amazon ads

6 Killer Amazon PPC Ad Strategies in 2022 for Product Launch and Growth

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🔥Get the AMZScout Complete Toolset for Selling on Amazon Now
https://amzscout.net/amazon-sellers-bundle/?utm_source=youtube&utm_medium=video&utm_campaign=amz_youtube&utm_content=youtube_amz_ppc
Get All-In-One: Tools for keyword search, product research, and a course about how to sell on Amazon for beginners!

Amazon PPC optimization is the key to making your product profitable in 2022. Watch the workshop to get a step-by-step guide about how to avoid wasting money on an unprofitable advertising campaign from Chris Rawlings, one of the most accomplished experts in Amazon PPC strategy.
You can also learn tips and tricks about:
– How to launch a product with a low pay per click budget to quickly rank your main keywords and get organic customer flow
– Tutorial with 6 killer Amazon ads campaign structures
– How to avoid the 5 most expensive ad mistakes and avoid spending your money with no results
– The advanced EBC A+ method for ads
– Follow this manual with best practices to optimize amazon advertising for your Amazon FBA business

2:08 Agenda
3:18 Who is Chris Rawlings? Why should his opinion be trusted?
9:27 What changes have affected advertising throughout the history of Amazon and Amazon advertising channels?
22:19 What are the core types of campaign goals?
25:45 Discovery, research and performance – foundation of every product portfolio
31:40 How to run a ranking campaign for your private label business
35:43 Brand attack as a tool to setup search competition with other brands
42:52 How to define the product life cycle for your product and improve it
53:52 All about the confrontation between ACOS and TACOS
1:00:17 The role of PPC as a key in improving product stats and increasing profit
1:07:43 The most common seller PPC mistakes on Amazon
1:10:56 What are the external factors that affect PPC management?
1:13:36 Explaining A+ content conversion formula
1:20:09 Review of AMZScout as an exact toolset to optimize your Amazon ads

To start selling on Amazon successfully and find what to sell, you need a powerful set of AMZScout software. 👇

🔥TRY AMZScout’s Complete Toolset for Selling on Amazon FOR FREE
https://amzscout.net/amazon-sellers-bundle/?utm_source=youtube&utm_medium=video&utm_campaign=amz_youtube&utm_content=youtube_amz_ppc

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#AmazonPPC2022

Amazon PPC Strategy 2022: The Best Way To Get More Amazon Sales

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Do you want to make more sales on Amazon? This is how you can improve your advertising on Amazon to make more money and grow your business! Get the FREE Sellics Benchmarker Tool 👉 https://projectlifemastery.com/sellics

🤔 CHAPTERS 👇
00:00 Introduction
00:53 How can you stand out amongst your competition
02:15 A free tool to help run Amazon Ads
03:00 Benchmark by Sellics demo
12:18 How to optimize your Amazon Ads

🤔 ABOUT THIS VIDEO 👇

There’s no doubt about it, selling on Amazon is one of the best online business models but with more demand, there are also more competitors. With more competitors selling on Amazon, you need to make sure your Amazon Ad strategy is working hard to generate more sales.

One way to get more sales on Amazon is by understanding Amazon Ads (most people are nervous to use them) by getting more traffic to your Amazon product listings. One of my favorite tools to improve Amazon Ads is the Benchmarker Tool by Sellics. I show you how in this video. Have you run any Amazon Ads yet? Let me know in the comments below!

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Stefan James from Project Life Mastery reveals his very best strategies to mastering and living life fully; everything from how to be motivated, his secrets to success, how to make money online, making passive income online, how to change your beliefs and mindset, being healthy and physically fit, being happy and productive, life management, cultivating relationships, spirituality, and much more!

The Project Life Mastery YouTube channel contains Stefan’s best strategies and principles that has now helped millions of people around the world. This YouTube channel is designed to help you make continual progress in each area of your life, so that you can have lasting growth and fulfillment.

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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.​

This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

#AMAZONFBA #AMAZONADS #PROJECTLIFEMASTERY #SELLINGONAMAZON #SELLONAMAZON

New Amazon Advertising Tool – A New Way To Pay for PPC Cost Per Impression | Advanced PPC for Amazon

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Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:

How To Optimize Your Amazon PPC Campaign For Profitability and Growth.

