optimize ppc campaigns amazon

How To Optimize An Amazon PPC Campaign

April 21, 2023 by Admin

Here’s how to optimize your Amazon PPC campaign to effectively reduce your Advertising Cost of Sales (ACoS) and increase your Return On Ad Spend (ROAS). In this video, I review 2 main ways in which you can do this along with 1 trick that I’ve learned.

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⏲ TIMESTAMPS ⏲
0:00 Reviewing My PPC Campaigns’ Performance
0:35 Look For Abnormalities In Your ACoS
2:18 Keyword vs. Product Targeting Campaigns
3:03 Product Targeting Is MORE Efficient
4:36 Remove These Targets ASAP
6:19 Only Target Exact Match Types
7:50 One Trick To Decrease Your ACoS
11:01 How You Can Create The Best Ad Campaign
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📢 IMPORTANT INFORMATION 📢

The content of this channel, including all opinions, ideas, and information shared on this channel, is for informational purposes only. The information contained in this channel does not constitute financial, investment, or professional advice and should not be relied upon as such. Before making any investment decisions, you should always consult a professional financial advisor. The host of this channel assumes no responsibility or liability for any actions taken as a result of the information shared on this channel. All investments carry risk and past performance is not indicative of future results. Viewers are fully responsible for their own investment decisions.

#DebtToDollars #AmazonFBA #AmazonSeller

Steal Your Competitors Amazon PPC Results to Optimize Your PPC Campaigns with Perpetua Benchmarker

February 3, 2023 by Admin

Optimize your Amazon PPC campaigns by comparing them to your competitors’ PPC campaign results. You can easily identify strengths and weaknesses in your PPC campaigns and discover precisely where you need to improve by seeing how well your competitors’ PPC campaigns are performing.

00:00 Introduction
00:44 Getting the Benchmarker Tool
01:00 PPC Campaign Summary
03:04 PPC Ad Sales vs PPC Ad Spend
04:38 PPC Monthly Performance
05:49 PPC Analysis by Product
07:51 PPC Analysis by Ad Format

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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!

#AmazonFBA #AmazonPPC #PPCCampaign

Amazon PPC Strategy 2022 Tutorial FREE Sellics Benchmarker Tool Review

October 25, 2022 by Admin

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How to Optimize Amazon PPC Sponsored Product Ads Ultimate Guide 2022

June 12, 2022 by Admin

Learn how to optimize your Amazon PPC sponsored ad campaigns quickly and easily by identifying problems areas of your product’s key performance indicators using the powerful and free Impact Driver Analysis tool from Sellics. You can easily diagnose problems with your PPC campaigns and how to fix them as well as clearly identify where your advertising money is being spent.

00:00 Introduction
00:47 Benchmark Analysis
01:13 Month Over Month Analysis
02:26 Key Performance Indicators
02:58 The Pay Per Click System
04:50 ACoS
05:40 Impact Driver Analysis Tool
05:55 Identifying Problem Areas
07:30 Product by Product Analysis
08:55 Waterfall & Table View
09:08 Total Impact Metric
09:51 Treemap View
11:27 Example Impact Analysis
14:51 Benchmarker Tool Analysis

Sellics Benchmarker Tool

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5 Biggest Amazon PPC Problems in 2022 & How to Solve Them with Real PPC Data | Sellics

May 24, 2022 by Admin

Is advertising with Amazon PPC still worth it or should you be looking elsewhere? Learn whether advertising on Amazon is still the best option to increase your sales and help with launching your products. Also, I’ll show how you which marketplaces, categories, and products are the best and which should you avoid. How you can quickly and easily determine how well are your products doing compared to your competitors and how much money should you be spending and budgeting for your PPC campaigns.

00:00 Introduction
01:28 What is Amazon PPC & How It Works
03:03 Amazon vs Other Platforms
03:50 PPC Data Report
04:28 Advertising Costs Comparison
05:37 KPI’s
07:10 Marketplace Benchmark
10:25 Category Benchmark
17:29 Sub-Category Deep Dive
19:16 Categories Benchmark Summary
21:05 Estimating PPC Costs & Budget

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Amazon PPC Tutorial 2022 – How to Create Amazon PPC Campaign in Seller Central? Step-by-Step Guide

May 18, 2022 by Admin

Amazon PPC tutorial – how to create an Amazon PPC campaign in 2022? Learn how to set up Amazon PPC with this step-by-step guide by SellerApp PPC experts!✅

👉Amazon PPC campaign strategy guide – learn how to optimize PPC campaigns on Amazon: https://www.sellerapp.com/blog/advanced-amazon-ppc-strategy-revealed/

Selling on Amazon requires a great deal of hard work and patience – one such major challenge is the ability to strongly market your products online. The answer to this question lies in Amazon PPC (Pay-per-Click), also known as Sponsored Products. There are 3 types of Amazon PPC campaigns – Sponsored Products, Sponsored Brands, and Sponsored Display ads. Amazon advertising campaigns are a great way to amplify their product sales online. However, beginners who just started selling on Amazon are still confused about how to set up an Amazon PPC campaign? In this step-by-step guide, learn how to create a PPC campaign on Amazon, learn how to set Amazon PPC daily budget, and more!

