Keyword Research Pt 3: Understanding Ranking Difficulty – 1.4. SEO Course by Ahrefs

In lesson 1.4 of our SEO basics course, you’ll learn how to determine ranking difficulty of a keyword.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

[Tool] Keywords Explorer ► https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Website Authority Checker ► https://ahrefs.com/website-authority-checker

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When it comes to ranking in Google, you need to understand who you’ll be up against before you target a keyword. Otherwise, you could be entering a battle you won’t be able to win.

From an SEO perspective, competitors are pages and websites that rank at the top of Google for your target keywords. So that means your competitors can be different for every single keyword you target.

So there are 3 main things you’ll want to consider before you decide to pick a fight. And those are:

► Search intent
► Metrics of the top ranking pages and websites
► Topical authority of the top ranking websites

You’ll learn about all three individual points in the video, plus we’ll create a list of self-check questions that’ll help you make informed decisions in your keyword targeting.

#rankingdifficulty #keywordresearch #seo

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SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.

The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.

So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.

SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.

If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.

So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.

Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?

Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.

You’ll find out what they are in the video.

To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.

Timestamps:

1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors

#seobasics #seo #whatisseo

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How To Uncover PPC Ads Of Your Competitors [OSEO-14]

Eager to learn the exact keywords your competitors are paying for? Want to see the exact ad copy that Google displays for these keywords and the landing pages where competitors land all traffic from their Google ads? Actually you can learn all that quite easily! How? With the help of Ahrefs for sure! – https://blog.ahrefs.com/how-to-find-ppc-ads-of-competitors/

From the previous episode of “Oversimplified SEO” you already know how to use Ahrefs Positions Explorer (https://ahrefs.com/positions-explorer) to find the exact keywords that your competitors are ranking for in Google.

Now it is time to learn how to find PPC ads (within Google search results) that your competitors are paying for.

And you know what? “PPC Research” section within our Positions Explorer tool will help you easily do just that!

It will show you all data on:

– the keywords that your competitors are paying for;
– the exact ads they have in place;
– the landing pages where they funnel all their paid traffic.

That’s it! This is how you can easily spy on the PPC ads and the keywords your competitors use to advertise in Google.

STAY TUNED:

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5 Free SEO Tools by Ahrefs to Improve SEO

In this video, we’ll show you five of our best free SEO tools and how you can use them together to improve SEO for your site.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

On-Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo&

Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

Ahrefs Webmaster Tools ► https://ahrefs.com/webmaster-tools

Backlink Checker ► https://ahrefs.com/backlink-checker

Keyword Generator ► https://ahrefs.com/keyword-generator

SERP Checker ► https://ahrefs.com/serp-checker

Ahrefs’ SEO Toolbar ► https://ahrefs.com/seo-toolbar

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Over the past year, we’ve released around 14 free SEO tools. So, this tutorial is going to show you how to use them together and hopefully gain some traction from organic search.

The first free SEO tool is Ahrefs’ Webmaster Tools or AWT. AWT includes two of our core tools and will work for any websites you own. The first tool in AWT is Site Audit, which will scan your website for over 100 technical and on-page SEO issues and organize them into digestible reports.

If you’re unsure of what to do with these issues, we also provide details on what the issues are and how to fix them.

The second tool in AWT is Site Explorer, which lets you check backlinks and search traffic data.

In Site Explorer, you’ll see top-level metrics for your website like, Domain Rating, total backlinks, total referring domains, which are just unique websites that link to you, the number of keywords your site ranks for, and the estimated search traffic to your website.

You’ll also see an interactive graph that shows how fast you’re acquiring backlinks from unique websites, which is a good indicator of your website’s popularity on the web.

Site Explorer also allows you to see the keywords your website ranks for. Just go to the organic keywords report and you’ll see the keywords you’re ranking for, their search volumes, keyword difficulty scores, and the positions we saw these pages ranking in on this date.

You’ll learn how to use these tools in the video.

The next free SEO tool is Ahrefs Backlink Checker.

With our free backlink checker tool, you can see the top 100 backlinks pointing at a URL or domain.

How do you use our Backlink Checker tool? You’ll learn how in the video.

The next free SEO tool is Ahrefs’ Keyword Generator.

This tool lets you find keyword ideas for search engines like Google, Bing, YouTube, and Amazon. Just select your search engine and enter a broad keyword related to your niche.

