COMPLETE Amazon PPC Tutorial – From Beginner to Expert In ONE Video (2021)

In this step by step tutorial, I’ll be teaching you how to make money using Amazon PPC, taking you from zero to expert in one video.

I’m going to teach you everything you need to know – how to setup PPC campaigns, how to find the best keywords for your product, how to optimize campaigns, and how to really advertise on Amazon like a boss and make tons of money profitably for your product.

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While building an Amazon FBA business is a formula, running Amazon PPC is more like an art. It’s really a skill that builds with experience and requires a lot of trial and error.

Fortunately, I created this video to make it as much of a step by step process as possible so you know exactly which campaigns to run and which keywords to target for your product.

By watching this video, you’re going to have the knowledge you need to run Amazon PPC campaigns better than 99% of your competitors, getting you all those extra sales.

Enjoy! Add me on Instagram: @danvas (Best way to reach me, I answer DMs)

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My FULL Amazon FBA YouTube Playlist:

00:00 Introduction

00:37 The truth about successful Amazon PPC.

02:16 Deep dive into the Amazon PPC dashboard.

08:14 Negative Keywords: What are they?

08:50 Launch vs. Ongoing PPC Campaigns

10:41 What is ACOS and why is it important?

13:07 When to start running ongoing PPC campaigns

15:07 How to calculate your breakeven PPC ACOS.

16:24 What to do before launching your PPC campaigns.

20:33 Remember: PPC will NOT be profitable right away.

21:20 Launching your launch PPC campaigns.

22:35 Finding the best keywords to target.

23:52 Using Jungle Scout to find the best keywords to target for PPC.

25:27 Building out your target keyword list.

34:02 Broad vs. Phrase vs. Exact Match PPC Campaigns.

42:06 Reading your Search Term Report.

44:09 Optimizing your PPC campaigns for profit.

46:28 Building out your ongoing PPC campaigns.

47:56 Optimizing ongoing PPC campaigns.

49:08 How I create PPC campaigns with a 10x return.

50:06 Final tips + words of advice for successful PPC.

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$ LOWER ACOS $: How to Optimize Bids w/ Amazon PPC Bulk Files

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You CANNOT scale without optimizing your Amazon PPC campaign bids. But doing this within Seller Central can be a PAIN for every Amazon FBA Seller in 2021. Time consuming, clunky, not fun.

The solution is using Bulk Operation Flat Files. But they’re scary, confusing and not intuitive.

Enter this video where we break down a step-by-step amazon PPC strategy for optimizing your PPC bids using flat files.

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0:00 INTRODUCTION
2:09 DOWNLOADING THE BULK FILE
4:29 CLEANING UP THE SPREADSHEET
5:50 FORMAT & SORTING
8:00 CUSTOM BID FORMULAS
14:40 BID OPTIMIZATION
18:10 UPLOADING THE BULK FILE

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Amazon PPC Campaign ACOS Too High? – How to LOWER ACOS on Amazon PPC in 2021!

Do you feel that you’re spending too much on your PPC campaigns? Watch this video to learn how to lower your overall ACOS for your Amazon PPC campaigns.

Whether you are new to Amazon advertising or looking for Amazon PPC advanced tips & tricks on
how to set up Amazon PPC Sponsored Products ads or wish to lower ACOS, we’ve got it covered.

Dive deep with our Director of Advertising Strategy, Lukas Matthews, as he takes you through the ins & out of how to set up Amazon PPC
campaigns with lower ACOS. This will drastically increase the efficiency of your advertising
campaign.

Discover EXACTLY how to set up Amazon PPC step by step in this video about lowering the ACOS for
Amazon PPC in 2021. Implement this EXACT Amazon PPC strategy to MAXIMIZE PROFITABILITY &
ROAS!

Topics Covered In This Video:
• Introduction To Amazon Sponsored Products Ads
• How To Set Up Amazon PPC – Sponsored Products Ads

• How to Lower the ACOS with Amazon PPC Campaigns

• Amazon PPC Advanced Tips & Tricks

Watch other videos in our Amazon PPC advanced tips & tricks playlist to use in future amazon
advertising campaigns from our Lukas Matthews.

