Amazon PPC [Master Class] 2022

Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.

Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.

00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class

🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

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Amazon PPC Hack – Free Tool To Make Your Amazon Advertising INSANELY Profitable!

There is a free tool that will help make your Amazon PPC ads more profitable. In this video, I show you what this tool is, how to sign up, and use that free tool!

Click below to join the Waitlist For My Amazon FBA Course
https://effectiveecommerce.com/amazoncourse-ppctool

Sign Up To Sellics:
https://effectiveecommerce.com/sellics

Product Launch With Zerp Reviews:

0:00 Intro
4:08 Advance Amazon PPC Tactic #1
7:07 Advance Amazon PPC Tactic #2
11:00 Advance Amazon PPC Tactic #3
12:04 Advance Amazon PPC Tactic #4
13:26 Advance Amazon PPC Tactic #5

Instagram:@Travismarziani

Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
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Helium 10: https://www.effectiveecommerce.com/helium10
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Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!

BEST WAY To Audit Amazon PPC Performance In 2021 [How To] | Amazon Advertising Hacks #SunkenStone

Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/

Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!

Reasons why you NEED to watch this video:

πŸ‘‰ If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
πŸ‘‰ If You Have A High ACoS & Don’t Know How To Reduce It
πŸ‘‰ If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns

Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy

Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!

Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe

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Discover other great Amazon Advertising hacks & tips to improve your ROI here:

πŸ‘‰ https://sunkenst.one/amazon-advertising-strategy-guide-2021 πŸ‘ˆ

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If you want to work with a team of advanced Amazon sellers who have scaled our clients into multi-million dollar Amazon Sellers, then book a call now:

πŸ‘‰ https://sunkenst.one/book-amazon-strategy-call πŸ‘ˆ

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00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion

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πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡Β 

Watch These Videos Next
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πŸ”₯ 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0

πŸ”₯ Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA

Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
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πŸ”₯ Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt

πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡

You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.

Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.

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Blog: https://sunkenst.one/blog

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ABOUT SUNKEN STONE

🎯What makes Sunken Stone unique & effective in helping Amazon sellers to achieve a breakthrough on Amazon and scale their eCommerce businesses?

πŸ”₯ Turnkey Amazon Management Services
πŸ”₯ Exclusive Amazon Access
πŸ”₯ Performance-Based Amazon Marketing Agency
πŸ”₯ Flexible Pricing Options
πŸ”₯ 90+ Team Members Committed To Your Amazon Success
πŸ”₯ Interactive Weekly Calls To Recap & Review Performance
πŸ”₯ LOTS MORE!

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#AMAZONPPC #TUTORIAL #SUNKENSTONE

Amazon PPC 2021 Category Targets

Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course πŸ‘‰ https://amznomadz.com/order-form/ for Only $100.

By the end of this video you should learn:

βœ”οΈ – 0:57 – What are Category Target Amazon PPC Campaigns
βœ”οΈ – 2:16 – How a Category Target Amazon PPC Campaign is Run
βœ”οΈ – 2:46 – The Biggest Mistake You Can Make
βœ”οΈ – 3:57 – Real Life Examples Of What Does and DOES NOT work
βœ”οΈ – 5:22 – See the Differences Between Creating an Amazon PPC Sponsored Display Category and a Sponsored Product Category

There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!

This Video:

This video highlights a particular Amazon Advertising PPC Campaign Strategy that has worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.

πŸ“š Similar Amazon PPC Campaign Videos πŸ“š

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

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πŸ‘‰Join My Facebook CommunityπŸ‘ˆ
Facebook ▢️ https://www.facebook.com/groups/amazonppcintuition

amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days

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#AMAZONPPC #ECOMMERCE #AMAZONSELLER #ENTREPENEUR #AMAZONFBA

πŸ”₯ Best Amazon PPC Bid Strategy – Complete Overview Training

πŸ‘‰ Download My FREE Amazon Launch Guide: https://www.zonrush.co/amazon-product-launch-guide

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In this video, you’ll learn what the best Amazon PPC optimization strategy is for your fba products. You’ll need to first test different bid levels in your Amazon sponsored product ads in order to measure your advertising success rate. Amazon offers 3 different ppc bid tiers.

