In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes!
Focuses –
🔶Primary Metrics vs Secondary Metrics
🔶 Influence of placements, impressions, CPC and CTR
🔶CPC and Bid Correlations
🔶Quick bid management formula for optimizations
This video is a LITE video for bid optimization.
My goals is to help explain the relationship between bid optimization and ACoS.
At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting.
Welcome to JungleCon – Jungle Scout’s first-ever seller conference. Designed for both new and experienced sellers, this 14-session virtual conference explores a variety of seller topics and features exclusive presentations, tutorials, and insights from Amazon seller experts.
In this session, Connor Folley
(Co-founder and CEO of Downstream), drills down on how to optimize your ad campaigns to encourage conversions and save money:
– Understand the big-picture influence of PPC on your business
– Identify common PPC mistakes sellers make
– Get tips to reduce your PPC ad spend
Don’t miss a session!
You can find the entire JungleCon playlist here:
http://jnglsct.com/junglecon-playlist
🎬 ADDITIONAL FREE VIDEO RESOURCES 🎬
► Complete Guide to How to Sell on Amazon FBA for Beginners 2020: https://jnglsct.com/htsoa_3
📚 LEARN HOW TO SELL ON AMAZON FROM GREG MERCER 📚
📺 30+ hours of step by step video instruction
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► Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
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Learn about Amazon advertising, listing optimization, product launches and how to sell on Amazon! If your advertising on amazon, optimization can be confusing in Amazon Seller Central. Improve your Amazon advertising with Amazon SEO and Amazon PPC advertising. Amazon sellers can learn how to get better at Amazon selling. Boost your Amazon advertising with our step by step tutorials about selling on Amazon with Amazon PPC optimization and Amazon advertising strategy. ZonRush is an Amazon advertising agency that provide management services to help you optimize your Amazon ads and PPC ads on Amazon. Subscribe for more Amazon selling tips!
In this video you’ll learn the MUST KNOW Amazon PPC Strategy For Auto Campaign Ads. By making these simple tweaks to your Amazon ads you’ll see much higher click through rate and much lower cost per click. This will help you lower your acos and improve your amazon ppc profitability.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
🔴 A pretty common question that I get asked what do you put in the bid adjustment area of your Amazon PPC campaigns. You can find this area by going into an individual campaign and clicking on the placement menu. In this article and video I will be walking you through an easy calculation (which you can do manually with a calculator or use this handy Google sheet I made for you.
Google Sheet Top of Search Calculator: https://docs.google.com/spreadsheets/d/1TRFNmGClyHKKV3eAvkN0BsuRA5sOJ_x8J2BK-ONKEfw/edit?usp=sharing
🔴 Click here for the full SOP and Show Notes with Step-By-Step Instructions on Today’s Video: https://salesfunnelhq.com/bid-adjustment-tos/
🔴 Check out my FREE 8-week Amazon PPC Masterclass by clicking here: https://salesfunnelhq.com/amazon-ppc-masterclass/
Step 1 – Track and Measure Your Results: https://salesfunnelhq.com/amazon-ppc-2019/
Step 2 – Research Your Competitors: https://salesfunnelhq.com/amazon-competitors/
Step 3 – Simplify Your Amazon Keyword Research: https://salesfunnelhq.com/amazon-keyword-research/
Step 4 – Amazon Listing Optimization: https://salesfunnelhq.com/amazon-listing/
Step 5 – Set Up Your Amazon PPC Campaign: https://salesfunnelhq.com/how-to-set-up-ppc-on-amazon/
Step 6 – SCALE your campaigns: https://salesfunnelhq.com/amazon-search-terms/
Step 7 – Optimizing Keyword Bids for Increased Profitability: https://salesfunnelhq.com/amazon-keyword-optimization/
Step 8 – This video going over Amazon PPC Auto Campaigns Hacks: https://salesfunnelhq.com/amazon-ppc-auto-campaign-hacks/
► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
► Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
► Find me on Facebook: https://www.facebook.com/groups/zonrush
► Book A Call With Me: https://calendly.com/zonrush
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In this video, I’ll go over simple Amazon PPC strategies that will help you optimize your Amazon advertising campaigns on a low budget. If you’re a beginner selling on Amazon FBA this is a great starting resource for you to make more sales.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
👉 Get a 2-month free trial for sellerboard by using a coupon code DEMOMONDAYS: https://oklik.co/sellerboard
In the video, you will find a tutorial on how to use the newest sellerboard’s Amazon PPC dashboard and what features it has, including automated bidding recommendations, PPC profit data, ACoS, calculated expenses and fees, and more.
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🎬 Other related videos:
▶️ sellerboard Review: https://youtu.be/RJKXTunuD6o
▶️ sellerboard Alerts – How to Get Notifications for Amazon Product Listing Changes: https://youtu.be/Iy-PXG5ES4M
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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🔶 Questions answered in the video:
➤ 00:00 sellerboard Amazon PPC tutorial
➤ 00:52 About sellerboard
➤ 01:50 PPC profit dashboard tutorial where you can get your data such as:
– PPC sales
– Orders
– Promo
– Ad spend
– Refunds
– Amazon fees: FBA fees, Commission, Other Amazon fees
– COGs
– Expenses
– Profit
– Average CPC
– ACOS
➤ 06:22 Different Amazon PPC campaigns data overview – calculating profit for every keyword, ACoS, and break-even bids
➤ 10:10 When and how should you change the bid using sellerboard? Bidding recommendations
➤ 12:09 Configure bids and ACoS for each keyword – example
➤ 14:00 Who can use the sellerboard’s PPC dashboard?
➤ 14:55 Pricing
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🔶 About SELLERBOARD
sellerboard is a profit analytics and management accounting software for Amazon sellers.Their job is to make sure you know your true numbers in real-time. sellerboard takes all expenses into accounts, such as returns (including the cost of damaged returns), storage fees, long-term storage fees, inbound shipping, and about 70 other “hidden” Amazon fees and lets you drill down into every product, variation, fee, and any period of time. On top of this, sellerboard features an inventory manager with automated restock alerts, an email campaign tool for review generation, and the “Money Back” reports which you can use to request reimbursements from Amazon for lost and damaged products.
👉 Get a 2-month free trial for sellerboard. Use a coupon code DEMOMONDAYS and get an extended free trial: https://oklik.co/sellerboard
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🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
► Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
► Find me on Facebook: https://www.facebook.com/groups/zonrush
► Book A Call With Me: https://calendly.com/zonrush
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In this episode you’ll learn the best Amazon PPC strategy for new products and variation ASINS. We tested multiple sponsored ads campaigns and measured what the results were when made Amazon ppc campaigns for each individual ASIN and when we added them to a single campaign. We were able to generate more sales for our client who is a first time Amazon FBA seller when we made separate Amazon PPC campaigns for each variation.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
