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How to structure your Amazon PPC campaigns from scratch – Noemi Bolojan – EP 275

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How to structure your Amazon PPC campaigns from scratch

Explore what we do here at Ecomcy by visiting https://www.ecomcy.com/

Welcome to the eCommerce Lab Podcast! In this unmissable episode, we feature Noemi Boloja, Co-Founder of ScaleWave.io and a renowned expert in helping 6- and 7-figure brands double their Amazon sales by using advanced PPC ad strategies.

This time, Noemi will teach us how to structure your Amazon PPC campaigns from scratch. From creating a solid foundation to optimizing ads to maximize ROI, you’ll learn the key steps to launching effective and scalable campaigns.

If you’re looking for a practical way to increase your Amazon sales, this is your chance to learn from one of the best in the industry. Don’t miss this step-by-step guide to mastering PPC from the start! 🚀

Subscribe to a YouTube channel Our Ecomcy: https://www.youtube.com/@EcomcyTV

About Scale Wave: https://scalewave.io/

More video: https://www.youtube.com/watch?v=AbsHKKoeRes

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4 Different Amazon PPC compaign for Private Label

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Boost Your Amazon Sales with Effective PPC Strategies

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📈 Boost Your Amazon Sales with Effective PPC Strategies 📈

In this comprehensive video, Brandon M Young shares advanced insights into Amazon’s PPC strategies and how to optimize your campaigns for better conversions and profitability. Learn crucial tactics such as:

🚀 Launching targeted campaigns with high relevancy
🔍 Analyzing your performance using impression shares, click shares, and conversion rates
⚙️ Grouping and optimizing keywords effectively
📊 Using Amazon’s advanced data for in-depth analysis and decision-making
🔄 Implementing a feedback loop to continuously improve your campaigns
🎯 Understanding when to push more traffic and when to back off
🔧 Fixing conversion rates by comparing with top competitors and optimizing product listings

Whether you’re targeting keywords like “toiletry bag” or “men’s shaving bag,” Brandon walks you through how to manage your PPC campaigns to achieve top organic rankings and maximize your profitability.

Plus, discover how to troubleshoot low conversion rates using a detailed worksheet that evaluates crucial elements such as main images, packaging, pricing, and more.

📞 Join my next FREE Masterclass and Q&A: https://sales.sellersystems.com/seller-systems-youtube

Chapters:

00:04 – Introduction to conversion factors and initial campaign steps.
00:53 – Tracking performance, impressions, and evaluating PPC performance.
02:09 – Strategies for increasing traffic and handling indexing issues.
03:07 – Feedback loop for performance and traffic analysis.
03:37 – Deciding on continuing or abandoning keyword routes.
04:15 – Question about benchmarks for conversion rates.
04:23 – Comparing conversion rates with top competitors.
05:06 – Sending traffic to related keywords and keyword grouping.
05:39 – Importance of targeting one route at a time.
05:58 – Steps to take if conversion rates are low.
06:10 – Detailed worksheet for improving conversion rates.
07:33 – Example of improving a product’s main image to boost sales.
08:30 – Conclusion and information on accessing the full webinar.

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👇 If you have any questions or comments, let me know!

Common Causes For Zero Impressions on Amazon PPC

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Struggling to get impressions on your Amazon ads? You’re not alone! In this video, we dive deep into common reasons behind low ad impressions and provide actionable solutions to help you optimize your campaigns. Whether you’re setting your budgets too low, targeting irrelevant keywords, or facing high competition, we’ve got the tips you need to succeed.

Visit myamazonguy.com/ppc for more PPC optimization tips!

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Timestamps:
0:00 – Introduction: Why Amazon Advertising Can Be Challenging
0:09 – The Common Problem: Low Impressions
0:27 – Case Study: Analyzing a New Account
0:48 – Tip 1: Check Your Daily Budgets
1:30 – Tip 2: Understand Your Keyword Costs
2:20 – Tip 3: Importance of Search Volume
3:11 – Tip 4: How to Adjust Your Bids
4:55 – Tip 5: Focus on Relevancy and Indexing

How To Setup Amazon PPC Ads in Minutes – 2024 Tutorial

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Struggling with Amazon ads? 🚀 Dive into our comprehensive guide on setting up effective advertising campaigns on Amazon in just a few minutes! Learn the differences between Sponsored Products, Sponsored Brands, and Sponsored Display, and why Sponsored Products might be your best bet.

Follow step-by-step instructions on organizing your ad groups, choosing the right naming conventions, and targeting options, including automatic vs. manual targeting with tools like Helium 10’s Magnet.

→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps
0:00 – Introduction
0:11 – Advertising Introduction
0:32 – Product Selection
0:51 – Campaign Types
1:11 – Ad Group Naming
1:50 – Targeting Types
2:39 – Keyword Targeting
5:02 – Keyword Research
8:00 – Keyword Selection
9:54 – Bidding Strategies
10:55 – Negative Keyword Targeting
11:56 – Campaign Bidding Strategies
12:35 – Placement Types
16:01 – Campaign Naming
16:51 – Portfolios and Budgeting
18:56 – Launching the Campaign

Amazon PPC Performance Drops? Here’s What To Do!

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👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge

Did you notice your Amazon PPC performance dropping? There is a way to turn it around, even on a tough account.

In this video, Chris Rawlings goes through a real case study of a brand whose PPC performance was dropping and explains what were the different steps they took to change it, despite the market being very price-competitive and full of similarly looking products.

