You CANNOT scale without optimizing your Amazon PPC campaign bids. But doing this within Seller Central can be a PAIN for every Amazon FBA Seller in 2021. Time consuming, clunky, not fun.
The solution is using Bulk Operation Flat Files. But they’re scary, confusing and not intuitive.
Enter this video where we break down a step-by-step amazon PPC strategy for optimizing your PPC bids using flat files.
#amazonppc #stepbystep #amazonfba2021
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0:00 INTRODUCTION
2:09 DOWNLOADING THE BULK FILE
4:29 CLEANING UP THE SPREADSHEET
5:50 FORMAT & SORTING
8:00 CUSTOM BID FORMULAS
14:40 BID OPTIMIZATION
18:10 UPLOADING THE BULK FILE
Setting up Amazon PPC campaigns within Seller Central can be a PAIN for every Amazon FBA Seller in 2021. Time consuming, clunky, not fun.
The solution is using Bulk Operation Flat Files. But they’re scary, confusing and not intuitive.
Enter this video where we break down a step-by-step amazon PPC strategy for setting up campaigns using flat files.
#amazonppc #step-by-step #amazonfba2021
🔥🔥🔥TRY SELLERISE FREE🔥🔥🔥
➡️ 30 day free trail ➡️ https://sellerise.com/heist
➡️ 14 day free trial + 10% OFF for the First Year ➡️ https://sellerise.com/heist10
0:00 INTRODUCTION
1:53 CAMPAIGN SET-UP
7:13 AD GROUP SET-UP
7:54 AD SET-UP
8:55 KEYWORD SET-UP
12:10 SETTING UP ADDITIONAL CAMPAIGNS
13:10 ADDING PHRASE & BROAD CAMPAIGNS
14:08 UPLOADING THE FLAT FILE
15:02 ACCESSING THE SOP & SPREADSHEET
Do you feel that you’re spending too much on your PPC campaigns? Watch this video to learn how to lower your overall ACOS for your Amazon PPC campaigns.
Whether you are new to Amazon advertising or looking for Amazon PPC advanced tips & tricks on
how to set up Amazon PPC Sponsored Products ads or wish to lower ACOS, we’ve got it covered.
Dive deep with our Director of Advertising Strategy, Lukas Matthews, as he takes you through the ins & out of how to set up Amazon PPC
campaigns with lower ACOS. This will drastically increase the efficiency of your advertising
campaign.
Discover EXACTLY how to set up Amazon PPC step by step in this video about lowering the ACOS for
Amazon PPC in 2021. Implement this EXACT Amazon PPC strategy to MAXIMIZE PROFITABILITY &
ROAS!
Topics Covered In This Video:
• Introduction To Amazon Sponsored Products Ads
• How To Set Up Amazon PPC – Sponsored Products Ads
• How to Lower the ACOS with Amazon PPC Campaigns
• Amazon PPC Advanced Tips & Tricks
Watch other videos in our Amazon PPC advanced tips & tricks playlist to use in future amazon
advertising campaigns from our Lukas Matthews.
Did you learn something, do you have another way of setting up your campaigns? Maybe something
else you’d like to share? Let us know in the comments below the video!!
⏱
0:00 Intro
0:33 How To Lower Amazon PPC ACOS
0:42 Modify Automatic Targeting Campaigns
3:12 Reallocation Of Spend
4:49 Remove Negative Keywords
6:55 How To Compile A List Of Negative Keywords
8:24 Pro Tip: PPC Spend Allocations
9:11 Adjust Top-Of-First-Page Placement Modifiers
11:25 Remove Generic Keywords
15:11 Conclusion
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By the end of this video you should learn:
✔️ – 0:34 – Learn About Amazon PPC Advertising Bulk Uploads For PPC Amazon Ads Optimization. With This Two-Step Amazon PPC Strategy By Adding Negative Keywords
✔️ – 1:05 – The First Step In This Advanced Amazon PPC Strategy Trick To Use On All Of Your New Or Current Amazon PPC Campaigns
✔️ – 2:37 – What An Amazon PPC Sponsored Product Bulk Upload Template Looks Like And How To Organize Your Amazon Pay-Per-Click Excel Exports Into A Readable Format
✔️ – 3:57 – See Exactly Where Your Amazon Negative Keywords Should Be Added In An Amazon Sponsored Ad Bulk Upload Template
✔️ – 6:21 – What I Price My Amazon FBA PPC Max Bids And Where They Should Be Entered In Your Amazon Sponsored Ads Bulk Upload Excel Templates
✔️ – 7:13 – How To Add New Amazon PPC Campaigns Using This Advanced PPC Amazon Optimization Strategy With The Bulk Upload PPC Template
✔️ – 9:50 – This Is Something You Always Want To Make Sure You Do When You Finish Your Amazon Advertising Bulk Uploads In Order To Make Sure This Amazon PPC Negative Keyword Tutorial Does Not Go To Waste!