We’ll then show you the top 100 keywords that include your phrase along with search volumes and keyword difficulty scores for the top 10 keywords.

It’s best if you can combine the next free SEO tool with Keyword Generator. And that tool is Ahrefs’ SERP Checker.

SERP checker shows you the top 10 rankings PLUS the SEO metrics for the top 3 pages. And beyond metrics, you can see non-personalized search results from 171 countries.

How do you use SERP Checker and Keyword Generator together? You’ll learn how in the video.

And finally, the last free SEO tool is Ahrefs’ SEO Toolbar.

It allows you to see redirect paths and HTTP headers for any page, scan pages for broken outgoing links, see an on-page SEO report, and more.

Timestamps

0:00 Intro
0:34 How Ahrefs Webmaster Tool (AWT) works
4:44 See competitors links with Ahrefs Backlink Checker
5:32 Find keywords with Ahrefs Keywords Generator
6:18 Review Google’s top pages with Ahrefs SERP Checker
7:07 Check SEO metrics with Ahrefs SEO Toolbar

#freeseotools #seotools #ahrefs

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Ahrefs ► https://ahrefs.com/
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Advanced SEO | How To Rank No. 1 On Google | Learn SEO Step by Step Tutorial in HINDI by SidTalk

Hey Guys,
This video is the 9th part of my Web development series in which you will learn what is SEO (Search Engine Optimization) & How Big companies Rank their websites Number one in Google, You’ll get to know the Hidden Secret tricks & tips of SEO in HINDI.
In this video you’ll learn Everything from Keyword Research, Keyword Volume Check, Meta Tags, Page Speed, On Page SEO, Off Page SEO, What is Backlink, Link Building, PBN (Private Blog Networks), etc.
You can take this a Basic STEP by STEP Guide to learn Advanced SEO – Search Engine Optimization in HINDI.

Follow step for experiment:
Search “Bulk SMS Service” on google then find and click on Fast2SMS link. If position improve after few days then you can follow that experiment for your website.

Redeem Coupons: https://www.fast2sms.com/sidtalk
Web Development Playlist: https://www.youtube.com/playlist?list=PL3-w5N_JJnKK6gFaB1wdbJdDF_4kwXuiB

Queries Solved:
1) How to Rank Websites in Google ?
2) What is Backlink & Link Building in Hindi ?
3) What is Web 2.0 & PBN – Private Blog Networks
4) Tricks to increase CTR of a website (Click Through Rate)
5) How to do Search Engine Optimization of a new or Old website Step by Step
6) Tools used for SEO: Ahrefs, SEMRush, KeywordTool.io, etc.
7) Web Development Series of SidTalk SEO Video 9th or Part Nine

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Google+: https://google.com/+SidTalk

PS: Don’t forget to SUBSCRIBE SidTalk for more Trusted & Awesome videos.

O que é SEO?

Quer saber tudo sobre SEO? Acesse nossa página completa sobre o assunto: https://resultadosdigitais.com.br/seo/

[eBook] O Guia Completo do SEO: http://materiais.resultadosdigitais.com.br/guia-completo-seo

SEO (Search Engine Optimization) é o conjunto de ações que visam otimizar sites, aplicativos, páginas, imagens e outros ativos para mecanismos de busca, como o Google. O principal objetivo do SEO é a melhora de posicionamento no ranking dos buscadores, para aumentar sua visibilidade e consequentemente seu tráfego orgânico.

8 Things To Master in SEO – Do You Know Them?

People really overthink and over-complicate SEO. But if I had to break it down to the bare minimum essentials that you need to master in order to get SEO, it wouldn’t be a lot. Today I’m going to break down eight things to master in SEO. Do you know them?

RESOURCES & LINKS:
____________________________________________
The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) : https://youtu.be/yyitwdk4QmY
Ubersuggest – https://neilpatel.com/ubersuggest/
Rev.com – https://www.rev.com/
Trint.com – https://trint.com/
Problogger Jobs – https://problogger.com/jobs/
Upwork – https://www.upwork.com/
Yoast SEO – https://yoast.com/
Rank Math – https://rankmath.com/
Mailshake tool – https://mailshake.com/
____________________________________________

The first thing I want you to master is studying search results and competitors.