The approach their team used and additional insights Chris shares in this video can be used by any seller trying to fix unprofitable PPC campaigns.
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🎬 Other related videos:

▶️ GET MORE CLICKS to Your Amazon Listing Without Spending Money on PPC: https://youtu.be/491t4vptzSQ
▶️ Top Amazon PPC Campaign Configurations for Ranking, Profit and Sales Velocity: https://youtu.be/I_krnMLBUso
▶️ Watch more videos with Chris here: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql

👉 Join the next European Seller Conference – event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Intro
➤ 00:51 About Chris Rawlings
➤ 01:36 About the topic
➤ 02:32 Case study of a product
➤ 05:09 Challenges of advertising this product
➤ 07:44 Difficult keyword research
➤ 09:40 Focusing on TACos, not ACoS
➤ 11:32 What was the main focus when setting up PPC campaigns
➤ 13:44 Expansion phase campaigns
➤ 16:16 ASIN targeting is better than keyword targeting
➤ 17:21 Listing content adjustments
➤ 19:37 Retargeting
➤ 24:03 Advice to any seller who wants to fix PPC
➤ 28:46 Results
➤ 30:18 About PPC Challenge
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🔶 About CHRIS RAWLINGS

Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9-figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.

👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.

👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

#AmazonFBA #OrangeKlik #AmazonSellers

COMPLETE Amazon PPC GUIDE for beginners 2023 – From Beginner to Expert (Part 1)

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Are you new to Amazon FBA or private label and finding Amazon advertising overwhelming? Don’t worry, we’ve got you covered! This Complete Beginners Guide to Amazon PPC is here to simplify everything for you and save you from having to figure everything out!

In this comprehensive video, we’ll walk you through the fundamentals of Amazon PPC advertising in a clear and easy-to-understand way. From understanding what Amazon Ads and sponsored ads are to how they appear on Amazon’s search page, we’ll cover it all.

Discover the benefits of using Amazon PPC for your business and understand why it’s essential for your success. We’ll provide valuable insights and tips to help you understand how to increase your brand visibility and skyrocket your sales on the world’s largest online marketplace.

Whether you’re just starting out or have some experience, this video is packed with practical information that will give you the confidence to navigate Amazon advertising effectively.

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Video Timestamps

00:00 – Intro
1:26 – What is Amazon?
2:31 – The definition of Advertising
2:50 – What is Amazon PPC?
3:28 – What do Amazon Ads Look like?
6:17 – What is the Ultimate goal of running ads on Amazon?
6:27 – Why should we use Amazon Sponsored Ads?
8:31 – What’s the downside of not advertising your products on Amazon
10:48 – Can anyone run ads on Amazon?
11:30 – The Different advertising types you can create
12:47 – Where do Amazon ads appear?
13:54 – Outro

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🔔 Subscribe to Our Channel: @AdamZulqarneyn

Who is Adam Zulqarneyn?

Meet Adam Zulqarneyn, a remarkable individual who embarked on his Amazon journey at the age of 17 after making the bold decision to drop out of college. Starting with Amazon Wholesale and armed with an investment of £1,000, Adam experienced rapid growth, reaching an impressive monthly revenue of $200k.

With over 7 years of invaluable experience on Amazon, Adam has achieved remarkable milestones, having sold over $10 million worth of private label products on the platform.

His expertise extends beyond his own business ventures as he has exclusively managed numerous global brands on Amazon, investing millions of dollars in advertising campaigns and accumulating thousands of hours of hands-on experience.

Driven by a genuine passion to assist struggling Amazon sellers in scaling their businesses and reducing advertising costs, Adam founded ScaleItWithAds.com. With his proven strategies and expertise, he aims to empower sellers and help them achieve their goals.

Please comment below with any questions!
If you found value in the video, give it a like!
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#amazon #amazonppc #amazonadvertising #amazonads #amazonppctips #amazonseller #amazonfba #amazonfbatips #ppc #ppcadvertising #ecommerce #adamzulqarneyn

Should You Launch Your Product With Amazon PPC? I Jungle Scout

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Learn How To Sell on Amazon (2023 UPDATE): https://youtu.be/DJQS4k7tbhg
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PPC Campaigns. Yep, we get it. Our most asked question. Pay Per Click campaigns can be quite confusing, even for the best of us. So Maria and Ervin are here to share all their tips and tricks to creating the perfect PPC campaign!

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How To Increase Amazon PPC Profit And Decrease PPC Ad Spend

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If you enjoyed this video, check out my website at https://ppcamsaccelerator.com.

If you’re interested in more videos on Amazon PPC subscribe to my YouTube channel here: https://www.youtube.com/channel/UCpkAUi4HQgB59DvPWygUO8g

Thanks for watching!

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How Much Does Amazon PPC Cost? (How To Find Pay Per Click Costs BEFORE Launch!)

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Amazon Pay Per Click costs can KILL a NEW product! In this step by step tutorial, I will show you where to look to find out HOW MUCH Amazon Sponsored Ads will COST PER CLICK for your new Amazon FBA product BEFORE you place a bulk order!

Over the past few years, Amazon pay per click advertising has become essential for almost all new private label products. Without Amazon PPC, it is nearly impossible to launch a product on Amazon.

With the right Amazon FBA PPC strategy you will give yourself the best chance of making money selling on Amazon. Knowing what these costs are in advance will help you to develop a Pay Per Click strategy to ensure your new private label product is profitable.

Both Amazon FBA beginners and experienced Amazon sellers usually only find out the actual PPC costs when they actually start selling a product, with this new method you will be able to find out how much Amazon PPC costs without having to launch the product first.

If you are starting an Amazon FBA business in 2023, I would recommend looking up potential PPC costs for any new products before investing heavily in it.

Do you run Amazon pay per click ads? Do you have any tips about Amazon PPC for beginners?? Let us know in the comments below! !

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