Amazon PPC (pay-per-click). is an advertising model provided by Amazon to its sellers/vendors in which they pay a fee to Amazon when a shopper clicks on their ad.
This video discusses the difference between Amazon PPC Campaigns and Ad Groups. Watch the whole video to understand the concepts.
#AmazonPPC
#AmazonPPCCampaigns
#AmazonPPCAdGroups
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Amazon PPC tutorial – how to create an Amazon PPC campaign in 2022? Learn how to set up Amazon PPC with this step-by-step guide by SellerApp PPC experts!✅
👉Amazon PPC campaign strategy guide – learn how to optimize PPC campaigns on Amazon: https://www.sellerapp.com/blog/advanced-amazon-ppc-strategy-revealed/
Selling on Amazon requires a great deal of hard work and patience – one such major challenge is the ability to strongly market your products online. The answer to this question lies in Amazon PPC (Pay-per-Click), also known as Sponsored Products. There are 3 types of Amazon PPC campaigns – Sponsored Products, Sponsored Brands, and Sponsored Display ads. Amazon advertising campaigns are a great way to amplify their product sales online. However, beginners who just started selling on Amazon are still confused about how to set up an Amazon PPC campaign? In this step-by-step guide, learn how to create a PPC campaign on Amazon, learn how to set Amazon PPC daily budget, and more!
Timestamps:
0:00 – Introduction
01:26 – What is Amazon PPC?
02:09 – How to Set Up Your First Amazon PPC Campaign?
11:47 – Dos and Don’ts Of Creating Your First Campaign
13:20 – Conclusion
Frequently Asked Questions (FAQs):
🔸What is Amazon PPC?
Amazon Pay-Per-Click (PPC) is Amazon’s own advertising platform that uses an auction-style system in which the advertisers can bid on relevant keywords. It uses the pay-per-click model, which means that the advertiser pays only if a potential customer clicks and views the advertised product. This model is also known as cost-per-click (CPC).
🔸What are the benefits of Amazon PPC Advertising?
It can bring in a lot of sales. For keywords that are too competitive to bring in organic visibility, you can run a PPC campaign which will help in building visibility for your product. You can also create awareness and value for your brand with the help of PPC campaigns, as products that rank high on the search page will garner more visibility, and such brands will be more memorable for potential customers. There are additional benefits as well, like preventing competitors from snatching top rankings and sales, increasing the visibility of your products during seasonal sales fluctuations et cetera.
👉Let’s get started! If you have found the video helpful, hit the like👍 button and subscribe to SellerApp (if you haven’t already!)
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Amazon PPC ads are an incredible tool to help launch new products, and a must have these days. Use PPC to get your product ranked and indexed on page 1.But Amazon PPC ads can be a super difficult topic to learn. So, I put together a (3) part series, or 3 video mini course to help you master Amazon PPC ads! These videos will be an ultimate Amazon PPC Tutorial for beginners; where I’ll break down everything you need to new for running successful Amazon PPC campaigns.
This video (Part #2) will be all about Manual PPC campaigns: Including Broad, Phrase, and Exact match types.
Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 – I’ll cover: Automatic Campaigns.
*Part #2 – I’ll cover: Manual Keyword Targeting Campaigns.
Part #3 – I’ll cover Manual Product or ASIN Targeting Campaigns.
Thank you for watching! Please don’t hesitate to ask any questions you have down below.
Your Coach & Mentor,
-Brian Noonan
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Video Chapters:
0:00 Start
0:30 Intro
1:55 When To Start Manual PPC Campaigns
2:30 Competition
4:00 Importance of an Optimized Listing
6:00 Manual Campaigns for Launch
8:20 Targeting and Ad Groups
8:47 Manual Phrase Campaigns
9:20 Getting the Best Keywords for PPC
12:00 Setting Up Manual Campaigns
13:00 Difference of Exact, Phrase and Broad Keywords
13:45 How Long Campaigns Run
14:00 Bidding Strategy
14:33 Placements
15:20 Keyword vs. Product Targeting
15:27 Adding Your Keywords to the Campaign
16:25 Setting Your Bids
17:33 Manual Phrase Campaigns
19:00 Manual Broad Campaigns
21:15 Manual Exact Match
21:40 Exact Match Placements
22:11 Exact Campaign: Placements (Bid Adjustment)
22:48 Exact Match Keywords
25:00 After 1-2 Weeks: Time to Optimize!
