PPC Mindset EP# 4 | How to Create Manual Campaigns
#ppc #ppccampaign #enablers #knowledge
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Enablers Mission is to use the Enablers Platform to create 2 Million jobs and 200k eCommerce Businesses in Pakistan and get Pakistan to be recognized by the world as an eCommerce Hub.
Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering training to those who cannot afford and they can apply from here: https://www.enablers.org/evs
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In this video Iโll be showing you an actual example of one of our new clients unoptimized campaigns and what kind of opportunities we look for to help improve performance. We want to improve traffic and sales for the good keyword and optimize the ACoS for the poor performers.
Ready to take your brand to the next level on Amazon? Shoot us a dm! ๐
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This is a broad question and everything helps.
If your trying to scale an account, what’s a few strategies you guys use to find new targets?
Scenario for prospective:
You’ve got your top 10 competitors, you’ve set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.
Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?
Our ppc team has co-opted @Steven Popeโs seo strategy for just that purpose on ppc (broadening search)
Identify the keywords your product currently organically ranks for 10/20-50. Within that filter
sort for highest volume, highest relevancy terms (edited)
use the best 5-10 (depending on specific data points) as new kw campaign(s) to try
also goes without saying you should be reviewing the STRs from any current campaigns where they exist
00:00 Strikezone Keywords Tutorial
00:41 Demo
01:15 Use any AMZ click data tool, for this instance Helium 10
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Womenโs Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
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In this video, Iโve compared notes with other 6, 7, and 8 figure Amazon sellers to teach youโฆ
How to optimally setup and run your Amazon Sponsored Ad campaigns
How to bid on your search terms to maximize exposure and profits
How to find profitable keywords to boost your sales with Amazon advertising.
This is a very comprehensive video on Amazon PPC and Amazon advertising so be prepared to take notes!
“PPC Mindset – Episode 1”
As i mentioned in my last video i will be creating a complete video series of PPC for all of you.
So here is the first episode which about the basics we need to keep in mind before we start our amazon advertisement.
#ppc #ppccampaign #howtostart
——————————–
To Start your eCommerce Journey with Enablers:
https://www.enablers.org/group
——————————–
Enablers Upcoming Seminars:
https://www.enablers.org/seminars
——————————–
Ask Saqib Azhar:
http://www.saqibazhar.net
——————————–
Enablers Mission is to use the Enablers Platform to create 2 Million jobs and 200k eCommerce Businesses in Pakistan and get Pakistan to be recognized by the world as an eCommerce Hub.
Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering training to those who cannot afford and they can apply from here: https://www.enablers.org/evs
——————————–
Follow Enablers On Social Media :
———————————
https://www.facebook.com/EnablersTeam
https://www.facebook.com/SaqibAzharPage
๐๐จ๐ฐ ๐ญ๐จ ๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐ง๐ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ ๐๐๐๐
Most of the students face difficulties while structuring their PPC campaigns and even when they do, they are still unaware of how to control ACOS and optimize their campaigns. In this Video I will explain how you should structure your PPC campaigns and optimize later on
๐โ๐๐ ๐๐ ๐กโ๐ ๐ก๐๐๐กโ ๐๐๐๐ก ๐๐ ๐กโ๐ ๐ก๐๐๐๐๐ ๐๐ก๐ก๐๐ ๐ ๐๐๐๐๐ , ๐โ๐ ๐๐ข๐๐๐๐ ๐ ๐๐ ๐ก๐ ๐๐๐๐๐๐ ๐๐๐โ ๐๐๐ ๐๐ฃ๐๐๐ฆ ๐๐๐๐ ๐๐ ๐๐ ๐๐ข๐ ๐ธ๐๐๐๐๐๐๐ ๐ถ๐๐๐๐ข๐๐๐ก๐ฆ.
#amazonppc #ppc #tutorial #stepbystep
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To Start your eCommerce Journey with Enablers:
https://www.enablers.org/group
Saqib Azhar ambition is to raise awareness and empower people in every city of Pakistan by guiding them through International eCommerce. He Pride himself on having ear to the ground with all the latest trends in the eCommerce field, and also on enabling our local population to build up businesses on the largest eCommerce platforms.
Saqib Azhar aims to give back his knowledge to bring a positive change in Pakistan to encourage people to start their own multi-million online international business and help build the economy of Pakistan and empower our youth, businesses and increasing exports to bring foreign income in Pakistan via eCommerce Platforms like Amazon.
