amazon ppc campaign setup

Creating Winning Amazon PPC Campaigns: Best Practices and Case Studies

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Welcome to our tutorial on creating winning Amazon PPC campaigns! In this video, we’ll be discussing the best practices for optimizing your Amazon PPC campaigns and exploring real-life case studies to help you understand how to implement these practices in your own campaigns.

Whether you’re new to Amazon PPC advertising or looking to improve your existing campaigns, this tutorial is packed with valuable insights and actionable tips. We’ll cover everything from setting up your Amazon PPC campaign and using automatic and manual targeting, to optimizing your ad spend and analyzing your campaign performance.

Some of the specific topics we’ll be exploring include Amazon PPC tutorials, how to optimize your Amazon PPC campaigns, Amazon FBA, Amazon advertising, Amazon PPC campaign setup, and more. We’ll also be using a range of exact match keywords to ensure that our video is easily discoverable by those searching for Amazon PPC campaign information, including Amazon PPC, PPC Amazon, Amazon PPC campaign optimization, Amazon ads, and Amazon PPC automatic campaign.

So if you’re ready to take your Amazon PPC campaigns to the next level, be sure to watch this video and don’t forget to subscribe to our channel for more great content!

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✏️ Mistakes I made as an Amazon FBA Seller

✏️ Why Have My Sales Dropped on Amazon in 2023?

✏️ How To Create A+ Content On Amazon In 2023: Step by Step Guide

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PPC: Strikezone Keywords Tutorial – Amazon Seller Central

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This is a broad question and everything helps.
If your trying to scale an account, what’s a few strategies you guys use to find new targets?
Scenario for prospective:
You’ve got your top 10 competitors, you’ve set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.
Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?

Our ppc team has co-opted @Steven Pope’s seo strategy for just that purpose on ppc (broadening search)

Identify the keywords your product currently organically ranks for 10/20-50. Within that filter

sort for highest volume, highest relevancy terms (edited)

use the best 5-10 (depending on specific data points) as new kw campaign(s) to try

also goes without saying you should be reviewing the STRs from any current campaigns where they exist

00:00 Strikezone Keywords Tutorial
00:41 Demo
01:15 Use any AMZ click data tool, for this instance Helium 10

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
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5 Amazon PPC Campaigns Brand Registered Sellers Should Run

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If you’re an Amazon seller and you’re not sure where to start with running Amazon PPC campaigns, OR you’re just not happy with the results you’ve been getting, then you’re in the right place! In this video, I’m explaining exactly which PPC campaigns I like to run for our Amazon seller agency clients, and how I set them up in terms of targeting, and which types of campaigns I choose for different product types. And if you’re looking for a step by step tutorial or guide to see my screen while I screen share and set up an actual campaign on video, check out this Amazon PPC Best Tips video here — https://youtu.be/qHfR15wx_Qg Using these Amazon Marketing Strategies will help any Amazon seller and Amazon business scale faster and increase sales.

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#amazonseller #amazonfba #amazontips #amazonlistingtips #amazontipsandtutorials

Difference between Amazon PPC Campaigns and Ad groups | Urdu/Hindi

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If you enjoyed the video don’t forget to like, subscribe and share!

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Amazon PPC Playlist:
https://www.youtube.com/playlist?list…
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Amazon PPC (pay-per-click). is an advertising model provided by Amazon to its sellers/vendors in which they pay a fee to Amazon when a shopper clicks on their ad.

This video discusses the difference between Amazon PPC Campaigns and Ad Groups. Watch the whole video to understand the concepts.

#AmazonPPC
#AmazonPPCCampaigns
#AmazonPPCAdGroups

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DISCLAIMER: The content on Amazon Acumen YouTube Channel is intended to provide useful information and share knowledge with people who want to do business on Amazon. Before making any business or financial decisions, you are advised to independently validate the information found on our channel, and if needed, seek professional help. If you require any further information, feel free to contact us at amazonacumen@gmail.com

Email us at amazonacumen@gmail.com

How To Setup The Perfect Amazon PPC Campaign Structure

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Amazon PPC Campaign Structure ►► Learn the 3 Easy Ways To Lower ACoS And Save Money On Amazon Ads. Watch our free training here → https://www.sponsoredprofit.com/freetraining

We get asked this question a LOT: What’s the best Amazon PPC Campaign Structure to set up, and why?

I answer this question in this short video, where I break down the three main structures that can be used, and which one we recommend – and why.

We see this all the time, when we take over an account – campaigns are all over the place. If you follow this simple structure for your campaigns, it will be far easier to manage and optimise.

Watch the video and implement this in your Amazon PPC Campaigns today!

How to Upload Amazon PPC Campaigns Using Bulk Upload Flat Files (Step-by-Step)

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Setting up Amazon PPC campaigns within Seller Central can be a PAIN for every Amazon FBA Seller in 2021. Time consuming, clunky, not fun.

The solution is using Bulk Operation Flat Files. But they’re scary, confusing and not intuitive.

Enter this video where we break down a step-by-step amazon PPC strategy for setting up campaigns using flat files.

#amazonppc #step-by-step #amazonfba2021

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0:00 INTRODUCTION
1:53 CAMPAIGN SET-UP
7:13 AD GROUP SET-UP
7:54 AD SET-UP
8:55 KEYWORD SET-UP
12:10 SETTING UP ADDITIONAL CAMPAIGNS
13:10 ADDING PHRASE & BROAD CAMPAIGNS
14:08 UPLOADING THE FLAT FILE
15:02 ACCESSING THE SOP & SPREADSHEET

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Amazon PPC Campaign Set Up | Manual & Automatic Campaign | Amazon ACoS Calculation – Part 2 [2020]

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Setting Amazon PPC campaign account can be difficult for beginners but we got you covered!
In this video, we’ll be discussing the crux of featuring Sponsored ads on Amazon by using Amazon ACoS Calculation.
– Different types of Amazon PPC Keywords – 0:35
a. Search Terms – 0:40
b. Keywords – 0:49
– Different types of Amazon Match Types – 1:41
a. Broad Match Type – 1:54
b. Phrase Match Type – 2:17 (At 2:38, Men’s shoes running is an incorrect example for ad being displayed for ‘running shoes’ in phrase match type)
c. Exact Match Type – 3:10
– Starting Automatic PPC Campaign on Amazon Seller Central – 3:36
– Formulas to calculate ACoS (Advertising Cost Of Sale) – 4:40
a. Target ACoS – 4:42
b. Breakeven ACoS – 5:25
c. Partial Profit ACoS – 5:39
– A formula to calculate Default Bid – 6:24
– Running Manual PPC Campaign on Amazon. – 8:00
– Key Amazon PPC campaign strategies – 9:21
– Various forms of Amazon PPC Optimization that are derived in-house by SellerApp – 11:34
a. Odd-Week Optimization – 12:40
b. Even-Week Optimization – 15:43
– Tips & tricks to improve Conversions – 20:04
– Setting Up Amazon PPC Budget & Bid
#amazonppc #amazonsponsoredads

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