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– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings
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amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
Amazon PPC Strategy 2021 (Pay-Per-Click) – Can be a very confusing & stressful topic. You can spend a lot of money really quickly with out much results if done incorrectly. To AVOID wasting money and not getting results with PPC- Follow along in this Amazon PPC for Beginners Step by Step Guide.
I’ll cover: What is Amazon PPC, how do you use it most effectively for a new product launch, how to set up all your campaigns, different campaign types, setting the best budgets & bids, keywords, improving Ad spend, ROAS, and ACOS. You’ll go from beginner to expert by the end.
-Thanks for watching. I appreciate each one of you!
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💭 OF THE DAY: “There’s no shortage of remarkable ideas, what’s missing is the will to execute them.” – Seth Godin
Video Timestaps:
Intro: (0:00)
Intro To PPC: (0:10)
Video Topics: (0:30)
My Story: (2:00)
PPC Overview: (2:30)
What is PPC: (3:30)
Types of PPC Campaigns: (4:00)
Is PPC Enough?: (5:10)
Automatic Campaigns: (5:45)
Setting up Autos From Day 1: (6:20)
Autos: ‘Test’ vs. ‘Sales’ Campaign: (7:00)
PPC – What’s Important to Customers: (8:15)
Getting the Most Clicks: (8:40)
PPC – Pricing Factor: (8:57)
Setting up Your First Campaign: (10:00)
Bidding Strategy: (10:40)
What to Look Out For w/ PPC: (14:00)
High Spend & No Sales: (15:00)
Do I Need Reviews Before PPC?: (15:30)
Optimizing Campaigns: (16:00)
PPC – “Targeting”: (16:30)
Manual Campaigns: (17:25)
Keyword Targeting: (18:30)
Amazon Suggested Keywords: (18:40)
What Keywords to Run in PPC: (19:00)
Reverse ASIN Look-up on Competitors: (20:00)
Entering Keywords into PPC: (21:45)
Finding Keywords: (22:00)
Keyword Tracker Tool: (23:00)
‘Exact’ Match: (26:30)
Setting Bids: (27:00)
‘Broad’ Match: (28:00)
Product Targeting Campaigns: (31:00)
Analyzing PPC Spend vs. Sales: (34:40)
Helium 10 ADS (PPC Automation): (35:50)
Wrap-up: (37:05)
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In this video, Tarik Berrada Hmima explains how to prepare for the upcoming Amazon Prime Day on June 21-22, 2021. Special holidays such as Prime Day require preparation and proper PPC strategy adjustment as the traffic, clicks, and conversions will change from what sellers are normally used to. To take the maximum from Prime Day by using PPC and increase sales while still being profitable, Tarik shares the main things sellers need to keep in mind.
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🎬 Other related videos:
▶️ How to Stop Keyword and Product Targeting Overlap for the Same Amazon PPC Placement: https://youtu.be/7QY8hsZpq-Y
▶️ Amazon PPC Dayparting – How Does It Work?: https://youtu.be/R0ib0ab_aIM
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
______________
🔶 Questions answered in the video:
➤ 00:00 How to prepare for Amazon Prime Day Sale 2021
➤ 00:59 About M19
➤ 03:14 Why Prime Day requires special preparation?
➤ 10:41 Change in PPC and product price
➤ 11:36 How previous Prime Days can help?
➤ 14:14 How to adjust your PPC strategy prior the Prime Day
➤ 21:47 Are there any categories that are not usually affected?
➤ 24:02 Main mistakes that sellers do during Prime Day
➤ 25:18 Amazon Prime Day in 2021
➤ 27:28 What are other important days apart from Prime Day?
➤ 28:20 Contact Tarik
______________
🔶 About TARIK BERRADA HMIMA
With experience in Adtech, Tarik has a track record of delivering complex data-based solutions. He has extensive technical experience in both startups and large companies. He’s passionate about using technology to solve challenging business problems, building world-class AI-based tools.
M19’s (formerly known as Adakazam) technology allows any player to advertise efficiently on the 3 key Amazon advertising solutions: Sponsored Products, Sponsored Brands and Product Display.
