In this video, learn Keyword Research Projects: How to do Keyword Research for SEO. Find all the videos of the SEO Full Course in this playlist: https://www.youtube.com/playlist?list=PLjVLYmrlmjGdNxIBIdaDEHtI4gAxaYoq1
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Find the right keywords for your blog content and your web copy with these simple tips for choosing the right keywords for SEO — don’t forget to get your free website review @ https://exposureninja.com/ryt/review/
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Keywords, or search queries (the phrases people search for), are one of the key aspects of Search Engine Optimisation (SEO). To rank for keywords which are important for your business you will need to choose the right keywords for your content and optimise your content for them.
In this video we cover:
– Understanding your buyer’s intent
– How to plan your typical buyer’s journey
– How to analyse your competition
– How to choose the best content format for each keyword
– How to map your keywords to your important pages
00:00 What Are Keywords?
00:56 What We’re Going To Cover
01:17 What Are The Types of Keyword?
02:28 Are Keywords Still Important?
05:01 Common Keyword Misconceptions
06:45 What Are The Types of Keywords You Should Target?
08:46 The Keyword Research Process
09:47 Step 1 – Brainstorming
15:56 Step 2 – Expand Your List with Tools
18:46 Step 3 – Crunch The Numbers
For more detail on how to choose the right keywords, check our quick guide:
https://exposureninja.com/training/guides/choose-right-keywords/
🔗 RESOURCES MENTIONED 🔗
Keyword Research Spreadsheet: https://bit.ly/keywurdz
Free SEMrush Trial: http://thankyouninjas.com
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https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u
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Today’s video shows you a keyword research process that you can use to find and rank for the most profitable keywords
Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time.
⏲ Timestamps
00:00 — Intro
01:13 — Brain Dump
02:35 — Find keywords your site is ranking for
04:35 — Competitor research
05:52 — Keyword Data
09:21 — Use Your Judgement
10:45 — Filter Out Keywords
11:50 — Categorise as Informational or Commercial
13:20 — Add Associated Pages
15:23 — Track Your Keywords
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
Just because a keyword gets a lot of traffic, it doesn’t mean it’s worth going after. Today I’m going to break down, how not every keyword is worth pursuing an SEO and why.
Going after keywords that are too competitive is a waste of time, specially if you have a low domain authority. Look, if you’re going after keywords like credit cards and your brand new site, your chance of ranking are slim to none, you’re going to spend all this time and effort and money to try to get there, and you’re not going to get the results anytime soon.
You’re better off going after keywords that can provide quicker results, and then once you’re getting some rankings, you’re generating some traffic, some revenue, then in the long run, you can invest after those harder terms that take longer to rank for.
Before I dive in with the tactics, I’ve got a quick stop for you. I get over 9 million visitors a month, but less than .1%, not 1%, I’m saying .1% of those visitors, ever become a customer. High volume keywords don’t mean much to go after if they don’t have the correct intent.
So how do you find out the right keywords to go after? Well, step one, go to Uber suggests. Step two, type in the keyword related to your industry. Step three, you’ll see a report that loads on Ubersuggest that just has overview on the traffic and some stars of the keyword. In the left hand navigation I want you to click on the keyword Ideas report. And when you click on the Keyword Ideas report, you’ll see a button on the very right called Keywords I Can Rank For.
If you don’t see it, that means you need a log in. It’s free to log in. And once you log in, you can put in your domain name. And when you put it in your domain name, Ubersuggest will analyze your site and show you that an appropriate list of keywords that you can target, that you actually have a shot of ranking for and the shorter timeframe versus waiting years to get rankings for.
Now filter the base on the intent of what is relevant to your proctor services that you’re selling. And what you’ll find is Ubersuggest will break down if a keyword is easy to rank for or hard to rank for. Ideally target the ones that are the easiest to rank for, because it’ll show as your difficulty score.
Even though you have a list of all the keywords that you can rank for, pick the ones that are not just the most relevant to your business, but pick the ones that have the lowest SEO difficulty score. That means you’ll be able to get the results faster. That’s what I want you to start doing.
Now the next thing I want you to do is that you go to the Site Audit Report within Ubersuggest. If you’re starting off with SEO, it’s not all about traffic, it’s all about ranking for the right keywords that drive a results in the short run so that you will have more money to invest in more long-term marketing approaches.
With the Site Audit report, put in your URL, it’ll break down all the Errors, what you need to fix, what’s the most crucial, what is more suggested and isn’t as crucial, how fast your website’s loading, load speeds are really important factor because more people are browsing your website or pretty much the internet these days off of mobile devices than they are on desktop devices.
And what’s cool with the Ubersuggest audit report is, it breaks out each and every single error in priority. What I mean by that is the ones listed at the top show you “hey, you need to fix these errors first because they’ll have the biggest impact on your rankings and track.” And then you second, third, fourth. So just knock them all down in order.
The last thing I want you to do is go create a project within Ubersuggest. So go to your dashboard, add a project, put in your URL, and put in the keywords that you want to rank for, and that you’re targeting.
You know, at the beginning, maybe not week over week or day over day, but in the long run, quarter over quarter, you’ll definitely see your rankings go up and if you fast forward a little bit, you’ll start seeing your rankings go up to page one and page two.
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In this video, you’ll learn how to write high converting emails in 5 easy and actionable steps.
