Amazon PPC Eating All Your Profits? Huge Mistakes I See Everyone Makes With Amazon PPC Sponsored Ads

Amazon PPC Advertising Campaigns – Is something both experienced Sellers, and new Amazon Sellers struggle with. It’s complex, there’s a lot of moving parts to it, and you can waste a lot of money really quickly if not done right.

One frequent compliant I see across both Youtube and in Amazon Seller Facebook Groups is: My PPC campaigns are eating all of my profits. My Campaigns are spending a lot, and getting some clicks, but with very little results or returns. What should you do? Well, in this video I’ll cover what factors affect your Sponsored Products PPC Campaigns the most, and the biggest mistakes most Sellers make when it comes to Amazon PPC Ads. And how you can make them start working for you, NOT against you!?

-Thanks for watching, Really appreciate your support. Drop any questions you have below!

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3 BIG Amazon PPC Mistakes and How to Fix Them

If you’re an Amazon seller, you know that PPC advertising is a great way to get your products in front of more buyers, launching products, and ranking higher organically for keywords. But if you’re not doing it right you could be wasting your money, causing high ACoS, and hurting your profits. In this video, I’ll show you big mistakes Amazon sellers make with their PPC campaigns, and how to avoid them. So before you launch your next PPC campaign, make sure to watch this video!

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Amazon PPC Auto Campaign Optimization tutorial and strategy

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How to optimize your Amazon PPC campaign bids to maximize rank and improve ACoS

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Amazon PPC Mistakes in 2022 – Here’s Why Your PPC Ads Aren’t Working

After working with thousands of people in the past i’ve put together a list of the most common amazon PPC mistakes i’ve seen.

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Amazon PPC Campaigns Bidding Strategy and Placement | Amazon Advertising Adjust Bid by Placement

Amazon offers 3 types of bid placement.

✅ Top-of-Search: To show the ads in the 1st row of the search page.
✅ Rest-of-Search: Middle, bottom, and on the second page Amazon of the search page.
✅ Product Pages: To show the ads on other seller details pages. Right now there’s no option to put the place here.

From these options, sellers can get more traffic to their listings.

Amazon also offers 3 types of Bidding Strategies to help out sellers to overcome bid issues.

✅ Dynamic Bids Down Only: Amazon will never bid more than the bid you have set. They’ll adjust the bid to drive maximum conversion based on all the factors mentioned earlier. If a click is less likely to convert, the bid is reduced by up to 100%.
✅ Dynamic Bids Up and Down: If a click is likely to convert, Amazon will use your set bid and will increase by up to 100% (in other words, double it) to appear top of the page and will increase by up to 50% to appear on a product page. The downward adjustments applied to low-converting clicks are the same as for “Down Only.”
✅ Fixed Bids: Amazon will bid exactly what you are telling it to without adjusting anything. Amazon always uses your default bid.

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What is Amazon PPC advertising, is it worth your money, and how can you get started?

Amazon sponsored ads are one of the biggest challenges for any Amazon seller. In this Amazon PPC tutorial for 2022 but also regarding Amazon PPC 2022, we explain Amazon PPC for beginners, why you want to run PPC on Amazon FBA, a minimal Amazon PPC strategy for 2022, and your aims when it comes to Amazon PPC management. First, you’ll need your keywords, then you’ll set up your Amazon Sponsored Ads using an Amazon PPC automatic campaign and an Amazon PPC manual campaign. In our Amazon PPC tutorial 2022, we cover various Amazon PPC tricks which will help you with setting up the Amazon PPC campaign 2022. It’s not just about running an Amazon advertisement for your listing, it’s also about Amazon PPC optimization and reducing your ACOS through Amazon PPC strategy 2022, so we cover Amazon PPC optimization in part 2.

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