25:23 Improving Campaign Performance
25:40 Analyzing Data: Impressions, CTR, Clicks
27:00 Optimizing Keyword Bids
28:00 Changing Bids Based on Data
28:20 When to Shut Off Keywords
29:12 Outro
If you think you’ll use PPC to launch your Amazon product, this video is for you. You could potentially spend thousands of dollars trying to get your campaigns to work, only to end up disappointed. You’re going to learn how PPC works, what it’s actually made for and how to launch a product on Amazon.
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00:00 5 Amazon PPC Secrets
00:10 Broad Match Modifier
03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid
04:30 How do you calculate expected ACOS w/ some basic math
05:57 Custom Headline Images inside your Sponsored Brand Headline Ads
07:42 Get every single metric on your account during the account lifetime
09:22 MAG PPC Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
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Is Amazon PPC Worth It? In this video we examine a FULL for Amazon PPC report so you can optimize your Amazon PPC Strategy 2022. This was put together by an Amazon PPC expert team that runs the well-known Amazon PPC software, Sellics.
▶ Download the Full Report: https://sellics.grsm.io/danrodgers-benchmarkreport
▶ Use the Free Benchmarker: https://bit.ly/3jMllMB
// Links
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▶ FREE RESOURCES: https://bit.ly/3r0CupQ
▶ COUPON CODES ON TOOLS: https://bit.ly/3r0CupQ
▶ WHAT I OFFER: https://bit.ly/3OyhbGo
// Next
▶ SELLICS SMART CAMPAIGNS: https://youtu.be/_OGv93_2dBU
▶ MASTER VIDEO TO SELL ON AMAZON: https://bit.ly/3rKuBoP
// Follow
▶ INSTAGRAM: https://bit.ly/3wYkOz9 or @officialdanrodgers
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PPC on Amazon has become extremely expensive, meaning how you run PPC for Amazon, perform amazon ppc optimization 2022 and conduct amazon ppc management has never been so crucial. We look at Amazon PPC ACOS and Amazon PPC cost among other metrics to leave the changing landscape of Amazon PPC explained.
Timestamps:
00:00 – Intro
00:48 – Boring summary
03:50 – Amazon ads VS Other ads
05:16 – Best PPC marketplaces
09:03 – US PPC has changed
15:38 – Best & Worst PPC categories
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
Skeptical of Amazon PPC software I decided to run a REAL WORLD TEST using an Amazon PPC Automation tool. Here are the results. This can be used for your Amazon PPC Launch Strategy 2022 or as an Amazon PPC Management Software as you conduct Amazon PPC optimization in 2022. In all cases, Amazon PPC tools aim to remove the guesswork from your Amazon PPC strategy.
// Links
▶ ADVANCED FBA TRAINING: https://bit.ly/38XnvqA
▶ FREE RESOURCES: https://bit.ly/3r0CupQ
▶ COUPON CODES ON TOOLS: https://bit.ly/3r0CupQ
▶ MASTER VIDEO: https://bit.ly/3rKuBoP
▶ WHAT I OFFER: https://bit.ly/3OyhbGo
// Next (PPC Videos)
▶ PART 1: https://youtu.be/zPrXCUFOZoU
▶ PART 2: https://youtu.be/PwbFgWiUJrs
▶ PART 3: https://youtu.be/DBPmeKleIqk
▶ PART 4: https://youtu.be/iQMtN3S6nPg
// PPC Tool
▶ Benchmark your PPC for FREE: https://bit.ly/3jMllMB
▶ Create Smart Campaigns: https://bit.ly/3vqzOmO
// Follow
▶ INSTAGRAM: https://bit.ly/3wYkOz9 or @officialdanrodgers
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▶ YOUTUBE: https://bit.ly/2Bp6amp
This Amazon PPC optimization tool is called Sellics Smart Campaigns. It has been designed to optimize your PPC on Amazon through a specific Amazon PPC campaign structure that includes an Amazon PPC auto campaign and manual campaign. As with most software, it claims to be able to do more than just one Amazon PPC expert. Amazon PPC 2022 is more competitive than ever, so I tested these PPC smart campaigns to see if they can help us reduce ACoS and boost profits.
Timestamps:
00:00 – Intro
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.
Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.
00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
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