How Amazon ppc is evolving & implications of using AI
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Welcome to the eCommerce Lab Podcast! In this episode, we’ll be featuring Steven Pope, Founder of MyAmazonGuy.com and a recognized expert on the Amazon ecosystem.
Steven has helped numerous brands excel on the platform using advanced CTR, PPC, SEO, catalog optimization, troubleshooting, brand management, and more.
We’ll discuss how Amazon PPC is evolving and discuss the implications of using AI to optimize campaigns, maximize returns, and stay competitive in a dynamic marketplace.
Don’t miss this conversation packed with practical strategies and insight from an industry leader!
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About My Agency Guy: https://www.myguy.agency/
More video: https://www.youtube.com/watch?v=TGZPiBeBA9E
In this video, Pat from AsteroidX Amazon PPC Management explains how new Amazon FBA products initially rely heavily on PPC advertising—up to 60-80% of total sales. Learn how over 9-18 months, as your SKU gains traction, you can shift to achieving 60-80% of total sales organically. Discover effective strategies to transition from paid ads to organic sales and maximize your Amazon FBA success.
Schedule a free 1-1 strategy session with me to see how I can help you grow your Amazon business:
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🦊 Want my Agency to Grow your sales with PPC? Email ClickFox at info@apexppc.co.uk
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Eine kurze Zusammenfassung der monatlichen Neuerungen auf dem Marktplatz Amazon
Alles rund um Amazon aus den letzten 4 Wochen
Im heutigen Video erfährst Du alle neuen & relevanten Neuerungen rund um Amazon. Alles was Du als Amazon Seller, Amazon Vendor oder Amazon FBAler beachten musst erfährst Du hier.
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#AmazonSEO #AMAnewsSonderedition #AmazonPPC
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Zapraszam na wyjątkowy live, podczas którego omówimy, jak wykorzystać narzędzia AI takie jak ChatGPT i Claude AI w optymalizacji SEO oraz kampaniach PPC na Amazonie. Dowiedz się, jak sztuczna inteligencja może zwiększyć widoczność Twoich produktów i zoptymalizować koszty reklamy.
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KRÓTKO O MNIE: W swoim dorobku mam 1 milion euro wydatków na marketing oraz niezliczone godziny szkoleń na temat sprzedaży e-commerce. Sprzedaży na Amazon uczyłem się na własnej skórze i z własnych błędów, co doprowadziło mnie do posiadania jednego z pięciu największych kont sprzedażowych na Amazon. Od 2016 roku pomagam przedsiębiorcom prowadzić biznesy oparte na platformach takich jak Amazon, Kaufland, eBay czy Etsy. Obecnie prowadzę firmę liczącą 70 pracowników, która wspiera małe i średnie przedsiębiorstwa, a także spółki z o.o., spółki akcyjne oraz spółki skarbu państwa. Posiadam również własne marki na Amazon, które z roku na rok umacniają swoją pozycję na tej platformie.
📈 Boost Your Amazon Sales with Effective PPC Strategies 📈
In this comprehensive video, Brandon M Young shares advanced insights into Amazon’s PPC strategies and how to optimize your campaigns for better conversions and profitability. Learn crucial tactics such as:
🚀 Launching targeted campaigns with high relevancy
🔍 Analyzing your performance using impression shares, click shares, and conversion rates
⚙️ Grouping and optimizing keywords effectively
📊 Using Amazon’s advanced data for in-depth analysis and decision-making
🔄 Implementing a feedback loop to continuously improve your campaigns
🎯 Understanding when to push more traffic and when to back off
🔧 Fixing conversion rates by comparing with top competitors and optimizing product listings
Whether you’re targeting keywords like “toiletry bag” or “men’s shaving bag,” Brandon walks you through how to manage your PPC campaigns to achieve top organic rankings and maximize your profitability.
Plus, discover how to troubleshoot low conversion rates using a detailed worksheet that evaluates crucial elements such as main images, packaging, pricing, and more.
📞 Join my next FREE Masterclass and Q&A: https://sales.sellersystems.com/seller-systems-youtube
Chapters:
00:04 – Introduction to conversion factors and initial campaign steps.
00:53 – Tracking performance, impressions, and evaluating PPC performance.
02:09 – Strategies for increasing traffic and handling indexing issues.
03:07 – Feedback loop for performance and traffic analysis.
03:37 – Deciding on continuing or abandoning keyword routes.
04:15 – Question about benchmarks for conversion rates.
04:23 – Comparing conversion rates with top competitors.
05:06 – Sending traffic to related keywords and keyword grouping.
05:39 – Importance of targeting one route at a time.
05:58 – Steps to take if conversion rates are low.
06:10 – Detailed worksheet for improving conversion rates.
07:33 – Example of improving a product’s main image to boost sales.
08:30 – Conclusion and information on accessing the full webinar.
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👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.
If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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🎬 Other related videos:
▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
Today you will learn an EASY Amazon Ads PPC Campaign strategy to help increase sales during seasonal events like Back to School, Black Friday, and Cyber Monday. I will show you how to create a manual keyword targeting PPC campaign and how to leverage specific seasonal keywords from Amazon brand search analytics. ENJOY!
🎯 Learn More About Amazon Ads: https://advertising.amazon.com/solutions/products/sponsored-products?ref_=org_infl_Tik_na_us_trevin_vid_backtoschool__2024
📦 FREE $0 to $10k CASE STUDY: Find a winning product and avoid these 2 mistakes: https://fbachampion.com/?el=amzytf