amazon advertising 2020

Amazon PPC FAQ | Launching New Products – Amazon Ppc Launch Strategy

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QUESTION: “Can you explain your current amazon ppc launch strategy for new products?”
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Here are my most popular 2020-2021 Amazon Ads resources for you:
1. 10-Step Essential Amazon PPC Sponsored Product Ads Optimization CHECKLIST (free): https://app.ppcscope.com/ten-steps
2. 17-Step L.E.A.F. Ad Management Process POSTER (free): https://www.sponsoredproductsacademy.com/the-l-e-a-f
3. Sponsored Products Academy #3 COURSE (paid), https://www.sponsoredproductsacademy.com/
4. My DONE-FOR-YOU full-service advertising agency (paid), https://canopymanagement.com/strategy-call/
5. Review the Frequently Asked Questions (FAQ): http://bit.ly/AmazonPPCfaq
6. Like & SUBSCRIBE this channel for my latest live training announcements.
7. Analyze and optimize Amazon sponsored ads easily with SOFTWARE: http://www.PPCscope.com
8. Learn more about Brian R Johnson @ http://www.brianrjohnson.com

#amazonppc #amazonfba #amazonfbaseller #amazonads

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Please watch: “Amazon Ad Strategy | My Secret “Gold Panning” Strategy for Profitable Sales Growth ”

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Amazon PPC FAQ = Advertising Variations – Product Colors

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Question: What is the best advertising strategy for product color variations?

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Here are my most popular 2020-2021 Amazon Ads resources for you:
1. 10-Step Essential Amazon PPC Sponsored Product Ads Optimization CHECKLIST (free): https://app.ppcscope.com/ten-steps
2. 17-Step L.E.A.F. Ad Management Process POSTER (free): https://www.sponsoredproductsacademy.com/the-l-e-a-f
3. Sponsored Products Academy #3 COURSE (paid), https://www.sponsoredproductsacademy.com/
4. My DONE-FOR-YOU full-service advertising agency (paid), https://canopymanagement.com/strategy-call/
5. Review the Frequently Asked Questions (FAQ): http://bit.ly/AmazonPPCfaq
6. Like & SUBSCRIBE this channel for my latest live training announcements.
7. Analyze and optimize Amazon sponsored ads easily with SOFTWARE: http://www.PPCscope.com
8. Learn more about Brian R Johnson @ http://www.brianrjohnson.com

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Please watch: “Amazon Ad Strategy | My Secret “Gold Panning” Strategy for Profitable Sales Growth ”

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Amazon Advertising – 15 Minute PPC Optimization Tips and Tricks

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In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes!

Focuses –

🔶Primary Metrics vs Secondary Metrics
🔶 Influence of placements, impressions, CPC and CTR
🔶CPC and Bid Correlations
🔶Quick bid management formula for optimizations

This video is a LITE video for bid optimization.
My goals is to help explain the relationship between bid optimization and ACoS.

At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting.

When you have a keywords with data –

Sales * Target ACoS = X
X / Clicks = Bid

Amazon PPC Workshop | 3 Steps to Profitable Advertising

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Over the years, I’ve talked to tens of thousands of Amazon sellers, and the #1 mistake I see sellers make every day is thinking of inflated ad spend as just “the cost of doing business.” 💸
These sellers (and probably some of you as well) think that they’re supposed to lose money on advertising.
𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗶𝘅 𝘁𝗵𝗮𝘁. 🔨
My workshop, 3 Steps to Immediately Cut Wasted Ad Spend!
In this webinar, I’ll show you how to make your PPC campaigns profitable and stop bleeding ad spend by sharing my top 3 keyword optimization steps:
✔️Identify underperforming keywords to lower ad spend
✔️Eliminate wasted ad spend on keywords irrelevant to your target audience
✔️Reduce high ACoS on unprofitable keywords
Ready to stop losing money on your Amazon advertising?

#amazonppc #amazonfba #amazonfbaseller #amazonads

Here are my most popular 2020-2021 Amazon Ads resources for you:
1. 10-Step Essential Amazon PPC Sponsored Product Ads Optimization CHECKLIST (free): https://app.ppcscope.com/ten-steps
2. 17-Step L.E.A.F. Ad Management Process POSTER (free): https://www.sponsoredproductsacademy.com/the-l-e-a-f
3. Sponsored Products Academy #3 COURSE (paid), https://www.sponsoredproductsacademy.com/
4. My DONE-FOR-YOU full-service advertising agency (paid), https://canopymanagement.com/strategy-call/
5. Review the Frequently Asked Questions (FAQ): http://bit.ly/AmazonPPCfaq
6. Like & SUBSCRIBE this channel for my latest live training announcements.
7. Analyze and optimize Amazon sponsored ads easily with SOFTWARE: http://www.PPCscope.com

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Please watch: “Amazon Ad Strategy | My Secret “Gold Panning” Strategy for Profitable Sales Growth ”

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SEO Agency Philadelphia
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