In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.
I do this by following these six steps:
– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids
But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.
Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.
Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.
00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion
Amazon Pay Per Click costs can KILL a NEW product! In this step by step tutorial, I will show you where to look to find out HOW MUCH Amazon Sponsored Ads will COST PER CLICK for your new Amazon FBA product BEFORE you place a bulk order!
Over the past few years, Amazon pay per click advertising has become essential for almost all new private label products. Without Amazon PPC, it is nearly impossible to launch a product on Amazon.
With the right Amazon FBA PPC strategy you will give yourself the best chance of making money selling on Amazon. Knowing what these costs are in advance will help you to develop a Pay Per Click strategy to ensure your new private label product is profitable.
Both Amazon FBA beginners and experienced Amazon sellers usually only find out the actual PPC costs when they actually start selling a product, with this new method you will be able to find out how much Amazon PPC costs without having to launch the product first.
If you are starting an Amazon FBA business in 2023, I would recommend looking up potential PPC costs for any new products before investing heavily in it.
Do you run Amazon pay per click ads? Do you have any tips about Amazon PPC for beginners?? Let us know in the comments below! !
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Learn my Amazon PPC 5-step product launch strategy for Amazon FBA that will help you generate your initial sales and propel your listings rank to the top of the search results! Learn about how Amazon PPC works, why it’s important to run Amazon PPC ads on Amazon and how you can take advantage of the system to help launch your new product. My 5-step strategy uses customized keywords that you’ll use to create specific Amazon Sponsored Ads using different Amazon PPC targeting and matching strategies. I’ll show you various Amazon PPC tricks and hacks that will help you boost your sales, increase your listing rank, lower your BSR, and help you to make optimizing your campaigns and lower your ACOS so much faster and easier.
Learn How to Analyze & Optimize Your PPC Campaigns Playlist
Keyword Research Tools
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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!
Amazon PPC Strategy 2021 (Pay-Per-Click) – Can be a very confusing & stressful topic. You can spend a lot of money really quickly with out much results if done incorrectly. To AVOID wasting money and not getting results with PPC- Follow along in this Amazon PPC for Beginners Step by Step Guide.
I’ll cover: What is Amazon PPC, how do you use it most effectively for a new product launch, how to set up all your campaigns, different campaign types, setting the best budgets & bids, keywords, improving Ad spend, ROAS, and ACOS. You’ll go from beginner to expert by the end.
-Thanks for watching. I appreciate each one of you!
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Video Timestaps:
Intro: (0:00)
Intro To PPC: (0:10)
Video Topics: (0:30)
My Story: (2:00)
PPC Overview: (2:30)
What is PPC: (3:30)
Types of PPC Campaigns: (4:00)
Is PPC Enough?: (5:10)
Automatic Campaigns: (5:45)
Setting up Autos From Day 1: (6:20)
Autos: ‘Test’ vs. ‘Sales’ Campaign: (7:00)
PPC – What’s Important to Customers: (8:15)
Getting the Most Clicks: (8:40)
PPC – Pricing Factor: (8:57)
Setting up Your First Campaign: (10:00)
Bidding Strategy: (10:40)
What to Look Out For w/ PPC: (14:00)
High Spend & No Sales: (15:00)
Do I Need Reviews Before PPC?: (15:30)
Optimizing Campaigns: (16:00)
PPC – “Targeting”: (16:30)
Manual Campaigns: (17:25)
Keyword Targeting: (18:30)
Amazon Suggested Keywords: (18:40)
What Keywords to Run in PPC: (19:00)
Reverse ASIN Look-up on Competitors: (20:00)
Entering Keywords into PPC: (21:45)
Finding Keywords: (22:00)
Keyword Tracker Tool: (23:00)
‘Exact’ Match: (26:30)
Setting Bids: (27:00)
‘Broad’ Match: (28:00)
Product Targeting Campaigns: (31:00)
Analyzing PPC Spend vs. Sales: (34:40)
Helium 10 ADS (PPC Automation): (35:50)
Wrap-up: (37:05)
This is a full, complete step by step set up guide for Amazon PPC advertising campaigns for beginners!
If you are new to Amazon PPC advertising, then this full, step by step guide is for you. In this video Presentation, I break down how PPC works, How your Listing has a direct influence on your PPC results, When we use what campaign, how we structure at launch etc.
Please refer to the other Amazon PPC videos mentioned in this video for more in-depth videos on that specific subject.
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►Step by Step PPC Tutorial: https://youtu.be/YnbK86nTDSU
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NOTE: SINCE MAKING THIS VIDEO, AMAZON HAS ADDED THE ABILITY TO NEGATIVE EXACT ASINS IN AUTO CAMPAIGNS – THEY CALL IT “NEGATIVE PRODUCTS” UNDER THE TARGET TAB.
Can’t seem to understand why your PPC Launch isn’t “working” as planned? This video is for you!!!
Amazon PPC is a form of art and must be understood in order to use it effectively and efficiently. It takes patience & skill, The issue is many people lack the knowledge… here are 10 Reasons why your PPC launch may not be working and how to fix it!!
Make Sure Your Listing is Optimized and Retail Ready:
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NEW Amazon FBA Product Launch Strategy | Rank #1 with NO REVIEWS Using PPC ONLY in 2020
In this video I break down my 4-step strategy to launching a new Amazon FBA product that has no reviews using PPC ONLY. If you stick around to the end I show you exactly step-by-step how to set up both automatic & manual PPC campaigns the right way!
– Why You Should Avoid Launch Services in 2020: https://youtu.be/-2ApB_VdTR8
– Keyword Research Tutorial: https://youtu.be/BdSKbFt3H2s
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Are your Amazon PPC advertising campaigns not converting? Watch this video to learn some fixes you can start applying to your PPC campaigns today!
PPC advertising on Amazon takes patience to apply and understand. For most beginner Amazon sellers, they may be experiencing confusion along the way. In this video, I will show you all the possible reasons why your Amazon PPC advertising campaigns may not be converting and what you can do today to start fixing these problems. Watch this video until the very end and consider why your PPC campaigns are not performing as fast as they should!
This is the full, complete step by step set up guide for Amazon PPC advertising campaigns for beginners!
Amazon FBA sellers, if you are new to Amazon PPC advertising, then this full, step by step set up guide is for you. In this tutorial I share with you how to set up automatic and manual campaigns. Please refer to the other Amazon PPC videos mentioned in this video for additional help. Amazon PPC campaigns is the only launch platform you need to successfully sell on Amazon FBA. You do not need anything fancy if you are still working on making profits selling on Amazon!
Watch These Other Amazon Tutorials That Were Referred To:
Amazon PPC Explained – https://youtu.be/QtgbZraTXuY
Email Follow Up Sequence – https://youtu.be/QAZH40pg0fk
PPC Daily Budget Explained – https://youtu.be/EdI8kMbTm68
Negative Keywords Explained – https://youtu.be/fSyYQHo1UyA
How To Optimize PPC – https://youtu.be/Xr3fZo9qlu0
