Eine kurze Zusammenfassung der monatlichen Neuerungen auf dem Marktplatz Amazon
Alles rund um Amazon aus den letzten 4 Wochen
Im heutigen Video erfährst Du alle neuen & relevanten Neuerungen rund um Amazon. Alles was Du als Amazon Seller, Amazon Vendor oder Amazon FBAler beachten musst erfährst Du hier.
—————————————————————————————————————————————————————
#AmazonSEO #AMAnewsSonderedition #AmazonPPC
—————————————————————————————————————————————————————
❗ Folge uns ebenfalls auf unseren Social-Media-Kanälen❗
🔸 Amazon Chrome Extension AMALYZE: https://www.amalyze.io/Extension_CHROME
🔸 Amazon Edge Extension AMALYZE: https://www.amalyze.io/Extension_EDGE
🔸 Informationen zur Chrome Extension: https://www.amalyze.com/browser-exten…
🔸 Amazon Analyse Tool AMALYZE: https://www.amalyze.com
🔸 Alle wöchentlichen AMAnews Amazon News von Christian Otto Kelm: https://www.amalyze.io/AMAnews
🔸 Alle AMAnews Sondereditions von Christian Otto Kelm: https://www.amalyze.io/SpecialEditions
Want to start your Amazon brand the right way? Book a No-Strings-Attached call here to see if this is for you:
https://www.thefbastartup.com/optin-615719891716930646832?el=YTor
Join the FREE Facebook Community: https://www.facebook.com/share/hACw7gQA5NSMrZXo/?mibextid=NoJtEM
Master Amazon PPC Campaigns: A Step-by-Step Guide for Beginners
In this video, we’ll walk you through everything you need to know about creating and optimizing an Amazon PPC campaign. Whether you’re new to Amazon PPC or looking to fine-tune your strategy, we’ve got you covered. Learn how to set up automatic and manual campaigns, discover top Amazon PPC optimization tips, and see real results from your Amazon advertising campaigns.
📈 Boost Your Amazon Sales with Effective PPC Strategies 📈
In this comprehensive video, Brandon M Young shares advanced insights into Amazon’s PPC strategies and how to optimize your campaigns for better conversions and profitability. Learn crucial tactics such as:
🚀 Launching targeted campaigns with high relevancy
🔍 Analyzing your performance using impression shares, click shares, and conversion rates
⚙️ Grouping and optimizing keywords effectively
📊 Using Amazon’s advanced data for in-depth analysis and decision-making
🔄 Implementing a feedback loop to continuously improve your campaigns
🎯 Understanding when to push more traffic and when to back off
🔧 Fixing conversion rates by comparing with top competitors and optimizing product listings
Whether you’re targeting keywords like “toiletry bag” or “men’s shaving bag,” Brandon walks you through how to manage your PPC campaigns to achieve top organic rankings and maximize your profitability.
Plus, discover how to troubleshoot low conversion rates using a detailed worksheet that evaluates crucial elements such as main images, packaging, pricing, and more.
📞 Join my next FREE Masterclass and Q&A: https://sales.sellersystems.com/seller-systems-youtube
Chapters:
00:04 – Introduction to conversion factors and initial campaign steps.
00:53 – Tracking performance, impressions, and evaluating PPC performance.
02:09 – Strategies for increasing traffic and handling indexing issues.
03:07 – Feedback loop for performance and traffic analysis.
03:37 – Deciding on continuing or abandoning keyword routes.
04:15 – Question about benchmarks for conversion rates.
04:23 – Comparing conversion rates with top competitors.
05:06 – Sending traffic to related keywords and keyword grouping.
05:39 – Importance of targeting one route at a time.
05:58 – Steps to take if conversion rates are low.
06:10 – Detailed worksheet for improving conversion rates.
07:33 – Example of improving a product’s main image to boost sales.
08:30 – Conclusion and information on accessing the full webinar.
📲 Join our FREE Facebook group :
https://www.facebook.com/groups/159721144698448
👉 The System: https://www.sellersystems.com/innercircle
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.
