๐๐จ๐ฐ ๐ญ๐จ ๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐ง๐ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ ๐๐๐๐
Most of the students face difficulties while structuring their PPC campaigns and even when they do, they are still unaware of how to control ACOS and optimize their campaigns. In this Video I will explain how you should structure your PPC campaigns and optimize later on
๐โ๐๐ ๐๐ ๐กโ๐ ๐ก๐๐๐กโ ๐๐๐๐ก ๐๐ ๐กโ๐ ๐ก๐๐๐๐๐ ๐๐ก๐ก๐๐ ๐ ๐๐๐๐๐ , ๐โ๐ ๐๐ข๐๐๐๐ ๐ ๐๐ ๐ก๐ ๐๐๐๐๐๐ ๐๐๐โ ๐๐๐ ๐๐ฃ๐๐๐ฆ ๐๐๐๐ ๐๐ ๐๐ ๐๐ข๐ ๐ธ๐๐๐๐๐๐๐ ๐ถ๐๐๐๐ข๐๐๐ก๐ฆ.
#amazonppc #ppc #tutorial #stepbystep
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Saqib Azhar ambition is to raise awareness and empower people in every city of Pakistan by guiding them through International eCommerce. He Pride himself on having ear to the ground with all the latest trends in the eCommerce field, and also on enabling our local population to build up businesses on the largest eCommerce platforms.
Saqib Azhar aims to give back his knowledge to bring a positive change in Pakistan to encourage people to start their own multi-million online international business and help build the economy of Pakistan and empower our youth, businesses and increasing exports to bring foreign income in Pakistan via eCommerce Platforms like Amazon.
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Amazon PPC (pay-per-click). is an advertising model provided by Amazon to its sellers/vendors in which they pay a fee to Amazon when a shopper clicks on their ad.
This video discusses the difference between Amazon PPC Campaigns and Ad Groups. Watch the whole video to understand the concepts.
#AmazonPPC
#AmazonPPCCampaigns
#AmazonPPCAdGroups
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DISCLAIMER: The content on Amazon Acumen YouTube Channel is intended to provide useful information and share knowledge with people who want to do business on Amazon. Before making any business or financial decisions, you are advised to independently validate the information found on our channel, and if needed, seek professional help. If you require any further information, feel free to contact us at amazonacumen@gmail.com
Amazon PPC tutorial – how to create an Amazon PPC campaign in 2022? Learn how to set up Amazon PPC with this step-by-step guide by SellerApp PPC experts!โ
๐Amazon PPC campaign strategy guide – learn how to optimize PPC campaigns on Amazon: https://www.sellerapp.com/blog/advanced-amazon-ppc-strategy-revealed/
Selling on Amazon requires a great deal of hard work and patience – one such major challenge is the ability to strongly market your products online. The answer to this question lies in Amazon PPC (Pay-per-Click), also known as Sponsored Products. There are 3 types of Amazon PPC campaigns – Sponsored Products, Sponsored Brands, and Sponsored Display ads. Amazon advertising campaigns are a great way to amplify their product sales online. However, beginners who just started selling on Amazon are still confused about how to set up an Amazon PPC campaign? In this step-by-step guide, learn how to create a PPC campaign on Amazon, learn how to set Amazon PPC daily budget, and more!
Timestamps:
0:00 – Introduction
01:26 – What is Amazon PPC?
02:09 – How to Set Up Your First Amazon PPC Campaign?
11:47 – Dos and Don’ts Of Creating Your First Campaign
13:20 – Conclusion
Frequently Asked Questions (FAQs):
๐ธWhat is Amazon PPC?
Amazon Pay-Per-Click (PPC) is Amazonโs own advertising platform that uses an auction-style system in which the advertisers can bid on relevant keywords. It uses the pay-per-click model, which means that the advertiser pays only if a potential customer clicks and views the advertised product. This model is also known as cost-per-click (CPC).
๐ธWhat are the benefits of Amazon PPC Advertising?
It can bring in a lot of sales. For keywords that are too competitive to bring in organic visibility, you can run a PPC campaign which will help in building visibility for your product. You can also create awareness and value for your brand with the help of PPC campaigns, as products that rank high on the search page will garner more visibility, and such brands will be more memorable for potential customers. There are additional benefits as well, like preventing competitors from snatching top rankings and sales, increasing the visibility of your products during seasonal sales fluctuations et cetera.
