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amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
– 5 New Auto and Manual campaign tips
– NEW PPC Launch Strategy for 2020
– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings
Helium10 DISCOUNT CODES
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Receive 50% off your FIRST MONTH or
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Diving into how to spot exact and phrase negative keywords in your PPC advertising campaigns and what to do with them.
Advanced analysis on a search term report to track customer search habits and cut wasted ad spend.
Analyzing automatic campaigns for negatives: https://youtu.be/uDulwQ2HC-M
Follow on Linkedin for more content: https://www.linkedin.com/in/lucas-kwiatkowski-00941250/
In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.
As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.
Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!
Link to my PPC Playlist:
https://bit.ly/PPCSharonPlaylist
Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
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Welcome to JungleCon – Jungle Scoutβs first-ever seller conference. Designed for both new and experienced sellers, this 14-session virtual conference explores a variety of seller topics and features exclusive presentations, tutorials, and insights from Amazon seller experts.
In this session, Connor Folley
(Co-founder and CEO of Downstream), drills down on how to optimize your ad campaigns to encourage conversions and save money:
– Understand the big-picture influence of PPC on your business
– Identify common PPC mistakes sellers make
– Get tips to reduce your PPC ad spend
Donβt miss a session!
You can find the entire JungleCon playlist here:
http://jnglsct.com/junglecon-playlist
π¬ ADDITIONAL FREE VIDEO RESOURCES π¬
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In this step by step tutorial, I’ll be teaching you how to make money using Amazon PPC, taking you from zero to expert in one video.
I’m going to teach you everything you need to know – how to setup PPC campaigns, how to find the best keywords for your product, how to optimize campaigns, and how to really advertise on Amazon like a boss and make tons of money profitably for your product.
While building an Amazon FBA business is a formula, running Amazon PPC is more like an art. It’s really a skill that builds with experience and requires a lot of trial and error.
Fortunately, I created this video to make it as much of a step by step process as possible so you know exactly which campaigns to run and which keywords to target for your product.
By watching this video, you’re going to have the knowledge you need to run Amazon PPC campaigns better than 99% of your competitors, getting you all those extra sales.
Enjoy! Add me on Instagram: @danvas (Best way to reach me, I answer DMs)
π― Useful Links From The Video π―
Jungle Scout – #1 Amazon FBA Product Research Tool (Cheapest price using this link)
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Create a US LLC here (the service I use – partner link):
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My FULL Amazon FBA YouTube Playlist:
00:00 Introduction
00:37 The truth about successful Amazon PPC.
02:16 Deep dive into the Amazon PPC dashboard.
08:14 Negative Keywords: What are they?
08:50 Launch vs. Ongoing PPC Campaigns
10:41 What is ACOS and why is it important?
13:07 When to start running ongoing PPC campaigns
15:07 How to calculate your breakeven PPC ACOS.
16:24 What to do before launching your PPC campaigns.
20:33 Remember: PPC will NOT be profitable right away.
21:20 Launching your launch PPC campaigns.
22:35 Finding the best keywords to target.
23:52 Using Jungle Scout to find the best keywords to target for PPC.
25:27 Building out your target keyword list.
34:02 Broad vs. Phrase vs. Exact Match PPC Campaigns.
42:06 Reading your Search Term Report.
44:09 Optimizing your PPC campaigns for profit.
46:28 Building out your ongoing PPC campaigns.
47:56 Optimizing ongoing PPC campaigns.
49:08 How I create PPC campaigns with a 10x return.
50:06 Final tips + words of advice for successful PPC.
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The deadline is soon! So make sure to apply to be able to partner up with us.
π― Listen/subscribe to the #1 business, entrepreneurship and FREEDOM podcast of all time π―
The Dan Vas Show on iTunes:
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You CANNOT scale without optimizing your Amazon PPC campaign bids. But doing this within Seller Central can be a PAIN for every Amazon FBA Seller in 2021. Time consuming, clunky, not fun.
The solution is using Bulk Operation Flat Files. But they’re scary, confusing and not intuitive.
Enter this video where we break down a step-by-step amazon PPC strategy for optimizing your PPC bids using flat files.
#amazonppc #stepbystep #amazonfba2021
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0:00 INTRODUCTION
2:09 DOWNLOADING THE BULK FILE
4:29 CLEANING UP THE SPREADSHEET
5:50 FORMAT & SORTING
8:00 CUSTOM BID FORMULAS
14:40 BID OPTIMIZATION
18:10 UPLOADING THE BULK FILE
Do you feel that youβre spending too much on your PPC campaigns? Watch this video to learn how to lower your overall ACOS for your Amazon PPC campaigns.
Whether you are new to Amazon advertising or looking for Amazon PPC advanced tips & tricks on
how to set up Amazon PPC Sponsored Products ads or wish to lower ACOS, weβve got it covered.
Dive deep with our Director of Advertising Strategy, Lukas Matthews, as he takes you through the ins & out of how to set up Amazon PPC
campaigns with lower ACOS. This will drastically increase the efficiency of your advertising
campaign.
Discover EXACTLY how to set up Amazon PPC step by step in this video about lowering the ACOS for
Amazon PPC in 2021. Implement this EXACT Amazon PPC strategy to MAXIMIZE PROFITABILITY &
ROAS!
