Struggling to get impressions on your Amazon ads? You’re not alone! In this video, we dive deep into common reasons behind low ad impressions and provide actionable solutions to help you optimize your campaigns. Whether you’re setting your budgets too low, targeting irrelevant keywords, or facing high competition, we’ve got the tips you need to succeed.
Visit myamazonguy.com/ppc for more PPC optimization tips!
→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG
————————————————-
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 – Introduction: Why Amazon Advertising Can Be Challenging
0:09 – The Common Problem: Low Impressions
0:27 – Case Study: Analyzing a New Account
0:48 – Tip 1: Check Your Daily Budgets
1:30 – Tip 2: Understand Your Keyword Costs
2:20 – Tip 3: Importance of Search Volume
3:11 – Tip 4: How to Adjust Your Bids
4:55 – Tip 5: Focus on Relevancy and Indexing
Take Our FREE QUIZ to Evaluate Your Amazon Campaigns: https://bit.ly/nomadz-quiz
🛑 SUBSCRIBE: https://bit.ly/3TvLYF4
Sharel and I dive into our third video on how to analyze and audit a PPC account at a high level. We are constantly auditing our own accounts to make sure we are looking at everything holistically.
By breaking out spend into sponsored products, sponsored brands and sponsored display we can see where to best spend our amazon ad dollars. Sharel and I walk through some of the outliers and red flags we look for when going through PPC to make sure we are focused on growth.
Nomadz is offering free audits to any brand selling at least $50,000/month on Amazon.
Content:
✔️ – 0:20 – Audit your own ppc
✔️ – 1:10 – case study
✔️ – 2:10 where is the spend going
✔️ – 3:15 – look for outliers
✔️ – 4:00 – Free audits for big brands
✔️ – 5:00 – plan of action for audit
✔️ –
🎁 Reach out to us for a free PPC audit: info@nomadz.com
💰HELIUM10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
👥Join My Facebook Community
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
In this video I’ll be showing you how to quickly and easily audit your amazon ppc campaigns using your search term report that you can download directly from Amazon seller central! No special tools needed!
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
https://linktr.ee/sellersarena
——————
Helium 10
https://bit.ly/SELLERSARENAH10
Get 50% OFF Your First Month When You Use Code: SELLERSARENA50
OR 10% OFF Every Month When You Use Code: SELLERSARENA10
____________
Need PPC Automation? Try Sellozo!
FREE 14 day trial and 15% OFF with promo code: CfxBEGW8
https://my.sellozo.com/?fpr=nicholas54#/signup
____________
Join our FACEBOOK GROUP 👉 https://www.facebook.com/groups/amazonsellersclinic amazon
PPC Ad Lab Review | PPC Audit Tool | Is This The Best Google Ads Audit Tool Available?
In this video, we review PPC Ad Lab and see it’s PPC Audit Tool capabilities to determine if its “The Best PPC Audit Tool Available” to optimize your Google Ads campaigns.
This tool focuses on Google Ads/Google Adwords, and Google Ad Campaign Audits, and can be scheduled to run audits by days, hours or minutes targeting multiple locations, and keywords.
We discuss how to use it, and how to improve your campaigns using it’s keyword, location, ad auditing.
Get 750 Free Credits With This Link:
https://www.diy.agency/recommends/ppcadlab/
With PPC Ad Lab You Can See:
*All the advertisers who compete with your clients
*The keywords they compete on
*Their ad copy
*The time of day their ads run
*And the devices they target
*Even in small towns like Jackson, Mississippi, and not just the big cities.
How a PPC Audit Can Improve Your Conversion Rates:
Having a PPC audit is very beneficial to a business. You can find out if your ads are wasting your money. Inefficiencies in your PPC programs can be easily resolved with a PPC audit. Here are some ways to improve your conversion rates: First, you need to identify the keywords that are not getting you the desired results. Another way to determine which keywords are not getting you the desired results is to compare your ads across various platforms. You should also include the number of clicks that each ad has.
Once you’ve identified your keywords, you should run an ad group audit. If ad groups are not converting well, you can look at the keywords in those groups. Go to your Google Ads dashboard and click on “Ad Groups.” This will give you a breakdown of how your ad group is doing. From there, you can view a conversions chart to see how your keywords are performing.
You can download data from a variety of sources. A simple data download can give you a better picture of the results of your campaigns. For example, if you’re using Google Ads, you can export data from your Google Ads account. You can export data from all of your PPC accounts, a specific campaign, or even a custom export. After analyzing the data, you can tweak the settings to make it more effective.
Next, you should check your ad groups. You should have less than 30 keywords per ad group. If you have too many ad groups, tracking can be difficult. A yearly ad audit should be performed by someone who is familiar with the different ways to optimize your PPC campaigns. If you want to save money, it is recommended to get a PPC audit done by a professional. It will help you make smarter decisions and maximize your marketing dollars.
A PPC audit is important for a successful campaign. It can help you refine your campaign by identifying missed opportunities. A PPC audit is a recurring task. It can be done weekly or monthly, depending on the size of your budget. If you’re new to PPC, you can download a free template of a complete audit. The checklist can be useful to get the best results for your PPC campaign.
It’s essential to regularly conduct a PPC audit. The process helps you determine whether your ad campaigns are working and where you need to improve. It also provides insights into missed opportunities in the advertising process. You can perform a PPC audit every week or every quarter, depending on your budget. An effective audit will help you refine your campaigns and improve your results. This is an ongoing task that should be conducted at least once a month or quarterly.
Get An Additional Free 250 Credits With This Link:
https://www.diy.agency/recommends/ppcadlab/
Don’t Forget to Subscribe!
Be sure to Like & Follow as well!
See more videos here: https://www.youtube.com/channel/UCWDaI_ZKulDfEEXgFv12MWQ
#diyagency
*************************
Affiliate Disclosure:
This video is brought to you by DIY.Agency/814Interactive. We highlight products and services you might find interesting. This video and description may contain affiliate links. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make. We also may receive products & services free of charge for similar review purposes. This does not drive our decision as to whether or not a product is featured or recommended. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. You should do your own due diligence to verify any claims, results and statistics before making any kind of purchase.
Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/
Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!
Reasons why you NEED to watch this video:
👉 If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
👉 If You Have A High ACoS & Don’t Know How To Reduce It
👉 If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns
Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy
Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!
Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Discover other great Amazon Advertising hacks & tips to improve your ROI here:
00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👇👇👇👇👇👇
Watch These Videos Next
********************************
🔥 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0
🔥 Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA
Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
********************************
🔥 Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt
👇👇👇👇👇👇
You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.
Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.
Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!
PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.
When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.
What is a PPC audit, you ask?
Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).
During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.
This will all be determined in a thorough PPC audit.
The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
———————————————————————————————————————————-
Subscribe to our YouTube channel for new videos every week! Follow this link to subscribe! https://www.youtube.com/webfx?sub_con…
———————————————————————————————————————————-
Want more content from WebFX? Subscribe to Rev Weekly, our bi-weekly email newsletter, to keep learning about the latest in digital marketing:
https://www.webfx.com/email-signup.html
———————————————————————————————————————————-
Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/contact.htm
