In this video I’m going to walk you through how to create a Mailchimp campaign from start to finish, and show you a few helpful tips that I learned that will make it easier to send email campaigns. This guide is updated to reflect the recent UI design changes that Mailchimp made in early 2018. If you have any questions or if you liked this video, feel free to subscribe for more videos just like this one!

Just getting started with Mailchimp and need to create an account? Click on this link to create an account: http://eepurl.com/cdroQ9

Need stock photos for your next project? Check out Shopify Burst: https://burst.shopify.com, or see my full list of free image sites with a huge selection here: https://www.wiyre.com/stock-photos/

How Social Media Is Destroying Our Brains

Social media is addicting – practically all of us have dealt with this. Are instagram and facebook on your side? No, they are built to profit off of your need for connection, while they truly have a very negative effect on our psychology.

Ways Social Media Ruins Everything
https://www.psychologytoday.com/us/blog/feeling-it/201603/3-ways-social-media-ruins-everything

Social Media Affects Our Brains
https://www.forbes.com/sites/alicegwalton/2017/06/30/a-run-down-of-social-medias-effects-on-our-mental-health/#75e6fa492e5a

Facebook Predicts Decline in Subjective Well-Being
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0069841&mbid=synd_msnhealth

Social Media Use and Social Isolation
https://www.ajpmonline.org/article/S0749-3797(17)30016-8/fulltext

Why Social Media Makes Us Bitter
https://www.forbes.com/sites/alicegwalton/2013/01/22/jealous-of-your-facebook-friends-why-social-media-makes-us-bitter/#6fc23e4e35cc

Facebook’s Emotional Consequences
https://www.sciencedirect.com/science/article/pii/S0747563214001241

Music from Bensound.com

Thanks to Tristan Reed (writing), Troy W. Hudson (VO) for helping to create this video!