Did you learn something, do you have another way of setting up your campaigns? Maybe something
else you’d like to share? Let us know in the comments below the video!!


0:00 Intro
0:33 How To Lower Amazon PPC ACOS
0:42 Modify Automatic Targeting Campaigns
3:12 Reallocation Of Spend
4:49 Remove Negative Keywords
6:55 How To Compile A List Of Negative Keywords
8:24 Pro Tip: PPC Spend Allocations
9:11 Adjust Top-Of-First-Page Placement Modifiers
11:25 Remove Generic Keywords
15:11 Conclusion

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2021

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How To Successfully Launch Your Amazon PPC with Less than $20 Day – Amazon Pay-Per-Click Advertising

Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:

How To Launch Your New Amazon FBA Product PPC Campaign With Less Than $20 Per Day.

✔️ – 1:00 – In this Amazon PPC Tutorial we will look at an Amazon Seller’s Advertising Pay-Per-Click account to highly how I was able to create a successful product launch with just $20 per day. We were still able to keep their Amazon Ad spend and still make sales keeping their ACoS (Advertised Cost of Sales) around 30%.

✔️ – 1:30 – Let’s quickly run through an Advanced Amazon PPC setup where 3 easy ppc campaigns were created to optimize an Amazon FBA Seller’s product launch. This client focus his Amazon business brand and his products on the food industry.

✔️ – 2:23 – Here are the 3 types of Amazon PPC Campaigns to set up for a new Amazon Product launch, and how much to set your Amazon PPC Budget to for each in order to gain the most value from your Amazon budget. Click here to see 3 types are used to test different Amazon PPC Bidding Tricks we’ve learned to try over the years are.

✔️ – 3:29 – Amazon PPC Product Example: Let’s go over a real life example and I’ll show you how to your Amazon PPC Campaign for your new product using a single Amazon Keyword using the Amazon PPC Keyword Phrase Match.

✔️ – 6:00 – See how we can use the same Amazon Product Keywords in multiple Amazon PPC Campaigns, but change the Amazon Auto-Bidding type (Auto TOS) and get different sometimes even greater results. Learn how my client received the Amazon Choice badge for these PPC Keywords.

✔️ – 8:29 – Avoid doing this to your PPC Amazon Campaigns. Learn a common mistake Amazon FBA online E-commerce sellers do when adding or removing Amazon Negative Keywords from the Amazon Ad Campaigns.

✔️ – 9:48 – We’re going to cover the 3rd Amazon PPC Campaign Trick we use that focus on optimizing the Amazon Up/Down Bidding feature in this part of this step-by-step guide Amazon PPC advanced tutorial.

✔️ – 10:44 – This part will show how we properly allocate our Amazon PPC Budget across all 3 Optimized PPC Amazon Campaigns and change the ad spend for each based on the results we receive. Not every Pay-per-click will have the same success so it’s import to review your Amazon Keyword, Amazon Phrase Match, and Amazon Bidding strategies.

✔️ – 11:27 – Using your Amazon Competitors to your advantage and learn to target them in niche categories to optimize your Sponsored Ad position. Go after high volume Amazon competitors rather bidding on 100s of Amazon ASINS. Look at Using Amazon Sponsored Display Advertising.

✔️ – 13:27 – Watch this for the main point of this Advanced Amazon PPC Step-by-Step Tutorial. How to use the Amazon Keywords you found and add them to the Exact Match Amazon Advertising Campaign.

✔️ – 15:00 – Learn how much you should be spending on your Amazon Keyword Bids. Get your Amazon Ad spend benchmark budget using this Amazon pay-per-click technique.

✔️ – 17:17 – Reverse engineer a real life example to see how other Amazon businesses launch their Amazon Advertising Campaigns. See mistakes they make when launching Amazon Sponsored Ads using their best Amazon keywords.

✔️ – 19:56 – Quick Recap on what is covered in this Amazon advanced tutorial.