Follow Enablers On Social Media:
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Amazon PPC tutorial – how to create an Amazon PPC campaign in 2022? Learn how to set up Amazon PPC with this step-by-step guide by SellerApp PPC experts!โ
๐Amazon PPC campaign strategy guide – learn how to optimize PPC campaigns on Amazon: https://www.sellerapp.com/blog/advanced-amazon-ppc-strategy-revealed/
Selling on Amazon requires a great deal of hard work and patience – one such major challenge is the ability to strongly market your products online. The answer to this question lies in Amazon PPC (Pay-per-Click), also known as Sponsored Products. There are 3 types of Amazon PPC campaigns – Sponsored Products, Sponsored Brands, and Sponsored Display ads. Amazon advertising campaigns are a great way to amplify their product sales online. However, beginners who just started selling on Amazon are still confused about how to set up an Amazon PPC campaign? In this step-by-step guide, learn how to create a PPC campaign on Amazon, learn how to set Amazon PPC daily budget, and more!
Timestamps:
0:00 – Introduction
01:26 – What is Amazon PPC?
02:09 – How to Set Up Your First Amazon PPC Campaign?
11:47 – Dos and Don’ts Of Creating Your First Campaign
13:20 – Conclusion
Frequently Asked Questions (FAQs):
๐ธWhat is Amazon PPC?
Amazon Pay-Per-Click (PPC) is Amazonโs own advertising platform that uses an auction-style system in which the advertisers can bid on relevant keywords. It uses the pay-per-click model, which means that the advertiser pays only if a potential customer clicks and views the advertised product. This model is also known as cost-per-click (CPC).
๐ธWhat are the benefits of Amazon PPC Advertising?
It can bring in a lot of sales. For keywords that are too competitive to bring in organic visibility, you can run a PPC campaign which will help in building visibility for your product. You can also create awareness and value for your brand with the help of PPC campaigns, as products that rank high on the search page will garner more visibility, and such brands will be more memorable for potential customers. There are additional benefits as well, like preventing competitors from snatching top rankings and sales, increasing the visibility of your products during seasonal sales fluctuations et cetera.
๐Let’s get started! If you have found the video helpful, hit the like๐ button and subscribe to SellerApp (if you haven’t already!)
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Amazon PPC ads are an incredible tool to help launch new products, and a must have these days. Use PPC to get your product ranked and indexed on page 1.But Amazon PPC ads can be a super difficult topic to learn. So, I put together a (3) part series, or 3 video mini course to help you master Amazon PPC ads! These videos will be an ultimate Amazon PPC Tutorial for beginners; where I’ll break down everything you need to new for running successful Amazon PPC campaigns.
This video (Part #2) will be all about Manual PPC campaigns: Including Broad, Phrase, and Exact match types.
Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 – I’ll cover: Automatic Campaigns.
*Part #2 – I’ll cover: Manual Keyword Targeting Campaigns.
Part #3 – I’ll cover Manual Product or ASIN Targeting Campaigns.
Thank you for watching! Please don’t hesitate to ask any questions you have down below.
Your Coach & Mentor,
-Brian Noonan
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Video Chapters:
0:00 Start
0:30 Intro
1:55 When To Start Manual PPC Campaigns
2:30 Competition
4:00 Importance of an Optimized Listing
6:00 Manual Campaigns for Launch
8:20 Targeting and Ad Groups
8:47 Manual Phrase Campaigns
9:20 Getting the Best Keywords for PPC
12:00 Setting Up Manual Campaigns
13:00 Difference of Exact, Phrase and Broad Keywords
13:45 How Long Campaigns Run
14:00 Bidding Strategy
14:33 Placements
15:20 Keyword vs. Product Targeting
15:27 Adding Your Keywords to the Campaign
16:25 Setting Your Bids
17:33 Manual Phrase Campaigns
19:00 Manual Broad Campaigns
21:15 Manual Exact Match
21:40 Exact Match Placements
22:11 Exact Campaign: Placements (Bid Adjustment)
22:48 Exact Match Keywords
25:00 After 1-2 Weeks: Time to Optimize!
25:23 Improving Campaign Performance
25:40 Analyzing Data: Impressions, CTR, Clicks
27:00 Optimizing Keyword Bids
28:00 Changing Bids Based on Data
28:20 When to Shut Off Keywords
29:12 Outro
In my previous video I went over how I spent $250,000 on Amazon FBA PPC and the top 5 things I learned from spending all that money. And in that video I mentioned if anyone was interested in my Amazon PPC strategy when it comes to launching products so here it is!
In this video I go over the two main strategies I use to launch any new product on Amazon FBA. Those two strategies include:
1. Automatic Campaigns
2. Manual Campaigns
I know, it seems very simple and boring but I promise you that within those two campaigns, I use strategies not taught by other Amazon FBA you-tubers. That is because I use 4 separate Automatic Campaigns and 4-12 different Manual Campaigns when I first launch.
So in this video I am going to teach you my exact strategies and how I optimize those campaigns once they have been running for 1-2 weeks.