– Fixed Bids
– Down Bids Only
– Up Down Bids

After testing different bid levels you’ll see which campaigns produced the best results. This tutorial overview for Amazon sellers works especially well if you’re a complete beginner because you’ll need proper data before you can make any Amazon ppc optimizations work.

This step by step Amazon ppc guide was made to help you reach a lower acos in your campaigns for the long-term and help you produce profitable results in your Amazon FBA private label business.
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πŸ’― MY REQUEST TO YOU πŸ’―

If you found this helpful, help me spread the word by liking or commenting or both on this video.

When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!

See you soon πŸ™‚

Sebastian*

The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.

Amazon PPC “Out Of Budget” Optimization Guide

πŸ‘‰ Download My FREE Amazon Launch Guide: https://www.zonrush.co/amazon-product-launch-guide

πŸ”” SUBSCRIBE to get the best education for selling on Amazon FBA NOW http://bit.ly/2Z2Tmwg

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β–ΆοΈŽβ–ΆοΈŽ Join My Amazon Seller Tribe β—€οΈŽβ—€οΈŽ

πŸ‘₯ Facebook Group: https://www.facebook.com/groups/zonrush

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In this video tutorial, I’ll explain step by step how to optimize your Amazon PPC budgets. Amazon sponsored product ads need continual updates in order to keep a low acos. So if you’re a beginner Amazon FBA seller this is the perfect Amazon pay per click ads training for you to learn the best tips and tricks in 2019 .
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πŸ’― MY REQUEST TO YOU πŸ’―

If you found this helpful, help me spread the word by liking or commenting or both on this video.

When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!

See you soon πŸ™‚

Sebastian*

The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.

Improve Your Auto Campaigns With This Trick | Amazon PPC Strategy

I share a strategy to set up your Amazon PPC Auto Targeting Campaigns in a way that allows them to perform better by making them more targeted and easier to optimize. Automatic PPC campaigns are a great way to get more exposure and sales on Amazon with low ad spend and a low cost per purchase.

I also cover tips on the importance of maintaining a negative keyword list to get rid of keywords, search terms, and ASINs (product targeting) that are wasting your ad spend. I hope you find this Amazon PPC strategy helpful to make your Auto PPC campaigns more profitable and get more Amazon FBA sales.

β˜… I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.

πŸ‘ LIKE the content? Give it a thumbs up and subscribe!

πŸ“· Instagram: @scottsuggs

#AmazonPPC #AmazonFBA

How To Setup The Perfect Amazon PPC Campaign Structure

Amazon PPC Campaign Structure β–Ίβ–Ί Learn the 3 Easy Ways To Lower ACoS And Save Money On Amazon Ads. Watch our free training here β†’ https://www.sponsoredprofit.com/freetraining

We get asked this question a LOT: What’s the best Amazon PPC Campaign Structure to set up, and why?

I answer this question in this short video, where I break down the three main structures that can be used, and which one we recommend – and why.

We see this all the time, when we take over an account – campaigns are all over the place. If you follow this simple structure for your campaigns, it will be far easier to manage and optimise.

Watch the video and implement this in your Amazon PPC Campaigns today!

Amazon Sponsored Products (Amazon PPC) – Manage and Organize Your Campaigns with Portfolios

Learn how to Manage and Organize Your Campaigns with Portfolios as part of the Amazon PPC.