If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
___________
🎬 Other related videos:
▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
____________
🔶 Topics covered in the video:
➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
____________
🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
____________
🔶 Video host – AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
____________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
Wasted Ad Spend Calculator:
https://resources.nomadz.com/wasted-ad-spend-calculator?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
✉️ Get in touch if you want help maximizing your Amazon profits:
https://www.nomadz.com/contact?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
————————————
📈Free Amazon PPC Audit (Limited to 5 Calls/Month):
https://www.nomadz.com/get-started?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
————————————
FREE TOOLS:
🚨 Calculate how much money you’re WASTING on Amazon PPC:
https://resources.nomadz.com/wasted-ad-spend-calculator?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
————————————
📈Maximize your market share and outpace the competition with our Search Query Performance Report:
https://resources.nomadz.com/search-query-performance?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
————————————
📊See better results in your Amazon PPC campaigns with our Placement Optimization tool:
https://resources.nomadz.com/placement-optimization-tool?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
————————————
🎁 Prime Day Amazon PPC Checklist:
https://resources.nomadz.com/prime-day-checklist?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
In this video, Stefano reveals the three major issues we’ve discovered after auditing over 200 Amazon brands. Learn how to identify and reduce wasted ad spend. We’ll show you how to examine the last 30 days of data to determine how much of your budget is going to clicks that don’t convert. Discover why optimizing your ad placements is essential for better performance and find out how to continuously optimize your bids for maximum efficiency.
Chapters:
0:00 Intro
0:30 Wasted Ad Spend
2:06 Free file
2:22 Placements
2:25 Sponsored Products: Three Main Placements
3:24 Placement Optimization Calculator
3:47 Optimize our Bid
————————————
🌎 About Nomadz
Nomadz is a leading Amazon PPC agency, specializing in optimizing and maximizing sales and profitability for established Amazon sellers. We act as your dedicated in-house experts, employing proven methods to organize, optimize and scale Amazon PPC campaigns.
Our advanced Amazon PPC videos stem from years of diving through data and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community.
Videos include: case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
We help scale large brands stuck at sales plateaus by building strong relationships with them and coming up with customized PPC and DSP plans.
Contact us at any time at nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.
Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC
Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:
### 1. Sponsored Products:
– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.
– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### 3. Sponsored Display:
– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.
– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.
### 4. Sponsored Brands Video:
– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### Key Considerations for PPC Campaigns:
– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.
– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.
– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.
– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.
Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.
In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.
I do this by following these six steps:
– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids
But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.
Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.
Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.
00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion
✉️ Get in touch if you want help maximizing your Amazon profits:
https://www.nomadz.com/contact
————————————
📈Free Amazon PPC Audit (Limited to 5 Calls/Month):
https://www.nomadz.com/get-started
————————————
FREE TOOLS:
🚨 Calculate how much money you’re WASTING on Amazon PPC:
https://resources.nomadz.com/wasted-ad-spend-calculator
————————————
📈Maximize your market share and outpace the competition with our Search Query Performance Report:
https://resources.nomadz.com/search-query-performance
————————————
📊See better results in your Amazon PPC campaigns with our Placement Optimization tool:
https://resources.nomadz.com/placement-optimization-tool
————————————
🎁 Prime Day Amazon PPC Checklist:
https://resources.nomadz.com/prime-day-checklist
In this video, Sharel will share a case study showing how we doubled profits for one of our Amazon clients 💰📈 You’ll learn why pushing high bids on a single keyword wasn’t working for us. We will show you how adjusting our strategy, including cutting spend and implementing broad campaigns, led to impressive results. Amazon is always evolving, and so should your strategies!
Chapters:
0:00 Intro
0:15 Explanation about the case study
0:27 Amazon is a dynamic place
1:15 Shift Strategies
2:44 The Best Result
————————————
🌎 About Nomadz
Nomadz is a leading Amazon PPC agency, specializing in optimizing and maximizing sales and profitability for established Amazon sellers. We act as your dedicated in-house experts, employing proven methods to organize, optimize and scale Amazon PPC campaigns.
Our advanced Amazon PPC videos stem from years of diving through data and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community.
Videos include: case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
We help scale large brands stuck at sales plateaus by building strong relationships with them and coming up with customized PPC and DSP plans.
Contact us at any time at nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.
Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC
Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:
### Keyword Research:
1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.
2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.
3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.
4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.
5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.
### PPC Optimization:
1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.
2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.
3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.
4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.
5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).
6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.
7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.
By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.
Struggling to get impressions on your Amazon ads? You’re not alone! In this video, we dive deep into common reasons behind low ad impressions and provide actionable solutions to help you optimize your campaigns. Whether you’re setting your budgets too low, targeting irrelevant keywords, or facing high competition, we’ve got the tips you need to succeed.
Visit myamazonguy.com/ppc for more PPC optimization tips!
→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG
————————————————-
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 – Introduction: Why Amazon Advertising Can Be Challenging
0:09 – The Common Problem: Low Impressions
0:27 – Case Study: Analyzing a New Account
0:48 – Tip 1: Check Your Daily Budgets
1:30 – Tip 2: Understand Your Keyword Costs
2:20 – Tip 3: Importance of Search Volume
3:11 – Tip 4: How to Adjust Your Bids
4:55 – Tip 5: Focus on Relevancy and Indexing