This Video:

This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

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Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/

amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days

If you agree with this video, leave me a comment
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#AMAZONPPC #ECOMMERCE #AMAZONSELLER #ENTREPENEUR #AMAZONFBA
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Amazon PPC Tutorial 2021 | Advanced Amazon PPC Strategies & Benchmarking | PPC Amazon 2021

This video covers advanced Amazon PPC strategies with the help of a PPC benchmarker from sellics. This Amazon PPC Tutorial 2021 covers Amazon PPC for beginners 2021 all the way through to the advanced seller. This Amazon PPC 2021 tutorial shows you how to evaluate your PPC performance against your competitors, evaluate Amazon PPC advanced metrics and employ Amazon FBA PPC optimization strategies to boost your Amazon PPC marketing. We cover amazon ppc step by step, from your Amazon PPC launch strategy to Amazon PPC management through the growth stage, and finally Amazon PPC optimization 2021. This Amazon FBA PPC Guide and amazon ppc tutorial for beginners looks at important Amazon pay per click advertising metrics like click through rate and Amazon ACoS amongst others so you can form an Amazon PPC strategy to improve your PPC performance. This PPC Amazon tutorial will answer how to fix PPC on Amazon or how to optimize PPC on Amazon through more than one Amazon FBA PPC strategy and multiple Amazon PPC tricks.

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Timestamps:
00:00 – Intro
00:20 – PPC Questions
00:53 – Using a Benchmarker
02:01 – Inside the benchmarker
02:53 – STEP 1: Signup
03:41 – STEP 2: The Basics
04:15 – Sponsored Products Vs Brands
05:08 – STEP 3: Sponsored Products Performance
07:15 – Performance by individual product
09:01 – STEP 4: ACoS performance
09:08 – ACoS explained
11:44 – Advanced ACoS strategies
16:37 – Profit on Ad Sales
17:56 – Optimizing PPC performance
18:08 – STEP 5: CPC Performance
20:06 – Reduce CPC
21:33 – STEP 6: CTR Performance
22:48 – Improve CTR
25:13 – STEP 7: CVR Performance
27:11 – Improve CVR
30:17 – STEP 8: Take Action
31:09 – Steps to Optimize
33:42 – What next?

DISCLAIMER: Content on the Dan Rodgers YouTube Channel and extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making investment, financial or business decisions, taking into account your own personal circumstances. Dan Rodgers is not a financial advisor. Always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.

2021 – Amazon PPC For Beginners | Launch & Optimize Your First Ad Campaigns The RIGHT Way!

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IF YOU ARE NEW TO THE SELLING ON AMAZON WORLD…

Here Is A Quick Tutorial Of How An Amazon FBA Business Works (AMAZON FBA FOR BEGINNERS – Step by Step) –

Step 1: Create An Amazon Seller Central Account

This is the backend of Amazon, where all the products you see on the massive website are listed and managed. Once you have an account, which I will show you exactly where to go to do this, you will be able to do everything needed to start selling on Amazon…

Step 2: Find The Right Product To Sell With Amazon FBA Product Research

You can Use Amazon’s Best Selling Lists (Just Click “Best Sellers” on Amazon’s Home Page) to see what items sell the best on Amazon, and to use this to come up with your own product ideas!

You can also use Amazon Product Research Tools such as Jungle Scout, Helium 10, and Viral Launch to search through millions of products on Amazon, to help find a winner!

Step 3: How To Find A Manufacturer For Your Perfect Product

Using Alibaba, you can sort through world class manufacturers and pick the best possible option for your future money making product. This is the step everyone usually gets overwhelmed with but Alibaba lets you direct message hundreds and hundreds of suppliers instantly, making it as easy as it’s ever been!

Step 4: Get The Product Shipped To An Amazon Warehouse

Using Fulfilled by Amazon (FBA), all you need to do after your product is manufactured is to get it sent to an Amazon FBA Warehouse.

You can do this by hiring a freight forwarder! What a freight forwarder will do is handle all shipping, tariff, bond, and logistic responsibilities for your product. International shipping is one of the most complicated issues I have ever tried to learn, but a company Freightos and many other companies has made it easy & inexpensive for Amazon Sellers in 2020.

With these 4 simple steps, you now know how an Amazon Business works….let me know if you have questions in the comments, I love talking Amazon! 🙂

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How to Optimize Amazon PPC for Profitability and Organic Growth – Advanced Amazon PPC 2021 Tutorial

Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:

How To Optimize Your Amazon PPC Campaign For Profitability and Growth.

