Struggling to get impressions on your Amazon ads? You’re not alone! In this video, we dive deep into common reasons behind low ad impressions and provide actionable solutions to help you optimize your campaigns. Whether you’re setting your budgets too low, targeting irrelevant keywords, or facing high competition, we’ve got the tips you need to succeed.
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Timestamps:
0:00 – Introduction: Why Amazon Advertising Can Be Challenging
0:09 – The Common Problem: Low Impressions
0:27 – Case Study: Analyzing a New Account
0:48 – Tip 1: Check Your Daily Budgets
1:30 – Tip 2: Understand Your Keyword Costs
2:20 – Tip 3: Importance of Search Volume
3:11 – Tip 4: How to Adjust Your Bids
4:55 – Tip 5: Focus on Relevancy and Indexing
Audit Your Amazon PPC Monthly to See How to Grow the Following Month.
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Sharel and I dive into our third video on how to analyze and audit a PPC account at a high level. We are constantly auditing our own accounts to make sure we are looking at everything holistically.
By breaking out spend into sponsored products, sponsored brands and sponsored display we can see where to best spend our amazon ad dollars. Sharel and I walk through some of the outliers and red flags we look for when going through PPC to make sure we are focused on growth.
Nomadz is offering free audits to any brand selling at least $50,000/month on Amazon.
Content:
✔️ – 0:20 – Audit your own ppc
✔️ – 1:10 – case study
✔️ – 2:10 where is the spend going
✔️ – 3:15 – look for outliers
✔️ – 4:00 – Free audits for big brands
✔️ – 5:00 – plan of action for audit
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🎁 Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
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In this video I’ll be showing you how to quickly and easily audit your amazon ppc campaigns using your search term report that you can download directly from Amazon seller central! No special tools needed!
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Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/
Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!
Reasons why you NEED to watch this video:
👉 If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
👉 If You Have A High ACoS & Don’t Know How To Reduce It
👉 If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns
Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy
Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!
Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe
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Discover other great Amazon Advertising hacks & tips to improve your ROI here:
00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion
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Watch These Videos Next
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🔥 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0
🔥 Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA
Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
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🔥 Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt
👇👇👇👇👇👇
You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.
Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.
