Learn how to simplify ad campaign management with quick and effective auditing techniques. Discover how to identify wasted spend, fix out-of-budget campaigns, and optimize for better performance.
Watch This Next:
How to Grow Sales While Lowering ACoS: Amazon PPC Tips https://www.youtube.com/watch?v=tfURHlwH_zM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=13
BEST Way to Optimize Amazon PPC Campaigns Using Bulk Sheets REVEALED https://www.youtube.com/watch?v=VBPKI9JfxKg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=10
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Visit https://myamazonguy.com/ppc/ for more PPC optimization tips!
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Timestamps:
00:00 – Simplifying Ad Campaign Management
01:00 – Key Metrics to Focus On
02:00 – Identifying Out-of-Budget Campaigns
03:30 – Tackling High ACoS Campaigns
05:00 – Reducing Wasted Ad Spend
07:00 – Analyzing Impressions and Low-Performing Campaigns
09:00 – Optimizing Low ACoS Campaigns
11:00 – The Value of Auto Catch-All Campaigns
12:30 – Quick Audits for Better Campaigns
Take Our FREE QUIZ to Evaluate Your Amazon Campaigns: https://bit.ly/nomadz-quiz
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Sharel and I dive into our third video on how to analyze and audit a PPC account at a high level. We are constantly auditing our own accounts to make sure we are looking at everything holistically.
By breaking out spend into sponsored products, sponsored brands and sponsored display we can see where to best spend our amazon ad dollars. Sharel and I walk through some of the outliers and red flags we look for when going through PPC to make sure we are focused on growth.
Nomadz is offering free audits to any brand selling at least $50,000/month on Amazon.
Content: – 0:20 – Audit your own ppc – 1:10 – case study – 2:10 where is the spend going – 3:15 – look for outliers – 4:00 – Free audits for big brands – 5:00 – plan of action for audit –
Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
PPC Ad Lab Review | PPC Audit Tool | Is This The Best Google Ads Audit Tool Available?
In this video, we review PPC Ad Lab and see it’s PPC Audit Tool capabilities to determine if its “The Best PPC Audit Tool Available” to optimize your Google Ads campaigns.
This tool focuses on Google Ads/Google Adwords, and Google Ad Campaign Audits, and can be scheduled to run audits by days, hours or minutes targeting multiple locations, and keywords.
We discuss how to use it, and how to improve your campaigns using it’s keyword, location, ad auditing.
Get 750 Free Credits With This Link:
https://www.diy.agency/recommends/ppcadlab/
With PPC Ad Lab You Can See:
*All the advertisers who compete with your clients
*The keywords they compete on
*Their ad copy
*The time of day their ads run
*And the devices they target
*Even in small towns like Jackson, Mississippi, and not just the big cities.
How a PPC Audit Can Improve Your Conversion Rates:
Having a PPC audit is very beneficial to a business. You can find out if your ads are wasting your money. Inefficiencies in your PPC programs can be easily resolved with a PPC audit. Here are some ways to improve your conversion rates: First, you need to identify the keywords that are not getting you the desired results. Another way to determine which keywords are not getting you the desired results is to compare your ads across various platforms. You should also include the number of clicks that each ad has.
Once you’ve identified your keywords, you should run an ad group audit. If ad groups are not converting well, you can look at the keywords in those groups. Go to your Google Ads dashboard and click on “Ad Groups.” This will give you a breakdown of how your ad group is doing. From there, you can view a conversions chart to see how your keywords are performing.
You can download data from a variety of sources. A simple data download can give you a better picture of the results of your campaigns. For example, if you’re using Google Ads, you can export data from your Google Ads account. You can export data from all of your PPC accounts, a specific campaign, or even a custom export. After analyzing the data, you can tweak the settings to make it more effective.
Next, you should check your ad groups. You should have less than 30 keywords per ad group. If you have too many ad groups, tracking can be difficult. A yearly ad audit should be performed by someone who is familiar with the different ways to optimize your PPC campaigns. If you want to save money, it is recommended to get a PPC audit done by a professional. It will help you make smarter decisions and maximize your marketing dollars.
A PPC audit is important for a successful campaign. It can help you refine your campaign by identifying missed opportunities. A PPC audit is a recurring task. It can be done weekly or monthly, depending on the size of your budget. If you’re new to PPC, you can download a free template of a complete audit. The checklist can be useful to get the best results for your PPC campaign.
It’s essential to regularly conduct a PPC audit. The process helps you determine whether your ad campaigns are working and where you need to improve. It also provides insights into missed opportunities in the advertising process. You can perform a PPC audit every week or every quarter, depending on your budget. An effective audit will help you refine your campaigns and improve your results. This is an ongoing task that should be conducted at least once a month or quarterly.
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Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!
PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.
When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.
What is a PPC audit, you ask?
Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).
During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.
This will all be determined in a thorough PPC audit.
The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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– 0:20 – Audit your own ppc
Reach out to us for a free PPC audit: info@nomadz.com
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