Here i am explaining about pay per click advertising and marketing. How you can start marketing with a very low budget and grow your business like a pro. Watch the video to know more.
In this video, we discuss CPC also known as Cost Per Click.
I explain,
— What is the Cost Per Click & Pay Per Click?
— Difference between CPC vs PPC
— How CPC works?
— How to calculate? or CPC calculation to analyze digital marketing campaign
— How to optimize CPC?
— Bidding Strategies and much more.
I hope this helps.
I am going to explain CTR in my upcoming video so stay tuned!
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Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!
PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.
When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.
What is a PPC audit, you ask?
Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).
During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.
This will all be determined in a thorough PPC audit.
The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/contact.htm
This is the second episode of PPC Series.
Feel free to ask any questions you have.
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https://www.enablers.org/group
Enablers Mission is to use the Enablers Platform to create 2 Million jobs and 200k eCommerce Businesses in Pakistan and get Pakistan to be Recognised by the world as eCommerce Hub.
Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering trainings to those who cannot afford and they can apply from here: https://www.enablers.org/evs
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This tutorial on Pay Per Click explains in depth about Google AdWords and how to position Ad, rank Ad higher and ways to auction on Google. This tutorial also explains the concepts like quality score, cpc calculation and how to search keywords.
If you’ve enjoyed this video, Like us and Subscribe to our channel for more similar informative videos and free tutorials.
Got any questions about PPC? Ask us in the comment section below.
Are you looking for something more? Enroll in our PPC training course and become a certified PPC Expert (https://goo.gl/E5rWVP). It is a 07 hrs instructor led training provided by Intellipaat which is completely aligned with industry standards and certification bodies
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Intellipaat Edge
1. 24×7 Life time Access & Support
2. Flexible Class Schedule
3. Job Assistance
4. Mentors with +14 yrs industry experience
5. Industry Oriented Courseware
6. Life time free Course Upgrade
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Why take this course?
In today’s digitally-driven economy it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords certification. This training will prepare to take the top jobs in the search engine marketing domain.
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What you will learn in this course?
This course will be covering following topics:
1.Introduction to search Engine Marketing
2.The various aspects of the Google AdWords program
3.Choosing the right keywords for advertising campaign
4.Various keyword match types and its significance
5.Familiarizing with the PPC auction model
6.Setting up the ad campaign and the right pricing
7.Structuring the campaign based on various conversion factors
8.Analyzing the performance with the right metrics
9.Creating dynamic ads and split test campaigns
10.Google Display network and video ad campaigns
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For more information:
Please write us to sales@intellipaat.com or call us at: +91-7847955955
Join The PPC Accelerator™ for over 80+ video lessons + 2 free courses (Google Tag Manager and Excel Spreadsheets for PPC reporting) + Unlimited access to ask me anything, anytime! 👇
Gmail Ads are gone
Google Maps New Features for Local business
Core algorithm update
Google wants you to use broad match keywords 🤨
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
What is PPC? Pay Per Click Advertising / Marketing Explained & What a PPC Manager Does? | @NodreenK
I often get asked by many aspiring digital marketers, what is PPC? So I made this video! If you want to know all about pay per click advertising or pay per click marketing, I explain everything in this video and also talk through what a PPC manager role might entail. Enjoy and don’t forget to SUBSCRIBE – https://goo.gl/2nIHzs
My last video in this series: https://youtu.be/Pdm-ibjl-dA
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FOLLOW ME ON MY SOCIALS!
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My favourite books: www.amazon.co.uk/shop/stylewithsubstance
Best Practices for Building High-Converting Landing Pages to Generate More Leads Using Google Adwords.
How to Sell PPC to Clients (EBOOK + Onboarding Documents)
http://bit.ly/PPC-Plugin
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Hey guys, in this video I am going to be covering best practices for PPC landing pages as well as providing a system and tips for designing high converting landing pages that generate leads from your Google Ads traffic.
I won’t be covering the technical implementation of building the landing pages, as this requires a video on its own, and there’s plenty out there already showing you how to do so.
In a moment, I’ll be showing you an example design template I presented to a Roofing Client of mine to show you how these concepts come together but for now let’s cover some theory…
Effective Landing Pages Satisfy 2 Parties…
Google Ads
Visitor
So, we must first ask ourselves what each party wants.
Google has built their massive brand by providing the most relevant and quality results to peoples’ search queries. For this reason, they reward advertisers who provide great landing page experience because it builds people’s trust in their platform.
Landing page experience factors into a metric known as quality score which negatively or positively affects how much you’ll spend on a click to your ad. People with high quality scores pay less for the same position and low qs scores pay more.
Google claims you can improve landing page experience by doing any of the following…
Offer relevant, useful and original content
Be specific when the user wants a particular thing
Be general when the user wants options:
Promote transparency and foster trustworthiness on your site
Make mobile and computer navigation easy
Decrease your landing page loading time
However, I find these suggestions way too generic and basic to be of much use so instead I’ll talk about what I believe are some of the most important factors…
Content Relevance
Site Speed
User Engagement – Time on Site, Events (Video Plays), Page Views, Page Scroll Depth
Responsive Design
Trust & Transparency – Privacy Policy | Terms & Conditions
This all being said, what then do your visitors/customers want?
What your customers want and what Google wants will actually be quite similar…
Your customers want valuable information about the services they’re inquiring about. They also want information about you as a business which creates a sense of trust.
In the next sections of this video I’ll be showing you how to systematically discover what your customers want to know and how to build that trust in the first place.