✔️ – 0:01 – In this Amazon PPC lesson we cover the newest Amazon bid optimization tool to add not only Amazon pay-per-click campaigns but also Amazon Pay-Per-Impressions campaigns. This new Amazon advertising tool will change how brands advertise their products on the Amazon marketplace. Now, you can spread brand awareness by constantly being at the top of search on Amazon sponsored display.

✔️ – 0:25 – Here @LukeWi creates a start to finish Amazon Cost Per Impression Campaign or Cost per 1,000 viewable impressions (VCPM) in this section of the Amazon PPC tutorial. This is an excellent way to get start with launching a brand on Amazon or to create Amazon ASIN product awareness.

✔️ – 1:05 – Learn how to compare Amazons newest advertising tool with the current ways of advertising on Amazon. In this part of the Amazon Advertising guide @LukeWi will walkthrough the differences Amazon Cost Per Click (CPC) and Amazon Viewable Cost Per Impressions aka Viewable Cost per Million (VCPM).

✔️ – 2:55 – See exactly what your Amazon ad budget is being used for in this part of the Amazon VCPM portion of the Amazon PPC video. Learn how you can use Amazon Product Targeting to target Amazon customers by Amazon categories and Amazon interest instead of Amazon Keywords.

✔️ – 3:30 – @LukeWi describes how he thinks about the typical Amazon customer’s buying experience to decide which types of Amazon Ad campaigns he creates for his small business Amazon sellers. He teaches how to think about an Amazon customer’s behaviors inside the Amazon marketplace to optimize your Amazon ad budgets.

✔️ – 5:31 – Amazon DSP is briefly discussed for Amazon Advanced PPC Campaign development. Amazon Sponsored Display campaigns are beginning to launch intro tools such as the Amazon Category Targeting that are providing the basics of Amazon DSP. Learn how to view Amazon Audiences and learn what Amazon Audience Remarketing is and what it means by Amazon Potential Reach Audiences. For Advanced Amazon FBA Sellers.

✔️ – 7:42 – In this part of the Advanced Amazon PPC guide portion, @LukeWi explains the main difference between Amazon Audiences and Amazon Category in Amazon PPC Display campaigns.

The main Amazon Ad Lesson to learn is the difference between paying for Amazon Cost Per Click (CPC) and Amazon Cost Per Impression (VCPM).

This Video:

This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

💻Software & Discounts💻

Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)

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Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/

amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days

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Amazon PPC For Beginners – How To Audit New Product PPC Ad Campaigns After 30 Days – Episode 6

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This Amazon PPC for Small FBA Businesses starts by showing you a real-life Amazon FBA Seller Brand account and shows the complete process of launching a new product on Amazon. Watch a complete Amazon PPC guide to creating a new product launch with Amazon PPC Expert @LukeWi and Amazon Brand Owner @KySpector. This is a great Amazon video for small business Amazon sellers or if you’re creating a new Amazon brand.

✔️ – 0:18 – In this Amazon PPC for beginner’s mini-series episode it’s been over 30 days since we started our first Amazon PPC campaign for a new Amazon Sponsored Product in the Amazon golf category. @LukeWi will focus on a single product to show us how to set up campaigns to get the best performance out of them, regardless of whether the product has features such as low ratings or low inventory.

✔️ – 0:35 – Get an inside look at what a $10 Amazon Ad daily budget can do for a new Amazon product launch. These are the basic 3 Amazon PPC templates @KySpector launches for all his new Amazon ASIN products. Watch how @KySpector and @LukeWi created these campaigns in this exclusive Amazon PPC for beginners mini-series.

*As explained there have been issues in the e-commerce with supply chain. So, @KySpector has had to make Amazon Ad Spend budget goal adjustments in order to avoid selling out of inventory. This is at the time of this Amazon PPC tutorial video the entire world has gone through a global pandemic and experience worldwide logistic delays.*

✔️ – 1:42 – @LukeWi show us the first step to follow in order to easily manage our PPC campaigns for Amazon. He highlights the importance of organizing our campaigns through their name and also using the right indicators to best describe our campaigns and the type of Amazon PPC campaign they are. SP – Sponsored Product, SB – Sponsored Brand and SD – Sponsored Display.

