This is the full, complete step by step set up guide for Amazon PPC advertising campaigns for beginners!
Amazon FBA sellers, if you are new to Amazon PPC advertising, then this full, step by step set up guide is for you. In this tutorial I share with you how to set up automatic and manual campaigns. Please refer to the other Amazon PPC videos mentioned in this video for additional help. Amazon PPC campaigns is the only launch platform you need to successfully sell on Amazon FBA. You do not need anything fancy if you are still working on making profits selling on Amazon!
Watch These Other Amazon Tutorials That Were Referred To:
Amazon PPC Explained – https://youtu.be/QtgbZraTXuY
Email Follow Up Sequence – https://youtu.be/QAZH40pg0fk
PPC Daily Budget Explained – https://youtu.be/EdI8kMbTm68
Negative Keywords Explained – https://youtu.be/fSyYQHo1UyA
How To Optimize PPC – https://youtu.be/Xr3fZo9qlu0
🚀 Amazon PPC Tutorial For Beginners – The Complete Step By Step Guide for FBA in 2020
💥 BEGINNER slides for free download 👉https://www.bendonovan.co.uk/ppcslides
💥 INTERMEDIATE free video training series 👉https://www.bendonovan.co.uk/ppcworkshop
💥 ADVANCED PPC mentoring program 👉https://www.bendonovan.co.uk/ppcmasters – includes extra 1-2-1 personal coaching sessions for next 25 only
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If you are a beginner and find yourself wanting some in-depth training and support, but feel you aren’t quite ready for the PPC Masters, check out my flagship program – The Amazon Masters. Not just a course, but a coaching community.
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TIMESTAMPS:
0:00 – Introduction
1:42 – Competition Time
3:18 – The 3 Phases Of Learning PPC
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5:14 – PHASE 1 — LEARNING
5:18 – What is PPC?
7:22 – The Goals of PPC
9:22 – The Necessity of PPC
12:14 – The Definitions of PPC
13:03 – Keywords vs Search Terms
14:02 – PPC Match Types – Exact, Phrase & Broad
15:43 – PPC Targeting – Automatic & Manual
16:34 – Bid vs Cost Per Click (CPC)
18:20 – Negative Keywords
19:00 – Short, Mid, and Long Tail Keywords
20:44 – Profit Margin
21:13 – ACOS vs TCOS
24:07 – Impressions
24:38 – Clicks
24:42 – Click Through Rate
25:05 – Conversions & Conversion Rate
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26:15 – PHASE 2 – LAUNCHING
27:10 – Launch Mindset (IMPORTANT!)
29:42 – PPC Launch Step 1 – Automatic PPC Campaign
42:19 – PPC Launch Step 2 – Manual Keyword Campaign
55:05 – PPC Launch Step 3 – Manual Product Targeting Campaign
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01:06:47 – PHASE 3 – IMPROVING
01:11:29 – How To Use a Search Term Report
01:15:08 – Objective 1 – Improve Conversions
01:20:44 – Objective 2 – Improve Relevance
01:25:08 – Objective 3 – Improve Expense
01:29:23 – Objective 4 – Improve Expansion
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01:33:10 – Further Resources To Help You
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Hi, I’m Ben Donovan, I’m a business owner, brand builder, and entrepreneur encourager.
On this channel I teach all things brand building, selling on Amazon, business mindsets, and more. It’s my mission to help as many people as possible be freed from the grip money places over time by building businesses that make an impact.
In this video, I carry out a complete breakdown of every step you need to take as an Amazon PPC beginner. In phase one I walk you through exactly what is Amazon PPC, along with some key PPC terms explained, and a generally try to answer the critical question – how does Amazon PPC work?
In phase two we answer how to set up Amazon PPC campaigns the right way. We start with auto PPC campaigns, and move on to more advanced manual PPC campaigns. We also create a powerful product targeting PPC campaign.
In phase three I show you my Amazon PPC tricks to ensure you are as efficient as possible with your ad spend. Amazon PPC optimization is no small feat but hopefully with these step by step instructions you can increase the profit of your business and increase the impact of your brand.
If you’d like to know more about how to run successful Amazon PPC Campaigns or any other related aspects, please don’t hesitate to get in touch.
— Ben
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I am not an accredited financial advisor and content on this channel should be consumed with that in mind. These are my experiences with building businesses and results may vary. I don’t promote get rich quick schemes. I promote work hard and reap the benefits schemes. Taking action is the only route to seeing change. Let’s go!
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🤔 Video Breakdown 👇
If you sell on Amazon you need to understand how to launch PPC Campaigns and most importantly learn how to optimize Amazon PPC. And in todays video I am going to explain What Amazon PPC is, the Purpose of Amazon PPC, How to launch an automatic and manual Campaign and then I am going to show you how to optimize using advertising reports inside amazon. I hope you enjoy!!
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#amazonfbappc #trevinpeterson #amazonppc
A major challenge Amazon sellers face is the ability to effectively market their products online. Luckily, the solution lies in Amazon Pay-Per-Click(PPC).
Amazon PPC is a very broad topic to understand. Ankitha Nagaraj will be exploring the whole PPC discussion in great detail over a 2-part video series.
What is Amazon PPC?
Amazon PPC Campaign helps you to target keywords and increase your Amazon sales through sponsored ads.
