Learn how to optimize the CPCs of your keywords until you hit your target or break even ACoS. Move Keywords between auto and manual campaigns as well as broad and exact match ad groups. Develop a successful CPC strategy for you Amazon ads. [ ⬇OPEN FOR MORE ⬇ ]
Download the CPC overview cheat sheet: http://media.sellics.com/effect-of-bids-on-target-metrics.pdf
Amazon PPC Manager – Automate your campaigns – https://sellics.com/amazon-sponsored-products-manager
Have a question? Leave it below 🙂
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About Sellics:
Sellics is an All-in-One Tool designed to help Sellers and Vendors become successful and profitable on Amazon. Sellics will help you:
-Automate/Manage PPC (Sponsored Products) campaigns
-Provide you with in-depth and daily insight into profits and margins,
-Give you access to the best Keywords to optimize your listings
– Help manage product reviews & more!
Sign-up for our free 14-day trial today! https://sellics.com
QUESTION: “Can you explain your current amazon ppc launch strategy for new products?”
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Here are my most popular 2020-2021 Amazon Ads resources for you:
1. 10-Step Essential Amazon PPC Sponsored Product Ads Optimization CHECKLIST (free): https://app.ppcscope.com/ten-steps
2. 17-Step L.E.A.F. Ad Management Process POSTER (free): https://www.sponsoredproductsacademy.com/the-l-e-a-f
3. Sponsored Products Academy #3 COURSE (paid), https://www.sponsoredproductsacademy.com/
4. My DONE-FOR-YOU full-service advertising agency (paid), https://canopymanagement.com/strategy-call/
5. Review the Frequently Asked Questions (FAQ): http://bit.ly/AmazonPPCfaq
6. Like & SUBSCRIBE this channel for my latest live training announcements.
7. Analyze and optimize Amazon sponsored ads easily with SOFTWARE: http://www.PPCscope.com
8. Learn more about Brian R Johnson @ http://www.brianrjohnson.com
#amazonppc #amazonfba #amazonfbaseller #amazonads
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Please watch: “Amazon Ad Strategy | My Secret “Gold Panning” Strategy for Profitable Sales Growth ”
✅Get your Ecommerce Business Builders Summit pass for $7, watch replays and dozens of other videos like this one at https://maximizingecommerce.com/EBBS-Steven-Pope ✅
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
00:00 Intro
00:48 3 Campaign Types
01:38 Sponsored Products Campaign
02:58 How much TACOS to spend
03:43 Automatic vs Manual Targetting
03:58 Start new campaigns/products in fixed bids
06:24 Creating Ad group
07:17 Advertising is done at the SKU level, not on ASIN level
07:51 Sponsored Products Automatic Targetting
10:40 Negative keyword targeting
12:00 Do you need product reviews before spending on ads?
12:55 Actual Automatic Campaign
18:05 Sponsored Products Manual Keyword Targeting
20:54 Sponsored Products Manual Product Targeting
23:47 Sponsored Brands Campaign
24:22 Video format is the fastest growing advertising methodology on Amazon
26:02 How to setup video format ad
28:25 Sponsored Brands Store Spotlight
30:20 Sponsored Brands Product Collection
32:14 Sponsored Display Campaign
34:26 Audience Views remarketing
Amazon Private Label 8 Figure Seller and Coach of Seller Systems, Brandon Young, breaks down the biggest mistakes people are making when doing PPC on Amazon. You don’t want to miss these Amazon PPC Tips:
In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes!
Focuses –
🔶Primary Metrics vs Secondary Metrics
🔶 Influence of placements, impressions, CPC and CTR
🔶CPC and Bid Correlations
🔶Quick bid management formula for optimizations
This video is a LITE video for bid optimization.
My goals is to help explain the relationship between bid optimization and ACoS.
At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting.
Want to learn how to set up your Amazon PPC campaigns in such a way that they are more profitable? Amazon PPC Optimization is such an important step, as it allows you to trim out keywords that aren’t bringing in sales, and doubling down on the most profitable ones. Watch as Lenny & Jake go through Amazon PPC optimization steps in order to improve both the automatic & manual campaigns they set up in the previous episode.
► WANT TO SEE JUNGLE SCOUT IN ACTION? Join us for a live demo here ► http://jnglsct.com/demo
Imagine a blueprint, a step by step guide – a case study where we peel back the curtains and show you exactly what it takes to sell on Amazon.
💻 Welcome to the Million Dollar Case Study Season 5! 💻
Throughout this series, watch over Lenny’s shoulder as he launches a new product on Amazon. You’ll also get a deeper insight into the thinking behind each step – more than we’ve ever shown you before. There will be guests along the way to share their perspectives and sit down for Amazon Real Talk, discussing the pretty side and not so pretty side of selling on Amazon in 2021.
0:00 Welcome to Episode 13
1:12 ACoS & Optimizing your PPC Campaigns
4:18 Amazon Real Talk: Do you Believe in Off Amazon Advertising?