✔️ – 3:35 – What happens after you create an Amazon Sponsored Product Automatic Campaign and run it for 30 days? In this part of this Amazon PPC tutorial for small Amazon FBA sellers we will show you how to use the Amazon PPC Keyword and Amazon PPC ASIN data to create new Amazon PPC Exact campaigns. This will drastically begin to reduce your Advertised Cost of Sales aka ACoS.

✔️ – 5:27 – If Amazon PPC software isn’t something being used in your Amazon FBA business then this part of the Amazon PPC setup guide is very important. Learn how to export your Amazon Sponsored Reports to analyze and optimize your Amazon ad campaigns and Amazon ad budgets.

✔️ – 6:15 – @LukeWi and @KySpector talk about Amazon Negative Keyword Targeting and show us how to take advantage of data and statistics obtained from our past Amazon Pay-Per-Click Campaigns. Learn about the common Amazon PPC mistakes made when using Amazon Negative ASIN and Amazon Negative Sponsored Keywords to Amazon Automatic Campaigns in this part of the Amazon PPC lesson.

✔️ – 6:52 – Amazon PPC Tip: Learn why @LukeWi rarely adds Negative Keywords to his Amazon PPC Auto Campaigns. If an Amazon online seller is adding negative PPC keywords to their auto PPC campaigns they could be missing a valuable placement in the Amazon marketplace. Don’t miss out on Amazon’s Automatic Placement Ad spot.

✔️ – 8:10 – Watch @LukeWi explain what happens when you have the same duplicate Amazon Keywords and Amazon Product ASINs running in an Amazon Auto campaign and Amazon Manual campaign at the same time. See why it is an advantage to run them both at the same time.

✔️ – 8:39 – Teaser for what will be covered in the next episode in this Amazon PPC mini-series. Look to learn about Amazon Keyword Bidding and Amazon Cost Per Click. Should you be using Amazon Suggested Bid?

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

💻Softwares & Discounts💻

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amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days

If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!

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How to Optimize Amazon FBA PPC Bids In Minutes // STEP-BY-STEP Bulk File Automation // PPC DOMINATOR

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🔥ACCESS PPC Dominator🔥 https://bit.ly/PPCdominator

One of the hardest & most important parts of the Amazon FBA game is properly optimizing Amazon PPC bids and campaigns.

In this video we break-down PPC Dominator, amazon PPC step-by-step, using an innovative way for building amazon ppc strategies and optimizing your rank, performance, and ROI on ad spend.

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0:00 Intro
2:51 PPC Dominator Set-Up
5:43 Bid Optimization
7:39 KW Dominator Targets
13:31 Top & Poor Performer Optimization
17:02 PPC Dominator PRO
25:15 How to Access

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Amazon PPC Budget Strategy 2021 – Increase Sales on Low ACoS Campaigns with the Budgets Tab

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Increasing PPC sales on low ACoS keywords and campaigns is considered the holy Grail of Amazon PPC.

In this video I cover an Amazon PPC strategy that I use to increase Amazon PPC budgets for campaigns with a lower ACoS.

I do this Amazon PPC optimization using the budgets tab.

This specific Amazon PPC tutorial can be used for Amazon sponsored products.

So if you are an Amazon private label seller or manage PPC for Amazon sellers this video is for you.

But before we cover how to maximize Amazon advertising budget lets discuss the way it used to be.

Before getting access to the budgets tab the only way to determine whether or not the campaign was out of budget was one of two ways.

You could manually log into your campaign manager and check to see if it says out of budget.

Or you could check to see if Amazon sent you an out of budget notification to your email.

But in my opinion these methods are not optimal.

So when they released the budgets tab in the Amazon ads console I decided to take time to learn more about it.

And what I learned blew my mind.

It showed me the average time in budget for each campaign.

It also showed estimated impressions, clicks, and sales I could get with those specific campaigns if I adjust the budgets.

Let me give you an example to show you what average time in budget means.

Let’s say that in the average time in budget column it shows 40%.

That means that the campaign is out of budget 60% of the time throughout the day.

Now that I have explained average time in budget lets dive right into the Amazon PPC tutorial.

For this specific Amazon strategy you are going to want to apply three filters when you are in the budgets tab.

The first filter is going to be orders greater than or equal to one.

