In this video I’ll be going over how to optimize your Amazon PPC auto campaigns for best results. There are 4 match types within the auto campaigns now and to get the best results you may need to split these match types out into their own campaigns!
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
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Just sharing 5 detailed answers to the mistakes, I and my team at Upscale Valley come across many many times So do lookout for these when running your amazon PPC.
JazakALLAH.
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In this video I’ll be showing you an actual example of one of our new clients unoptimized campaigns and what kind of opportunities we look for to help improve performance. We want to improve traffic and sales for the good keyword and optimize the ACoS for the poor performers.
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
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If you’re an Amazon seller and you’re not sure where to start with running Amazon PPC campaigns, OR you’re just not happy with the results you’ve been getting, then you’re in the right place! In this video, I’m explaining exactly which PPC campaigns I like to run for our Amazon seller agency clients, and how I set them up in terms of targeting, and which types of campaigns I choose for different product types. And if you’re looking for a step by step tutorial or guide to see my screen while I screen share and set up an actual campaign on video, check out this Amazon PPC Best Tips video here — https://youtu.be/qHfR15wx_Qg Using these Amazon Marketing Strategies will help any Amazon seller and Amazon business scale faster and increase sales.
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00:00 My Amazon Guy PPC AMA with Mina Elias – Advertising Q&A – July 27, 2022
09:55 Welcome and Introduction of Podcast Guest (Mina Elias)
10:52 Talks about Culture Index
11:45 Take your own Culture Index Survey at myamazonguy.com/jobs
12:00 Discussing Mina’s survey results.
18:50 The benefits of taking the Culture Index survey in the organization based on Mina’s result.
20:14 Steven’s Question: As a fellow Architect and Highly-driven individual, what is key to your
success in building culture in the business?
20:35 Mina answers his 3 keys to building culture in the business
24:50 Question: If you advertise a product with 2 variations on the same SKUs, what’s the best
practice?
25:15 Gives observation and tips on what to do.
26:55 Difference between Amazon PPC and Google Ads
27:02 They are pretty identical. Amazon PPC is inside of the Amazon platform.
27:12 As for Google Ads, it will show up in someone’s search on Google
27:18 Discussing the difference in using Amazon PPC and Google ads
27:38 Amazon has an Amazon attribution that is largely inaccurate.
28:14 Amazon passed Google as the number 1 location for starting a product search.
28:36 Steven: Go to myamazonguy.com/internship
28:39 My product is organically ranked on all relevant keywords, but still, my organic orders are
only 30-40%. What strategy do you suggest for PPC?
29:00 Mina: There’s no certain golden metric for organic PPC. Explains
29:10 Gives observation and tips on what to do.
30:06 Steven: Every PPC sale will generate 3 organics over 6 months.
31:29 Steven: Organic is not producing much because PPC has taken over the search result
31:37 Still worth doing SEO, still highly valuable to get to the top of the search.
31:47 Please let us know about the product launching PPC Strategy.
31:57 What are 3 things to do with PPC and launching?
33:54 Steven: Never negate a good keyword
34:35 Just consider we launched a product high in demand and low in competition, what would be
the PPC strategy from the very first day and how much budget should we allocate for the
spending of the PPC?
34:55 Work it backward. Explains how to calculate your total amount of PPC
36:17 Can you give guidance with respect to when to use negative phrases vs negative exact?
I want to negate a competitor’s three-word brand name.
36:27 I would use negative exact always because I use it specifically only in the ad group where
you seem like a keyword spend is not generating any sales.
36:52 Negative phrase only if you 100% know that keyword under any circumstance you don’t want
to see it.
38:39 I want to ask that my product has four variations (black, red, green, blue) so on which
variation would you suggest me to run which campaign? Could you please give me an idea?
For how many weeks do I need to run auto campaigns?
39:06 Mina shares what he will do with the given variations.
39:50 What is the best PPC Strategy?
39:53 Steven: Run auto on every SKU all the time.
40:12 Mina: Start with doing your keyword search and the auto.
41:09 Steven: Giving a live example.
43:58 In PPC, which one is more effective? I bid on the keyword $1, on the other hand, the same
keyword low bid with top of search (TOS) placement which makes it relevant to $1 with 0.50
bid and TOS 100%.
48:15 How can we increase our organic order ratio?
48:22 Make your product extraordinarily relevant to that keyword.
48:38 Use PPC to rank organically.
48:50 Question: Can we isolate placement top of the search and product page to get the
impressions for the rest of the search only?
49:05 You can’t isolate them.
50:33 Nowadays, Amazon removes the listing detail page that says GTIN is not related to the
brand. Is there any easy way to solve it?
50:44 Yes, you need to purchase a DS1 barcode
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
✅ Top-of-Search: To show the ads in the 1st row of the search page.
✅ Rest-of-Search: Middle, bottom, and on the second page Amazon of the search page.
✅ Product Pages: To show the ads on other seller details pages. Right now there’s no option to put the place here.
From these options, sellers can get more traffic to their listings.
Amazon also offers 3 types of Bidding Strategies to help out sellers to overcome bid issues.
✅ Dynamic Bids Down Only: Amazon will never bid more than the bid you have set. They’ll adjust the bid to drive maximum conversion based on all the factors mentioned earlier. If a click is less likely to convert, the bid is reduced by up to 100%.
✅ Dynamic Bids Up and Down: If a click is likely to convert, Amazon will use your set bid and will increase by up to 100% (in other words, double it) to appear top of the page and will increase by up to 50% to appear on a product page. The downward adjustments applied to low-converting clicks are the same as for “Down Only.”
✅ Fixed Bids: Amazon will bid exactly what you are telling it to without adjusting anything. Amazon always uses your default bid.
SUBSCRIBE HERE – https://www.youtube.com/c/eComClips
Amazon sponsored ads are one of the biggest challenges for any Amazon seller. In this Amazon PPC tutorial for 2022 but also regarding Amazon PPC 2022, we explain Amazon PPC for beginners, why you want to run PPC on Amazon FBA, a minimal Amazon PPC strategy for 2022, and your aims when it comes to Amazon PPC management. First, you’ll need your keywords, then you’ll set up your Amazon Sponsored Ads using an Amazon PPC automatic campaign and an Amazon PPC manual campaign. In our Amazon PPC tutorial 2022, we cover various Amazon PPC tricks which will help you with setting up the Amazon PPC campaign 2022. It’s not just about running an Amazon advertisement for your listing, it’s also about Amazon PPC optimization and reducing your ACOS through Amazon PPC strategy 2022, so we cover Amazon PPC optimization in part 2.
“PPC Mindset – Episode 1”
As i mentioned in my last video i will be creating a complete video series of PPC for all of you.
So here is the first episode which about the basics we need to keep in mind before we start our amazon advertisement.
#ppc #ppccampaign #howtostart
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