👉 Limited offer – free 1-month subscription of M19 for the first 3 sign-ups: https://oklik.co/m19
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🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
You CANNOT scale without optimizing your Amazon PPC campaign bids. But doing this within Seller Central can be a PAIN for every Amazon FBA Seller in 2021. Time consuming, clunky, not fun.
The solution is using Bulk Operation Flat Files. But they’re scary, confusing and not intuitive.
Enter this video where we break down a step-by-step amazon PPC strategy for optimizing your PPC bids using flat files.
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0:00 INTRODUCTION
2:09 DOWNLOADING THE BULK FILE
4:29 CLEANING UP THE SPREADSHEET
5:50 FORMAT & SORTING
8:00 CUSTOM BID FORMULAS
14:40 BID OPTIMIZATION
18:10 UPLOADING THE BULK FILE
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Launch Your New Amazon FBA Product PPC Campaign With Less Than $20 Per Day.
✔️ – 1:00 – In this Amazon PPC Tutorial we will look at an Amazon Seller’s Advertising Pay-Per-Click account to highly how I was able to create a successful product launch with just $20 per day. We were still able to keep their Amazon Ad spend and still make sales keeping their ACoS (Advertised Cost of Sales) around 30%.
✔️ – 1:30 – Let’s quickly run through an Advanced Amazon PPC setup where 3 easy ppc campaigns were created to optimize an Amazon FBA Seller’s product launch. This client focus his Amazon business brand and his products on the food industry.
✔️ – 2:23 – Here are the 3 types of Amazon PPC Campaigns to set up for a new Amazon Product launch, and how much to set your Amazon PPC Budget to for each in order to gain the most value from your Amazon budget. Click here to see 3 types are used to test different Amazon PPC Bidding Tricks we’ve learned to try over the years are.
✔️ – 3:29 – Amazon PPC Product Example: Let’s go over a real life example and I’ll show you how to your Amazon PPC Campaign for your new product using a single Amazon Keyword using the Amazon PPC Keyword Phrase Match.
✔️ – 6:00 – See how we can use the same Amazon Product Keywords in multiple Amazon PPC Campaigns, but change the Amazon Auto-Bidding type (Auto TOS) and get different sometimes even greater results. Learn how my client received the Amazon Choice badge for these PPC Keywords.
✔️ – 8:29 – Avoid doing this to your PPC Amazon Campaigns. Learn a common mistake Amazon FBA online E-commerce sellers do when adding or removing Amazon Negative Keywords from the Amazon Ad Campaigns.
✔️ – 9:48 – We’re going to cover the 3rd Amazon PPC Campaign Trick we use that focus on optimizing the Amazon Up/Down Bidding feature in this part of this step-by-step guide Amazon PPC advanced tutorial.
✔️ – 10:44 – This part will show how we properly allocate our Amazon PPC Budget across all 3 Optimized PPC Amazon Campaigns and change the ad spend for each based on the results we receive. Not every Pay-per-click will have the same success so it’s import to review your Amazon Keyword, Amazon Phrase Match, and Amazon Bidding strategies.
✔️ – 11:27 – Using your Amazon Competitors to your advantage and learn to target them in niche categories to optimize your Sponsored Ad position. Go after high volume Amazon competitors rather bidding on 100s of Amazon ASINS. Look at Using Amazon Sponsored Display Advertising.
✔️ – 13:27 – Watch this for the main point of this Advanced Amazon PPC Step-by-Step Tutorial. How to use the Amazon Keywords you found and add them to the Exact Match Amazon Advertising Campaign.
✔️ – 15:00 – Learn how much you should be spending on your Amazon Keyword Bids. Get your Amazon Ad spend benchmark budget using this Amazon pay-per-click technique.
✔️ – 17:17 – Reverse engineer a real life example to see how other Amazon businesses launch their Amazon Advertising Campaigns. See mistakes they make when launching Amazon Sponsored Ads using their best Amazon keywords.