๐Let’s get started! If you have found the video helpful, hit the like๐ button and subscribe to SellerApp (if you haven’t already!)
————————————————————————————————————————————————————–
โ Visit our website – https://www.sellerapp.com
โ Sign up for a free trial here – https://dashboard.sellerapp.com/register
Check out our other channels for more info
Join our Facebook seller community to discuss your challenges and get tips from expert fellow sellers
https://www.facebook.com/groups/423591284664675/
Also, check out SellerApp Free Tools.
Amazon PPC ads are an incredible tool to help launch new products, and a must have these days. Use PPC to get your product ranked and indexed on page 1.But Amazon PPC ads can be a super difficult topic to learn. So, I put together a (3) part series, or 3 video mini course to help you master Amazon PPC ads! These videos will be an ultimate Amazon PPC Tutorial for beginners; where I’ll break down everything you need to new for running successful Amazon PPC campaigns.
This video (Part #2) will be all about Manual PPC campaigns: Including Broad, Phrase, and Exact match types.
Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 – I’ll cover: Automatic Campaigns.
*Part #2 – I’ll cover: Manual Keyword Targeting Campaigns.
Part #3 – I’ll cover Manual Product or ASIN Targeting Campaigns.
Thank you for watching! Please don’t hesitate to ask any questions you have down below.
Your Coach & Mentor,
-Brian Noonan
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๐ญ OF THE DAY: โDevelop a passion for learning. If you do, you will never cease to grow.โ – Anthony J. D’Angelo
Video Chapters:
0:00 Start
0:30 Intro
1:55 When To Start Manual PPC Campaigns
2:30 Competition
4:00 Importance of an Optimized Listing
6:00 Manual Campaigns for Launch
8:20 Targeting and Ad Groups
8:47 Manual Phrase Campaigns
9:20 Getting the Best Keywords for PPC
12:00 Setting Up Manual Campaigns
13:00 Difference of Exact, Phrase and Broad Keywords
13:45 How Long Campaigns Run
14:00 Bidding Strategy
14:33 Placements
15:20 Keyword vs. Product Targeting
15:27 Adding Your Keywords to the Campaign
16:25 Setting Your Bids
17:33 Manual Phrase Campaigns
19:00 Manual Broad Campaigns
21:15 Manual Exact Match
21:40 Exact Match Placements
22:11 Exact Campaign: Placements (Bid Adjustment)
22:48 Exact Match Keywords
25:00 After 1-2 Weeks: Time to Optimize!
25:23 Improving Campaign Performance
25:40 Analyzing Data: Impressions, CTR, Clicks
27:00 Optimizing Keyword Bids
28:00 Changing Bids Based on Data
28:20 When to Shut Off Keywords
29:12 Outro
If you think you’ll use PPC to launch your Amazon product, this video is for you. You could potentially spend thousands of dollars trying to get your campaigns to work, only to end up disappointed. You’re going to learn how PPC works, what it’s actually made for and how to launch a product on Amazon.
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Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and itโs hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Letโs dive in.
Why you should listen to me. Iโm Steven Pope and the founder of My Amazon Guy. Weโre a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.
00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class
๐ซ mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
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There is a free tool that will help make your Amazon PPC ads more profitable. In this video, I show you what this tool is, how to sign up, and use that free tool!
Click below to join the Waitlist For My Amazon FBA Course
https://effectiveecommerce.com/amazoncourse-ppctool
Sign Up To Sellics:
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Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
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Helium 10: https://www.effectiveecommerce.com/helium10
Jungle Scout: https://www.effectiveecommerce.com/junglescout
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!
There is a TON of real estate on Amazon product pages.
Your competition can use Amazon advertising to steal from your listing.
But what if there was a way to prevent this from happening?
You must protect your house aka your listing.
And you can do this through Amazon PPC.
But what if you donโt have high enough margins to protect your listing or what if you only have 1-2 products?
Tune in to today’s video as I show you how to make this happen.
My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
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๐ด Check out the blog: https://salesfunnelhq.com
Intro: 0:00
Create variations for higher profit margin 1:15
Action items 2:17
Live demo 2:42
Outro 7:10
Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/
Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!
Reasons why you NEED to watch this video:
๐ If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
๐ If You Have A High ACoS & Don’t Know How To Reduce It
๐ If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns
Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy
Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!
Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe
00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion
Watch These Videos Next
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๐ฅ 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0
๐ฅ Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA
Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
********************************
๐ฅ Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt
๐๐๐๐๐๐
Youโre Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.
Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.
