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🤔 Video Breakdown 👇
Today we are going to be learning from Mina Elias the PPC expert. Mina will be sharing his 5 top Amazon FBA PPC tips and strategies for you to crush Amazon PPC. If you enjoyed or learned something new Hit that subscribe button for me 🙂
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How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – In this week’s video, your Amazon PPC expert explains the importance of Scale Insights. Lucas’s team has put together a case study that shows why Scale Insights is the best tool out there to expand and automate your Amazon PPC strategy. You will understand the importance of Scale Insights, and how to implement this tool into your business strategy. Be sure to watch the other tutorials on Scale Insights.
✔️ – 1:05: – To continue, Lucas describes how Scale Insights has the potential to get you over your sales plateau that you have been stuck in. In this case study, Scale Insights helps cut out unwanted campaigns that are running, which are taking advertising dollars away from converting campaigns.
✔️ – 2:37 -Here, your Amazon PPC expert walks you through how they almost doubled their clients sales in a year by tweaking campaigns and adjusting the overall strategy to move past the sales plateau that was occurring. They started with reducing single keyword campaigns with low budgets. That alone cut off a lot of the fat, which the client was holding on to.
✔️ – 4:29 – In this part of the video, Lucas will show the steps his team took to accomplish an impressive goal they had. Lucasi explains what campaigns they used to get the client over that sales plateau. (Amazon PPC Key: Broad Match campaigns are good for impressions and expanding customer base) Exact Match campaigns are always important to run, which should cover a large percentage of your advertising dollars.
✔️ – 6:27 – Last, Lucas explains that Scales Insights is great for you and your clients, but you have to know how to use it correctly to come up with new ways to get over the sales plateau. Within Scale Insights there are many answers given to you, and the best way to reach the goal you or your client want is by testing out new strategies.
In conclusion, you as a Amazon PPC manager need to continue testing strategies out. This case study is a perfect example of how Lucas and his team break through for the clients. With years of experience at @LukeWi belt, Scale Insights is a tool that everyone needs to implement in their Amazon business model.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
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In this video I’ll be showing you how to quickly and easily audit your amazon ppc campaigns using your search term report that you can download directly from Amazon seller central! No special tools needed!
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
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In this video I’ll be walking through how to quickly and easily organize your Amazon PPC search term reports to be a lot more easy to read and understand so you’ll be able to better make important decisions about the direction of your PPC campaigns.
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
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Join our FACEBOOK GROUP 👉 https://www.facebook.com/groups/amazonsellersclinic amazon amazon search term reports amazon seller central search term report how to analyze amazon search term report
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – UPDATE ALERT!!! Amazon has dropped a new update for Amazon Sellers and Amazon PPC managers to help with search query performance for ASIN level data. Your Amazon PPC expert is bringing you this tutorial to keep you updated on all things Amazon PPC. Lucas takes pride in Advance Amazon PPC, and he is here to bring you Amazon PPC tips and tricks.
✔️ – 0:45 – In this part of the tutorial, Lucas dives into finding the search query performance page. As an Amazon PPC manager, you should already be aware of this page which was for performance at a brand level. Well Amazon just gave you more access to information you need to run your Amazon PPC. Your Amazon PPC expert walks you through how to use this search query correctly.
✔️ – 2:10 – Next, Lucas explains each tab associated with this update. When having a variation listing you can see what search terms are working for each ASIN. This helps your research into each product when you’re in the phase 2 or 3 of your product development. Amazon hands you this search term data on a silver platter. Take advantage!
✔️ – 3:04 – Your Amazon PPC expert throws an important Amazon PPC tip out to you. Pay close attention to the acronym “ICAP.” Impressions, Click, Add to Cart, Purchases.
✔️ – 5:20 – To continue, Lucas shows you how this search query tool calculates each part of ICAP. Your Amazon PPC expert gives you an important Amazon PPC trick. Lucas wants you to take the first ten search terms and break them down.This is a great start to reading the data that Amazon is providing to you.
✔️ – 7:42 – Lastly, This tool needs to be a part of your tool box for Amazon PPC strategy 2022. This is important for variations and what keywords work best for each of them. Make sure your SEO has the top keywords from search query. Sorting by volume can tell you what you are missing on each ASIN.
