Learn how to build a $10k / month Amazon FBA Business with this Free Amazon FBA Training: https://www.fbachampion.com/
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Follow MINA here on YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw
Want to Start Amazon FBA? Apply to work with me! https://amzchampions.com
🤔 Video Breakdown 👇
Today we are going to be learning from Mina Elias the PPC expert. Mina will be sharing his 5 top Amazon FBA PPC tips and strategies for you to crush Amazon PPC. If you enjoyed or learned something new Hit that subscribe button for me 🙂
✔️[FREE] Step by Step Selling on Amazon Guide HERE: https://www.freefbaguide.com/
📊Get Hands Free Accounting Done for you: Use my link for 1 FREE Month and 30% off the next 3 months: https://bit.ly/benchdiscount
✔️How to Use and Leveraging Amazon: https://amzchampions.com
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How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – In this week’s video, your Amazon PPC expert explains the importance of Scale Insights. Lucas’s team has put together a case study that shows why Scale Insights is the best tool out there to expand and automate your Amazon PPC strategy. You will understand the importance of Scale Insights, and how to implement this tool into your business strategy. Be sure to watch the other tutorials on Scale Insights.
✔️ – 1:05: – To continue, Lucas describes how Scale Insights has the potential to get you over your sales plateau that you have been stuck in. In this case study, Scale Insights helps cut out unwanted campaigns that are running, which are taking advertising dollars away from converting campaigns.
✔️ – 2:37 -Here, your Amazon PPC expert walks you through how they almost doubled their clients sales in a year by tweaking campaigns and adjusting the overall strategy to move past the sales plateau that was occurring. They started with reducing single keyword campaigns with low budgets. That alone cut off a lot of the fat, which the client was holding on to.
✔️ – 4:29 – In this part of the video, Lucas will show the steps his team took to accomplish an impressive goal they had. Lucasi explains what campaigns they used to get the client over that sales plateau. (Amazon PPC Key: Broad Match campaigns are good for impressions and expanding customer base) Exact Match campaigns are always important to run, which should cover a large percentage of your advertising dollars.
✔️ – 6:27 – Last, Lucas explains that Scales Insights is great for you and your clients, but you have to know how to use it correctly to come up with new ways to get over the sales plateau. Within Scale Insights there are many answers given to you, and the best way to reach the goal you or your client want is by testing out new strategies.
In conclusion, you as a Amazon PPC manager need to continue testing strategies out. This case study is a perfect example of how Lucas and his team break through for the clients. With years of experience at @LukeWi belt, Scale Insights is a tool that everyone needs to implement in their Amazon business model.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇 https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA
👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
#AMAZONPRIMEDAY #LEARNAMAZON #AMAZONUNIVERSITY #AMAZONPPCEXPERT #AMAZONTUTORIALS #AMAZONFBA #AMAZONADVERTISING #ENTREPENEUR #AMAZONBRANDANALYTICS #AMAZONGUIDE #ECOMMERCE
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – UPDATE ALERT!!! Amazon has dropped a new update for Amazon Sellers and Amazon PPC managers to help with search query performance for ASIN level data. Your Amazon PPC expert is bringing you this tutorial to keep you updated on all things Amazon PPC. Lucas takes pride in Advance Amazon PPC, and he is here to bring you Amazon PPC tips and tricks.
✔️ – 0:45 – In this part of the tutorial, Lucas dives into finding the search query performance page. As an Amazon PPC manager, you should already be aware of this page which was for performance at a brand level. Well Amazon just gave you more access to information you need to run your Amazon PPC. Your Amazon PPC expert walks you through how to use this search query correctly.
✔️ – 2:10 – Next, Lucas explains each tab associated with this update. When having a variation listing you can see what search terms are working for each ASIN. This helps your research into each product when you’re in the phase 2 or 3 of your product development. Amazon hands you this search term data on a silver platter. Take advantage!
✔️ – 3:04 – Your Amazon PPC expert throws an important Amazon PPC tip out to you. Pay close attention to the acronym “ICAP.” Impressions, Click, Add to Cart, Purchases.
✔️ – 5:20 – To continue, Lucas shows you how this search query tool calculates each part of ICAP. Your Amazon PPC expert gives you an important Amazon PPC trick. Lucas wants you to take the first ten search terms and break them down.This is a great start to reading the data that Amazon is providing to you.
✔️ – 7:42 – Lastly, This tool needs to be a part of your tool box for Amazon PPC strategy 2022. This is important for variations and what keywords work best for each of them. Make sure your SEO has the top keywords from search query. Sorting by volume can tell you what you are missing on each ASIN.