Check out our Amazon PPC Playlist with information on Amazon PPC strategies for beginners: https://www.youtube.com/playlist?list=PLyrrqKCT7jFKagzglJm-b55MWjQ82zdPt
Register to Sell on Amazon: https://sell.amazon.com/?ld=SOUSSU-YT-F-Main2021

Amazon PPC Optimization Tutorial 2021 | Make Money On Amazon

#amazontutorial #amazonppcoptimization #makemoneyonamazon

Ready to skyrocket your returns on Amazon PPC Advertising? Get the FREE Amazon Advertising Strategy Guide πŸ‘‰ https://info.sunkenstone.com/amazon-advertising-strategy-guide/​

ABOUT THIS VIDEO πŸ‘‡

This Amazon PPC optimization video shows beginners and advanced sellers how to setup Amazon PPC campaigns and how to DECREASE ACOS, ENHANCE ROI & MAXIMIZE PROFITABILITY … Hope you find it incredibly valuable! πŸ‘ŒπŸ”₯πŸ’―

In this Amazon PPC Optimization video, Lukas Matthews is going to show you how to setup Amazon PPC the right way, taking you through the ins and outs of Amazon PPC Optimization 2021. Learn the exact steps you should take on how to optimize your Amazon PPC campaigns and some additional Amazon PPC tricks & tips.

These are the exact same strategies that we deploy for our clients that have helped generate over $100M in sales.

This Amazon PPC optimization tutorial is for Amazon sellers that are either just starting or looking to scale their efforts, saving you lots of time and thousands of $$$ to find the most profitable way to optimize Amazon PPC accounts.

By the end of this video you will learn the following Amazon PPC optimization tricks:

βœ… Naming Convention For Your Amazon PPC Campaigns
βœ… Filtering & Segmenting Amazon PPC Campaigns By Clicks- & Spend-Descending
βœ… Filtering CTR Adjustments Over Last 30 Days
βœ… Filtering CTR Adjustments Over Lifetime
βœ… Increasing Bid For Winning Campaigns
βœ… Finding & Pausing Irrelevant Keywords & Phrases
βœ… Automatic Campaign Bid Adjustments
βœ… Adjusting TOFP Placement Modifiers For Good Campaigns
βœ… Suggested ASIN Additions

Use these Amazon PPC Tricks in your account and maximize the return on your Amazon PPC campaigns. Enjoy!

If you need more help with your Amazon Advertising Strategy or need Amazon PPC Management Services, simply click here πŸ‘‡
https://sunkenst.one/amazon-ppc-management

πŸŽ₯ Subscribe To Sunken Stone’s YouTube Channel For Amazon Advertising Tips & Tricks πŸ‘‡ https://sunkenst.one/subscribe

ABOUT SUNKEN STONE

🎯What makes Sunken Stone unique & effective in helping Amazon sellers to achieve a breakthrough on Amazon and scale their eCommerce businesses?

πŸ”₯ Turnkey Amazon Management Services
πŸ”₯ Exclusive Amazon Access
πŸ”₯ Performance-Based Amazon Marketing Agency
πŸ”₯ Flexible Pricing Options
πŸ”₯ 90+ Team Members Committed To Your Amazon Success
πŸ”₯ Interactive Weekly Calls To Recap & Review Performance
πŸ”₯ LOTS MORE!

If you want to work with a team of advanced Amazon sellers who have scaled our clients into multi-million dollar Amazon Sellers, then book a call now:
πŸ‘‰ https://sunkenst.one/book-amazon-strategy-call πŸ‘ˆ

Curious to see how your brand stacks up against your competitors? Take the Amazon Success Quiz now:
πŸ‘‰ https://sunkenst.one/success-quiz πŸ‘ˆ

πŸ›  FREE RESOURCES πŸ› 
Website: https://sunkenst.one/home
Ultimate Amazon Playbook: https://sunkenst.one/ultimate-amazon-playbook
2021 Amazon Advertising Guide: https://sunkenst.one/amazon-advertising-strategy-guide-2021
Blog: https://sunkenst.one/blog

GET 50% OFF HELIUM 10 KEYWORD RESEARCH TOOL, USE PROMO CODE SUNKENSTONE50 πŸ‘‡
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