Just sharing 5 detailed answers to the mistakes, I and my team at Upscale Valley come across many many times So do lookout for these when running your amazon PPC.
JazakALLAH.
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In this video I’ll be showing you an actual example of one of our new clients unoptimized campaigns and what kind of opportunities we look for to help improve performance. We want to improve traffic and sales for the good keyword and optimize the ACoS for the poor performers.
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We show you the Cutting Edge (and simple) way to take Control of Your Amazon PPC, organic Amazon rank and the profitability of your Amazon FBA listing, without non-TOS tactics, thousands of dollars of PPC investment or blindly outsourcing to an agency.
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How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – In this week’s video, your Amazon PPC expert explains the importance of Scale Insights. Lucas’s team has put together a case study that shows why Scale Insights is the best tool out there to expand and automate your Amazon PPC strategy. You will understand the importance of Scale Insights, and how to implement this tool into your business strategy. Be sure to watch the other tutorials on Scale Insights.
✔️ – 1:05: – To continue, Lucas describes how Scale Insights has the potential to get you over your sales plateau that you have been stuck in. In this case study, Scale Insights helps cut out unwanted campaigns that are running, which are taking advertising dollars away from converting campaigns.
✔️ – 2:37 -Here, your Amazon PPC expert walks you through how they almost doubled their clients sales in a year by tweaking campaigns and adjusting the overall strategy to move past the sales plateau that was occurring. They started with reducing single keyword campaigns with low budgets. That alone cut off a lot of the fat, which the client was holding on to.
✔️ – 4:29 – In this part of the video, Lucas will show the steps his team took to accomplish an impressive goal they had. Lucasi explains what campaigns they used to get the client over that sales plateau. (Amazon PPC Key: Broad Match campaigns are good for impressions and expanding customer base) Exact Match campaigns are always important to run, which should cover a large percentage of your advertising dollars.
✔️ – 6:27 – Last, Lucas explains that Scales Insights is great for you and your clients, but you have to know how to use it correctly to come up with new ways to get over the sales plateau. Within Scale Insights there are many answers given to you, and the best way to reach the goal you or your client want is by testing out new strategies.
In conclusion, you as a Amazon PPC manager need to continue testing strategies out. This case study is a perfect example of how Lucas and his team break through for the clients. With years of experience at @LukeWi belt, Scale Insights is a tool that everyone needs to implement in their Amazon business model.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
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How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – UPDATE ALERT!!! Amazon has dropped a new update for Amazon Sellers and Amazon PPC managers to help with search query performance for ASIN level data. Your Amazon PPC expert is bringing you this tutorial to keep you updated on all things Amazon PPC. Lucas takes pride in Advance Amazon PPC, and he is here to bring you Amazon PPC tips and tricks.
✔️ – 0:45 – In this part of the tutorial, Lucas dives into finding the search query performance page. As an Amazon PPC manager, you should already be aware of this page which was for performance at a brand level. Well Amazon just gave you more access to information you need to run your Amazon PPC. Your Amazon PPC expert walks you through how to use this search query correctly.
✔️ – 2:10 – Next, Lucas explains each tab associated with this update. When having a variation listing you can see what search terms are working for each ASIN. This helps your research into each product when you’re in the phase 2 or 3 of your product development. Amazon hands you this search term data on a silver platter. Take advantage!
✔️ – 3:04 – Your Amazon PPC expert throws an important Amazon PPC tip out to you. Pay close attention to the acronym “ICAP.” Impressions, Click, Add to Cart, Purchases.
✔️ – 5:20 – To continue, Lucas shows you how this search query tool calculates each part of ICAP. Your Amazon PPC expert gives you an important Amazon PPC trick. Lucas wants you to take the first ten search terms and break them down.This is a great start to reading the data that Amazon is providing to you.
✔️ – 7:42 – Lastly, This tool needs to be a part of your tool box for Amazon PPC strategy 2022. This is important for variations and what keywords work best for each of them. Make sure your SEO has the top keywords from search query. Sorting by volume can tell you what you are missing on each ASIN.