Timestamps:

0:00 – Introduction
01:26 – What is Amazon PPC?
02:09 – How to Set Up Your First Amazon PPC Campaign?
11:47 – Dos and Don’ts Of Creating Your First Campaign
13:20 – Conclusion

Frequently Asked Questions (FAQs):

🔸What is Amazon PPC?

Amazon Pay-Per-Click (PPC) is Amazon’s own advertising platform that uses an auction-style system in which the advertisers can bid on relevant keywords. It uses the pay-per-click model, which means that the advertiser pays only if a potential customer clicks and views the advertised product. This model is also known as cost-per-click (CPC).

🔸What are the benefits of Amazon PPC Advertising?

It can bring in a lot of sales. For keywords that are too competitive to bring in organic visibility, you can run a PPC campaign which will help in building visibility for your product. You can also create awareness and value for your brand with the help of PPC campaigns, as products that rank high on the search page will garner more visibility, and such brands will be more memorable for potential customers. There are additional benefits as well, like preventing competitors from snatching top rankings and sales, increasing the visibility of your products during seasonal sales fluctuations et cetera.

👉Let’s get started! If you have found the video helpful, hit the like👍 button and subscribe to SellerApp (if you haven’t already!)

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NEW! How to Optimize Amazon PPC Strategy in Minutes that Works 2022 | FREE Tool

January 13, 2022 by Admin

Learn how to easily identify problems in your Amazon PPC campaigns using a powerful new tool from Sellics called Benchmarker. Benchmarker uses real Amazon PPC data from you and your competitors to generate an easy to understand report so you can identify where you need to optimize and improve your Amazon PPC campaigns and product listings. Benchmarker will help you to save time and money when optimizing your Amazon PPC campaigns so you can sell more products on Amazon.

00:00 Introduction
00:36 Amazon PPC Reports
01:21 Benchmaker Tool
02:00 Ad Format Summary
03:31 Key Performance Indicators
04:03 Click-Through Rate
05:58 Cost Per Click
06:38 Advertising Cost of Sale (ACoS)
08:56 Conversion Rate
09:56 Product Analysis
11:58 Optimizing PPC Campaigns
14:26 How to Access Benchmarker Tool

Sellics Benchmarker Tool
https://go.crescentkao.com/sellics

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How To Optimise Amazon PPC Advertising Campaign 2021 | Reduce Your ACOS To 10% | Amazon Ad Campaign

February 15, 2021 by Admin

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Amazon PPC Campaign Optimization Tutorial

December 17, 2020 by Admin

Amazon PPC Campaign Optimization Tutorial
#AmazonPPC, #AmazonFBA, #PrivateLabel

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ABOUT THIS VIDEO:

There’s a lot of complexity and confusion surrounding Amazon PPC.

Most sellers focus mostly on what campaigns to launch…

But the area I notice them missing out on is campaign optimization.

In other words, what to do once a campaign is up and running?

Most sellers do an occasional check-in to optimize performance.

But the environment is never static and optimal PPC performance depends on frequent and consistent optimization…

And it’s one thing to manage all this work for a handful of products — it’s another thing entirely to manage it for 10+ SKU’s.

The complexity and amount of data points will make your head spin… and without the right kind of system it’s actually impossible to manage properly.

In this video I break campaign optimization down into the simplest possible terms, to get you totally clear on the key things that matter.

This is the first step. And you can manage these key things quite easily if you’re just starting out with a couple of SKU’s.

But if you’re an established seller with a larger business, I also discuss the complexity factor that comes with scale…

…and what it takes to do campaign management properly at scale, so you can get fantastic results across all SKU’s — even with 10,000+ data points to manage.

This information is literally saving many of my client’s $1,000´s in wasted ad spend each month (which software and agencies weren’t able to remove) — and it can do the same for you too.

HERE’S WHAT WE COVER:

– How to analyze your products and set targets to ensure campaigns are optimized for the greater good on Amazon (meaning total profit from paid + organic sales)

– What to do when a keyword / ASIN is not generating any sales?

– What to do when a keyword / ASIN is generating sales at a high ACoS?

– Why turning campaign optimization into a consistent weekly workflow is more important than anything else

– Why you must have the right type of system to optimize PPC at scale and how to acquire it

Check out the video and let me know what you think in the comments below?

Here’s the link to the full blog post which includes an mp3 and a transcript: https://intoprofits.com/channel/ppc-optimization

Wishing you success!
Daniel Audunsson & the team at IntoProfits.com.

If you enjoyed this video; comment, like and share it with others who may benefit.
For more videos like this delivered every week, subscribe to my channel here:
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To continue watching more videos about Amazon FBA private label and fundamental business concepts right now, check out my YouTube playlist here:

Thanks for watching!

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IN THIS VIDEO WE DISCUSS:
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How to Optimize Amazon PPC Advertising Campaigns 2020 (Tutorial)

June 11, 2020 by Admin

This video is Part 2 of 2019’s Amazon PPC Advertising Campaigns tutorial: https://youtu.be/N8M2t0rkZiU

Watch this video if you want to learn how to optimize your automatic Amazon PPC advertising campaigns, step by step. All Amazon sellers need to get into this habit everyday. A lot of times we may be spending so much money on PPC but not actually converting. There are a lot of moving parts and components when it comes to Amazon PPC advertising campaigns. Make sure you understand your campaigns by selecting profitable keywords!

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