In conclusion, This tool will help you build a master keyword list for each ASIN. If you haven’t seen the tutorials on Data Dive: Master Keyword List. You need to hit this link…
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇 https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA
👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
#AMAZONPRIMEDAY #LEARNAMAZON #AMAZONUNIVERSITY #AMAZONPPCEXPERT #AMAZONTUTORIALS #AMAZONFBA #AMAZONADVERTISING #ENTREPENEUR #AMAZONBRANDANALYTICS #AMAZONGUIDE #ECOMMERCE
If you’re an Amazon seller and you’re not sure where to start with running Amazon PPC campaigns, OR you’re just not happy with the results you’ve been getting, then you’re in the right place! In this video, I’m explaining exactly which PPC campaigns I like to run for our Amazon seller agency clients, and how I set them up in terms of targeting, and which types of campaigns I choose for different product types. And if you’re looking for a step by step tutorial or guide to see my screen while I screen share and set up an actual campaign on video, check out this Amazon PPC Best Tips video here — https://youtu.be/qHfR15wx_Qg Using these Amazon Marketing Strategies will help any Amazon seller and Amazon business scale faster and increase sales.
Running ads to an Amazon listing that’s not conversion ready is a BIG mistake. 🔥 GET FREE ACCESS TO MY AMAZON LISTING CHECKLIST so you can fully optimize your listings to convert higher, outrank your competition, reduce your product return rate and negative reviews, lower your Amazon PPC ACoS & more: https://www.ZonChecklist.com
Let’s talk about increasing your Amazon fba product rankings, reviews and revenue, and how to sell on Amazon:
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(Some of these links are affiliate links. When you use them it really supports my channel, so thank you!)
Take my free 6 day mini course – https://mywifequitherjob.com/free/
In this video, I’ve compared notes with other 6, 7, and 8 figure Amazon sellers to teach you…
How to optimally setup and run your Amazon Sponsored Ad campaigns
How to bid on your search terms to maximize exposure and profits
How to find profitable keywords to boost your sales with Amazon advertising.
This is a very comprehensive video on Amazon PPC and Amazon advertising so be prepared to take notes!
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🤔 Video Breakdown 👇
Today we are breaking down AMAZON PPC and how to set up and optimize Manual Keyword PPC campaigns for Amazon FBA Private Label. If you enjoyed or learned something new Hit that subscribe button for me 🙂
✔️[FREE] Step by Step Selling on Amazon Guide HERE: https://www.freefbaguide.com/
✔️ GET 50% OFF HELIUM 10 for the First Month HERE with Promo Code [ AMZCHAMPIONS50 ] – http://bit.ly/helium10_coupon
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✌Subscribe if you’re interested in what I’m talking about! Leave a comment, I answer! What do you want me to talk more about? Hit me up.
00:00 5 Amazon PPC Secrets
00:10 Broad Match Modifier
03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid
04:30 How do you calculate expected ACOS w/ some basic math
05:57 Custom Headline Images inside your Sponsored Brand Headline Ads
07:42 Get every single metric on your account during the account lifetime
09:22 MAG PPC Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.
Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.
00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
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Amazon PPC Metrics ►► Learn the 3 Easy Ways To Lower ACoS And Save Money On Amazon Ads. Watch our free training here → https://www.sponsoredprofit.com/freetraining
As the legendary management consultant Peter Drucker once famously said: “What gets measured, gets improved”.
Proper measurement of your Amazon PPC Metrics is the only way you can make informed decisions so that you can continually optimise and improve your campaigns.
Note the use of ‘proper’. The problem is when it comes to Amazon PPC the vast majority of sellers focus on one metric to the exclusion of others: Advertising Cost of Sale (ACoS).
Amazon ACoS shows how much you spend on ads to gain a dollar from attributed sales. For many, it is the ultimate measure of the performance of an Amazon PPC campaign.
Today I break down 3 crucial Amazon PPC Metrics that if used in conjunction with ACoS will provide you with the most complete picture of your campaign’s performance:
►► Read the full article here → https://www.sponsoredprofit.com/blog/the-3-Amazon-PPC-Metrics-You-Should-Be-tracking
There is a TON of real estate on Amazon product pages.
Your competition can use Amazon advertising to steal from your listing.
But what if there was a way to prevent this from happening?
You must protect your house aka your listing.
And you can do this through Amazon PPC.
But what if you don’t have high enough margins to protect your listing or what if you only have 1-2 products?
Tune in to today’s video as I show you how to make this happen.
My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
🔴 Helium-10: https://crushtrk.com/?a=317&c=188&p=r&s1=
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🔴Subscribe to Our Channel: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw?sub_confirmation=1
🔴 Join our Facebook Group: Amazon PPC Pros; https://www.facebook.com/groups/284797249034149/
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🔴 Check out the blog: https://salesfunnelhq.com
Intro: 0:00
Create variations for higher profit margin 1:15
Action items 2:17
Live demo 2:42
Outro 7:10