✔️ – 19:56 – Quick Recap on what is covered in this Amazon advanced tutorial.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
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Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days
If you agree with this video, leave me a comment
If you liked this video, leave me a like
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Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 0:15 – In This Tutorial We Take A Look Inside At 3 6-FIGURE Amazon PPC Advertising Campaign Using Calculations To Determine How To Properly Optimize Your PPC Campaign. We’re going to be looking at an Amazon FBA Seller’s Account and focus specifically on products that aren’t expected to have repeat purchases.
✔️ – 1:17 – See how analyzing your Amazon PPC’s TACoS (Total Advertising Cost of Sales) can be applied to both Amazon FBA recurring subscription or one-time purchase products to optimize your Amazon Pay-Per-Click Campaigns.
✔️ – 1:50 – What is the ultimate goal for your Advanced Amazon PPC Campaign Optimization Strategy? The ultimate goal of pay-per-click Amazon campaigns is not just to create profitability from your Amazon FBA Store, but to create organic sales in the Amazon Marketplace.
✔️ – 2:45 – The entire point of creating this Advanced PPC Amazon Tutorial is to learn how to set hard Amazon PPC Ad Spend Budgets
✔️ – 3:32 – Let’s take a look at Optimizing International Amazon PPC Ad Spend by showing you some examples on how I set Hard Amazon PPC Budgets for an Amazon Seller’s Amazon European PPC Campaigns and still almost doubled sales in for this client selling in several countries including Amazon UK, Amazon France, and Amazon Germany.
✔️ – 5:06 – See the Amazon PPC Formula I use to reverse engineer my clients’ Amazon Seller PPC Accounts to find new ways on how to Optimize PPC for Profitability and Growth.
✔️ – 6:02 – This is the BIGGEST Mistake people selling on Amazon make by ignoring their Amazon PPC TACoS (Total Advertised Cost of Sales) when they calculate budgeting for Amazon PPC Ad Spend.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇
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Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
In this video I discuss two mistakes that Amazon FBA sellers make when it comes to PPC, which results in them failing because they are not able to operate profitable. I’ll then discuss the new Smashers Academy PPC Mastery course, which is a project that I’ve been working on for the past 6 months.
The Smashers Academy PPC Mastery Course is available for a special launch discount price for the next 7 days only – it will not be available at this launch price again, so if you’re interested in learning more about PPC, then be sure to enroll. The link is here:
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
✔️ – 0:06 – What Is This Brand New Advanced Automatic Amazon PPC Campaign Tip To Optimize Your Amazon Ad Spend?
✔️ – 1:20 – Learn How To Find Unordinary Amazon Keywords and Products Using Negative Targeting Keywords
✔️ – 2:32 – Here’s My Favorite Amazon PPC Keyword Analyzer To Use When Optimizing Amazon FBA Seller PPC Campaigns
✔️ – 3:22 – Learn How To Set Up An Automatic Amazon PPC Campaign Using The Amazon FBA Keywords Found With Keyword Density Analyzer
✔️ – 4:51 – Is Your Product Right For This Advanced Amazon PPC Strategy?
✔️ – 5:20 – See This Advanced Amazon PPC Strategy Applied In A Real Amazon FBA Seller PPC Account And The Ad Campaign Results
✔️ – 6:57 – How To Set The Budget For An Advanced Amazon PPC Strategy Focused On Data Mining Amazon Products And Keywords.
There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!
This Video:
This video highlights a particular Amazon Advertising PPC Campaign Optimization Strategy that has worked great for my clients so I hope you find it incredibly valuable.
I wish I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.
This is a full, complete step by step set up guide for Amazon PPC advertising campaigns for beginners!
If you are new to Amazon PPC advertising, then this full, step by step guide is for you. In this video Presentation, I break down how PPC works, How your Listing has a direct influence on your PPC results, When we use what campaign, how we structure at launch etc.
Please refer to the other Amazon PPC videos mentioned in this video for more in-depth videos on that specific subject.
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An easy PPC auto campaign tip for 2020. Use this when just launching new products as a beginner or for established products to find new keywords.
Close match is your best bet with this type of campaign and will get you the most sales and lowest ACoS
$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
– 5 New Auto and Manual campaign tips
– NEW PPC Launch Strategy for 2020
– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings
HELIUM10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
