When to Bulk Up or Cut Down Your PPC Campaigns with Mina Elias, Ep #146

Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns.  On this episode of the podcast, he comes on to discuss what he has learned.

He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending.

From there, we discussed some of the metrics that he looks at when optimizing accounts.  It gets a bit technical, so grab a pen and paper…

For full show notes, visit https://maximizingecommerce.com/146

Connect with Mina

Trivium https://triviumco.com/
Get a Campaign Audit from Mina’s Team https://triviumco.com/pages/srt/maximizingecom
Mina on Instagram https://www.instagram.com/theminaelias/

Get’s Mina’s spreadsheet by visiting – https://docs.google.com/spreadsheets/d/1TuSWvURHYaUp7LVbRz2Ydb4BtbvSZN7KQpxmKF8zRXQ/edit (Go to File – Make a Copy to save a copy for yourself)

Connect with Kevin

Facebook Group https://www.facebook.com/groups/maximizingecommerce
Instagram https://www.instagram.com/maximizingecommerce/
LinkedIn https://www.linkedin.com/in/kevin-sanderson-a868b959/

Subscribe to Maximizing Ecommerce on:

Apple Podcasts – https://podcasts.apple.com/us/podcast/maximizing-ecommerce/id1463420220
Google Podcasts – https://podcasts.google.com/?feed=aHR0cHM6Ly9tYXhlY29tLmxpYnN5bi5jb20vcnNz
Spotify – https://open.spotify.com/show/2MEkidesCrdIij72GrI9hN?si=xzIciLqvQUCfvGrWCjAM9Q
Stitcher – https://www.stitcher.com/podcast/maximizing-ecommerce

Why Gift Brands Fail on Amazon | Advanced Amazon PPC

Many things can cause a gift brand to fail on Amazon, and in this video, I talk about 4 reasons that sit at the top of our list.
1. Catalog too large
2. Getting too comfortable
3. Not building a brand
4. Not going fast enough

This year, one of our brands experienced a drop in sales, and I am sharing with you why and how this happened.
In maintaining a successful gift brand, the goal is to grow your brand around that one product that earned your place in the market.
Sustaining a healthy gift brand involves embracing failure. What worked once will likely not work the second time, and that’s okay.
Failure is an opportunity to learn which strategies don’t work and which work for your brand.

Learn the strategy to stay competitive and maintain your ranking by hitting different price points.

🛑 SUBSCRIBE: https://bit.ly/3TvLYF4

Content:
✔️ – 0:35 – 4 Reasons Why Gift Brands Fail
✔️ – 2:30 – How One Of Our Brands Dropped Off In Sales This Year
✔️ – 3:20 – The Advantage Of Hitting Different Price Points

Reach out to us for a free PPC audit: info@nomadz.com

$100 Advanced PPC Course https://nomadz.com/order-form/

SCALE INSIGHTS – nomadz preferred software
https://scaleinsights.com/trial/lucaskwiatkowski

HELIUM10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription

About Nomadz:

I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.

These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.

Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com

#amazonppc #amazonadvertising #amazonads

Cómo Crear Campañas PPC en Amazon INCREÍBLEMENTE RENTABLES

👉 Si quieres aprender a hacer PPC y a posicionar productos como un PRO [ Curso SEO & PPC ]: https://bit.ly/Alpha-SEOPPC

👉 ACCEDE A MI FORMACIÓN COMPLETA! [ Aprende a Vender en Amazon de 0 a 100 ] – https://bit.ly/FormacionAlphaFBA

Utiliza estas tres técnicas para hacer tus campañas de PPC en Amazon.

Aumentarás tus ventas en Amazon y reducirás tu coste publicitario gracias a estos 3 consejos.

✅ [GUÍA GRATUITA] APRENDE A VENDER EN AMAZON DESDE 0
https://bit.ly/GuiaSergioLark

► 20% en Helium10 durante 6 meses [ LARK6M20 ] : https://bit.ly/LarkHelium
► 10% en Helium10 de por vida [ LARK10 ]: https://bit.ly/HeliumLark

➡ SÍGUEME EN INSTAGRAM!
https://www.instagram.com/SERGIO_LARK/

Suscríbete si te interesa este tipo de contenido. Si tienes dudas, déjalas en los comentarios, los leo todos. #amazonfba #venderenamazon #venderenamazonfba

How To Launch Your First Amazon PPC Campaign #short

Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://nomadz.com/order-form/ for Only $100.

💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)

Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski

By the end of this video you should learn:

✔️ – 00:00 – Your Amazon PPC expert Lucas gives you a short clip of how to set up automatic campaigns. Have you launched a campaign before on Amazon? Well Lucas is here to bring you quick tutorials on how to optimize your launch process.

In conclusion, stay toon to piece together your Amazon PPC campaigns to take control of your Advertising dollars.

How To Optimize Your Amazon PPC Campaign For Profitability and Growth.

I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

📚 Similar Amazon PPC Campaign Videos 📚
Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski

🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇 https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA

👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/

Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.

If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
#AMAZONPRIMEDAY #LEARNAMAZON #AMAZONUNIVERSITY #AMAZONPPCEXPERT #AMAZONTUTORIALS #AMAZONFBA #AMAZONADVERTISING #ENTREPENEUR #AMAZONBRANDANALYTICS #AMAZONGUIDE #ECOMMERCE

ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products

00:00 What PPC rank should you be going for
00:44 Showcase how you can look at your organic rank or PPC rank
02:35 How to track Keywords
03:21 Typically, it’s slot 3 & 4
05:10 I’m already in the organic position 1-4, should I still be doing PPC
08:24 You can do a nice video Ad placement

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv

Amazon PPC Eğitimi #1 (Nasıl Yapılır?)

Merhaba, amazonda ppc eğitimi serisi ile tekrar karşınızdayım. Amazon reklam stratejileri nasıl yapılır? Reklam nasıl optimize edilir? Amazon ppc nedir? amazonda doğru anahtar kelimeleri bulmak için hangi ppc reklamları yapman gerekir? gibi sorularına cevap veriyorum. Amazon reklamlarında en düşük ACOS oranlarına ulaşmak için bu video serisini kaçırma!
Bol kazançlar dilerim🧿

✅Serinin 2. videosu👇

🔥SHOPIFY Dropshipping mağazanı bu link ile açarak 2 hafta ÜCRETSİZ deneyebilirsin👇
https://bit.ly/dolargetiri-shopify
🔥En ucuz online banka WISE hesabını bu link ile açarsan, ilk para transferin BEDAVA👇
https://bit.ly/dolargetiri-wise

🎥 BÖLÜMLER 👇
0:00 Giriş
1:30 Organik sıralamanız nasıl yükselir?
1:50 Reklam verenler neye göre sıralanıyor?
2:35 Amazon reklamlarında birinci sırada nasıl çıkarız?
3:05 Ne tür reklam stratejisi kullanmalısınız?
3:50 Reklamda kullanmak için Helium 10’da magnet ile anahtar kelimeler nasıl bulunur?
5:05 Helium 10’da cerebro reverse asin taraması nasıl yapılır?
6:55 Exact match kampanyası detayları (bütçe, süre, bid) nelerdir?
7:55 Amazon exact match reklam kampanyası nasıl oluşturulur?
9:30 Amazon genel kapsamlı reklam kampanyası nasıl oluşturulur?
10:45 Amazon otomatik reklam kampanyası nasıl oluşturulur?

#eticaret #girisimci #amazontürkiye #internettenparakazanmak #dolargetiri #girişimcikadınlar #girişimcilik #girisimcilik #eticaretsitesi #eticaretçözümleri #eticaretpaketleri #internettenparakazan #internettenparakazanma #amazonturkiye #amazonsatışeğitimi

FERAGÂT👇
Sponsorlu bağlantılar, içerikler bulunabilir. Bunları kullanarak hem indirimler kazanabilir hem de kanala destek olabilirsin. İçeriklerde bahsedilen her türlü veri istisnai olup, benzer sonuçları alacağının garantisi bulunmamaktadır.

3 BIG Amazon PPC Mistakes and How to Fix Them

If you’re an Amazon seller, you know that PPC advertising is a great way to get your products in front of more buyers, launching products, and ranking higher organically for keywords. But if you’re not doing it right you could be wasting your money, causing high ACoS, and hurting your profits. In this video, I’ll show you big mistakes Amazon sellers make with their PPC campaigns, and how to avoid them. So before you launch your next PPC campaign, make sure to watch this video!

👍 LIKE the content? Give it a thumbs up and subscribe!

📷 Follow me on Instagram: https://www.instagram.com/scottsuggs/

★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.

➤ Here’s a video I made about my experience mentoring and coaching Amazon sellers:

Amazon PPC Auto Campaign Optimization tutorial and strategy

In this video I’ll be going over how to optimize your Amazon PPC auto campaigns for best results. There are 4 match types within the auto campaigns now and to get the best results you may need to split these match types out into their own campaigns!

Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
https://linktr.ee/sellersarena

——————
Helium 10
https://bit.ly/SELLERSARENAH10

Get 50% OFF Your First Month When You Use Code: SELLERSARENA50
OR 10% OFF Every Month When You Use Code: SELLERSARENA10

____________

Need PPC Automation? Try Sellozo!
FREE 14 day trial and 15% OFF with promo code: CfxBEGW8
https://my.sellozo.com/?fpr=nicholas54#/signup

____________

Join our FACEBOOK GROUP 👉 https://www.facebook.com/groups/amazonsellersclinic amazon
amazon automatic campaign amazon ppc strategy 2022 amazon ppc 2022 advanced amazon ppc amazon ppc optimization

The BEST Amazon PPC Optimization Strategy [2023]

🖊️ AMAZON FBA COURSE (LIMITED TIME): https://emanla.teachable.com/p/emanla-amazonfba
🔺 EMPIRE FLIPPERS: https://eman.la/EmpireFlippers
🖥️ Helium10 50% PromoCode: (EMANLA50) https://bit.ly/2JF30lT

In this video we go over the easiest way to optimize your PPC that most Amazon FBA sellers do not even know exist.

Amazon has given sellers more and more data and the sellers that know how to use that data have been the most successful. 2022 might be the worst year as an Amazon FBA seller because we have been dealing with higher cost of shipping, raw material, Amazon PPC, and so much more but there is finally some light at the end of the tunnel.

In this video, I am going over the #1 PPC optimization strategy that I use in all my Amazon FBA business. This same exact strategy has helped me get over a million dollar of revenue and double profit.

Amazon PPC doesn’t need to be hard

#AmazonFBA #amazonppc

Best Amazon PPC Strategy in 2022 – GAME CHANGER Amazon PPC Optimization and Automation Software

This has to be the best Amazon PPC strategy in 2022 using an Amazon PPC automation software called Sellics Perpetua. We start with Amazon PPC optimization 2022 by using Stream, one of the best Amazon PPC software tools, to find when your sponsored ads on Amazon perform best. This is just one of the Amazon ads tools from, in my opinion, the best Amazon PPC agency. We then optimize Amazon PPC bids for those times using dayparting for full Amazon PPC campaign optimization. #amazonfba #amazonppc

// Sellics Perpetua (links and codes support the channel)
▶ Get a Free Demo of Stream: https://sellics.grsm.io/DanPerpetuaStream
▶ Get a Full Access Account (code: DanHourly gives 50% off first 2 months): https://sellics.com/pricing/

// My Favorite Tools & Services
▶ PRODUCT RESEARCH (H10 | AMZSCOUT | JUNGLESCOUT): https://bit.ly/3NmAKj3
▶ LISTING IMAGES & VIDEOS (FAST! | GLORIFY): https://bit.ly/3ua3qoN
▶ PRODUCT INSPECTIONS (MOVLEY): https://bit.ly/3NtnKIB

// My Free Resources
▶ PRODUCT RESEARCH FUNNEL: https://bit.ly/3A903Cl
▶ LISTING BUILDER: https://bit.ly/39VUNYe
▶ FBA COST CALCULATOR: https://bit.ly/3A5DyhH

// Follow
▶ INSTAGRAM: https://bit.ly/3wYkOz9 or @officialdanrodgers
▶ FACEBOOK: https://bit.ly/35RItmY
▶ TWITTER: https://bit.ly/3LbFMPa or @Dan__Rodgers

// Watch Next
▶ PPC PART 1: https://youtu.be/zPrXCUFOZoU
▶ PPC PART 2: https://youtu.be/PwbFgWiUJrs

PPC for Amazon sellers is often a drag on profitability especially when the PPC strategy Amazon sellers use is not up to date. The PPC campaign Amazon sellers create results in where and when their Amazon PPC ads run. In this Amazon ads tutorial for 2022 and 2023 we use advanced Amazon PPC strategies and Amazon expert knowledge to identify your Amazon PPC advertising opportunities and ensure you know how to optimize Amazon PPC campaigns.

Timestamps:
00:00 – Intro
00:37 – Overview
01:01 – Step 1 – Get Data
02:36 – Time of Day
03:44 – Day of Week
04:22 – Day & Time
05:11 – Step 2 – Set Dayparting
05:53 – Bid Multipliers
10:25 – Goals
11:02 – Step 3 – Create Goal
12:56 – Step 4 – Apply
13:28 – Results
14:34 – Get a Demo

DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.