In conclusion, This tool will help you build a master keyword list for each ASIN. If you haven’t seen the tutorials on Data Dive: Master Keyword List. You need to hit this link…
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇 https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA
👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
#AMAZONPRIMEDAY #LEARNAMAZON #AMAZONUNIVERSITY #AMAZONPPCEXPERT #AMAZONTUTORIALS #AMAZONFBA #AMAZONADVERTISING #ENTREPENEUR #AMAZONBRANDANALYTICS #AMAZONGUIDE #ECOMMERCE
If you’re an Amazon seller and you’re not sure where to start with running Amazon PPC campaigns, OR you’re just not happy with the results you’ve been getting, then you’re in the right place! In this video, I’m explaining exactly which PPC campaigns I like to run for our Amazon seller agency clients, and how I set them up in terms of targeting, and which types of campaigns I choose for different product types. And if you’re looking for a step by step tutorial or guide to see my screen while I screen share and set up an actual campaign on video, check out this Amazon PPC Best Tips video here — https://youtu.be/qHfR15wx_Qg Using these Amazon Marketing Strategies will help any Amazon seller and Amazon business scale faster and increase sales.
Running ads to an Amazon listing that’s not conversion ready is a BIG mistake. 🔥 GET FREE ACCESS TO MY AMAZON LISTING CHECKLIST so you can fully optimize your listings to convert higher, outrank your competition, reduce your product return rate and negative reviews, lower your Amazon PPC ACoS & more: https://www.ZonChecklist.com
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I cover a new method for finding really good, relevant keywords you’ll want to target with Amazon PPC during your product launch. Targeting the right keyword search terms during a product launch is crucial to having a good launch and getting your product ranking well organically. This Amazon PPC keyword research strategy also works for products that are already selling on Amazon. The tool was built by Amazon and it is free to use. It’s called the Product Opportunity Explorer. I’ll also be giving tips and a tutorial on how to set up your PPC campaigns for the best results. Using Amazon PPC to launch and rank products is one of the best methods available to Amazon sellers today. I packed a ton of great information in video and I hope you find it helpful.
◼︎◼︎◼︎◼︎◼︎
More Keyword Research and PPC Videos I Did:
➤ Find Your Amazon Money Keywords: https://youtu.be/d9Lus5T_cSk
➤ How to Launch + Rank Amazon Products with Amazon PPC: https://youtu.be/Ssta8ZMI2mU
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★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ TIME STAMPS
0:00 Intro
1:02 Key PPC Concept
2:03 PPC Keyword Research Tutorial
6:35 Amazon PPC Campaign Setup Tips
13:55 Wrap Up
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Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering training to those who cannot afford and they can apply from here: https://www.enablers.org/evs
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Amazon PPC ads are an incredible tool to help launch new products, and a must have these days. Use PPC to get your product ranked and indexed on page 1.But Amazon PPC ads can be a super difficult topic to learn. So, I put together a (3) part series, or 3 video mini course to help you master Amazon PPC ads! These videos will be an ultimate Amazon PPC Tutorial for beginners; where I’ll break down everything you need to new for running successful Amazon PPC campaigns.
This video (Part #2) will be all about Manual PPC campaigns: Including Broad, Phrase, and Exact match types.
Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 – I’ll cover: Automatic Campaigns.
*Part #2 – I’ll cover: Manual Keyword Targeting Campaigns.
Part #3 – I’ll cover Manual Product or ASIN Targeting Campaigns.
Thank you for watching! Please don’t hesitate to ask any questions you have down below.
Your Coach & Mentor,
-Brian Noonan
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💭 OF THE DAY: “Develop a passion for learning. If you do, you will never cease to grow.” – Anthony J. D’Angelo
Video Chapters:
0:00 Start
0:30 Intro
1:55 When To Start Manual PPC Campaigns
2:30 Competition
4:00 Importance of an Optimized Listing
6:00 Manual Campaigns for Launch
8:20 Targeting and Ad Groups
8:47 Manual Phrase Campaigns
9:20 Getting the Best Keywords for PPC
12:00 Setting Up Manual Campaigns
13:00 Difference of Exact, Phrase and Broad Keywords
13:45 How Long Campaigns Run
14:00 Bidding Strategy
14:33 Placements
15:20 Keyword vs. Product Targeting
15:27 Adding Your Keywords to the Campaign
16:25 Setting Your Bids
17:33 Manual Phrase Campaigns
19:00 Manual Broad Campaigns
21:15 Manual Exact Match
21:40 Exact Match Placements
22:11 Exact Campaign: Placements (Bid Adjustment)
22:48 Exact Match Keywords
25:00 After 1-2 Weeks: Time to Optimize!
25:23 Improving Campaign Performance
25:40 Analyzing Data: Impressions, CTR, Clicks
27:00 Optimizing Keyword Bids
28:00 Changing Bids Based on Data
28:20 When to Shut Off Keywords
29:12 Outro