The second filter is going to be average time in budget less than 100.

The third filter is going to be less than your target ACoS.

Doing this will show you all of the campaigns that are less than your target ACoS and are running out of budget throughout the day.

So, what do we do with this information?

Well, you are going to want to select all of the campaigns.

Then you are going to want to click the apply all button.

This will apply the recommended budgets to the campaigns.

This will increase budgets for campaigns below your target ACoS.

The goal here is to increase low ACoS amazon advertising sales.

The budgets tab is an awesome evolution in amazon ads.

It shows that Amazon is continuing to innovate its platform and give us tools to grow ppc sales.

Additionally, optimization tools like this give us the power to segment data and make better decisions.

Which is far superior to the advertising tools we had 5 years ago.

It’s like night and day.

I’ve been testing this amazon ads optimization with my clients and am seeing that it does increase sales.

I don’t have a ton of data for this specific optimization but the results I’m seeing are promising.

I forgot to mention that Amazon does a great job of explaining the definitions of terms when they roll out new features.

You can scroll your mouse next to the words to get details on what they mean.

You can even click to learn more about that PPC feature.

Additionally, campaign manager gives you the ability to export the data so you can store it for yourself.

This is how I track the cause and effect of the changes I make in my Amazon ads.

I export the amazon ppc data so that I can refer to it after I make the changes.

Always remember that when it comes to Amazon advertising optimization our goal is to make changes, track them, and observe the results of those changes.

This allows us to develop a high level understanding of the platform.

And gives us insights so that we can make advanced ppc optimizations and get better results.

If you end up using this methodology and start seeing results I would love for you to send them to my email.

My email address is sean@ppcamsaccelerator.com.

In the subject line write ‘Budgets tab Results’ and in the body of the email share the before and after as well as your first name.

I would love to do a follow up video to this sharing peoples results.

I promise not to share any information specific to your brand. Only numbers.

I will also email you to let you know when I make the video sharing results.

If you enjoyed this video then subscribe here: https://www.youtube.com/channel/UCpkAUi4HQgB59DvPWygUO8g

If you want to work together then visit my website: https://ppcamsaccelerator.com/home

New Amazon PPC Ads Under 1% ACoS – Using Social Media and Amazon Advertising Together To Boost Sales

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Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:

How To Optimize Your Amazon PPC Campaign For Profitability and Growth.

✔️ – 0:02 – Most of the time @LukeWi likes to show some bad Amazon PPC examples in his Amazon Pay-Per-Click tutorials, but sometimes there are new Amazon Ad features that perform great with Amazon FBA Sellers. In this Amazon guide we will show one of the best Amazon Advertising Tools launched and some of the lowest ACoS Amazon campaigns @LukeWi has ever seen in Amazon Ads. This is a perfect Amazon tool to use right before the holidays.

✔️ – 0:39 – Amazon Pay-Per-Impression or VCPM as Amazon likes to call it. The newest Amazon PPC Sponsored Display campaign tool that is changing how Amazon PPC Experts such as @LukeWi launch PPC Amazon Ads. Watch how he test new Amazon Sponsored Display campaigns and how he launches multiple Amazon PPC campaign strategies at once.

✔️ – 1:30 – Watch this part of this Amazon PPC walkthrough and learn how @LukeWi applies critical thinking skills to his Amazon PPC strategies to optimize his PPC Amazon campaigns. Learn how applying social media such as Instagram Ads, Facebook Ads, and Amazon Post to compound the amount of sales you receive from Amazon advertisements.

✔️ – 3:40 – Learn about @LukeWi’s experience with an Amazon FBA Brand that is pushing content from all social media outlets and running Amazon PPC Sponsored Display Impression campaigns at the same time. See the amazing results and crazy low Amazon Advertised Cost of Sales (ACoS) from it.

✔️ – 4:00 – Amazon Advertising Holiday Tip straight from an Amazon PPC Expert’s mouth. Learn how to get ready for Amazon Holiday Sales such as Halloween. Take advantage of Amazon PPC Holiday Sale Campaign Strategies.

✔️ – 5:30 – See how large Amazon stores prepare on Amazon by creating Amazon Holiday PPC Campaigns months before the holiday. This way you can launch Amazon retargeting ads for the last minute Amazon shoppers.

