Amazon PPC Explained – Bidding Strategy, Keyword Research, Paid and Organic Sales

👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
In this Amazon PPC Q&A session, we answer the most common Amazon PPC questions regarding bid management, bidding strategies, how to set up a PPC campaign on Amazon, how to find a balance between paid and organic sales, and things to consider when running ads.

Our guests Neza Skorc and Harald Bartel from Adspert also explained how tools such as Adspert use machine learning to optimize ads and what are the benefits of using that kind of software versus optimizing manually. We talked about optimizing bids and keyword strategy which are common topics to discuss, but also touched on the topic of how to make sure that paid and organic sales are not blocking each other, and more.
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🎬 Other related videos:

▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
▶️ Advanced Amazon PPC Questions Answered: https://youtu.be/rzWWmuHecZE

👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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🔶 Questions answered in the video:

➤ 00:00 Amazon PPC Explained – Bidding, Keyword Strategy, Paid and Organic Sales
➤ 01:40 About video guests and Adspert
➤ 03:15 How to build a perfect Amazon PPC campaign?
➤ 04:46 What are the options to build up a PPC campaign?
➤ 05:23 When a PPC campaign is already running, what sellers need to do in order to optimize it?
➤ 09:11 Why would you want to automate your Amazon PPC instead of doing it manually
➤ 10:19 Bid adjustment based on market volume, competition, conversion rate and conversion value
➤ 14:15 Tips to find the best Amazon PPC bids
➤ 16:00 Why should you focus on profit rather than ACoS?
➤ 17:57 How to choose the right keywords and effective keyword strategy?
➤ 19:42 How PPC affects organic sales? How to find an optimal combination of these two?
➤ 22:57 How to set up a price for a PPC campaign? What are the factors to consider?
➤ 24:11 Bids and organic ratio
➤ 25:00 Tips to set up the right price and final thoughts on how to optimize Amazon PPC campaigns
➤ 27:30 How beginners can take care of their Amazon PPC without hiring a service provider?
➤ 29:07 Contact Adspert
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🔶 About HARALD BARTEL

As CTO, Harald is responsible for technical management and developed the intelligent and top-secret Adspert Algorithms. He holds a degree in mathematics and physics and enjoys playing strategy games. At Prozentor GmbH, he had developed scientific forecasting and analysis tools. In addition, he had been a mathematics lecturer at the Beuth University of Applied Sciences in Berlin and as a programmer was involved in developing a leading mathematics software.
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🔶 About NEZA SKORC

A problem-solver by nature, Neza has gathered experience in startups and SMBs across different industries and countries, and in areas ranging from account and project management, remote team management, business analysis, and product management.
Currently working as a member of the Adspert Product team, she’s focusing on ensuring that online advertisers leveraging the state of the art Adspert bid management algorithm are provided a smooth experience and excellent results from the first moment onwards.

👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
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🔶 Video host – LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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#AmazonFBA #AmazonPPC #AmazonPPCexplained

Amazon FBA PPC Scaling Blueprint | 1K/Day With One Product [Step-by-Step]

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ALL the videos I Talked About:

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2. How To SAFELY Get Your First 5-10 Reviews on Amazon FBA and KEEP them:

3. My First Amazon FBA Product REAL Results:

Amazon FBA Product Scaling with ONLY PPC?! How to scale on Amazon FBA & execute a profitable Amazon fba scaling strategy is getting more difficult in 2019.

I’m going to walk you step by step through how to actually scale your product with only PPC. We will mainly discuss using PPC on Amazon and whether it will work in 2019. This is an Amazon product scaling strategy you can use with ONLY PPC provided you have done the correct preparation to scale on Amazon correctly. I will show you how.

*NOTE* It is always easier to scale WITH reviews than without. I am NOT recommending this approach for all products. I want to show that yes, it is possible to start and scale with only PPC and succeed if you approach it correctly.

With this knowledge, how to scale a product on Amazon and master Amazon ranking is made easier.

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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for your support!

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How To Optimize Your Amazon PPC Advertising Campaigns On A Low Budget

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► If you need help boosting your Amazon PPC sales check out my ad agency ZonRush

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► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
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In this video, I’ll go over simple Amazon PPC strategies that will help you optimize your Amazon advertising campaigns on a low budget. If you’re a beginner selling on Amazon FBA this is a great starting resource for you to make more sales.

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💯 MY REQUEST TO YOU 💯

If you found this helpful, help me spread the word by liking or commenting or both on this video.

When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!

