Destaney from BetterAMS dropped an Amazon PPC knowledge bomb around Sponsored Brands Headlines Search Ads… Check it out here!
My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
🔴 Helium-10: https://crushtrk.com/?a=317&c=188&p=r&s1=
🔴 Quartile: https://www.quartile.com/?ref=traviszigler6 – Get a 55% discount on the first 2 months with the code: uT10c8O4
🔴 Apply to work with us here: https://profitablepineapple.com/order-455058291608756133716
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🔴 Survival Guide for Amazon Ads Book: https://www.amazon.com/Survival-Guide-Amazon-Ads-Optimization-ebook/dp/B08Y81LY65
🔴 See what the Pineapple can do for you: http://profitablepineapple.com/
🔴Subscribe to Our Channel: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw?sub_confirmation=1
🔴 Join our Facebook Group: Amazon PPC Pros; https://www.facebook.com/groups/284797249034149/
🔴 Free 8-Week Amazon PPC Masterclass: http://profitablepineapple.com/
🔴 Check out the blog: https://salesfunnelhq.com
Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they?
Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre.
We’ll see you in The Badger Den!
Highlights:
0:00 Intro
9:22 General Campaign Pausing Wisdom
11:45 When you Should Pause your Campaigns
23:51 Rebooting Your Amazon Account
26:33 When to Reboot a Single Keyword
31:20 Closing Thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/
Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!
Reasons why you NEED to watch this video:
👉 If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
👉 If You Have A High ACoS & Don’t Know How To Reduce It
👉 If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns
Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy
Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!
Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe
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Discover other great Amazon Advertising hacks & tips to improve your ROI here:
00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion
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Watch These Videos Next
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🔥 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0
🔥 Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA
Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
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🔥 Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt
👇👇👇👇👇👇
You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.
Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
✔️ – 0:57 – What are Category Target Amazon PPC Campaigns
✔️ – 2:16 – How a Category Target Amazon PPC Campaign is Run
✔️ – 2:46 – The Biggest Mistake You Can Make
✔️ – 3:57 – Real Life Examples Of What Does and DOES NOT work
✔️ – 5:22 – See the Differences Between Creating an Amazon PPC Sponsored Display Category and a Sponsored Product Category
There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!
This Video:
This video highlights a particular Amazon Advertising PPC Campaign Strategy that has worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇
https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA
👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days
If you agree with this video, leave me a comment
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If you want to see me post a new video every 2 weeks, SUBSCRIBE!
Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you’re smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon.
This week, we’re here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like.
We’ll see you in The Badger Den!
Highlights:
0:00 Intro
1:44 Scaling your Better-Than-Target-ACOS Amazon Campaigns
10:45 Scaling your Worse-Than-Target ACOS campaigns
16:09 Product Page Improvements
19:24 Scaling with New Campaigns
27:47 Changing Bidding Strategies when Scaling
28:40 Closing Thoughts
Links & Resources
Curious about a bid optimization tool? Learn how Bids By Badger works in our white paper, available here: https://www.adbadger.com/get-bids-by-badger-white-paper/
Companion blog: https://www.adbadger.com/blog/scaling-on-amazon-complete-guide/
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
Want to become an all-star Amazon PPC manager? You’ll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you’ll go far with your campaigns and clients.
Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon campaign manager.
We’ll see you in The Badger Den!
Links & Resources
Companion Blog: http://bit.ly/amzppc10tips
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger PPC Management: https://www.adbadger.com/amazon-ppc-management-services/
Ad Badger Version 2: https://www.adbadger.com/pricing/
Highlights:
0:00 Intro
3:27 Tip 1: Stay True to Your Word
5:02 Tip 2: Always Be Learning
6:18 Tip 3: Have a Support System
8:05 Tip 4: Be Flexible
9:30 Tip 5: Focus on Important KPIs
11:24 Tip 6: Have an Amazon PPC Attack Plan
12:39 Tip 7: Be a Great Communicator
15:30 Tip 8: Use Technical Greatness to Back Yourself Up
19:24 Tip 9: Stick to Your Code of Ethics
20:13 Tip 10: Follow the 6 Levels of Amazon PPC Mastery
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
00:00 – Keyword Isolation Introduction
0:16 – Question in Comment (High performing but costly)
0:53 – Answer WalkThrough Search Terms
2:27 – Campaign Structure // Acos Targets
3:32 – Broad Match Keyword
4:00 – Phrase Overall Output
4:20 – Negatively Target Phrase & Create New Campaign
4:55 – Keyword Targeting // Phrase Match Campaign
5:35 – Isolate A Keyword for a Campaign
5:53 – Thank You for Watching!!! Visit us at MyAmazonGuy.com!
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
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✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
👉 Use a coupon code “orangeklik” to get a 15% recurring discount on Zon.Tools: https://oklik.co/zontools
In this video, Tarik Ozkan from Zon.Tools explains the importance of impressions in Amazon ads and shares tips on what to do when sellers see low or even no impressions at all. It’s very important to pay attention to it as it means your ad is not visible to your customers and therefore you will not get any sales. Here you will learn the main reasons behind it and how to fix it.
➤ Learn more about Demo Mondays series: https://demomondays.com/
➤ All Demo Mondays episodes on Youtube: https://www.youtube.com/playlist?list…
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🎬 Other related videos:
▶️ How to Optimize Your Amazon PPC Advertising Campaigns – Zon.Tools Tutorial: https://youtu.be/y-sBtuYm21E
▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-d…
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🔶 Questions answered in the video:
➤ 00:00 Reasons why Amazon PPC getting low impressions
➤ 01:07 About Zon.Tools
➤ 01:28 Why is it important to pay attention to Amazon PPC impressions?
➤ 02:31 Troubleshooting low or no Amazon PPC impressions
➤ 09:38 Automated bid management
➤ 12:13 Bonus resources
➤ 13:33 Is it always good to have many impressions?
➤ 14:20 How much you should increase your bid?
➤ 16:02 I have many impressions but few clicks. What does it mean?
➤ 18:06 Contact Zon.Tools
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🔶 About ZON.TOOLS
Zon.Tools is the leading Amazon Advertising Optimization Platform that helps retailers, brands and agencies grow revenue and increase profitability on Amazon. It optimizes billions of keywords for thousands of retailers around the world selling on Amazon marketplaces. Here are just a few of the benefits you can expect when you get Zon.Tools.
• Automate your Amazon Sponsored Products Campaigns
• Avoid paying outrageous fees to expensive consultants
• Hit your ACoS goals
• Free up time to focus more on what really counts in your business
• Create, manage and automate the optimal campaign | ad groups | targeting structure you need for virtually any type of product you want to sell, with just a click
👉 Use a coupon code “orangeklik” to get a 15% recurring discount on Zon.Tools: https://oklik.co/zontools
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🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.