Part 1 of the Amazon PPC series is dedicated solely to fundamentals of Amazon PPC Campaigns. We will cover these topics:
– Objective/End Goal of PPC Campaigns – 1:23
a. Launch Phase – 1:35
b. Growth Phase – 1:42
c. Scaling Phase – 1:47
– Different types of PPC Campaigns – 2:10
a. Amazon Ad Automatic Targeting – 2:14
b. Manual Targeting – 3:26
– Definition Ad Groups – 4:06
– How to set up Ad Groups – 4:55
– SellerApp Amazon PPC Campaign Naming Convention – 6:27
– Various terms used in Amazon PPC – 6:54
a. Impressions – 7:01
b. Clicks – 7:18
c. CTR (Click-Through-Rate) – 7:22
d. CPC (Cost-Per-Click) – 7:51
e. ACoS (Advertising Cost Of Sale) – 8:08
If you want a comprehensive understanding of how to create and execute a PPC campaign, head over to Part 2 of the video series.
SellerApp is a system that makes e-commerce selling seamless: We are working on data extraction & data aggregation of e-commerce platforms for extracting meaningful insights for online sellers worldwide.
Other channels for more info about selling on Amazon –
Facebook – https://www.facebook.com/sellerapp/
Instagram – https://www.instagram.com/sellerapp_insta/
Video Description:
Amazon Pay Per Click Part 1 of the series is dedicated solely to different types of PPC campaigns. Before we dive deep into PPC campaigns, structuring the campaigns and optimizing it, let’s understand why we need to run the campaigns in the first place. What is the objective and end goal? What are we striving for?
In a broader sense, most sellers have one of the following as the end goal –
1. 1st is the Launch phase, where in you launch a product effectively and get initial sales momentum
2. 2nd is the Growth phase, where you focus solely on search rank optimization for organic growth
3. 3rd is the Scaling phase. In this phase, you aggressively increase sales in a short period of time.
Amazon Automatic PPC Campaigns: As the name suggests, these campaigns are completely automatic with very minimal operational efforts. Automatic campaigns are where Amazon does all the work. As a seller, all you have to do is enter your campaign name, start date, and the ad budget (we will discuss all the different terms in just a bit). After that, Amazon will crawl through your product listings and find relevant keywords which match your products’ category and related products. It will then display ads for these keywords.
Amazon Manual PPC Campaigns: Manual campaigns are like snipers which allow you to choose your own audience and target them through the right keywords. You can pick and choose a set of keywords that are converting really well for you or pick keywords that represent your specific niche and have high traffic flowing in.
PPC campaigns are all about being visible to the right audience that you know for a fact are looking for your product. Now creating a unique campaign for each individual product isn’t scalable. But what is scalable is grouping products and creating one campaign for the group or similar groups.
So let’s have a look at the best practices for adgroup structuring.
You can group products based on –
Product functionality
Separate cash cows from dogs that is the separate top performing products from the under performing ones
Audience
Picking Product functionality as the common denominator is one of the most common ways to group products. Essentially, you group products based on how they function or rather how are they conventionally used.
Naming your Campaigns
Since you are likely to run multiple advertisement campaigns on Amazon, naming your campaigns is vital! It is recommended that you have a naming convention in hand before you get started. It just makes it that much easier for you track of your campaigns successfully.
At SellerApp, we have explored how campaigns can be named effectively and easily. We recommend something like this:
[Amazon Product Identifier] + [Campaign Type] + [Date] + [Any Additional Info, as required]
In this video, you’ll learn the best Amazon PPC optimization strategies for 2020. By creating separate sponsored product ad campaigns on a match type basis you’ll be able to maximize your Amazon advertising performance and increase your profits.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
In this video I show you How to Setup and Amazon PPC campaign in 2020 from scratch!
We will use amazon ppc sponsored ads on a very specific list of keywords that are highly relevant to our product to create a scalable profitable campaign!
Don’t think you need thousands of dollars to start in this video I show you how to make a great campaign with just $10!
*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! 🙂
Paul J. Savage is an Amazon Fba business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.
In this Amazon FBA video tutorial, you’ll learn how to optimize your Amazon PPC campaigns for rapid growth in 2020. I’ll explain step by step, top-level Amazon PPC strategies that’ll help you scale your sponsored product ads for maximum profitability. Even if you’re a complete beginner selling on Amazon, any level FBA seller will find these tips and tricks extremely beneficial while scaling your Amazon campaigns with profitable keywords and campaign set up.
———————————————————————————————————————
💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
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If you’re looking to get a complete Amazon PPC Tutorial for Beginners and learn how to advertise on amazon, this is the video for you! In this video I break down the step by step process for amazon ppc (pay per click) and how you should be building your advertising strategy on amazon. This is a guide for beginners but will help you become an expert in no time. I explain my amazon ppc setup, ppc optimization and overall ppc strategy. Make sure you check out the resources below to see all the tools and services I used to start and scale my ecommerce business. Enjoy and let me know if you have any questions!
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JUNGLE SCOUT (Product Research, Amazon Sales Data):
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In this 2019 Amazon PPC Guide For Beginners I’m going to take you step by step on how to create a manual Amazon PPC Campaign, and most importantly how to find the best, most targeted, and optimized keywords to use for you manual PPC Campaigns! With the Helium 10 Cerebro Tool we will find low competition but highly optimized keywords to help us destroy our competition! This strategy is game changer and I hope you enjoy!
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