Topics Covered In This Video:
β’ Introduction To Amazon Sponsored Products Ads
β’ How To Set Up Amazon PPC – Sponsored Products Ads
β’ How to Lower the ACOS with Amazon PPC Campaigns
β’ Amazon PPC Advanced Tips & Tricks
Watch other videos in our Amazon PPC advanced tips & tricks playlist to use in future amazon
advertising campaigns from our Lukas Matthews.
Did you learn something, do you have another way of setting up your campaigns? Maybe something
else you’d like to share? Let us know in the comments below the video!!
β±
0:00 Intro
0:33 How To Lower Amazon PPC ACOS
0:42 Modify Automatic Targeting Campaigns
3:12 Reallocation Of Spend
4:49 Remove Negative Keywords
6:55 How To Compile A List Of Negative Keywords
8:24 Pro Tip: PPC Spend Allocations
9:11 Adjust Top-Of-First-Page Placement Modifiers
11:25 Remove Generic Keywords
15:11 Conclusion
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Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course π https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Launch Your New Amazon FBA Product PPC Campaign With Less Than $20 Per Day.
βοΈ – 1:00 – In this Amazon PPC Tutorial we will look at an Amazon Seller’s Advertising Pay-Per-Click account to highly how I was able to create a successful product launch with just $20 per day. We were still able to keep their Amazon Ad spend and still make sales keeping their ACoS (Advertised Cost of Sales) around 30%.
βοΈ – 1:30 – Let’s quickly run through an Advanced Amazon PPC setup where 3 easy ppc campaigns were created to optimize an Amazon FBA Seller’s product launch. This client focus his Amazon business brand and his products on the food industry.
βοΈ – 2:23 – Here are the 3 types of Amazon PPC Campaigns to set up for a new Amazon Product launch, and how much to set your Amazon PPC Budget to for each in order to gain the most value from your Amazon budget. Click here to see 3 types are used to test different Amazon PPC Bidding Tricks we’ve learned to try over the years are.
βοΈ – 3:29 – Amazon PPC Product Example: Let’s go over a real life example and I’ll show you how to your Amazon PPC Campaign for your new product using a single Amazon Keyword using the Amazon PPC Keyword Phrase Match.
βοΈ – 6:00 – See how we can use the same Amazon Product Keywords in multiple Amazon PPC Campaigns, but change the Amazon Auto-Bidding type (Auto TOS) and get different sometimes even greater results. Learn how my client received the Amazon Choice badge for these PPC Keywords.
βοΈ – 8:29 – Avoid doing this to your PPC Amazon Campaigns. Learn a common mistake Amazon FBA online E-commerce sellers do when adding or removing Amazon Negative Keywords from the Amazon Ad Campaigns.
βοΈ – 9:48 – We’re going to cover the 3rd Amazon PPC Campaign Trick we use that focus on optimizing the Amazon Up/Down Bidding feature in this part of this step-by-step guide Amazon PPC advanced tutorial.
βοΈ – 10:44 – This part will show how we properly allocate our Amazon PPC Budget across all 3 Optimized PPC Amazon Campaigns and change the ad spend for each based on the results we receive. Not every Pay-per-click will have the same success so it’s import to review your Amazon Keyword, Amazon Phrase Match, and Amazon Bidding strategies.
βοΈ – 11:27 – Using your Amazon Competitors to your advantage and learn to target them in niche categories to optimize your Sponsored Ad position. Go after high volume Amazon competitors rather bidding on 100s of Amazon ASINS. Look at Using Amazon Sponsored Display Advertising.
βοΈ – 13:27 – Watch this for the main point of this Advanced Amazon PPC Step-by-Step Tutorial. How to use the Amazon Keywords you found and add them to the Exact Match Amazon Advertising Campaign.
βοΈ – 15:00 – Learn how much you should be spending on your Amazon Keyword Bids. Get your Amazon Ad spend benchmark budget using this Amazon pay-per-click technique.
βοΈ – 17:17 – Reverse engineer a real life example to see how other Amazon businesses launch their Amazon Advertising Campaigns. See mistakes they make when launching Amazon Sponsored Ads using their best Amazon keywords.
βοΈ – 19:56 – Quick Recap on what is covered in this Amazon advanced tutorial.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
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This video covers advanced Amazon PPC strategies with the help of a PPC benchmarker from sellics. This Amazon PPC Tutorial 2021 covers Amazon PPC for beginners 2021 all the way through to the advanced seller. This Amazon PPC 2021 tutorial shows you how to evaluate your PPC performance against your competitors, evaluate Amazon PPC advanced metrics and employ Amazon FBA PPC optimization strategies to boost your Amazon PPC marketing. We cover amazon ppc step by step, from your Amazon PPC launch strategy to Amazon PPC management through the growth stage, and finally Amazon PPC optimization 2021. This Amazon FBA PPC Guide and amazon ppc tutorial for beginners looks at important Amazon pay per click advertising metrics like click through rate and Amazon ACoS amongst others so you can form an Amazon PPC strategy to improve your PPC performance. This PPC Amazon tutorial will answer how to fix PPC on Amazon or how to optimize PPC on Amazon through more than one Amazon FBA PPC strategy and multiple Amazon PPC tricks.
π Check Your Performance with BENCHMARKER:
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Check out All of Sellics:
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Watch PART 1: https://youtu.be/zPrXCUFOZoU
Watch PART 2: https://youtu.be/PwbFgWiUJrs
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DISCLAIMER: Content on the Dan Rodgers YouTube Channel and extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making investment, financial or business decisions, taking into account your own personal circumstances. Dan Rodgers is not a financial advisor. Always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