In conclusion, This tool will help you build a master keyword list for each ASIN. If you haven’t seen the tutorials on Data Dive: Master Keyword List. You need to hit this link…
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
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Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
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I cover a new method for finding really good, relevant keywords you’ll want to target with Amazon PPC during your product launch. Targeting the right keyword search terms during a product launch is crucial to having a good launch and getting your product ranking well organically. This Amazon PPC keyword research strategy also works for products that are already selling on Amazon. The tool was built by Amazon and it is free to use. It’s called the Product Opportunity Explorer. I’ll also be giving tips and a tutorial on how to set up your PPC campaigns for the best results. Using Amazon PPC to launch and rank products is one of the best methods available to Amazon sellers today. I packed a ton of great information in video and I hope you find it helpful.
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More Keyword Research and PPC Videos I Did:
➤ Find Your Amazon Money Keywords: https://youtu.be/d9Lus5T_cSk
➤ How to Launch + Rank Amazon Products with Amazon PPC: https://youtu.be/Ssta8ZMI2mU
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★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ TIME STAMPS
0:00 Intro
1:02 Key PPC Concept
2:03 PPC Keyword Research Tutorial
6:35 Amazon PPC Campaign Setup Tips
13:55 Wrap Up
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00:00 My Amazon Guy PPC AMA with Mina Elias – Advertising Q&A – July 27, 2022
09:55 Welcome and Introduction of Podcast Guest (Mina Elias)
10:52 Talks about Culture Index
11:45 Take your own Culture Index Survey at myamazonguy.com/jobs
12:00 Discussing Mina’s survey results.
18:50 The benefits of taking the Culture Index survey in the organization based on Mina’s result.
20:14 Steven’s Question: As a fellow Architect and Highly-driven individual, what is key to your
success in building culture in the business?
20:35 Mina answers his 3 keys to building culture in the business
24:50 Question: If you advertise a product with 2 variations on the same SKUs, what’s the best
practice?
25:15 Gives observation and tips on what to do.
26:55 Difference between Amazon PPC and Google Ads
27:02 They are pretty identical. Amazon PPC is inside of the Amazon platform.
27:12 As for Google Ads, it will show up in someone’s search on Google
27:18 Discussing the difference in using Amazon PPC and Google ads
27:38 Amazon has an Amazon attribution that is largely inaccurate.
28:14 Amazon passed Google as the number 1 location for starting a product search.
28:36 Steven: Go to myamazonguy.com/internship
28:39 My product is organically ranked on all relevant keywords, but still, my organic orders are
only 30-40%. What strategy do you suggest for PPC?
29:00 Mina: There’s no certain golden metric for organic PPC. Explains
29:10 Gives observation and tips on what to do.
30:06 Steven: Every PPC sale will generate 3 organics over 6 months.
31:29 Steven: Organic is not producing much because PPC has taken over the search result
31:37 Still worth doing SEO, still highly valuable to get to the top of the search.
31:47 Please let us know about the product launching PPC Strategy.
31:57 What are 3 things to do with PPC and launching?
33:54 Steven: Never negate a good keyword
34:35 Just consider we launched a product high in demand and low in competition, what would be
the PPC strategy from the very first day and how much budget should we allocate for the
spending of the PPC?
34:55 Work it backward. Explains how to calculate your total amount of PPC
36:17 Can you give guidance with respect to when to use negative phrases vs negative exact?
I want to negate a competitor’s three-word brand name.
36:27 I would use negative exact always because I use it specifically only in the ad group where
you seem like a keyword spend is not generating any sales.
36:52 Negative phrase only if you 100% know that keyword under any circumstance you don’t want
to see it.
38:39 I want to ask that my product has four variations (black, red, green, blue) so on which
variation would you suggest me to run which campaign? Could you please give me an idea?
For how many weeks do I need to run auto campaigns?
39:06 Mina shares what he will do with the given variations.
39:50 What is the best PPC Strategy?
39:53 Steven: Run auto on every SKU all the time.
40:12 Mina: Start with doing your keyword search and the auto.
41:09 Steven: Giving a live example.
43:58 In PPC, which one is more effective? I bid on the keyword $1, on the other hand, the same
keyword low bid with top of search (TOS) placement which makes it relevant to $1 with 0.50
bid and TOS 100%.
48:15 How can we increase our organic order ratio?
48:22 Make your product extraordinarily relevant to that keyword.
48:38 Use PPC to rank organically.
48:50 Question: Can we isolate placement top of the search and product page to get the
impressions for the rest of the search only?
49:05 You can’t isolate them.
50:33 Nowadays, Amazon removes the listing detail page that says GTIN is not related to the
brand. Is there any easy way to solve it?
50:44 Yes, you need to purchase a DS1 barcode
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