See you soon 🙂

Sebastian*

The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.

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Amazon PPC 2021 Strategy and Management with Sellozo – Amazon PPC Tutorial 2021

This Amazon PPC tutorial 2021 video covers strategies to BOOST your PPC PERFORMANCE. Sellozo joins us for an interview on Amazon PPC 2021 and we cover how Sellozo can help you as well as answer questions to do with amazon ppc strategy 2021, amazon ppc optimization 2021 and amazon ppc campaign 2021. This is valuable for all sellers as it covers amazon ppc for beginners as well as for the advanced. We showcase Sellozo, an Amazon PPC optimization software or Amazon PPC management service or Amazon PPC automation software, so this is also one of the Amazon PPC software reviews on YouTube. We cover various parts of PPC on Amazon FBA and how Sellozo can help you with Amazon PPC management. We have other videos on Amazon PPC step by step but this brings other opinions and strategies to the table. We aim to leave amazon fba ppc explained.

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Timestamps:

00:00 – Intro
01:31 – Meet Kris
02:31 – What does Sellozo do?
03:20 – When do sellers use Sellozo?
05:40 – How much can Sellozo reduce my ACoS?
09:18 – Why does ACoS not matter at launch?
09:45 – Why does a high ACoS not necessarily mean low profitability?
10:38 – Can I use Sellozo’s tools myself or have experts manage my PPC?
12:35 – What does Sellozo’s tool suite actually look like?
20:29 – What does Sellozo cost?
22:37 – What do Sellozo experts do with my campaigns?
24:26 – What is the biggest mistake sellers make with PPC?
26:31 – What campaigns should you run at launch?
27:44 – What are Single-Keyword Exact Match Campaigns?
28:41 – What are Mining Keyword Campaigns?
29:39 – Why are Clicks important in Mining Campaigns?
32:11 – Do you Pause or Delete Campaigns?
33:52 – How many keywords should I target?
36:34 – How much of the day should my budget cover?
39:07 – What campaigns should I run once optimized?
40:24 – Should I target competitor brand names?
42:10 – Are there any campaign types I should avoid?
43:27 – What are Sponsored Display Ads?
44:32 – What is a healthy ACoS once optimized?
46:31 – How often does Sellozo monitor and make changes?
48:16 – How does Sellozo use Click Through Rate metrics?
49:59 – What is your one piece of PPC advice for sellers?
52:11 – My final thoughts
54:28 – Drop us a LIKE if this helped you

I hope you find this video helpful.

sellerboard Amazon PPC Dashboard Tutorial – PPC Profit Data and Bidding Recommendations

👉 Get a 2-month free trial for sellerboard by using a coupon code DEMOMONDAYS: https://oklik.co/sellerboard
In the video, you will find a tutorial on how to use the newest sellerboard’s Amazon PPC dashboard and what features it has, including automated bidding recommendations, PPC profit data, ACoS, calculated expenses and fees, and more.
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🎬 Other related videos:

▶️ sellerboard Review: https://youtu.be/RJKXTunuD6o
▶️ sellerboard Alerts – How to Get Notifications for Amazon Product Listing Changes: https://youtu.be/Iy-PXG5ES4M

👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
______________
🔶 Questions answered in the video:

➤ 00:00 sellerboard Amazon PPC tutorial
➤ 00:52 About sellerboard
➤ 01:50 PPC profit dashboard tutorial where you can get your data such as:
– PPC sales
– Orders
– Promo
– Ad spend
– Refunds
– Amazon fees: FBA fees, Commission, Other Amazon fees
– COGs
– Expenses
– Profit
– Average CPC
– ACOS
➤ 06:22 Different Amazon PPC campaigns data overview – calculating profit for every keyword, ACoS, and break-even bids
➤ 10:10 When and how should you change the bid using sellerboard? Bidding recommendations
➤ 12:09 Configure bids and ACoS for each keyword – example
➤ 14:00 Who can use the sellerboard’s PPC dashboard?
➤ 14:55 Pricing
______________
🔶 About SELLERBOARD

sellerboard is a profit analytics and management accounting software for Amazon sellers.Their job is to make sure you know your true numbers in real-time. sellerboard takes all expenses into accounts, such as returns (including the cost of damaged returns), storage fees, long-term storage fees, inbound shipping, and about 70 other “hidden” Amazon fees and lets you drill down into every product, variation, fee, and any period of time. On top of this, sellerboard features an inventory manager with automated restock alerts, an email campaign tool for review generation, and the “Money Back” reports which you can use to request reimbursements from Amazon for lost and damaged products.