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
You will learn the importance of using Amazon Negative Keywords in all of your PPC Campaigns.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.
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Amazon PPC can be as difficult or as simple as you want to make it. What I commonly see when I work with clients is that they’ve been implementing too many different strategies and are now confused as to what to do next. Their ACoS (average cost of sale) is way too high (but they aren’t sure what their ACoS should be), they don’t know what keywords to pause, or they don’t know how to expand their campaigns to scale them. If any of this feels like you, YOU ARE COMPLETELY NORMAL.
This simple strategy will help you make more sales and increase your organic rank on Amazon, while decreasing your ad spend inside Amazon PPC. This is the step that your competition is NOT doing. I would say less than 5% of Amazon sellers are doing this.
So, what is it?
It is simply mining and then isolating the 20% of search terms in your account that are driving 80% of your results. In this article (and video) I will be walking you through a simple strategy to help scale your campaigns and isolate these search terms. Doing this assumes that you have been running Amazon PPC for at least 30 days and have made sales from it.
0:00 Introduction
0:10 #1 Mistake Amazon Sellers Make
0:58 Pareto’s Principle
1:36 What to do with the search terms that are driving 80% of your sales
2:30 How To Mine Your Search Term Report STEP-BT-STEP GUIDE
10:15 How To Structure Amazon PPC Campaigns for Success
11:00 Action Items for This Video
My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
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The Best Beginners Amazon PPC Campaign in 2021! I’ll show you how to build your first amazon fba ppc campaign from scratch to launch your fist amazon private label product to page one.
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*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! 🙂
Paul J. Savage is a business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.
This video covers advanced Amazon PPC strategies with the help of a PPC benchmarker from sellics. This Amazon PPC Tutorial 2021 covers Amazon PPC for beginners 2021 all the way through to the advanced seller. This Amazon PPC 2021 tutorial shows you how to evaluate your PPC performance against your competitors, evaluate Amazon PPC advanced metrics and employ Amazon FBA PPC optimization strategies to boost your Amazon PPC marketing. We cover amazon ppc step by step, from your Amazon PPC launch strategy to Amazon PPC management through the growth stage, and finally Amazon PPC optimization 2021. This Amazon FBA PPC Guide and amazon ppc tutorial for beginners looks at important Amazon pay per click advertising metrics like click through rate and Amazon ACoS amongst others so you can form an Amazon PPC strategy to improve your PPC performance. This PPC Amazon tutorial will answer how to fix PPC on Amazon or how to optimize PPC on Amazon through more than one Amazon FBA PPC strategy and multiple Amazon PPC tricks.
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DISCLAIMER: Content on the Dan Rodgers YouTube Channel and extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making investment, financial or business decisions, taking into account your own personal circumstances. Dan Rodgers is not a financial advisor. Always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
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IF YOU ARE NEW TO THE SELLING ON AMAZON WORLD…
Here Is A Quick Tutorial Of How An Amazon FBA Business Works (AMAZON FBA FOR BEGINNERS – Step by Step) –
Step 1: Create An Amazon Seller Central Account
This is the backend of Amazon, where all the products you see on the massive website are listed and managed. Once you have an account, which I will show you exactly where to go to do this, you will be able to do everything needed to start selling on Amazon…
Step 2: Find The Right Product To Sell With Amazon FBA Product Research
You can Use Amazon’s Best Selling Lists (Just Click “Best Sellers” on Amazon’s Home Page) to see what items sell the best on Amazon, and to use this to come up with your own product ideas!
You can also use Amazon Product Research Tools such as Jungle Scout, Helium 10, and Viral Launch to search through millions of products on Amazon, to help find a winner!
Step 3: How To Find A Manufacturer For Your Perfect Product
Using Alibaba, you can sort through world class manufacturers and pick the best possible option for your future money making product. This is the step everyone usually gets overwhelmed with but Alibaba lets you direct message hundreds and hundreds of suppliers instantly, making it as easy as it’s ever been!
Step 4: Get The Product Shipped To An Amazon Warehouse
Using Fulfilled by Amazon (FBA), all you need to do after your product is manufactured is to get it sent to an Amazon FBA Warehouse.
You can do this by hiring a freight forwarder! What a freight forwarder will do is handle all shipping, tariff, bond, and logistic responsibilities for your product. International shipping is one of the most complicated issues I have ever tried to learn, but a company Freightos and many other companies has made it easy & inexpensive for Amazon Sellers in 2020.
With these 4 simple steps, you now know how an Amazon Business works….let me know if you have questions in the comments, I love talking Amazon! 🙂
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