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Creating effective and high converting emails can be quite tricky. That’s why in this video we explain how to write newsletters that convert in 5 steps for everybody. There are not many secrets to email marketing these days, and with almost 4 billion daily users, this continues to be one of the most impactful and useful digital marketing tools.
How do you do email marketing? What is your personal best email tip? We’ll look for them in the comments, and we’ll send a SEMrush gift to the best one! Sharing is caring ❤️
Timestamps:
00:00 Why is email marketing still so important?
00:44 Tip #1: Set goals (how and why)
01:13 Examples of possible newsletter goals
01:28 Tip #2: Have one purpose for each element
02:15 Tip #3: Write great subject lines
02:35 Tip #4: Always include a Call To Action
03:38 Tip #5: Most importantly… Send stuff that matters!
04:54 Write a comment and win a gift!
📒 OTHER USEFUL VIDEOS
► How to drive traffic to your website: https://youtu.be/I3p8jS0UlTA
► How to find and choose the best long-tail keywords: https://youtu.be/HC7yqGH3al4
► How to do a Keyword Research for the low competition opportunities: https://youtu.be/c9Tfhh3iN4E
🧰 TOOLS MENTIONED IN THE VIDEO
Topic Research: https://www.semrush.com/topic-research/
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In lesson 1.4 of our SEO basics course, you’ll learn how to determine ranking difficulty of a keyword.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8
Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY
***************************************
When it comes to ranking in Google, you need to understand who you’ll be up against before you target a keyword. Otherwise, you could be entering a battle you won’t be able to win.
From an SEO perspective, competitors are pages and websites that rank at the top of Google for your target keywords. So that means your competitors can be different for every single keyword you target.
So there are 3 main things you’ll want to consider before you decide to pick a fight. And those are:
► Search intent
► Metrics of the top ranking pages and websites
► Topical authority of the top ranking websites
You’ll learn about all three individual points in the video, plus we’ll create a list of self-check questions that’ll help you make informed decisions in your keyword targeting.
#rankingdifficulty #keywordresearch #seo
Be sure to subscribe for more actionable marketing and SEO tutorials.
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Today, we’re bringing you a keyword research tutorial, and explaining exactly how you can use it in your PPC campaigns and which tools will help you be successful. If you’re interested in conducting keyword research for your search marketing campaigns, keep on watching!
Feel free to leave a comment if you have any questions!
–
Read the full post here: https://www.wordstream.com/ppc-keyword
Welcome to another day of SEO Unlocked. Today is very exciting because we’re going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That’s how people find you.
RESOURCES & LINKS:
____________________________________________
Download the Musketeer Persona Worksheet: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/welcome
____________________________________________
Are you getting the right traffic?
As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you
You can use Ubersuggest, It’s a tool I built, there’s a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what’s most likely going to convert and generate you revenue as well. And there’s tons of reports in it and I’ll show you how to use it over the period of this course.
When you go to Ubersuggest on the left-hand navigation side, you’ll see a link that says Keyword Ideas. When you type it in a keyword that you’re trying to go after anything related to your space such as like shaving or razors, it’ll tell you what’s popular, the cost per click, the SEO difficulty, that’s the word SD you see the abbreviation there or PD is paid difficulty.
When SEO difficulty is under 40 it’s easier to rank for, when it’s over 40 it gets harder and harder to rank for.
And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?
And this will give you ideas of if a keyword is good, right?
In addition to that, if you don’t want to use Ubersuggest there’s many other ways you can go and find keywords out there.
Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.
You want to rank because you not only do you want traffic, but you need to be able to solve the customer’s problem. If you solve their problem, you’re much more likely to rank.
There’s really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.
So first building a keyword list, you go to neilpatel.com/training and you’ll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.
Second, you need to research your target musketeer right? It’s all about researching that individual.
The other thing that I like doing is Ubersuggest, right? It’s a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you’ll see a list of suggestions.
You don’t want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.
You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren’t thinking about them and yes they don’t drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.
Then of course there’s Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there’s a navigation button called Content Ideas.
So people are like, Hey Neil, it’s easy for you but hey, when you’re a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.
The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor’s website.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
I’ll show you the best and newest PPC product launch strategy for 2019 in light of Amazon’s change in their terms of service regarding deeply discounted promotions and giveaways for manipulating sales rank during a product launch by generating sales velocity.
► Keyword Scout: https://go.crescentkao.com/junglescout (20% OFF Promo)
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Jungle Scout: https://go.crescentkao.com/junglescout (30% OFF Promo)
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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!
I show you the best PPC strategy for launching your private label product on Amazon FBA in 2019. I’ll show you how to do proper keyword research to put together the best keyword list and create proper PPC campaigns to optimize your PPC strategy to generate sales and profits.
► Jungle Scout Keyword Scout: https://go.crescentkao.com/junglescout (20% OFF Promo)
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👨🏻🎓LEARN FROM ME | 1-ON-1 HELP
My #1 Amazon FBA Course: https://go.crescentkao.com/fbacourse
Book a Consult with Me: https://go.crescentkao.com/consulting
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🔧 TOOLS I USE TO GROW MY BUSINESSES
Jungle Scout: https://go.crescentkao.com/junglescout (30% OFF Promo)
AMZScout Pro: https://go.crescentkao.com/amzscout ($20 OFF Promo)
Viral Launch: https://go.crescentkao.com/virallaunch (40% OFF Promo)
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📚 MY AMAZON KNOWLEDGE BASE
FREE Amazon Beginner Mastery Facebook Group: https://go.crescentkao.com/abmfacebookgroup
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