✔️ – 6:20 – Conclusion: Watch this for @LukeWi, the Amazon PPC Expert’s two big takeaways from this Amazon PPC video. These are new Amazon PPC tips not found anywhere else. See which Amazon Products or Amazon Product ASINs perform best with Amazon impression campaigns.

This Video:

This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

💻Softwares & Discounts💻

Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)

🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇
https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA

👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/

amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days

If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!

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Amazon PPC Product Targeting Tutorial | Make Money On Amazon

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#amazonppc #amazontutorials #makemoneyonamazon

Discover the Amazon PPC strategy to use for amazon product targeting campaigns. Learn Amazon PPC step by step using insider Amazon PPC tips and tricks to skyrocket ROAS from your Amazon product targeting ads.

In this video, we walk you through Amazon PPC step by step, and teach you how to set up profitable amazon product targeting campaigns through a variety of different ad groups.

This is the ultimate amazon product targeting tutorial for sellers to advertise on competitors’ products in different ways that you may not have thought of or seen before, including amazon ASIN targeting!

We show you exactly how to set up & optimize your Amazon PPC strategy to setup profitable Amazon product targeting campaign ad groups: general, brand-targeted, suggested products & top competitors (Amazon ASIN targeting).

Each of the four (4) different ways to create Amazon product targeting ads are unique, and we walk you through the ins and outs of Amazon PPC step by step.to ensure you maximize your ROAS!

In this Amazon PPC tutorial, learn how to setup Amazon product targeting campaign and segment your amazon product targeting ad groups.

Topics covered in this Amazon PPC step by step strategy guide:
• Comprehensive Amazon PPC Strategy
• Amazon product targeting ads
• Amazon sponsored products
• Amazon sponsored product ads
• Amazon ASIN Targeting

⏱ Timeline
0:09 Why Run Amazon Product Targeting Campaigns
0:31 Naming Convention For Amazon Product Targeting Campaigns
1:06 Setting The Daily Budget For Amazon Product Targeting Ads
1:52 Amazon Product Targeting Campaign Bidding Strategy
3:32 How To Create The First Amazon Product Targeting Ad Group
5:17 Selecting Categories For The Amazon Product Targeting Ad Group
5:46 Amazon Product Targeting By Brand
6:03 Refining Categories For Amazon Product Targeting Ads
8:20 How To Calculate Bid For Amazon Product Targeting Campaign
10:50 Naming Convention For Amazon Product Targeting Ad Group
11:54 How To Setup The Second Amazon Product Targeting Campaign Ad Group
13:29 Naming Convention For The Second Amazon Product Targeting Ad Group
14:44 Selecting Individual Products For Amazon Product Targeting Campaigns
15:36 How To Setup The Third Amazon Product Targeting Campaign Ad Group
17:55 How To Setup The Fourth Amazon Product Targeting Campaign Ad Group
19:20 Amazon Asin Targeting
21:15 Reviewing Your Amazon Product Targeting Campaign
22:09 Comment Your Amazon PPC Strategy Below
23:08 Download The Ultimate Amazon Playbook

If you need more help with your Amazon Advertising Strategy or need Amazon PPC Management Services, simply click here 👇
https://sunkenst.one/amazon-ppc-management

🎥 Subscribe To Sunken Stone’s YouTube Channel For Amazon Advertising Tips & Tricks 👇 https://sunkenst.one/subscribe

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If you want to work with a team of advanced Amazon sellers who have scaled our clients into multi-million dollar Amazon Sellers, then book a call now:
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Amazon PPC Search Term Reports – Analysis Tips Using Google Sheets & Pivot Tables

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Learn how to manage Amazon Advertising search term reports with Google Sheet Pivot Tables! This video will give you a foundational level of how to quickly clean data & combine duplicate search terms from your Amazon PPC campaigns.

👉BEGINNER FRIENDLY
0:33 🔴 Search term report introduction
2:15 🔴 Where to find & download the search term reports
3:14 🔴 Filter view – Google Sheets
👉 ADVANCED – PIVOT TABLES
3:42 🔴 Why do duplicate search terms exist?
4:57 🔴 How to use Pivot Tables in Google Sheets to combine data
7:18 🔴 Step by Step recap – Pivot Tables

Any questions? Leave it down below 🙂

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