👉 Get a 2-month free trial for sellerboard. Use a coupon code DEMOMONDAYS and get an extended free trial: https://oklik.co/sellerboard
______________
🔶 About AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
______________
🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
______________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

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► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
► Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
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https://junglescout.grsm.io/SebastianCastaneda

► Book A Call With Me: https://calendly.com/zonrush

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In this episode you’ll learn the best Amazon PPC strategy for new products and variation ASINS. We tested multiple sponsored ads campaigns and measured what the results were when made Amazon ppc campaigns for each individual ASIN and when we added them to a single campaign. We were able to generate more sales for our client who is a first time Amazon FBA seller when we made separate Amazon PPC campaigns for each variation.
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💯 MY REQUEST TO YOU 💯

If you found this helpful, help me spread the word by liking or commenting or both on this video.

When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!

See you soon 🙂

Sebastian*

The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.

#amazonppc #amazonfba #amazonseller

How To Bid On Amazon PPC – The Formula You Need for Your PPC Strategy

Create Amazon PPC campaigns that stand out and sell more 💰
👉 https://l.sellerapp.com/ppcexpert

Need help with Amazon PPC? Then fix a 20-minute demo –
https://calendly.com/sellerappinc/demo , One of our EXPERTS will reach out to you!

Timestamps for the video 👇
Intro: 0:00
Achieve lower costs for increased sales: 1:01
Bidding strategies: 4:11
Type of campaigns: 10:36
Display Ads: 26:16
Additional tips: 28:05
SellerApp PPC analyzer tool: 29:49
Our Professional Services: 30:47

Amazon provides campaign bidding strategies as part of its advertising solutions. In addition to these bidding strategies, we have ‘Adjust bids by placement.’ In today’s webinar, SellerApp brings you an in-depth analysis of how these bidding strategies work along with a set of recommendations for sellers about how to make the best use of these dynamic bidding strategies to improve your ad campaigns.

Here at SellerApp, we are always dedicated to helping you, even at difficult times like now. We have been actively monitoring the changes that are happening to eCommerce due to the advent of COVID-19. We would like to provide you with crucial and essential information that will help you in maintaining your Amazon sales and profits even as we are navigating through this pandemic.

Opting for Amazon Sponsored ads is one of the fastest ways to get your product to the top of Amazon’s (SERP) search engine results page. Bidding on good keywords is a crucial part of your Amazon PPC campaign. It has the ability to make your PPC campaign a successful one. Increasing or decreasing your bid amount depends on your customers’ purchase patterns. Therefore it’s important to know the key strategies for bidding on your Amazon ad campaign, as it will boost clicks and conversion rates of your sponsored ad. It can also save you a fortune in terms of ad spend and ACoS.

With that in mind, we are going to provide you with the most important PPC bidding tips for your Amazon FBA business. Our video explains how to align your Amazon dynamic bidding strategies with your goals and influence your PPC campaigns. And, we give you insights into the different strategies that you can adopt for bidding on your PPC campaign.
#AmazonPPC #AmazonBidding #SellerApp
From this video, you’ll learn:

– The importance of strategizing your PPC bidding
– Types of PPC campaigns available on Amazon
– So, what are some of the best PPC bidding strategies on Amazon?
– How to align your Amazon PPC bidding strategies with your goals?
– How to use manual keyword campaigns for better visibility and efficiency?
– How to use Amazon dynamic bidding and Bid Adjustments to improve your PPC campaigns
– Additional tips to lower your ACoS with dynamic bidding strategies

✅ Visit our website – https://www.sellerapp.com
✅ Sign up for a free trial here – https://dashboard.sellerapp.com/register
Check out our other channels for more info

Facebook – https://www.facebook.com/sellerapp/
Twitter – https://twitter.com/SellerApp_Inc
Instagram – https://www.instagram.com/sellerapp.inc/
LinkedIn – https://www.linkedin.com/company/sellerapp/

Join our Facebook seller community to discuss your challenges and get tips from expert fellow sellers
https://www.facebook.com/groups/423591284664675/
Also, check out SellerApp Free Tools.

✅ Profit Calculator – http://bit.ly/fba-calculator
✅ Amazon Keyword Search – http://bit.ly/amazon-keyword-search
✅ Amazon Product Source – http://bit.ly/product-sourcing
✅ Reverse ASIN – http://bit.ly/reverse-asin
✅ Listing Quality Check – http://bit.ly/listing-quality-check