You can use Uber Suggests, you can type in any keyword and we’ll show you not only all the other similar keywords, but I’ll also show you who’s ranking in the top hundred positions. How many social shares they have, how many backlinks they have. How many other phrases that they’re ranking for, heck it even tells you all about their content as well.

The second thing that you need to do is start planning and strategizing.

What are the keywords that you can win versus the ones that are going to be a waste of time? Look, search volume is everything, you need to look at what people are ranking for, and see whether or not that you can replicate those kinds of metrics.

And Uber Suggests, if you look at the keyword ideas report, it tells you how a keyword is. Go after keywords that have an SEO difficulty score of less than 40. Those are easier to rank for.

Uber Suggests will also tell you how many backlinks you need to rank for any given keyword. And that’s integrated within the SEO difficulty score.

The next thing I want to cover is writing.

SEO is all about delivering what people need and doing a better job than anyone else. Writing content is going to be crucial to anyone running an SEO campaign, even if you’re outsourcing it.

The other thing that you need to know is basic HTML.

You’ll need this skill because you need to edit title tags, meta tags, you need to add schema markup like the FAQ schema markup, it’s a great way to get higher rankings. You also need a tracking code on your site like Google Analytics. And then hey, is that traffic converting into conversions, Google Analytics will tell you this. You need to figure out how you can structure your site.

If you don’t know basic HTML, you’re probably going to have to hire a developer.

The next thing you need to learn is analytics.

And remember, SEO is all about providing the best user experience. So you need to look at things like conversion rates per page and channel, bounce rates, time on site, traffic by channel and month over month growth rates. This will all help you determine how you can grow from an SEO standpoint, but from a user experience standpoint as well.

The next one, self-management, SEO is multi-faceted.

If you’re a bit lost, start off with the site audit report within Uber Suggests, because that site audit report will end up breaking down what you should focus your time on first, second, third, fourth, fifth, etc. based on what’s going to have the biggest impact to your ranking.

The next thing you need to do is be willing to constantly learn.

SEO changes rapidly and every day something different can happen to alter your industry, whether it’s Google doing an update, like the medic update, or just a general algorithm change, or hey, you have new competitors who are copying all of your schedules and doing it better than you.

You need to read each and every single day and learn from other people in your industry as well, even if that takes some time out of your day.

Most importantly, you need to write conclusions from your SEO experiments and understand what are the lessons that you can learn from each success and each failure that you have because not everything you’re doing is going to work out.

And last but not least cold outreach.

It’s important to master cold outreach, whether it’s by email, social media, or even phone calls. How do you pique a stranger’s interest and get them to link to you? How do you craft that introduction, that you’re so likable and approachable that people want to converse with you? How do you craft amazing subject lines? How do you persuade other people to take action? These are all skills that you need to master if you want to do well with cold outreach.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

SEO Tutorial for Beginners – Step by Step Guide 2019! (+YOAST SEO)

Complete SEO Tutorial for Beginners Tutorial 2019! I’ll also be showing you how to use Yoast SEO to optimize a WordPress website.
Semrush 7-Day Free Trial: https://hoganchua.com/get/semrush/ (Amazing for spying on competitors – Must TRY!)

Get A FREE Copy of my 6 steps to 6 figures: https://hoganchua.com/get/6-steps/

KWFinder: https://hoganchua.com/get/kw-finder/ (Great for getting Keyword difficulty)

Uber Suggest: https://neilpatel.com/ubersuggest/ (Free ‘Google Keyword Planner’)

Serpbook: https://hoganchua.com/get/serpbook/ (Easy Solution for tracking keywords)

Ahrefs: https://hoganchua.com/get/ahrefs/ (Great for Backlink analysis)

Themify Ultra: https://hoganchua.com/get/themify-ultra/ (Best Drag & Drop Builder)

Brian Dean’s SEO Tips: https://youtu.be/P_hPlUpLD54

👉Timestamps

Intro 0:00
Understanding SEO 1:18

*Keyword Research*
Basics & Local 9:57
Blog 37:42
eCommerce 1:03:18

*OnPage SEO (Yoast SEO for WordPress)*
Basics & Local 1:33:48
Blog 1:52:31
eCommerce 2:03:13

OffPage SEO 2:13:12
Analysis 2:28:45
Tip & Tricks 2:37:50

Thank you 🙂

#seo #seotutorial #yoast

SEO Agency Philadelphia
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