7:09 Optimizing your Automatic Campaign
8:10 Viewing & Analyzing a Search Term Report
11:25 Isolating Keywords with a High Spend But No Sales in an Automatic Campaign
16:58 Isolating High Performing Keywords in an Automatic Campaign
19:45 Targeting in Automatic Campaigns
27:00 Automatic Campaign Settings
30:10 Optimizing your Manual Campaign
30:29 Isolating Keywords with a High Spend But No Sales in a Manual Campaign
39:11 Isolating High Performing Keywords in a Manual Campaign
40:39 Targeting/Keywords in Manual Campaigns
54:40 Manual Campaign Settings
57:40 Product Targeting
1:01:56 How You Can Follow Along: the Million Dollar Case Study Challenge
1:02:17 Get a Free Live Demo of Jungle Scout
1:02:38 What’s Coming Up Next Week
🎬 ADDITIONAL FREE VIDEO RESOURCES 🎬
► Complete Guide to How to Sell on Amazon FBA for Beginners 2020: https://jnglsct.com/htsoa_3
📚 LEARN HOW TO SELL ON AMAZON FROM GREG MERCER 📚
📺 30+ hours of step by step video instruction
🖥 Monthly live Q&As
🥇 1 year of Jungle Scout
👩💻 VIP customer support
👥 Exclusive community
▶︎ Learn more here: https://jnglsct.com/freedom
☀️ WE’D LOVE TO CONNECT WITH YOU ☀️
Start Selling: http://jnglsct.com/start-selling
Grow Your Business: http://jnglsct.com/amazon-sellers
Instagram: http://jnglsct.com/ig
Facebook: http://jnglsct.com/fb
✓ SUBSCRIBE TO OUR CHANNEL so you never miss a video: http://jnglsct.com/subscribe ✓
Over the years, I’ve talked to tens of thousands of Amazon sellers, and the #1 mistake I see sellers make every day is thinking of inflated ad spend as just “the cost of doing business.” 💸
These sellers (and probably some of you as well) think that they’re supposed to lose money on advertising.
𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗶𝘅 𝘁𝗵𝗮𝘁. 🔨
My workshop, 3 Steps to Immediately Cut Wasted Ad Spend!
In this webinar, I’ll show you how to make your PPC campaigns profitable and stop bleeding ad spend by sharing my top 3 keyword optimization steps:
✔️Identify underperforming keywords to lower ad spend
✔️Eliminate wasted ad spend on keywords irrelevant to your target audience
✔️Reduce high ACoS on unprofitable keywords
Ready to stop losing money on your Amazon advertising?
#amazonppc #amazonfba #amazonfbaseller #amazonads
Here are my most popular 2020-2021 Amazon Ads resources for you:
1. 10-Step Essential Amazon PPC Sponsored Product Ads Optimization CHECKLIST (free): https://app.ppcscope.com/ten-steps
2. 17-Step L.E.A.F. Ad Management Process POSTER (free): https://www.sponsoredproductsacademy.com/the-l-e-a-f
3. Sponsored Products Academy #3 COURSE (paid), https://www.sponsoredproductsacademy.com/
4. My DONE-FOR-YOU full-service advertising agency (paid), https://canopymanagement.com/strategy-call/
5. Review the Frequently Asked Questions (FAQ): http://bit.ly/AmazonPPCfaq
6. Like & SUBSCRIBE this channel for my latest live training announcements.
7. Analyze and optimize Amazon sponsored ads easily with SOFTWARE: http://www.PPCscope.com
-~-~~-~~~-~~-~-
Please watch: “Amazon Ad Strategy | My Secret “Gold Panning” Strategy for Profitable Sales Growth ”
► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
► Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
► Find me on Facebook: https://www.facebook.com/groups/zonrush
► Book A Call With Me: https://calendly.com/zonrush
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Learn about Amazon advertising, listing optimization, product launches and how to sell on Amazon! If your advertising on amazon, optimization can be confusing in Amazon Seller Central. Improve your Amazon advertising with Amazon SEO and Amazon PPC advertising. Amazon sellers can learn how to get better at Amazon selling. Boost your Amazon advertising with our step by step tutorials about selling on Amazon with Amazon PPC optimization and Amazon advertising strategy. ZonRush is an Amazon advertising agency that provide management services to help you optimize your Amazon ads and PPC ads on Amazon. Subscribe for more Amazon selling tips!
In this video you’ll learn the MUST KNOW Amazon PPC Strategy For Auto Campaign Ads. By making these simple tweaks to your Amazon ads you’ll see much higher click through rate and much lower cost per click. This will help you lower your acos and improve your amazon ppc profitability.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
🔴 A pretty common question that I get asked what do you put in the bid adjustment area of your Amazon PPC campaigns. You can find this area by going into an individual campaign and clicking on the placement menu. In this article and video I will be walking you through an easy calculation (which you can do manually with a calculator or use this handy Google sheet I made for you.
Google Sheet Top of Search Calculator: https://docs.google.com/spreadsheets/d/1TRFNmGClyHKKV3eAvkN0BsuRA5sOJ_x8J2BK-ONKEfw/edit?usp=sharing
🔴 Click here for the full SOP and Show Notes with Step-By-Step Instructions on Today’s Video: https://salesfunnelhq.com/bid-adjustment-tos/
🔴 Check out my FREE 8-week Amazon PPC Masterclass by clicking here: https://salesfunnelhq.com/amazon-ppc-masterclass/
Step 1 – Track and Measure Your Results: https://salesfunnelhq.com/amazon-ppc-2019/
Step 2 – Research Your Competitors: https://salesfunnelhq.com/amazon-competitors/
Step 3 – Simplify Your Amazon Keyword Research: https://salesfunnelhq.com/amazon-keyword-research/
Step 4 – Amazon Listing Optimization: https://salesfunnelhq.com/amazon-listing/
Step 5 – Set Up Your Amazon PPC Campaign: https://salesfunnelhq.com/how-to-set-up-ppc-on-amazon/
Step 6 – SCALE your campaigns: https://salesfunnelhq.com/amazon-search-terms/
Step 7 – Optimizing Keyword Bids for Increased Profitability: https://salesfunnelhq.com/amazon-keyword-optimization/
Step 8 – This video going over Amazon PPC Auto Campaigns Hacks: https://salesfunnelhq.com/amazon-ppc-auto-campaign-hacks/
