In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.
I do this by following these six steps:
– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids
But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.
Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.
Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.
00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion
I turned Amazon FBA PPC adverts OFF for 7 days and this is the shocking impact it had on my product sales and keyword ranks! Amazon sponsored ads are vital to success when selling on Amazon, however, they can also prevent you from making money on Amazon if they aren’t managed correctly.
Amazon FBA beginners often struggle with Amazon FBA PPC optimization as they are unsure how much they can reduce their PPC budget or whether they can pause it altogether.
I recommend that all Amazon sellers track their keyword ranks (organic and sponsored) by using the Keyword Tracker tool from Helium 10.
Tracking keyword rankings makes it easier to accurately assess the impact of PPC optimisations and changes. Relying on sales data alone isn’t enough, sales can ebb and flow on Amazon and may not accurately reflect directly reflect which direction keyword rankings are actually heading.
If you would like to see the Amazon FBA PPC launch strategy that I used to launch my Amazon FBA products and get ranked on the first page, I would recommend watching my Amazon FBA PPC tutorial video: https://www.youtube.com/watch?v=md-ApYkOJCw
Have you ever tried switching off Amazon Pay Per Click advertising? Let us know what happened in the comments below! !
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Today you will learn 2 EASY Amazon PPC Campaign Strategies that will help lower your Amazon PPC ACOS, increase Amazon Sales, and increase your Amazon Rank to PAGE 1!
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Thank you for watching! I hope you take action and implement the 5 reasons your product will fail! Please LIKE, COMMENT, & SUBSCRIBE 🙂
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🤔 Video Breakdown 👇
Today we share an EASY Strategy to Optimize your Amazon FBA PPC Campaigns. Using Seller Board to automate & optimize your PPC. This tool is game changer for Amazon FBA Product Research! And the best part is you can get it for FREE for 2 months and after it is only $15 a month with this link: https://bit.ly/amz-ppc-help
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🤔 Video Breakdown 👇
Today we are going to be learning from Mina Elias the PPC expert. Mina will be sharing his 5 top Amazon FBA PPC tips and strategies for you to crush Amazon PPC. If you enjoyed or learned something new Hit that subscribe button for me 🙂
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Discover the Amazon PPC strategy to use for amazon product targeting campaigns. Learn Amazon PPC step by step using insider Amazon PPC tips and tricks to skyrocket ROAS from your Amazon product targeting ads.
In this video, we walk you through Amazon PPC step by step, and teach you how to set up profitable amazon product targeting campaigns through a variety of different ad groups.
This is the ultimate amazon product targeting tutorial for sellers to advertise on competitors’ products in different ways that you may not have thought of or seen before, including amazon ASIN targeting!
We show you exactly how to set up & optimize your Amazon PPC strategy to setup profitable Amazon product targeting campaign ad groups: general, brand-targeted, suggested products & top competitors (Amazon ASIN targeting).
Each of the four (4) different ways to create Amazon product targeting ads are unique, and we walk you through the ins and outs of Amazon PPC step by step.to ensure you maximize your ROAS!
In this Amazon PPC tutorial, learn how to setup Amazon product targeting campaign and segment your amazon product targeting ad groups.
⏱ Timeline
0:09 Why Run Amazon Product Targeting Campaigns
0:31 Naming Convention For Amazon Product Targeting Campaigns
1:06 Setting The Daily Budget For Amazon Product Targeting Ads
1:52 Amazon Product Targeting Campaign Bidding Strategy
3:32 How To Create The First Amazon Product Targeting Ad Group
5:17 Selecting Categories For The Amazon Product Targeting Ad Group
5:46 Amazon Product Targeting By Brand
6:03 Refining Categories For Amazon Product Targeting Ads
8:20 How To Calculate Bid For Amazon Product Targeting Campaign
10:50 Naming Convention For Amazon Product Targeting Ad Group
11:54 How To Setup The Second Amazon Product Targeting Campaign Ad Group
13:29 Naming Convention For The Second Amazon Product Targeting Ad Group
14:44 Selecting Individual Products For Amazon Product Targeting Campaigns
15:36 How To Setup The Third Amazon Product Targeting Campaign Ad Group
17:55 How To Setup The Fourth Amazon Product Targeting Campaign Ad Group
19:20 Amazon Asin Targeting
21:15 Reviewing Your Amazon Product Targeting Campaign
22:09 Comment Your Amazon PPC Strategy Below
23:08 Download The Ultimate Amazon Playbook
If you need more help with your Amazon Advertising Strategy or need Amazon PPC Management Services, simply click here 👇
https://sunkenst.one/amazon-ppc-management
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I’m a newbie who bought an Amazon business and tried to run it on my own and this is what happened. -Renae
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In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
🎬 Other related videos:
▶️ Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs
▶️ 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
🔶 Questions answered in the video:
➤ 00:00 How to optimize Amazon PPC campaigns and best launch strategies
➤ 01:19 About Dustin Kane and Sellozo
➤ 02:05 How has Amazon PPC changed over the last year?
➤ 03:37 5 things to improve in Amazon PPC
➤ 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
➤ 06:55 Know your goal – what are you optimizing for?
➤ 08:15 Know the optimal strategy for your budget
➤ 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
➤ 14:03 Why high ACoS is not always bad?
➤ 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
➤ 23:58 Bonus tip – a low bid catch-all campaign
➤ 26:00 How Sellozo can help you
➤ 27:57 How often and how you should optimize your Amazon PPC campaigns?
➤ 31:15 Why you’re not getting any impressions on your keywords?
➤ 33:13 How to estimate PPC budget?
➤ 36:51 How to schedule a free demo of Sellozo?
______________
🔶 About SELLOZO
Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.
👉 Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
______________
🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
———————
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.
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VIDEO BREAKDOWN:
Today I have Vince from Helium 10 on the channel to talk all things PPC. He breaks down the new Amazon PPC software tool that was just launched. Its going to help you better optimize your PPC Campaigns and help save you time as there are a lot of things to automate. Hope you all enjoy!!
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✌Subscribe if you’re interested in what I’m talking about! Leave a comment, I answer! What do you want me to talk more about? Hit me up.
This video covers advanced Amazon PPC strategies with the help of a PPC benchmarker from sellics. This Amazon PPC Tutorial 2021 covers Amazon PPC for beginners 2021 all the way through to the advanced seller. This Amazon PPC 2021 tutorial shows you how to evaluate your PPC performance against your competitors, evaluate Amazon PPC advanced metrics and employ Amazon FBA PPC optimization strategies to boost your Amazon PPC marketing. We cover amazon ppc step by step, from your Amazon PPC launch strategy to Amazon PPC management through the growth stage, and finally Amazon PPC optimization 2021. This Amazon FBA PPC Guide and amazon ppc tutorial for beginners looks at important Amazon pay per click advertising metrics like click through rate and Amazon ACoS amongst others so you can form an Amazon PPC strategy to improve your PPC performance. This PPC Amazon tutorial will answer how to fix PPC on Amazon or how to optimize PPC on Amazon through more than one Amazon FBA PPC strategy and multiple Amazon PPC tricks.
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DISCLAIMER: Content on the Dan Rodgers YouTube Channel and extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making investment, financial or business decisions, taking into account your own personal circumstances. Dan Rodgers is not a financial advisor. Always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