✔️ – 0:15 – In This Tutorial We Take A Look Inside At 3 6-FIGURE Amazon PPC Advertising Campaign Using Calculations To Determine How To Properly Optimize Your PPC Campaign. We’re going to be looking at an Amazon FBA Seller’s Account and focus specifically on products that aren’t expected to have repeat purchases.

✔️ – 1:17 – See how analyzing your Amazon PPC’s TACoS (Total Advertising Cost of Sales) can be applied to both Amazon FBA recurring subscription or one-time purchase products to optimize your Amazon Pay-Per-Click Campaigns.

✔️ – 1:50 – What is the ultimate goal for your Advanced Amazon PPC Campaign Optimization Strategy? The ultimate goal of pay-per-click Amazon campaigns is not just to create profitability from your Amazon FBA Store, but to create organic sales in the Amazon Marketplace.

✔️ – 2:45 – The entire point of creating this Advanced PPC Amazon Tutorial is to learn how to set hard Amazon PPC Ad Spend Budgets

✔️ – 3:32 – Let’s take a look at Optimizing International Amazon PPC Ad Spend by showing you some examples on how I set Hard Amazon PPC Budgets for an Amazon Seller’s Amazon European PPC Campaigns and still almost doubled sales in for this client selling in several countries including Amazon UK, Amazon France, and Amazon Germany.

✔️ – 5:06 – See the Amazon PPC Formula I use to reverse engineer my clients’ Amazon Seller PPC Accounts to find new ways on how to Optimize PPC for Profitability and Growth.

✔️ – 6:02 – This is the BIGGEST Mistake people selling on Amazon make by ignoring their Amazon PPC TACoS (Total Advertised Cost of Sales) when they calculate budgeting for Amazon PPC Ad Spend.

This Video:

This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

💻Softwares & Discounts💻

Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)

🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇
https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA

👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/

amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days

If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!

#AMAZONPPC #ECOMMERCE #AMAZONSELLER #ENTREPENEUR #AMAZONFBA
#AMAZONBRANDANALYTICS

Why PPC Causes Amazon FBA Sellers To Fail + Smashers Academy PPC Mastery Launch | Amazon FBA PPC

In this video I discuss two mistakes that Amazon FBA sellers make when it comes to PPC, which results in them failing because they are not able to operate profitable. I’ll then discuss the new Smashers Academy PPC Mastery course, which is a project that I’ve been working on for the past 6 months.

The Smashers Academy PPC Mastery Course is available for a special launch discount price for the next 7 days only – it will not be available at this launch price again, so if you’re interested in learning more about PPC, then be sure to enroll. The link is here:

https://www.smashersacademy.com/ppc?utm_source=youtube&utm_medium=organic&utm_campaign=utm&utm_content=210121

✉️ To get in contact with me, you can email info@jansonsmith.com

——–

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Outro Designed by Grabster: https://youtube.com/Grabstertv
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Amazon PPC 2021 Auto Campaign Tip Using Placement Stats – Advanced Amazon Advertising PPC Tutorial

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By the end of this video you should learn:

✔️ – 0:06 – What Is This Brand New Advanced Automatic Amazon PPC Campaign Tip To Optimize Your Amazon Ad Spend?
✔️ – 1:20 – Learn How To Find Unordinary Amazon Keywords and Products Using Negative Targeting Keywords
✔️ – 2:32 – Here’s My Favorite Amazon PPC Keyword Analyzer To Use When Optimizing Amazon FBA Seller PPC Campaigns
✔️ – 3:22 – Learn How To Set Up An Automatic Amazon PPC Campaign Using The Amazon FBA Keywords Found With Keyword Density Analyzer
✔️ – 4:51 – Is Your Product Right For This Advanced Amazon PPC Strategy?
✔️ – 5:20 – See This Advanced Amazon PPC Strategy Applied In A Real Amazon FBA Seller PPC Account And The Ad Campaign Results
✔️ – 6:57 – How To Set The Budget For An Advanced Amazon PPC Strategy Focused On Data Mining Amazon Products And Keywords.
There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!

This Video:

This video highlights a particular Amazon Advertising PPC Campaign Optimization Strategy that has worked great for my clients so I hope you find it incredibly valuable.

I wish I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

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